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Carry on: Tour caddies make the right move in organizing APTC

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So this is what happens when they cancel the caddie races. Many of the most high-profile caddies in professional golf, as well as members of the rank and file, have banded together to form the Association of Professional Tour Caddies (APTC) in order to create both a unified voice and lobby.

Now, before you say, “These guys get paid hundred of thousands of dollars to carry a bag,” it’s important to remember that professional caddies do much more than merely hand a player his/her club; they are vital to the success of professional golfers.

One of the best brief summaries of the roles caddie play beyond charting courses, giving yardages, and carrying bags was written by Larry Dorman in the New York Times during the course of the Tiger Woods-Steve Williams split:

“[Caddies] are traffic cops, psychiatrists and meteorologists. They are chauffeurs, butlers, and bodyguards, buddies, sidekicks and frequent dinner companions. When things get really tough, they are guard dogs, attack dogs.”

The “dogs” are often not treated with the same level of respect by tournament hosts and venues as players.

At The Barclays, according to APTC President James Edmondson, the following occurred during a rain delay:

“A security guy came in, started berating us, asking to see everyone’s ID, and then began kicking out our families into the rain. We all thought, ‘Would they ever do this to the players in their area?’ That’s when we decided to have a meeting.”

The result of that meeting, attended by half of the caddies looping in New York that week: a unanimous vote to become an association. The group hired the law firm of Barlow, Garsek & Simon to represent them and established a board of caddies, which includes Tiger Woods’ caddie, Joe LaCava.

As Christian Dennie, an attorney for the caddies said:

The caddies play an instrumental role in the success of tour players and the success of professional golf. In an effort to further their profession, caddies have united to provide more information about their role in professional golf and obtain group benefits that will allow them to have retirement accounts and health care like many Americans who watch golf each week.

Standard pay for a caddie on the PGA Tour is a $1,000 a week plus 5-to-10 percent of a player’s winnings. Sure, if you’re Joe LaCava, Steve Williams, Fluff Cowan, or Bones Mackay, maybe you’re making close to seven figures. But what if you’re carrying a bag for Ken Duke, 50th on the PGA Tour money list at $1,722,583, making 5-to-10 percent of that number plus $1000 a week? Or Casey Wittenberg, 150th on the money list at $425,395?

Carrying a bag on tour beats the proverbial burger flipping from a financial point of view to be sure, but what of benefits, health insurance, retirement accounts, etc? As caddies aren’t formally employed by the Tour, they aren’t recipients of standard benefits afforded to employees of a large, immensely profitable organization.

It’s appropriate to remember, too, that prior to Walter Hagen’s 1920 Open Championship dressing-in-his-limousine stunt (and the succeeding U.S. Open), touring pros weren’t even permitted to change in the host club’s locker room. Beyond this specific formal barrier, the men placing pegs in the ground were generally treated more like traveling circus performers than revered athletes.

The PGA Tour itself—which, among many other things, contributed to reversing the above—was only formed in the late 1960 as money from television contracts began to pour into the pockets of the PGA of America. It was at this point that those entertaining Americans on the fairways collectively stood up and said they felt they ought to rewarded appropriately for their efforts.

Professional caddies are faced with a similar situation today: needing to formally legitimize a profession that has evolved and become quite legitimate in significant ways but hasn’t in equally significant others.

Long gone are the days of a pro picking the local caddie from the pit to schlep his bag for the week. It’s time for professional tour caddies to be appropriately organized and represented, and the APTC is the right move.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

30 Comments

30 Comments

  1. Albert Sewill

    Nov 20, 2013 at 9:22 am

    It was only a matter of time before this happened! The modern caddy is very under-appreciated.

  2. What a stupid I am!

    Nov 13, 2013 at 10:42 pm

    From Golf Digest’s September 2012 issue:

    A FEW PROS make the tour an all-day, everyday job. For all the money in the world I couldn’t work for Vijay Singh. It would drive me crazy to stand there and watch a guy hit 7,000 golf balls a day–I couldn’t have watched Ben Hogan hit 7,000 golf balls a day. Paul Tesori is a former tour player who worked for Vijay until Vijay called him one Christmas morning to see if he wanted to meet at the range. Paul said working 366 days a year was a bit much. He’s now working closely with Webb Simpson.

    http://www.golfdigest.com/magazine/2012-09/mark-long-stories#ixzz2kaUtNCS5

  3. jeev

    Nov 11, 2013 at 11:21 am

    Mods! I see a politically charged post that should be edited/removed!

  4. snowman0157

    Nov 10, 2013 at 4:54 pm

    ok, no offense.. it is low-skilled labor. So if they choose to caddie, travel a lot, work on commission and pay their own expenses, for 50K / yr gross, god bless ’em. They probably like the lifestyle. If not, get another skill and stay home. Nobody owes nobody a certain standard of living.

  5. Enabler

    Nov 8, 2013 at 4:10 pm

    Caddy can make a huge impact on the performance of the player. The role of the touring caddy is much like coaching and staff for other sports. Anyone who travels 30 weeks a year no matter the perks sacrifices traditional life relationships with children and family. The PGA should evaluate the situation and offer up recognition to the profession and their role in the tour. Appears it is another example of squeaky wheel gets oil… This organization should help the profession. It is past time the members of the PGA recognizes the touring caddy significance to this sport.

  6. AJ

    Nov 8, 2013 at 9:33 am

    Just a fairly amusing note regarding caddies – one of the guys at my club (Scottish fella) is good mates with Alistair McLean, tour caddie to Colin Montgomerie for a number of years.

    Regarding the ‘hiring and firing’ process, Alistair recently worked for Henrik Stenson (post Monty, after Fanny retired) and effectively ‘sacked’ Stenson because he wasn’t playing well enough.

    Safe to say a couple of years after that sacking, he regrets the move!

  7. CWA

    Nov 7, 2013 at 11:04 pm

    CWA!!!!!

  8. Mike M

    Nov 7, 2013 at 8:07 pm

    I think this is great for the caddies, its going to help them a lot with their careers. i don’t think its right that ernie els has a caddie becomes friends with dan quinn and then drops his regular caddie… contracts contracts contracts !

    • rB

      Nov 11, 2013 at 6:52 pm

      AJ, I have known EE for 20 years and RR during that span..
      … there is aLOT more to their history than Ernie meeting DQ.!!
      Sometimes change is a good thing..

  9. Unbelievable!

    Nov 7, 2013 at 7:41 pm

    There are MASSIVE amounts of people who work WAY harder for a lot less. All of you guys saying 50,000 a year isn’t a lot of money… It’s about 900 a week….

    That’s 22.50 an hour for a 40 hour job.

    50,000 is probably above average pay for entry level management in most major corporations….

    That’s average pay for Electricians… Plumbers… Framers…

    It’s more than most Teachers, Fireman, Police Officers… Public Defenders and Prosecuters…

    Poor, sad, underpaid little caddie….

    It’s great they banded together to help improve their lives… Bravo… It truly is needed and deserved… However… Stop complaining about the money…. You know what that is…

    Pathetic.

    • Bobcat43

      Nov 8, 2013 at 8:44 pm

      I for one wouldn’t want to be on the road for 25-30+ weeks a year for $50k and deal with a Tour Pro’s every whim. When I was fresh out of college I was making far more than that for being on the road that much (back in the 90’s, and it wasn’t management). But obviously someone wants that job. And someone always will want that job.

      But I will say that if Bones, Fluff or (insert any tour caddy) decide to price themselves out of the market. That’s their decision. I don’t watch professional golf to see them huck a bag and pitch grass in the air. Not to belittle their job, but someone will do their job and those great players will still be great.

      And I cannot stress this point enough… the PGA TOUR is the players (not their caddies). Joe Lacava may be cool but he’s not the “Golden Goose”. Will Tiger have to cross a picket line on the first tee? No.

      When a minority share partner tries to force the majority share partner to act, it will go poorly for the minority share partner. Frankly, below average tour caddies just like below average tour players should make less less (relatively speaking). It keeps the ranks fresh and the competition strong.

  10. john flavia

    Nov 7, 2013 at 4:06 pm

    This has started me thinking in another way.

    The touring pro’s have it pretty good, I’ve read how their retirement packages are second to none, certainly the NFL, NBA, MLB doesn’t even compare (something like $10,000 gets added to their retirement accounts for every tournament they make the cut?). The PGA just announced they have raised the PGA Championship purse to $10 mill, the most of any tournament/major and has recently been boasting about $1 billion for charity raised. So you’re telling me that you have done nothing in all this time for the working man of the industry, the caddy?, to improve them?

    • Wyatt

      Nov 9, 2013 at 8:25 am

      They work more then 40hour a week. Plus has to pay all of their own expenses… You guys do not know the facts unless you are in the profession. Quit JUDGING. The PGA DOES NOTHING for the caddies at all no retirement either… The player if “vested” will retire a millionaire because they get money from the PGA… No where does the caddies get any of this…

  11. Ralph

    Nov 7, 2013 at 3:14 pm

    Ah the dark side of professional golf. Good for them for trying to improve their lot in life.
    Professional golfers are independent contractors. Just as the caddies ultimately are. One can fire the other at a moments notice with no forewarning.
    They’d better be careful for what they wish.
    I foresee the day when local yokels once again come back into the caddy game. The day will come when the pro tours allow GPS and lasers during play. Might be a while.

  12. Bobcat43

    Nov 7, 2013 at 2:27 pm

    Real quick… Are these guys forced into this job? Seems to me that schlepping a bag for Casey Whittenburg for $48k/yr is a crappy job. But I don’t think Casey puts a gun to anyone’s head either. But that’s my opinion there maybe someone who would do that job for free.

    So either find a better player, negotiate better or just find a better job. As for the issues with kicking family members out into the rain. I’m sure that can be fixed or maybe there is another side to the story. Not sure we need to call in Richard Trumka.

    Oh and health benefits! Really are you guys serious? Our Gov’t has already fixed that problem! Just like everything it will be free for all of us! (insert sarcastic smiley here)

    So if being a Tour Caddy is such a crappy job why the heck would anyone ever do it?

  13. GolferX

    Nov 7, 2013 at 1:15 pm

    I think its a great step forward for the caddies; there is an awful lot of money being made on the PGA Tour and its time for the caddies to get some security. However, that begs the question, who pays? If they get benefits, who pays? The Tour? That particular caddie’s player?
    What happens when your player retires or moves on? What about the other Tours? We will have to see how this shakes out.
    Fairways and Greens, my friends.

  14. Double Mocha Man

    Nov 7, 2013 at 12:10 pm

    When I was a caddie I made a whopping $10 a bag and scored a Snickers candy bar at the turn if I was lucky.

    • Jon

      Nov 7, 2013 at 1:54 pm

      Congrats, Mocha Man. That’s quite a bit for someone who wants somebody to feel sorry for them.

  15. Eric

    Nov 7, 2013 at 11:56 am

    breaking down the numbers.

    Ken Duke – 28 events, $1,722,583.73 in winnings in 2013
    Ken Duke’s caddie (if $1K per week, 5% for any winnings, 7% of top 10, and 10% for a win) – $172,377.14

    Take into account that he is on the road 28 weeks a year on his own dime which probably cost him $30K-$40. That means his takehome is about $135K before taxes. Yes, this is still a lot of money, but not for the top 50 in his profession for the year. And $135K is nowhere near a “fortune”.

    • Ken

      Nov 7, 2013 at 12:30 pm

      I think you are forgetting about one crucial item…endorsements

  16. john flavia

    Nov 7, 2013 at 11:51 am

    Also, when you make your calculations, remember most tour players probably only play 25 tournaments = 25 weeks, so if you use the Casey Whittenburg as the example: 2013 season = 27 tournaments & $425,395 in winnings, so at $1,000/week + 5% = $27,000 + $21,270 = 48,270.
    The question of ‘who pays for caddy’s expenses’? will be a big part in determining if that is a decent salary for caddy for a low ranking tour player or not.

    • Wyatt

      Nov 9, 2013 at 8:31 am

      Caddies are responsible for all their own expenses. Ie: flight, hotel, food, car, gas… Etc… They are also responsible for their own insurance.. Ie: single plan $250-$500, family $500-$2000 A MONTH! Again know your facts quite speculating.

  17. Zak Kozuchowski

    Nov 7, 2013 at 11:46 am

    Don’t forget the costs, guys. Just like tour players, caddies pay their own travel expenses.

  18. Evan

    Nov 7, 2013 at 11:41 am

    I completely agree with David here. If you are Ken Duke’s Caddy and making the lower 5%, you are still clearing $100k/year. if its 10%, go ahead and bump that to around $200k a year.

  19. David

    Nov 7, 2013 at 11:34 am

    “Standard pay for a caddie on the PGA Tour is a $1,000 a week plus 5-to-10 percent of a player’s winnings. Sure, if you’re Joe LaCava, Steve Williams, Fluff Cowan, or Bones Mackay, maybe you’re making close to seven figures. But what if you’re carrying a bag for Ken Duke, 50th on the PGA Tour money list at $1,722,583, making 5-to-10 percent of that number plus $1000 a week? ”

    I don’t understand the question… that’s an absolute FORTUNE.

    • john flavia

      Nov 7, 2013 at 11:45 am

      Do caddies pay for their own expenses out of their weekly/winnings-percentage? OR is that additionally compt’d by the player? If they have to pay for their travel/hotel/food accomodations, then that can eat up most, if not all of the $1,000, unless they are sleeping in shared rooms, etc, and eating minimal meals at fast food joints, imo.
      When I go to my annual meetings (4-day trip), even when I try to keep expenses down by staying in the not-so-hottest of hotels, try not to eat fancy dinners, I can’t seem to get away with less than ~$1,200 or so in expenses, including airfare.

      • Chris

        Nov 7, 2013 at 11:52 am

        They normally pay out of pocket. It helps if they have friends in different cities. My buddy stays with me when he comes to town. I can’t tell you how pumped he is to save that few hundred plus have a laundry machine at his disposal. I think he did about 6 loads when he came in a few months ago.

      • Wyatt

        Nov 9, 2013 at 8:32 am

        Yes they are responsible for all their own expenses… Airfare, hotel, food, car, gas, etc….

    • Chris

      Nov 7, 2013 at 11:48 am

      You’re completely neglecting the fact that they have to use that money to pay rent wherever they live plus the hotels/motels that they stay at 7 days a week when on the road. Factor in gas (keeping in mind that tourney’s tend to not be that close to the previous one), food and occasional airfare. They’re not making a fortune unless your pro is. They’re on the road all the time. My friend has been a caddie on tour for the past 3+ years. They had to go to web.com playoffs to keep their card. He talked to caddies there (the web.com loopers) and realized that he had it pretty good. Those guys make nothing. They split rooms and/or sleeping in cars some of the time.

    • Jay

      Nov 7, 2013 at 12:35 pm

      A general rule of thumb is that a private contractor bills out at about 3X what a salaried individual would make in the same role. This is due to differences in tax laws, holiday pay, sick time, ease of termination and numerous other issues. ALso, as he will work in 20+ states during the year he can look forward to a 500+ page tax return.

      SO if you take Ken Dukes caddy at the mid range of the $100-$200k and say $150k, then that is the equivalent of $50k annually. In reality not very good pay for some one who is traveling 30 weeks out of the year.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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