TaylorMade-adidas Golf took another step towards its goal of technological leadership in golf equipment with a new Center of Excellence. Based at Golf Club Herzogenaurach in the hometown of the adidas Group global headquarters, the TaylorMade Center of Excellence opened on Monday in the presence of Sergio Garcia (currently No. 3 in the world golf rankings) and soccer legend Franz Beckenbauer. Built in just six months, the Center of Excellence provides all golfers with the opportunity to find their optimum equipment.

The CEO of adidas AG Herbert Hainer had this to say about it, “We are proud to have Europe’s most modern custom-fitting center for golf clubs and balls here in Herzogenaurach. Through the use of innovative technology, the Center of Excellence will provide golfers with the opportunity to have TaylorMade clubs custom-fitted to their swing and individual requirements, thus ensuring a notable improvement in their game.”

At the heart of the Center of Excellence is the Motion Analysis Technology by TaylorMade (MAT-T) System, a computer system that gathers vital swing data using multiple high-speed cameras and specially designed software. The MAT-T System combines this information to create a three-dimensional computer-animated swing image that is viewable from every angle. Based on the data captured, a multitude of calculations and measurements are executed, enabling the player to be provided with an in-depth set of exact, personal and data-driven recommendations for every club in the bag.

The TrackMan System also plays an important role in the Center of Excellence. This high-tech, computer-driven tool uses Doppler Radar technology to capture and deliver real-time data and graphics, including a 3-D image of the ball’s trajectory. TrackMan breaks down the elements of the golfer’s individual shots and reports on launch angle, spin rate, smash factor, initial velocity, carry distance, roll, total distance and even altitude. Widely used by many of TaylorMade-adidas Golf’s Tour Staff professionals such as Sergio Garcia and Justin Rose, TrackMan frequently shows the difference between the perceptions golfers have regarding the quality of their shots and reality.

The MAT-T system and TrackMan deliver data, that, combined, is invaluable to the process of “dialing in” the club and ball specifications that will maximise the golfer’s distance and accuracy. Center of Excellence guests can choose solely a MAT-T System experience, solely a TrackMan experience or both.

TaylorMade experts on-site can immediately go to work building the desired clubs to the exact specifications recommended. The professional tools and materials guarantee perfect execution of the data gathered. Specialised technicians are able to combine heads of varying characteristics and shafts of differing make, flex and kickpoint, in the desired length. United with the multitudes of different launch conditions made possible by TaylorMade’s Flight Control and Movable Weight Technology, there are innumerable options for putting together a set of clubs. 

TaylorMade tell us that the Center of Excellence is the only custom-fitting center of its kind in Europe, and offers the possibility to analyse a golfer’s requirements and produce a complete set of personalised clubs on the same day.

For more information on the TaylorMade Center of Excellence see here http://www.taylormadegolfcoe.com/