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The Enlightenment of Golf Instruction

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There is an ancient adage that says, “May you live in interesting times.” In golf instruction, these are the most interesting times, “The Enlightenment” as I like to call it. The reference is of course to that great age of scientific discovery that followed the Dark Ages. Our golf enlightenment is here, right now, and those of us in this field are the benefactors of all the science that is available to us.

The scientific breakthroughs are the result of the myriad of new technologies at our disposal. No longer are we in the dark ages of conjecture, estimation and “seems like.” We have the ability to know precisely what happened on every swing and every shot. And the real truth is available to anyone curious enough to seek it.

Having been at my craft for some time, it is truly exciting to be a part of this enlightenment. For the first 400 years or so of golf instruction, teachers used nothing but their eyes and experience to estimate how the golf ball behaved and what caused it to do what it did. The “Ball Flight Laws,” as we called them, were our one and only guide. It worked fairly well, but I think down deep we all knew something was missing.

Then came the advent of video, the ability to observe motion with high-speed, stop-action cameras that provided far more detail than we had with the naked eye. We could better observe the swing by slowing it down and stopping it, and even comparing it to the greats of the game.

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Above: A Golf Digest swing sequence of Rory McIlroy (left) and Tiger Woods. 

With video, we could actually show the student what they were doing; they no longer simply heard us instructors, they could see in vivid detail what the video captured. Again, it worked well, but real truth seekers still knew something was missing.

What was missing, we now know, was this: The real golf swing is a 3D motion (the backswing is up, in and back; the downswing is down, out and forward). It has forces, torques and a planar quality that cannot be captured completely by 2D video. The flat screen depiction lacks the depth dimension that is so critical to understanding actual motion.

How could we get better? Along came the latest in our quest to gather, store and analyze data: 3D motion analysis systems and Doppler radar launch monitors that can track the golf club and golf ball along their entire journey. Eureka! The holy grail! At least for now.

I am not here to demean video teaching. I use it, my students love it and it has merit; particularly observing the body motion of the player. But to capture and quantify the extent and true range of motion, forces and torques, a 3D system is needed.  I have a very trained eye for a golf swing, but I cannot see what the radar sees no matter how closely or carefully I look. And even if I could, it is nice to know how much of what I’m seeing is germane to a student’s problems.

I use Flightscope, which measures and/or calculates 24 variables of golf club and golf ball in swing or flight. Do you know how far you hit every club in your bag? Do you know your optimal launch conditions for every drive you hit? How about the TRUE path on which you’re swinging?  These things are vital to understanding and improving your swing and are discovered by radar only.

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I love learning as much as anything I do in life. It is exhilarating staying up past the point of fatigue just to gather a little more insight into a subject. I’ve been this way my whole life, and I feel that any committed teacher should be a dedicated, lifetime learner. Could I “get by” on things I knew years ago? Sure. Could I make a living teaching golf without the investment I’ve made in technology? Probably. But those who cease to learn should cease to teach.

It might be comfortable to stick my head in the sand and regurgitate popular adages about the golf swing, but that would never satisfy my insatiable appetite for learning the truth about what is going on right before my eyes. This quest is challenging and, at times, frustrating. It is never easy to abandon long-held beliefs when confronted with new insights. We see this dynamic in all walks of life. But when science proves something beyond all doubt, it is incumbent upon the teacher to pass these truths on to their students.  If there is an art to this craft, it involves the humility of saying I don’t know it all, I have much to learn, but I do know where to find it. Once the truth has been discovered, the teacher continually works on new ways of presenting these findings to the student. There are an infinite variety of learning styles, and instructors are constantly working on ways of several ways to present the same information.

Here’s an example: 80 percent of the initial direction of a golf shot (the horizontal launch) is the result of the clubface at impact. I believed otherwise for many years. Radar proved my theory wrong, so I now teach what science knows to be true. If there is an art to golf instruction, it has to do with this humility.

This knowledge quest also keeps my work from getting stale and recharges my teaching battery every day. It is my job to know the subject in all of its complexity and teach it in all simplicity. Staying aware of the science of golf instruction allows me to do just that. Last week, I helped a guy conquer a serious case of the shanks. There is nothing quite so rewarding as the smile in a student’s eyes when they hit better shots. It keeps me grounded and reminds me how uncommonly lucky I am to do what I do.

If you like science as well as golf, please enjoy these enlightening and entertaining facts.

  • The golf ball is in contact with the club face 0.0004 seconds. That is 800 times faster than one can blink an eye.
  • The average touring professional has the golf ball on the face of the club about 3 seconds for a full season on tour.
  • The toe of the golf club travels some 14-to-15 mph faster than the heel, and 7 mph faster than the sweet spot.
  • The highest ball speed ever recorded is 226 mph. The average ball speed on the PGA Tour is a mere 168 mph.
  • The fastest club head speed ever recorded is 151 mph . The PGA Tour average is 113 mph.
  • Bubba Watson led the PGA Tour last year with an average ball speed of 185 mph.
  • Every mile per hour you can increase your swing speed will net you about 2-to-3 yards of extra distance
  • Elite level ball strikers hit every club (driver to wedge) the same height. For PGA Tour players, the average is 30 yards (90 feet).
  • At impact, the force of the golf club on the ball is more than 1600 pounds.
  • A golf ball struck 1 inch toward the toe OPENS the face some 5 degrees.
  • A golf ball struck 1 inch toward the heel CLOSES the face some 5 degrees.
  • The average drive by a PGA Tour player is in the air 6.5 seconds. The average RE-MAX Long driver contestant hits a drive with a hang time of 8.5 seconds!
  • The average driver attack angle on PGA Tour is 1.3 degrees DOWN.  The average attack angle in Long Drive Competitions is 5 degrees UP! One 2010 contestant recorded an angle of attack that was 13 degree up (+13).
  • A ball struck as little as ONE DIMPLE toward the toe or heel of the club can open or close the face enough to affect the shot.
  • On a driver with 10 degrees of loft, the bottom of the face will have about 7 degrees of loft; the top of the face will have about 13 degrees of loft!

There are many of these “fun facts” on various sites on the web; people such Dave Tutleman, Sasho Mackenzie, Steven Nesbit and others conduct vital research on an ongoing basis. I am a teacher, not a scientist, and as such, have benefited from the “R&D” of the many golf engineers and scientists who take the time to study this area and provide us all with great research. As instructors, it is our job to take it to the golfer, and the golfer’s job to take it to the course.

As always, feel free to send a swing video to my Facebook page and I will do my best to give you my feedback.

Dennis Clark is a PGA Master Professional. Clark has taught the game of golf for more than 30 years to golfers all across the country, and is recognized as one of the leading teachers in the country by all the major golf publications. He is also is a seven-time PGA award winner who has earned the following distinctions: -- Teacher of the Year, Philadelphia Section PGA -- Teacher of the Year, Golfers Journal -- Top Teacher in Pennsylvania, Golf Magazine -- Top Teacher in Mid Atlantic Region, Golf Digest -- Earned PGA Advanced Specialty certification in Teaching/Coaching Golf -- Achieved Master Professional Status (held by less than 2 percent of PGA members) -- PGA Merchandiser of the Year, Tri State Section PGA -- Golf Professional of the Year, Tri State Section PGA -- Presidents Plaque Award for Promotion and Growth of the Game of Golf -- Junior Golf Leader, Tri State section PGA -- Served on Tri State PGA Board of Directors. Clark is also former Director of Golf and Instruction at Nemacolin Woodlands Resort. Dennis now teaches at Bobby Clampett's Impact Zone Golf Indoor Performance Center in Naples, FL. .

18 Comments

18 Comments

  1. Jason Sutton

    Jan 10, 2014 at 11:38 pm

    Well written and thought out Dennis. This is the attitude that I feel like our profession is heading. Thanks for sharing
    Jason

  2. duckjr78

    Jan 2, 2014 at 12:43 pm

    A fantastic article. I agree with everything you have written. I especially believe that we should all be willing to admit that what we once held as dogma, is often incorrect. Kudos to you.

  3. Marty Strumpf

    Dec 31, 2013 at 8:53 am

    Great article. As a PGA Teaching Professional with almost 30 years of experience I have to agree with you that we should NEVER stop learning. The new technology provides us with valuable information that we can interpret for our students to help coach them to future success. The true art of teaching is having the ability to communicate effectively. It makes each lesson unique and to me it is part of the fun of our jobs! There is nothing like the look on someone’s face when they “get it”

  4. KC

    Dec 30, 2013 at 10:04 pm

    Solid writing, solid science.
    Best thought: “Those who cease to learn should cease to teach”.

  5. No one method

    Dec 30, 2013 at 8:48 pm

    I really like this artical! Just reading pure facts was so refreshing when golf media is so full of “i have a method that is best (and even backed by science)” instructors.

    No more Edel sales please. More facts like this write up please.

    • Dennis Clark

      Dec 30, 2013 at 8:59 pm

      That’s the beauty of teaching with technology. We craft a swing around the numbers we see, not around a “theory”. Thx glad you enjoyed it

  6. paul

    Dec 30, 2013 at 8:28 pm

    I love golf number facts. I am not an instructor at all but have learned enough to help people that have the same problems as me. So i know what you mean about helping someone and feeling rewarded. Most of what i picked up came from your great articles. Thanks for brining me from a 36 to a 15ish in two years. And my friends thank you as well.

    • Dennis Clark

      Dec 30, 2013 at 8:34 pm

      You’re welcome, glad I could help! Stay tuned, more good stuff to come

  7. Sean

    Dec 30, 2013 at 6:26 pm

    Dennis, I believe the adage, “may you live in interesting times” is actually a Chinese curse.

    • Dennis Clark

      Dec 30, 2013 at 6:53 pm

      OH noooo 🙂 I cursed all my readers!

    • Dennis Clark

      Dec 30, 2013 at 6:56 pm

      I don’t believe any Chinese source was ever found for that BTW. Blame it on Confucius!

  8. mifty

    Dec 30, 2013 at 5:37 pm

    Nice article. Although, newer Wishon drivers use roll/bulge to keep the loft the same on any part of the face (except the very bottom).

  9. Dennis Clark

    Dec 30, 2013 at 3:23 pm

    Really! can you even imagine anyone calling it work! Here’s another little nugget: In a round of golf we are in the act of swinging the club maybe 3 minutes (about 2 seconds per shot). So comparatively top touring pros don’t work a lot!! Just their whole life getting there!

    • John Iaciofano

      Dec 30, 2013 at 4:11 pm

      I always enjoy your articles, Dennis. Fascinating, helpful stuff.

  10. Ian

    Dec 30, 2013 at 11:35 am

    “The average touring professional has the golf ball on the face of the club about 3 seconds for a full season on tour.”
    Those pros! Get a bloody real job!!!

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Instruction

How to play your best golf when the temperature drops

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The LPGA Tour is kicking off its 2026 season this week at Lake Nona Golf and Country Club in Orlando, and the pros are dealing with something most Florida golfers rarely face: freezing temperatures.

“It’s colder here than in the UK at the minute, which is a first,” said England’s Charley Hull during Wednesday’s media day at the Hilton Grand Vacations Tournament of Champions.

Even Lydia Ko, who lives at Lake Nona, seemed surprised by the cold snap. “We’re pretty much getting to below zero in celsius here, which maybe in other parts of the country they would be thankful, but when you’re in Florida it is a little bit of a surprise,” she said.

If the world’s best players are adjusting their games for cold weather, recreational golfers should, too. Here’s how to play smart when the mercury drops.

Understand What Cold Does to Your Game

Before you change anything, you need to know what you’re fighting against. Cold air is denser than warm air, which means your ball won’t fly as far. Period.

Hull noticed this immediately during practice rounds at Lake Nona. She mentioned hitting a gap wedge into the 18th hole during a previous win but needing a 4-iron during Tuesday’s practice round. That’s a difference of four or five clubs for the same shot.

Action item: Expect to lose 5-10 yards on every club in your bag when temperatures dip below 50 degrees. Plan accordingly and don’t be stubborn about club selection.

Layer Up Without Restricting Your Swing

Hull admitted she wore three pairs of pants during practice. While that might be extreme for most of us, staying warm is critical to playing well in cold conditions.

Your muscles need warmth to function properly. When you’re cold, your body tightens up and your swing gets shorter and faster. Neither of those things help you hit good golf shots.

Action item: Wear multiple thin layers instead of one bulky jacket. Look for golf-specific cold weather gear that stretches with your swing. Keep hand warmers in your pockets between shots. And don’t forget a good hat because you lose significant body heat through your head.

Take More Club Than You Think You Need

This is where ego gets in the way of good scores. When it’s cold, the ball doesn’t compress as well off the clubface. Combined with denser air, you’re looking at serious distance loss.

The pros at Lake Nona are dealing with a course that measures 6,642 yards but plays much longer this week. If they’re adjusting, you should too.

Action item: Take at least one extra club on every approach shot. In temperatures below 40 degrees, consider taking two extra clubs. It’s better to fly the ball to the back of the green than to come up short in a bunker.

Adjust Your Expectations on the Greens

Cold weather affects putting in ways most golfers don’t consider. The ball is harder and doesn’t roll as smoothly. Your hands are cold, making it harder to feel the putter. And if there’s any moisture on the greens, they’ll be slower than normal.

Ko mentioned that she still sometimes reads the greens wrong at Lake Nona despite being a member for years. Cold weather makes that challenge even tougher.

Action item: Hit putts more firmly than usual. The ball needs extra speed to hold its line on cold greens. Take a few extra practice strokes to get a feel for the speed before you putt.

Embrace the Mental Challenge

Hull said something interesting about cold weather golf: “I like the mental toughness of it.”

That’s the right attitude. Everyone on the course is dealing with the same conditions. The player who stays patient and doesn’t get frustrated by the extra difficulty will come out ahead.

Action item: Lower your expectations by a few strokes. If you normally shoot 85, accept that 90 might be a good score in 40-degree weather. Focus on solid contact and smart decisions rather than perfect shots.

Warm Up Longer and Smarter

This might be the most important tip of all. Cold muscles are tight muscles, and tight muscles get injured easily.

World No. 1 Jeeno Thitikul revealed she’s been protecting a wrist injury that bothered her late last season. Cold weather makes those kinds of injuries more likely if you don’t prepare properly.

Action item: Spend at least 20 minutes warming up before your round. Start with stretching, then hit easy wedge shots before working up to your driver. Keep moving between shots on the course to maintain body heat and flexibility.

The pros at Lake Nona this week will adapt and compete at the highest level despite the cold. You can do the same at your local course by following these tips and keeping a positive attitude.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “Playing Through  now on R.org, RG.org’s partner site, each Monday.

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more tips!

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3 lessons from Brooks Koepka that’ll actually lower your score

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Brooks Koepka is back on the PGA Tour, and whether you love him or hate him, the guy knows how to win when it matters. After his LIV Golf stint, the five-time major champion returns this week at the Farmers Insurance Open.

What makes Koepka fascinating? He doesn’t fit the mold. His swing isn’t textbook. He doesn’t obsess over mechanics. Yet he’s won three PGA Championships and two U.S. Opens, regularly making it look easier than guys with prettier swings.

So, what can average golfers learn from someone who treats the game so differently? Quite a bit.

Stop Overthinking Every Shot

Koepka describes his approach as “reactionary” rather than mechanical. While most tour pros grind over swing thoughts, Brooks sees the target and hits it. No mental checklist.

This might be the most valuable lesson for weekend golfers who’ve watched too many YouTube swing videos.

How to actually do this:

On the range, hit five balls where you stare at the target for three seconds prior to addressing the ball. Don’t think about grip or stance. Just burn that target into your brain. You’ll be shocked at how pure you hit it when your brain focuses on where the ball is going instead of how you’re swinging.

Next time you play, give yourself a rule: Once you pull the club, you’ve got 15 seconds to hit. Koepka is one of the fastest players on tour because he doesn’t give his brain time to sabotage him.

If you feel tension in your hands at address, you’re trying to control too much. Koepka’s grip pressure is famously light. Loosen up until the club almost feels like it might slip, then add just enough pressure to hold on. That’s your swing thought: soft hands, see the target.

This approach works better under pressure. When you’re standing over that shot with water left and OB right, the last thing you need is a mental checklist. See it, feel it, hit it.

Play to Your Strengths (Even If They’re Not Pretty)

Koepka uses a strong grip that wouldn’t pass muster in some teaching circles. But he’s built his game around what works for him, elite driving distance and recovery skills. He doesn’t try to be someone he’s not.

Here’s how to build your game like Brooks:

Look at your last five rounds and figure out where you’re actually gaining strokes. Bombing it off the tee, but can’t hit greens? Lean into it. Play courses where distance matters more than precision. On tight holes, grip down on your 3-wood instead of trying to thread a driver through a keyhole you’ll miss seven times out of ten.

Koepka knows he can scramble, so he’s not afraid to miss greens. If you’re deadly from 50 to 75 yards, start leaving yourself those distances on the par 5’s instead of going for them in two every time.

Know when to take your medicine. Koepka in the trees at the PGA? He’s punching out to 100 yards, not trying to bend a 6-iron around three oaks. You’re in the rough with a flyer lie and water short? Hit your 8-iron to the middle and move on. That’s not playing scared, that’s playing smart.

Save Your Best for When It Counts

Here’s a wild stat: Koepka’s putting average in majors is often more than a full stroke better per round than in regular events. He elevates when pressure is highest.

How does an amateur tap into that gear? It’s not about trying harder, it’s about caring differently.

Here’s what actually works:

Decide which rounds matter to you. Club championship? Member-guest? That annual trip with college buddies? Circle those dates and treat them differently. Koepka doesn’t care much about regular tour events, but majors? That’s when he locks in.

Two weeks before your big round, change your practice. Stop beating balls mindlessly. Play nine holes in which every shot has consequences. Miss the fairway? Hit from the rough on the next hole too. Three-putt? Twenty push-ups. Koepka’s practice intensity ramps up before majors because he’s rehearsing pressure, not just swings.

Develop a between-shot routine that resets your brain. Koepka is famous for his blank expression after bad shots. Try this: After any shot, take three deep breaths while walking, then find something specific to notice, a tree, a cloud, someone’s shirt. That’s your reset button. By the time you reach your ball, the last shot is gone.

The Bottom Line

Brooks Koepka’s return reminds us there’s no single path to success in golf. His “substance over style” approach proves that results matter more than looking good.

You don’t need a perfect swing; you need a reliable one that holds up under pressure. You don’t need to hit every shot in the book; you need the shots you can count on. And you don’t need to play great every time; you need to play great when it matters.

Welcome back, Brooks. Thanks for the reminder that golf is ultimately about getting the ball in the hole, not winning style points.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “Playing Through  now on R.org, RG.org’s partner site, each Monday.

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more tips!

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What we can learn from Blades Brown’s impressive American Express performance

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Blades Brown made a big impression last week in the California desert, and not just because he’s only 18. He put up numbers that would catch any weekend golfer’s attention. Most of us won’t hit 317-yard drives or find 86% of our greens in regulation, but there’s a lot to learn from how Brown managed his game at The American Express.

Here are three practical lessons from his performance that you can use on your own course this weekend.

Step 1: Give Priority to Accuracy Over Distance Off The Tee

Brown’s driving stats are impressive. He averaged almost 318 yards off the tee, ranking 12th in the field. More importantly, he hit 76.79% of his fairways, tying for fourth place in the tournament.

Think about that ratio for a second. Brown could have swung harder, chased more distance and tried to overpower the course. Instead, he played smart golf and kept his ball in play.

Your Action Item: Next time you’re on the tee box, ask yourself a simple question before pulling the driver. Do you need maximum distance here, or do you need to be in the fairway? If there’s trouble lurking or the hole doesn’t demand every yard you can muster, take something off your swing. Grip down an inch. Make a three-quarter swing. Do whatever it takes to find the short grass. Brown’s approach illustrates that fairways lead to greens, and greens lead to birdies. He made 22 of them last week, along with an eagle.

The math is simple. When you’re hitting three out of every four fairways like Brown did, you’re giving yourself legitimate looks at the green with your approach shots. That’s when scoring happens.

Step 2: Commit To Hitting More Greens

This is where Brown really separated himself. He hit 62 of 72 greens in regulation, an 86.11% clip that tied for first in the entire field. Read that again. An 18-year-old kid tied for the lead in one of the most important ball-striking statistics in professional golf.

How did he do it? By keeping his ball in the fairway (see Step 1) and giving himself clean looks with mid-irons and wedges.

Your Action Item: Start tracking your greens in regulation. You don’t need a fancy app or a statistics degree. Just mark down whether you hit the green in the regulation number of strokes. Par 3s in one shot. Par 4s in two shots. Par 5s in three shots.

Once you know your baseline, set a goal to improve it by 10%. If you’re currently hitting five greens per round, aim for six. The beauty of this approach is that it forces you to think strategically about club selection and shot shape. Brown’s strokes gained approach number was positive (0.179), meaning he was better than the field average. You don’t need to be perfect. You just need to be on the dance floor more often.

When you hit more greens, you eliminate the need for heroic short game shots. Brown only had to scramble 10 times all week, and he got up and down 70% of the time. That’s solid, but the real story is that he rarely put himself in scrambling situations to begin with.

Step 3: Minimize Mistakes And Stay Patient

Here’s the stat that jumps off the page: Brown made only three bogeys all week. Three. In four rounds of professional golf against the best players in the world.

He also made just one double bogey. That kind of clean card doesn’t happen by accident. It happens when you play within yourself, avoid the big miss and trust that pars are never bad scores.

Your Action Item: Before your next round, decide that you’re going to play boring golf. No hero shots over water. No driver on tight holes just because you can. No aggressive pins when there’s a safe side of the green.

Brown’s performance shows us that consistency beats flash every single time. He didn’t lead the field in any single strokes gained category, but he was solid across the board. That’s how you post numbers and cash checks.

Give these three steps a try. Your scorecard will thank you.

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter  now on R.org, RG.org’s partner site, each Monday.

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more tips!

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