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The data behind Luke Donald’s decision to change instructors

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Luke Donald recently made an instructor change to Texas-based swing coach Chuck Cook.

Back in 2011, Donald had an epic season. He finished first on the PGA Tour money list and the European Tour’s Order of Merit. He also became the No. 1-ranked golfer in the world. So the next obvious step for Donald was to win a major championship. But the fine play he exhibited in 2011 rarely resurfaced in 2012. He regained some of his old magic in 2013, but not enough to leave him satisfied.

So, what has happened to Donald’s game to make him switch instructors? First, let’s take a look at some basic scoring analysis, comparing his 2011 season versus his 2013 season.

Metric 1

The order of importance of these metrics when it comes to mathematically correlating to success on Tour is as follows:

  1. Par-4 Scoring Average
  2. Bogey Rate
  3. Par-5 Scoring Average
  4. Birdie Rate
  5. Par-3 Scoring Average

So, the major drop-offs were in metrics Nos. 2, 3 and 4.

Bogey Rate is the most important metric here. Having a low Bogey Rate is about two aspects of the game:

  • Being able to save par.
  • Being able to hit your approach shots close to the hole, where it greatly decreases the odds of making bogey.

The latter is what many golfers do not understand about why Bogey Rate is more important (from a mathematical standpoint) than Birdie Rate. The best way to avoid bogeys is to not put yourself in position to make them. Even the worst putters in the world are not going to make bogeys if they hit 16 or more greens per round and have an average birdie putt of less than 20 feet.

With that said, let’s take a look at Donald’s key performance metrics of 2011 versus 2013:

Metric 2

First, we should acknowledge that Luke’s 2011 season could very well never be replicated again. He ranked No. 1 on shots from 75 to 125 yards and shots from 125 to 175 yards. He also ranked first in Putts Gained. It is no small wonder why he played so brilliantly in 2011; if he had an approach shot from 175 yards or less he was by far the best player in the world. And if he was farther than 175 yards away from the hole, he was very good.

With that said, we start to see a noticeable difference in his play on the longer approach shots. When we examine it more closely we start to see a fairly large regression. Here are Donald’s rankings on long approach shots from the fairway/tee box in 2011 versus 2012.

Metric 3

This would explain the increase in Bogey Rate. Longer approach shots, particularly those from the Danger Zone, is where golfers tend to put themselves in position to make a bogey or a double bogey. Donald has seen a fairly large drop off on shots from 150 to 175 yards, but a massive drop off on shots from 200 to 225 yards.

Donald has never been very effective off the tee since he has been on Tour. In fact, his 2011 season (where he finished 132nd in Driving Effectiveness) was his best year with the driver on Tour. I believe that is what has held him back from winning a major, and why a course like Augusta National ends up fitting him the best out of all of the majors championship venues. It is very much an approach-shot-oriented course, and one where putting is extremely important. The other majors often require more precise and effective driving of the ball. The drawback is that Augusta also favors long hitters, which hurts Donald’s odds of winning a major there.

I would imagine that part of the change to a new instructor was that Donald hoped he could improve his tee play. At his club-head speed and distance off the tee, he needs to be able to hit about at least 68 percent of his fairways and get his Average Distance to the Edge of the Fairway to around 22 feet or less. Here is Donald’s data in these metrics during the past four years:

Metric 4

While Donald is not very far away from hitting 68 percent plus of his fairways and having an average Distance to the Edge of the Fairway of 22 feet or less, it goes to show that the slightest discrepancy can be the difference between being forecasted to win a major or two and having yet to win a major.

What I find interesting about Donald’s driving is in the radar data. Last year, there was a launch monitor report circulating on the web of Donald’s impact data. The launch monitor had Donald with a 2.5-degree downward attack angle with the driver. However, if you look at his radar metrics for this year on Tour there are some things that do not quite add up.

Metric 5

What we know about downward attack angles with the driver is that they result in golfers not hitting the ball as high or as far as they normally would with a “flat” attack angle or an upward attack angle. Furthermore, the downward attack angle will produce a higher spin rate.

What we see is that Donald’s distance ranking is noticeably worse than his ranking in clubhead speed. That is part of what we would logically assume given his downward attack angle. Furthermore, he has the 19th highest Spin Rate on Tour (2,922 RPMs). This is also in line with a golfer that hits the ball with a downward attack angle with the driver.

However, there are some contradictory metrics. His launch angle is fairly high (11.25 degrees), and he has the 41st highest ball flight on Tour. And as we know, higher clubhead speed players will generally hit the ball higher as well. Donald is a lower clubhead speed player who has a high ball flight. He is also doing it with a fairly high launch angle, but the spin rate is high.

I think the key piece to this is his ranking in Smash Factor (91st). And I believe what is happening for Donald is that he is hitting above the “sweet spot” on his driver. Tom Wishon has discussed how hitting above the “sweet spot” affects the ball’s flight with this diagram.

Wishon Diagram

Drivers are not designed to have a perfectly flat face. They have something called “vertical face roll,” which means that the face of the driver has a bulging design and the bulge runs horizontally (face bulged) and vertically (face roll).

With the larger 460cc drivers, this produces a club where if the golfer hits below the “sweet spot,” there is less loft. Conversely, if the golfer hits above the sweet spot, there is more loft. From there, the horizontal gear effect comes into play and if the golfer hits the ball above the sweet spot, that means the gear effect will reduce the spin on the ball.

Here are Donald’s radar metrics during the past four years.

Metric 7

Perhaps changes in equipment are a reason behind Donald’s unorthodox radar numbers given his 2.5-degree downward attack angle. But, his spin rate has lowered while his trajectory has gotten higher. And he still has an issue with getting his distance off the tee to match his club-head speed.

Donald will have his work cut out for him. But if he can get his long approach shot play back to his 2011 performance he will be very close to his old form. And if he can figure out his driving woes on top of it, he can be even better than he once was.

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at ProGolfSynopsis@yahoo.com or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

21 Comments

21 Comments

  1. MartyMouse

    Oct 12, 2013 at 8:02 am

    Enough about dynamic Loft!! Luke still has all the tools to get right back on top. Very interesting and well written! Thank you Richie!

  2. timmy

    Oct 11, 2013 at 5:57 pm

    whats the significance of distance to edge data?

    isn’t it possible, if not probable, that these pros intended to land the ball on certain spots of the fairway?

    middle of the fairway is not always the best spot for second shot

    • Richie Hunt

      Oct 14, 2013 at 3:08 pm

      Distance to the Edge of the fairway is based on shots that *miss* the fairway. The significance is it helps measure how large a player’s misses are.

  3. Andrew Cooper

    Oct 4, 2013 at 7:09 pm

    No disrespect, he’s a very decent player, but how he got to world no.1 beats me..

    • rdred

      Oct 10, 2013 at 7:07 am

      What part of it aren’t you understanding? This article has the stats right there, infront of your eyes…Did you read the article before typing your embarrassing comment?

      Best from the birdie zone.
      Best from the safe zone.
      Most Putts Gained.
      Best scoring average on par 4s

      What part of this are you struggling to understand?

      • Andrew Cooper

        Oct 13, 2013 at 8:33 am

        No argument Donald is a very good player-but he’s not a great player. He has strengths, but he also has big weaknesses (162nd in ball striking in 2013).

        The key stats are 251 PGA Tour starts, 5 wins, 0 Majors-a very nice career but not World no.1 material…

  4. Roger

    Oct 4, 2013 at 2:10 pm

    Richie,
    Really appreciate the analysis of the info!
    The huge drop in 150/175 and 200/225 accuracy is easy to see.
    Looks like the 2011 Irons are worth going back too……..

    I got into a negative impact around 2 degrees around xmas
    after being a +- Zero degrees hitter…took a while to fix!
    Keep up the Very Interesting Articles please!
    You know you can’t win over all the viewers in todays Instant Expert
    World……………………………………………………………………………………

    • naflack

      Oct 5, 2013 at 3:53 am

      passive aggressive and snarky, yes. subtle, no.

  5. FS

    Oct 3, 2013 at 11:23 am

    Very interesting!
    Did he also change balls during this same period? Has the change in the ball affected the numbers that much?
    The driver change obviously has affected it, for sure, but I wonder about the ball itself too. I wish there was some kind of machine that could tell us bit more about compression data of balls at impact besides just the Trackman smash factor data.
    How about the shaft? Did he change shaft when he changed the head?
    We all know that he also struggled with the change from the MP-62 to the 64.
    Obviously if his proximity to the hole suffers he has to work harder on the greens so the putting suffers and it shows.

    Nothing wrong with having a new set of eyes take a look at you. I hope he makes a good comeback next year.

    • Richie Hunt

      Oct 3, 2013 at 2:07 pm

      I don’t know if he changed golf balls or shaft, etc. That’s why I stated that perhaps the equipment causes his unorthodox radar numbers with the driver.

      Putts Gained is based on putts made percentage, BUT with relation to the field. And it’s where the golfer putts from. So not hitting your irons as well is technically separate from Putts Gained because it’s basing it on your ability to make putts from certain distances. If you’re leaving yourself with 20 foot putts instead of 10 foot putts, obviously…you’ll make less putts. But, that doesn’t matter in putts gained because it’s testing how well you can make those 20 foot putts (in this example) versus how well the field does from 20 feet.

  6. naflack

    Oct 3, 2013 at 8:43 am

    If you already know that…why are stating the hitting down creates backspin when you clearly know that it doesn’t?

    • naflack

      Oct 3, 2013 at 8:55 am

      Sorry but that makes no sense…
      I watched the maestro explain the entire thing.
      I’ll trust his explanation over yours, it’s makes more sense.
      Besides the fact that trackman data tells us that hitting down does not create spin by itself. Otherwise guys who hit down with their drivers would need less loft not more.
      I don’t understand with your knowledge how you draw such a conclusion that the player exhibited alone disputes?

      • Eric

        Oct 3, 2013 at 10:10 am

        https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ved=0CDUQFjAB&url=http%3A%2F%2Ftrackmangolf.com%2Fmedia%2F5bf8af87-1695-42f4-9bab-7235dff40c5c%2F-366222283%2FPDF%2F3.%2520Newsletter%2Fnewsletter7.pdf&ei=FXpNUqWRBaLbyQGUr4GICw&usg=AFQjCNH1hgUOtwI3ycrzx71h-aRqhw-kXA&sig2=55oagnKooa6ICoqpsr7bdQ&bvm=bv.53537100,d.aWc

        If by “hitting down” you mean increasing downward angle of attach while also tilting the club face down by the same amount, you’re right, no change in spin rate. But if your angle of attack is increased downward while the clubfaces remains the same, result is higher spin rate.

        So, if Donald knows he should have a launch angle with a driver of about 11-12 degrees, and is changing the driver static loft to achieve it while using a -2.5 deg AoA, the spin will increase. He should do the opposite to increase distance…raise AoA, but use loft that continues to get about 11 degrees of launch angle.

        • naflack

          Oct 3, 2013 at 11:13 pm

          i wonder how many golfers understand the subtext involved, im guessing not many…

      • Richie Hunt

        Oct 3, 2013 at 10:34 am

        I can guarantee you that Trackman Maestro would agree with me that dynamic loft by itself (as well as attack angle) will not increase the spin rate. It’s the increase in the difference between AoA and dynamic loft, otherwise known as Spin Loft, that increases or decreases spin rate.

        • naflack

          Oct 3, 2013 at 11:08 pm

          im sure he would agree with the above premise…
          i dont however believe he would agree with the statement in the article that downward angle of attack increases spin rate.
          ive watched his videos, he states over and over again that the statement “hitting down increases spin” in and of itself is a myth. the distinction is important because the average golfer doesnt understand the difference between hitting down and spin loft. they see hitting down increases spin when unless they know how to do it properly it oly hurts their game.
          perhaps im the idiot and all the readers know the distinction, either way i felt the need to comment and appreciate your responses none the less.

          • Richie Hunt

            Oct 4, 2013 at 8:58 am

            I think we typically see golfers generating more spin when they hit down because their spin loft is *likely* to increase. They may bring their dynamic loft down with it, but generally not enough to keep the spin loft consistent (at least IMO).

            The real point of that portion of the article was to explore Donald’s struggles with the driver over his career. I don’t know his average dynamic loft, but I did know his average attack angle. What I found interesting was his launch angle would increase and he had very unorthodox numbers when we look at his club head speed, spin rate, max height, distance, etc.

            It could be an equipment thing, but it could be where he is hitting the ball. And I’ve worked with a couple of clients that changed how high they tee the ball up and that has affected their radar metrics and subsequently their driving off the tee.

            I usually try to tie these articles in with what the average amateur could possibly learn. There’s a popular myth that hitting above the sweet spot on the modern driver is a ‘hot spot’ on the driver. It’s actually not and I was trying to bring that to the attention of the reader and show a possible case of where this may be detrimental to a player like Luke Donald.

  7. naflack

    Oct 3, 2013 at 4:03 am

    downward angle of attack DOES NOT produce a higher spin rate, more dynamic loft produces a higher spin rate.
    the fact that he is as high as 19 in spin rate indicates that hitting down with the driver isnt increasing his spin rate.

    dont believe me…google “track man maestro” then watch him on youtube.

    • Richie Hunt

      Oct 3, 2013 at 7:59 am

      Sorry, but that’s incorrect. Dynamic loft by itself does NOT produce a higher spin rate. It’s about Spin Loft which is the difference between the Dynamic Loft and the Attack Angle. So all things being equal, if the attack angle gets steeper the spin loft increases and thus the spin rate increases. Conversely, all things being equal…if the dynamic loft increases the spin loft increases which means the spin will increase.

  8. td

    Oct 2, 2013 at 8:59 pm

    “The best way to avoid bogeys is to not put yourself in position to make them.”

    Haha…I swear this guy is Tim Mccarver’s prodigy.

  9. Lawrie Montague

    Oct 2, 2013 at 8:39 pm

    Rich thank you for sharing your analysis of Luke Donald’s current challenges with his game.

    With the wealth of statistical data available to us it is fortunate that we have people like yourself who can drill down into the data and present it in a way that makes sense.

    I wonder whether Luke Donald will be able to change his game enough to improve the numbers you suggest if he has to change some aspect of his golf swing.

    I imagine that someone as knowledgeable and experienced as Chuck Cook will guide him carefully, but as someone who works with tour players and elite amateurs helping them to improve their numbers in key areas of their game it’s indeed a slippery slope.

    Get it wrong and even great golfers are lost to the golf swing change wilderness, but get it right and Luke Donald might be able to bag himself a major or two.

    Only time will tell. Thanks again for an insightful article.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

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