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Big purses, big doings: PGA of America and PGA Tour announce joint initiatives

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On Wednesday, while the PGA Tour geared up for the first round of the McGladrey Classic at Sea Island Golf Club’s Seaside Course on St. Simon’s Island, Ga., the Tour and the PGA of America made a number of announcements of programs aimed primarily at further broadening and deepening golf’s influence across the country.

The centerpiece of that list of programs was the announcement that the purse of the PGA Championship would increase by an impressive 25 percent for 2014, from $8 million to $10 million. This purse increase vaults the PGA into a tie for the honor of richest single PGA Tour event with The Players Championship, whose purse has been increased by $500,000 for its 2014 edition.

Now, the PGA Championship, the only major that has struggled over the decades to carve out an indelible identity, has a massive dollar figure to lean on, which is sure to help it prestige-wise. This move builds further momentum for the image of the event in the wake of speculation that the PGA Championship may start looking to introduce some venues outside the United States in future years.

Though the announcement of purse increases for the PGA Championship and The Players constituted the main “wow” factor of the announcement, the other three key aspects contain most of the meat of what appears to be a closer partnership between the Tour and the PGA. First of all, both organizations announced that a number of PSA-style ads will air during Tour events—on television and on the Sirius/XM PGA Tour Network Radio’s golf coverage—that will foreground PGA professionals as instrumental factors in the growth of golf.

Members of the PGA of America will also take a more visible position on the Golf Channel show “Inside the PGA Tour.” Each week will highlight the ranking PGA rofessional at the next Tour venue, with the goal of providing the audience extra insight into the host golf course.

Lastly, the PGA Tour will facilitate increased interaction between fans at events and PGA professionals in attendance. Special emphasis will be placed in The Players, the three World Golf Championships held in the United States (the Accenture Match Play, the Cadillac Championship and the Bridgestone Invitational), The Barclays, the Tour Championship, the Northern Trust Open and the Presidents Cup.

This move is significant in both overt and subtle ways. In the first case, it is a positive step to see the two organizations take a bit more mutually snug stance, especially given their light disagreements with regard to the USGA and R&A’s impending tournament ban on anchored methods of putting. And given that the PGA Tour is the primary driver of casual viewing interest in the game, for Tim Finchem and the rest of the Ponte Vedra crowd to give an promotional platform to the PGA of America constitutes a show of confidence that should make those of us on the outside who yearn for golf’s further growth more hopeful.

The subtlety that one might draw from this announcement is the omission of the likes of the USGA and the R&A. Does the PGA of America and the Tour drawing somewhat closer necessarily mean that both bodies are marginalizing the game’s main amateur organizations? If so, is this intentional? There is no clear answer to either of these questions at the moment, but those who follow the politics and business of high-level golf might want to monitor the situation going forward. The economic downturn of recent years has certainly caused those who care for the game to reassess key aspects of their philosophies, and it a chess game of sorts may be starting to play out before the golf world.

Tim grew up outside of Hartford, Conn., playing most of his formative golf at Hop Meadow Country Club in the town of Simsbury. He played golf for four years at Washington & Lee University (Division-III) and now lives in Pawleys Island, S.C., and works in nearby Myrtle Beach in advertising. He's not too bad on Bermuda greens, for a Yankee. A lifelong golf addict, he cares about all facets of the game of golf, from equipment to course architecture to PGA Tour news to his own streaky short game.

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Opinion & Analysis

5 Things We Learned: Thursday at the PGA Championship

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Aronimink is not a storied club, but when Donald Ross himself proclaimed it to be as good as he can design and build, one had to take notice. Jay Sigel was the pre-eminent male amateur golfer from the mid-1970s to the mid-1990s. He might have called any number of Philadelphia clubs home, but he chose Aronimink. It served him well. Gary Player won a PGA Championship here in 1962, and was followed by the 1993 winner … nobody. Aronimink gave that event away to Inverness, for reasons of which it is certainly not proud. So be it. We had to wait sixty-four years for the PGA to return to Newtown Square, but here we are. Aronimink has been neo-restored by Gil Hanse and team, to return Ross features with an eye toward defense against the dark arts, errrr, high-tech equipment.

Day one saw Rory McIlroy and Bryson DeChambeau dig big holes, to the tune of plus-four and plus-six, respectively. Since the first-round lead will be minus-three at worst, many shots will need to be made up for the power couple to reach contention. By nightfall, seven golfers held the day-one lead at three-under par 67. Shots and sticks caught our attention, and we are proud to present Five Things We Learned on Tech Thursday at the 2026 PGA Championship. Thanks to InsideTourGolfer, Today’s Golfer, and GolfWRX for initial equipment research.

First, meet Min Woo Lee

Min Woo Lee, aka Dr. Chipinski, has once again thrust himself into the conversation of Can he, will he, when will he? Lee has so much talent, wins not nearly as often as we believe that he should, and has no major near-misses (much less titles) on his wiki. The young Aussie is getting older and wiser, but is he able to avoid the scarring that holds the older and wiser back from breaking through? Philadelphia offers another opportunity. Min Woo signed for five birdies and two bogeys on day one, and grabbed a share of the opening-day lead at Aronimink. Winners transcend history and the moment, and Lee will need that sort of ascent to lift the Wannamaker on Sunday.

Second, meet Aldrich Potgeiter

The young South African golfer can rip driver with the best of them. Aronimink tips out at nearly 7400 yards, but beyond the fairway bunkers that ensnare only the mortals, Potgeiter can take his chances with wedge from the rough. On Thursday, he spent plenty of time in the spinach. Like Popeye, he used his muscles to gouge and thrash and dig his way out. Six birdies against three bogeys on the card brought AP in a three deep.

Third, meet Martin Kaymer

Not a major event takes place without a where’s he been throwback moment. We know that Martin Kaymer left the PGA and DP World tours for LIV golf, but the two-time (US Open and PGA) major winner has a lifetime exemption into at least one major event, and he seizes the opportunity each May. Kaymer joined the six-seven brigade with four birdies and a solitary bogey on day one. Kaymer was never a long hitter, and the years are kind to no golfer. The German champion will need to uncork every bottle of guile and strategy in his cabinet to remain in contention. For today, though, he occupies a rung on the ladder of Tour Tech.

Fourth, meet Scottie Scheffler

Let’s see, he’s the defending champion at the PGA, and he found his way back to the top tier with five birdies against two bogeys. To be a favorite and then play up to that stature and expectation is quite difficult. Just ask Rory, Bryson, and some of the other pre-tournament heartthrobs. Scheffler’s game is complete, and to knock him off the OWGR #1 pedestal, one needs to defeat him at the majors. Aronimink is the sort of course that fits Scheffler’s game. Better yet, it unfits the game of many of his challengers. Don’t expect Scheffler to go away anytime soon. Come Sunday, he’ll be around.

Fifth, meet Stephan Jaeger

Clocking in for the unheralded players shift are Ryo Hisatsune and Stephan Jaeger. Hisatsune logged seven birdies on day one, but gave most of them back with four bogeys. Still, he’s tied at the top for a time. Jaeger pitched five birdies against two bogeys, including a run of three consecutive, from holes four through six. Odds are that one of the two will hang around through 36 holes. Odds also suggest that both will be gone by Saturday evening. Still, the PGA Championship has historically been the major most likely to be won by an under-known. Both Hisatsune and Jaeger feature on that list, so good luck, lads!

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Club Junkie

Club Junkie’s Titleist GTS driver fitting results!

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On this episode of the Club Junkie Podcast, I head to the Titleist Performance Institute for a full driver fitting with the new Titleist GTS lineup. We dive into the fitting process, talk about what made the biggest difference in performance, and break down how the different GTS heads and shaft combinations compare on the launch monitor. If you are thinking about a new driver setup for this season, there is a lot to take away from this one.

I also get into Brooks Koepka and the gear setup he brought to the PGA Championship, including the putters that caught my eye during the week. There are some interesting equipment trends showing up at the highest level right now and we break down what stands out.

To wrap things up, I talk about reshafting a few wedges, what I learned during the process, and swapping an adaptor onto a new shaft for another build project in the shop. A gear packed episode from start to finish for anyone who loves golf equipment and club building.

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Club Junkie

Club Junkie WITB, week 16: New Titleist GTS woods!

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Excited for this week’s WITB as we get to add the new Titleist GTS woods to the bag! I was fit at Titleist’s TPI facility in Oceanside California a few weeks ago and my new clubs just showed up. I am also adding a cool set of irons that I built last year some wild custom wedges into a new golf bag. Speaking of the bag I have a new Ghost Anyday Black Ops stand bag that I will be using on my Motocaddy Remote M7 electric cart.

 

Driver: Titleist GTS3 (11 degrees @ 10.25)
Shaft: Fujikura Ventus Red 6s

3-wood: Titleist GT1 3Tour (14.5 degrees)
Shaft: Graphite Design Tour AD CQ-7s

5-wood: Titleist GTS (18 degrees)
Shaft: Fujikura Ventus Red 7s

9-wood: Titleist GT1 (24 degress)
Shaft: Fujikura Ventus Red 7s

Irons: Bettinardi CB24 (5-PW)
Shafts: KBS C-Taper Lite 110 stiff

Wedge: TaylorMade MG5 (50-09 SB)
Shaft: Mitsubishi MMT 125 Stiff

Wedge: TaylorMade MG5 (56-12 SB)
Shaft: Mitsubishi MMT 125 Stiff

Wedge: TaylorMade MG5 (60-08 LB)
Shaft: Mitsubishi MMT 125 Stiff

Putter: Dan Carraher ZT Proto

Ball: Callaway Chrome Tour

Bag: Ghost Anyday Black Ops Stand Bag

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