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Opinion & Analysis

The data behind Keegan Bradley’s coaching change

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Keegan Bradley has reportedly left long-time swing coach Jim McLean for Chuck Cook, who teaches Bradley’s good friend Jason Dufner and Luke Donald. That gives Cook one of the most formidable list of clients in the golf world, as Bradley is ranked No. 20 in the Official World Golf Rankings, Dufner is ranked No. 15 and Donald is ranked No. 17.

I wanted to take a look at the numbers behind Bradley’s game and to see why he may have decided to change instructors. According to Bradley, the change was prompted by his familiarily with the instructor.

“I’ve been around Chuck Cook for a few years now, playing practice rounds with Dufner,” Bradley told Back9Network’s Ahmad Rashad. “I’m excited to get working with Chuck and get another opinion of how he thinks I can improve my golf game. He’s been around for a long time and I know he has several ways he can help me win.”

Bradley did not record a victory last season, but still finished No. 11 on the money list. When I look at a golfer’s game, I like to first analyze his or her scoring data. This helps me formulate some sort of idea of as to what went on with the golfer and provide a profile of the player’s game as far as his or her strengths and weaknesses go.

Table 01

Bradley ranked No. 10 in Total Adjusted Scoring Average. Taking that into account and his rankings in the metrics in the table above, he still had a great season despite not coming away with a victory. I feel with these metrics that Bradley should be striving toward being the No. 1-ranked golfer in the world. He does not have a glaring weakness, and is instead trying to take his great game to the next level.

If Bradley is going to contend for the No. 1 spot, he will need to get inside the top 10 in Adjusted Par-4 Scoring Average. Par-4 play has the strongest correlation to Tour success of the metrics listed above. This is partially due to the number of par-4’s played per round (the Tour average is roughly 11 played per round), and the par-4’s require a more complete game to play them well. Bradley did a fine job in 2013 on the par-4’s. However, in order to contend for the No. 1 ranking in the world that will have to step up.

The biggest “weakness” we see with Bradley’s game is his play on the par-3’s. While par-3 play is important, it has the lowest correlation to success on Tour of the metrics listed. With that said, par-3 play is one part iron play, one part short game and one part long putting (putts longer than 15 feet). While Bradley was still an above-average player on the par-3’s, given that it was his weakest metric, I can start to develop an idea of what some of his issues in 2013 were.

Lastly, he had a fantastic year at avoiding bogies. Avoiding bogies has a stronger correlation to success on Tour than making birdies. He also made a high percentage of birdies. But, for him to contend for the No. 1 ranking in the world, he needs to get into the top 10 in both Birdie and Bogey rates. Furthermore, I find it a bit peculiar that the No. 1-ranked player on par-5’s ranked 24th in Birdie Rate. In all, I can start to envision a profile for Bradley’s game.

DRIVING DATA

I utilize an algorithm based on historical driving data on Tour dating back to 2007 to determine a golfer’s effectiveness off the tee. This is called Driving Effectiveness which utilizes the following metrics:

  • Distance
  • Fairway Percentage
  • Average Distance to Edge of Fairway (on drives that miss the fairway)
  • Fairway Bunker Percent
  • Missed Fairway – Other Percent (shots that end up in a hazard, O.B. rescue shots, etc)

Here is Bradley’s data for 2013

Table 02

As we can see, driving was rarely a problem for Bradley in 2013, as he was the second most effective driver of the ball (only Henrik Stenson was more effective). Bradley hits the ball a long way and hits a lot of fairways. And when he missed the fairway, he did not miss by much and did a fine job at avoiding fairway bunkers and other trouble. He has been one of the premier drivers on Tour since he earned his card.

PUTTING AND SHORT GAME DATA

Often times, putting and short game play can be over-valued by golfers. However, nothing can prevent a golfer from winning a tournament like poor putting. In fact, nearly 70 percent of the winners on Tour this year finished in the top 10 in Putts Gained (also called Strokes Gained-Putting) for that tournament.

Table 03

Bradley putted very well in 2013 from most distances. As I have mentioned in the past, the putts from 3-to-15 feet are the most important putts to make when it comes to affecting a player’s performance versus the field. Outside of 15 feet, the make percentage for Tour players becomes very volatile. What I mean is that golfers on Tour, regardless of overall putting skill, tend to be very inconsistent when it comes to make percentage outside of 15 feet. One year they can make a lot of putts from outside 15 feet, and the next year they struggle to make those same putts.

This would explain some of the issues that Bradley had on the par-3’s. Tour players are not likely to have a lot of close birdie putts on the par-3’s, and that is why par-3 performance is dependent on the golfer’s ability to make putts outside of 15 feet. However, Bradley’s make percentage on putts outside of 15 feet is likely to progress toward the mean. Therefore, his performance on the par-3’s is likely to progress in 2014.

Sometimes the problem with good overall putters on Tour is that they were inconsistent with their putting. When they were off, they were well off. And when they were on, they were making a lot of putts. And if they putt poorly in too many tournaments, they reduce their odds of winning those events. Here’s a chart looking at Bradley’s putts gained by event.

Table 04

Out of the 20 events that recorded putts gained, Bradley was only losing strokes to the field on six of those events.

Here is a look at Bradley’s short game play:

Table 05

Bradley was an average short game player in 2013. But he did perform well from the most important part of the short game, longer pitch shots from 10-to-20 yards. This could also explain why he was better at avoiding bogies than making birdies. The 10-to-20 yard shots are usually more reserved for when the player needs to save par. The 1-to-10 yard shots are more makeable chip shots.

After looking at the data I see no reason why Bradley cannot contend for the No.1 spot in the world ranking based off his driving, putting and short game data. This only leaves approach shots.

APPROACH SHOT DATA

Here is Bradley’s approach shot data for 2013:

Table 06

The good news is that the area that correlates strongest to success on Tour, the Danger Zone, is where Bradley was his strongest. Shorter shots, particular wedge play, are vastly overrated by the golfing community. This is why Bradley still had a fantastic year. His long game, both driving and Danger Zone play, was superb. This is where a golfer can gain the most strokes against the field over time.

Here’s a look at Bradley’s rankings from the various zones since he made the Tour:

Table 07

We can see that Bradley has had issues with his iron play since he has made the Tour. His play from the Danger Zone has improved dramatically, and that has helped propel him into superstar status. But the play from the Birdie and Safe zones is what is holding him back. We also have to remember that his Safe Zone play is even worse than the ranking indicates because he was such an exceptional driver of the ball, which means he should have been in great position to hit a lot of Safe Zone shots closer to the hole.

His struggles from 75 to 175 yards would be part of the reason why he lagged a little behind on the par-3’s. It would also explain why his Birdie Rate was not better, as most birdies on the par-4’s come from Safe Zone and Birdie Zone approach shots.

All of these “issues” are nice issues for a player to have. I would expect that most of Bradley’s work with Cook will focus on improving his iron play from inside 175 yards. The key for him to take his game to the next level will be keeping his effectiveness off the tee and his skill on and around the greens while improving his iron play.

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at ProGolfSynopsis@yahoo.com or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

29 Comments

29 Comments

  1. LY

    Jan 1, 2014 at 12:12 pm

    Rich:
    What a great article! Do you do stat work with the LPGA tour and if so how do their numbers compare to the PGA tour?

  2. LiveWire

    Dec 30, 2013 at 5:28 pm

    Great Data, I hope KB does better in 2014. I think he does a great job on the course. He has staying power for years to come. Hopefully he’ll win again before the Bo Sox do……

  3. bsoudi

    Dec 30, 2013 at 2:59 pm

    Interesting analysis. Though it triggers 2 thoughts with me:

    1) How important is the “standard deviation” of these stats? I guess I picture that as his consistency.

    2) Could insight be gleaned from a comparison of all these attributes – say, could you see that on a great day driving, a player’s putting could be crap, etc.? That way players can get insights to get “all the pieces in place” more often?

  4. Jadon

    Dec 30, 2013 at 10:43 am

    Wow, very interesting read. I’d like to see the same stats on Zach Johnson, a guy who is on the opposite end of the spectrum; doesn’t hit it a mile but relies on his wedges and short irons to “score” and get the job done. Goes to show you that you don’t have to be a bomber to succeed, what an odd and fun game we play.

    • Richie Hunt

      Dec 30, 2013 at 11:11 am

      Jadon, you would be shocked at how Zach got it done this year. He doesn’t hit it long, but his long approach shots (Danger Zone) is where he hit it the best from.

  5. Mark Wells

    Dec 30, 2013 at 1:57 am

    Wonder why he feels he can’t work on the birdie and safe zone improvement with McClean? Solid and showing improvement otherwise. Time will tell

  6. naflack

    Dec 29, 2013 at 10:37 pm

    i can see that little move off the ball that keegan does with his head being an issue on those short iron shots. im guessing chuck will want to address that…

  7. Troy Vayanos

    Dec 29, 2013 at 5:04 pm

    Great post Rich,

    Just shows how tough the tour is these days when a guy like Keegan can produce such impressive stats and still not come away with a victory.

    Cheers

    • Richie Hunt

      Dec 30, 2013 at 11:12 am

      The bigger one is to look at Bo Van Pelt’s metrics from 2012. Outstanding ballstriker and was 11th in Putts Gained. Didn’t record 1 win. I almost found that impossible, but any given week somebody can sneak in and take it away from him.

  8. Juan

    Dec 29, 2013 at 12:11 pm

    Rich, I really appreciate the great work you do with statistics!! It helps me understand the players you analyze AND a way of thinking about analyzing and improving my own game. BTW, I really like your website. THANKS again for the great work!!

  9. Mike

    Dec 29, 2013 at 11:26 am

    Rich, great work. I love seeing data like this and a good thorough analysis. I look forward to reading more of your work.

  10. Martin

    Dec 29, 2013 at 9:45 am

    Cool analysis, I also wonder what will happen when he switches putters.

    I played with the same putter Keegan uses and gave it up because it wasn’t good enough on long putts to make up for the bit better it was on short ones. The stats seem to make the same case for Keegan.

  11. Rob

    Dec 29, 2013 at 8:16 am

    Rich, interesting article, well done. I’m curious if anyone has studied “feel players” that use statistics heavily to engineer changes and what the results have been.

    • Rich

      Dec 30, 2013 at 3:53 am

      Could you really classify them as a true feel player if they looked at stats?

  12. Rich

    Dec 29, 2013 at 7:34 am

    Yes I’m sure Keegan Bradley took all this into consideration when he decided to switch coaches. Actually, perhaps he’s not aware. You should drop him a line to let him know……..

  13. Pingback: Desde el tee: semana 52/2013 | colombiaDeportes.co

  14. Kenny Thomson

    Dec 29, 2013 at 5:28 am

    Another good article. How does an amateur collect such data without slowing up play? Enjoyed the book.

  15. Kenny Thomson

    Dec 29, 2013 at 5:26 am

    Good article, but how does an amateur ( reasonably low handicap) capture similar data without slowing up play?
    Enjoyed your book

  16. Id

    Dec 29, 2013 at 2:55 am

    No glaring weakness??? What’s he going to do when he has to quit the belly putter?

    • Trey Hayden

      Dec 29, 2013 at 5:02 am

      It’s impossible to predict the future, but Bradley did win most of his college tournaments with a short putter. He switched for the same reason most guys in his generation switched: If they’re gonna let us cheat, we shall cheat.

    • Rob

      Dec 29, 2013 at 8:05 am

      You should understand the rules before making stupid comments, He doesn’t have to “quit the belly putter”

      • Id

        Dec 29, 2013 at 10:35 am

        He has to quit anchoring into the belly, therefore he has to quit that stroke. He can keep the same length putter, for sure, and use it un-anchored, therefore not calling it a non-belly putter but a putter at 43 inches or whatever – but he has to quit the belly putter. You should understand the comments before trying to sound intelligent.

        • Richie Hunt

          Dec 30, 2013 at 11:14 am

          I think I didn’t clarify what I meant by ‘glaring weakness’ anyway. What I meant is when you look at his *scoring* data (par-3’s, par-4’s, par-5’s, bogey rate and birdie rate) there was no glaring weakness there. Obviously he has a glaring weakness in his game…shots from inside 175 yards. As far as the putter goes, we will wait and see how that pans outs.

  17. Sean

    Dec 28, 2013 at 9:22 pm

    Nice analysis. That right there should tell KB what he needs to work on.

  18. Tom Stickney

    Dec 28, 2013 at 7:04 pm

    Great analysis Rich. Big fan of your work!

  19. A

    Dec 28, 2013 at 5:59 pm

    I knew he was an idiot the moment I saw him

  20. Homer Simpson

    Dec 28, 2013 at 4:23 pm

    “Facts are stubborn things, but statistics are more pliable.”
    ? Mark Twain

  21. Roger

    Dec 28, 2013 at 1:35 pm

    Rich, thanks for another Great Article.
    I see Luke Donald also moved to Chuck Cook due to his wish to
    hit more par 4’s . Did a search of online videos of Chuck Cook
    so thanks for the Xmas Present! I’m still young enough to Listen!
    From 185 to the Pin is my problem area!
    Have a great 2013 Rich.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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