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Cobra BiO Cell driver, fairway woods, hybrids and irons

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Cobra has color cornered in its new line of BiO Cell drivers, fairway woods and hybrids, which are available in club heads painted blue, red, silver, orange and black.

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

That makes the company the clear-cut leader in personalization among the major equipment manufacturers, a definite feather in Cobra’s many-hued cap. But Cobra leadership is hoping that the performance of the new line, not the five color options, will leave the biggest impression on golfers in 2014.

BiO Cell Driver

cobra bio cell driver

The BiO Cell drivers are longer than last year’s AMP Cell drivers thanks to their 50 percent lower center of gravity (CG), which makes the new model launch an average of 1.2 degrees higher than AMP Cell with about 300 rpms less spin, according to Cobra testing.

The lower CG was made possible through Cobra’s “BiO Cell” technology, changes to the walls of the 460-cubic-centimeter driver head that were inspired by strong, lightweight structures found in nature such as spider webs and beehives.

cobra 2014

Similar webbed patterns are prominently displayed on the crown and sole of the 6-4 titanium driver, evidence of the cellular approach Cobra engineers took to moving as many grams of weight as possible from the higher, more-frontward parts of the driver head to lower, more-rearward areas.

Much of the weight savings came from driver’s crown, which is 0.15 mm thinner than last year’s model. It now measures a slim 0.5 mm, creating a weight saving of nearly 2 grams. The driver’s Forged E9 “BiO Cell” face was also made lighter and thinner, resulting in a two-fold improvement. It gave engineers another 2 grams of discretionary weight to move low and deep in the head, and the thinner face is also more responsive on shots hit off center, increasing the size of the driver’s sweet spot.

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Those changes add up to a driver that is not only longer than the AMP Cell, but also more forgiving, with an impressive 4250 moment of inertia (MOI).

The BiO Cell driver also has Cobra’s new MyFly8 adjustable hosel, which adds two more settings than its predecessor. (Note: The new hosel design will not accommodate shafts with the company’s original MyFly tips).

flyhigh cobra

The MyFly8 hosel gives golfers five different loft settings, 9, 9.5, 10.5, 11.5 and 12 degrees, as well as three draw (D) settings, 9.5D, 10.5D and 11.5D, which make the club more upright to promote more draw bias. Those eight settings work with the company’s Smart Pad, a 1.5-cm strip on the sole of the driver that helps keep the driver head square throughout its 3-degree adjustable range. In its lowest loft, 9 degrees, the BiO Cell will sit about 0.5-degrees opened, while in its highest loft, 12 degrees, the driver will sit about 0.75-degrees closed.

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

The Cobra BiO Cell drivers will hit shelves on Jan. 15 and sell for $299. They’ll come stock with a 45.75-inch True Temper Project X PXv shaft, a co-engineered design available in lite, regular, stiff and x-stiff flexes. The stock swing weights are D3 (lite flex) D4 (regular and stiff flexes) and D4.5 (x-stiff flex).

Click here to see what GolfWRX Members are saying about Cobra’s new BiO Cell line.

BiO Cell Fairway Woods and Hybrids

Cobra’s BiO Cell fairway woods and hybrids take the same dedicated approach to moving weight low and deep in the head as the company’s BiO Cell drivers.

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The bodies of the fairway woods are made from 17-4 stainless steel, but the clubs have high-strength 455 Carpenter steel faces, which along with the fairway woods’ slightly more forward CG creates about 2 mph more ball speed than the AMP Cell fairway woods.

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The faces of the fairway woods are also 4 mm shallower, or shorter, making them easier to hit from the ground and light rough.

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According to Jose Miraflor, director of product marketing for Cobra-Puma golf, golfers should expect the BiO Cell fairway woods to launch about 0.5-degrees higher than their AMP Cell equivalents with 500 rpms less spin. Those launch conditions, combined with the clubs’ faster ball speeds, should give golfers an average distance gain of 9-to-11 yards.

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Photo above: Note the weight mass on the front of the sole of the BiO Cell fairway woods. That gives the clubs a more forward CG than the AMP Cell fairway woods, but it’s not so far forward that it negatively affects the clubs forgiveness, says Jose Miraflor, director of product marking for Cobra-Puma Golf. 

Like the BiO Cell drivers, the fairway woods have Cobra’s MyFly8 adjustable hosels and Smart Pad sole designs. They’re offered in two different heads, a 3-4F and a 5-7F.

  • The 3-4F woods measure 43.5 inches, and adjust to five different lofts: 13, 13.5, 14.5, 15.5, and 16 degrees. They also have three different draw settings: 13.5D, 14.5D and 15.5D. Stock swing weight is D3.
  • The 5-7F woods measure 43 inches, and adjust to lofts of 17, 17.5, 18.5, 19.5 and 20 degrees. They have draw settings of 17.5D, 18.5D and 19.5D. Stock swing weight is D3.

The BiO Cell hybrids share the same construction as the BiO Cell fairway woods, with 17-4 stainless steel bodies and high-strength 455 Carpenter steel faces. They are offered in three different heads with MyFly8 adjustable hosels and Smart Pad sole designs:

  • 2-3H Lofts: 16, 16.5, 16.5D, 17.5, 17.5D, 18.5, 18.5 D, 19, Length: 41 inches, D2 swing weight.
  • 3-4H Lofts: 19, 19.5, 19.5D, 20.5, 20.5D, 21.5, 21.5D, 22, Length: 40.25 inches , D2 swing weight.
  • 4-5 Lofts: 22, 22.5, 22.5D, 23.5, 23.5D, 24.5, 24.5D, 25, Length: 39.5 inches, D2 swing weight.

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The Cobra BiO Cell fairway woods and hybrids will be available at retailers on Jan. 15. The fairway woods will sell for $219, and the hybrids will cost $189. Each comes stock with a True Temper Project X PXv co-engineered shaft, available in lite, regular, stiff and x-stiff flexes.

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BiO Cell Irons

Large unsupported faces, deep undercuts and a multi-material construction are all staples of a distance-driven game-improvement set of irons. But Cobra engineers took those measures to the extremes with their new BiO Cell irons, creating a set that Cobra officials hope golfers will soon know as the longest irons in golf.

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The long irons (3-7) are cast from 17-4 stainless steel, and have a undercut that plunges deep into their soles. It causes the sole of the BiO Cell 4 iron to be as thin as 1.49 mm, which according to Miraflor tested the limits of just how thin Cobra could make an iron sole and still have it meet durability standards.

The deep undercut and thin iron faces, which are taller and wider than their predecessors, create the largest unsupported faces of any set of irons Cobra has ever created.

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The long irons also have two 10-gram tungsten weights (one in the heel, one in the toe), which lower the center of gravity of the irons for a higher launch and increased ball speed — key ingredients for more distance. But their position in the outer-cavity ports of the irons also make the iron heads more stable on mishits, boosting forgiveness.

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The more accuracy-driven short irons (8-GW) are cast from a softer 431 stainless steel, and have their tungsten weights positioned in the two inner-cavity ports on the back of the iron. That more inward positioning decreases forgiveness, but it improves feel and workability, more valued attributes for game-improvement short irons. However, both the long irons and short irons have multi-material badges adhered to the back of the irons’ extremely thin faces to help increase sound and feel.

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The BiO Cell irons will be available on Jan. 15 in four colors (blue, black orange and red), and cost $699 (4-PW, GW) with True Temper’s Dynalite 85 steel shafts (regular and stiff flexes). The full iron specs are listed below (click to enlarge).

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

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Click here to see what GolfWRX Members are saying about Cobra’s new BiO Cell line.

22 Comments

22 Comments

  1. Cam Lindsay

    Mar 25, 2014 at 2:49 am

    Hey ppl
    Well I have just purchased a set of biocell + irons after going through a fitting process with a well regarded master fitter, and should get them in 10 days.
    I agree that the irons don’t look great but after hitting with three other brands I couldn’t go past the Cobra. I think that if I can improve my game with these irons then the looks will b a distant memory.
    A pro once told me that” the club picks the player , not the player picks the club “. ??

  2. Brian

    Mar 6, 2014 at 8:23 am

    Do the headcovers match the color of the club? Looking at orange and wandering if the driver and fairway headcovers match or if it is simply a generic headcover. Thanks

  3. Stephen Perkins

    Mar 4, 2014 at 2:12 am

    So finally after year of my Titleist 905R – I got some cash together and bought a new driver.

    And I love it!!! First round I hit 80% of fairways – which is about twice as many as normal – and considerable distance gains over the old club (which is expected I guess)

    I bought the orange head – which I think I’ll have to get used to – but off center hits still performed very very well – and I was happy with the sound and feel.

    I play off 18 – with a cricket and baseball background – so I don’t get to play every weekend – but as much as possible I will get out so I can use the club.

    Well done cobra – a very satisfied customer.

  4. Craig

    Dec 10, 2013 at 11:24 pm

    Seriously people? The last time I checked, it was how a club performed not how it looked. Quit basing your opinions on how they look and try them out. At least then your opinion will be based on feel and performance. NOT the look.

    • Hooterbear

      Feb 20, 2014 at 2:45 pm

      Come on, you know a look makes you feel more confident, how it sets up, how you feel about it and what you like…..not TOO many play clubs that don’t appeal to them…..include yourself when you put others down.

  5. Matt

    Nov 16, 2013 at 4:49 pm

    I bought te amp cell irons early this year. I was playing r9 tp’s, I hit these straight and long. Three of my buddies have switched after hitting them. All of us are under 5 hdcp….that said- these bio’s look horrific.
    No chance I’m switching.

  6. joro

    Nov 14, 2013 at 10:05 am

    They just have to do it don’t they. Seems that proven is not always best when they just have to take a good, easy to hit club and change it for maybe something no better. The industry has gone crazy.

  7. Matthew Carter

    Nov 13, 2013 at 10:49 pm

    I agree w Troy. I have Amp Cell Driver that is the easiest driver I have ever hit. Hadn’t hit anything Cobra for 15 years until demo day six months ago. Only Cobra club in the bag but one of my favorites.

  8. snowman0157

    Nov 13, 2013 at 10:40 pm

    These Irons are atrocious looking. I play the Cobra s2 forged circa 2010 and they are nice, traditional cavity backs… these are ridiculous. Come on Cobra, you can do better than this. BTW, drop fowler and the all the orange also.

  9. LorenRobertsFan

    Nov 13, 2013 at 4:55 pm

    Is there a Pro line that’s going to be available too? Not that I’m really interested..

  10. jgpl001

    Nov 13, 2013 at 4:47 pm

    Cobra the end is near

    Who in God’s name would buy this rubbish???

  11. Young

    Nov 13, 2013 at 3:48 pm

    wrong.. wrong.. wrong.. they need find new RND guy ASAP
    I am so sorry cobra / puma stock holders..

  12. Troy Vayanos

    Nov 12, 2013 at 7:28 pm

    I’ve had the AMP Cell driver for at least 12 months or so and love it. If the BIO Cell is any sort of improvement then for me it’s going to be a great club.

    Will be testing one out as soon as it’s available.

  13. Bryan

    Nov 12, 2013 at 5:52 pm

    Totally disagree, irons looks very good, a definite improvement to amp cell. In fact, they do look more like the original amp iron which is good. Better flow from topline to the neck. Awesome to see tungsten used for forgiveness the way it is and then to enhance feel and trajectory on the short irons. Will absolutely look at these when they come out!

  14. tim

    Nov 12, 2013 at 4:49 pm

    no golfer I know plays cobra anymore except for some of the hybrids. irons look awful.

  15. totebagger

    Nov 12, 2013 at 11:52 am

    those irons look like vomit

    • Jon W

      Nov 12, 2013 at 12:05 pm

      Jepp..
      Didnt Nickent have something similiar inn green?

    • Cobra Nut

      Nov 12, 2013 at 1:16 pm

      I would not use vomit as an adjective for the irons, however I do agree they look bad, not sure what Cobra is thinking with these. They should have revamped the Amp irons from 2012 now they are some damn good looking irons IMO far superior in looks than these ones. I think some designer or engineer needs to get fired for these and whomever gave the okay to release them needs to be fired as well, they will only lose fans now instead of gain them.

    • ED

      Feb 16, 2014 at 11:40 pm

      i didnt kno u score w/ looks???

    • ED

      Feb 16, 2014 at 11:49 pm

      Have u had your eyes checked recently, i highly recommend u should!

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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