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Opinion & Analysis

Match play can work for the Tour with a little tinkering

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As golf fans, we are seldom exposed to the extremely electrifying format of match play golf. When such weeks arise on what has recently become a very full calendar of golf, it definitely sparks some more attention from the viewers, as we know we will get to witness a form of competition that is much different from our weekly dose of stroke play.

While the fans seem to love when the PGA Tour switches its scoreboard from “even” to “all square,” it appears that the actual Tour, or the gentlemen and ladies who represent it, might not feel as strongly as we do. It’s been just over a week since one of the most exciting renditions of the WGC-Accenture Match Play, where 23-year old Frenchman Victor Dubuisson had his “hello world” moment. After watching Dubuisson hit two of the most miraculous recovery shots that match play has ever seen, to the average viewer it seemed as though such a Sunday performance from Dubuisson and eventual champion Jason Day reinforced that this tournament is as alive and well as ever.

However, if last week at the Ritz Carlton Resort at Dove Mountain appeared to be really great for golf, and more specifically the match play event, then why did PGA Tour Commissioner Tim Finchem announce that the location and sponsor for next year’s championship is unknown?

Well, there isn’t too much to look into at this point as the details on the subject are far from concrete. However, from a sponsorship standpoint it’s pretty tough to wrap your head around the fact that half of the tournament’s field is on a plane home before the second round even begins. Even more so, from a TV perspective, it has to be difficult to get huge viewership when there are only four golfers to watch on Championship Sunday, especially when none of the names include Tiger, Rory or Phil.

When addressing the media on the subject on Championship Sunday in the desert last weekend, Finchem went on to say that “the idea that players can come and play a day and be gone has always been something that we kind of looked at and wondered whether another format would be (better).”

While Finchem went on to say that he wouldn’t assume they are going to change anything at this point, there have been conversations circulating about format change for the season’s first World Golf Championship, in an effort to keep the games top stars around for as long as possible. In his article on GolfChannel.com, Senior Writer Rex Hoggard made it known that a member of the PGA Tour Advisory Council confirmed the Tour has been looking to alter the format to 36 holes of stroke play, followed by a cut, with either the top-32 or top-16 players moving on to a match play format on the weekend.

So we have established some pretty basic points as to why a title sponsor might not be getting the bang for their buck when you look at the format of the WGC Match Play event. After all, the PGA Tour is a business. And as a business if something isn’t working, well then you better fix it. Out of principle, there are some people who may not agree with having a match play event that is actually half stroke play. But if it means seeing the best players in the world play for one more round, subsequently increasing viewership, revenue, and all that jazz, then sign me up!

Back to my point about the match play format, with regards to a regular Tour event, whereby only four players are left for the final round. If 4-to-6 hours of golf coverage is centered around one match, then shouldn’t that match mean a little more to the players, the viewers, the sponsors, etc., than every other Sunday on Tour? With the exception of the Volvo World Match Play Championship, a European Tour event that doesn’t attract the same star power as the WGC Match Play, we only get to see the best players in the world compete on in match play event one other week of the year — in the Ryder Cup or President’s Cup matches. The extreme sense of pride that comes with representing your country in these events, according to the players, undoubtedly outweighs the paycheck that comes with a victory at a regular Tour stop. But what if the payout for a match play event was substantially more than just your average $1 million-plus Sunday?

Since its inception in 2007, and including all of the changes to the format to the FedEx Cup playoffs, there always seems to be those who criticize how the Tour crowns its $10 million man. But the new format changes proposed by the Tour for the WGC Match Play would probably make the most amount of sense for the season-ending Tour Championship. Why not have the end of the season and The Playoffs, with one of the biggest purses in sports, end in dramatic fashion like the NCAA March Madness tournament? The first three Playoff events would remain the same, being played as stroke play events, while the Tour Championship could operate as a 32-man match play event. While it appears that people are not as interested in seeing a head-to-head match up for a regular event (even though the Match Play is a WGC), I am pretty confident that such a format — with $10 million on the line — would spark a greater interest level from the fans than the current finale to the PGA Tour season.

Oliver Berg is a golf fanatic whose roots in the game were formed in the rugged and rocky golf links of Southern Ontario, Canada. By putting the pen to paper, or more appropriately, his fingers to the keyboard, Oliver turned his passion for ‘talking golf’ online by starting The High Fade Golf Blog. Oliver works in the digital marketing space in the fashion industry in Toronto and has applied what he’s learned from social media marketing to his own Instagram golf account - @thehighfade. Having grown up in a family of golfers, Oliver was given a special gift at young age from his grandmother -- a pillow that reads “Life’s a game, but Golf is serious” is something that he sleeps beside every night, and he pretty much lives by that!

3 Comments

3 Comments

  1. Denzgolf

    Mar 5, 2014 at 4:30 pm

    Great idea for Fedex but rather than still run risk of losing top ranked in first round (and actually to keep MP format thought out) why not go down path of World cup soccer, 8 seeded pools of four (ranked by position in playoffs not world ranking) who each play 3 matchplay rounds with top 2 of each pool going through to 16 from where it becomes knockout. 7 rounds required, make it 8 with final as 36 holes. Now that’s either a lot of golf in four days or run it over 2 weeks at a course (32 down to 8 in week 1, 8 to winner Friday to Sunday – or 6 days in a week – it is for $10m. There’s a chance of 2 wins each by 3 of four players in a pool, but you just define beforehand that if that occurs the top two seeded from previous 3 playoff weeks go through. If desired to, reduce this risk by allowing all square finishes at 18 in pool matches for half points.

    • Denzgolf

      Mar 6, 2014 at 3:45 pm

      Obviously no one else really likes matchplay, not much but silence on this one???

  2. Phil C.

    Mar 5, 2014 at 4:04 pm

    I’ve been mulling over the exact same thought for over a year dear author. I LOVE match play, love to play it, love to watch it, love the competitive clarity it brings among the players. And yet golf television starves me of it.

    Some of the most fun you’ve ever had sports with your friends was this virtual boxing ring you would construct with the big greats. Kobe vs Lebron, Lakers vs Celtics, Manning vs Brady. What does the golfer talk about hanging out at the bar? Tiger-bash? A conversation on course conditions which makes you wonder why a grown adult would have passionate arguments about grass texture? There simply is no head to head competition. Why not? Purists argue that golf is a pristine pursuit solely existing between the golfer and the course. I like to believe that is only the first step toward what golf will finally be. They would say that Seve Ballesteros, the great spanish short gamer, would in the heat of competition engage in small slights to push his match play opponents on edge. If a match play opponent would call for a free drop on some questionable obstructions he would then turn prickly. Questioning putting order on the green, questioning his opponents club choices, and any other small things to cloud his opponents head. While off the course he’d be known to be a good guy, his competitive nature turned him so HE WASN’T AFRAID TO BE THE BAD GUY.

    There is no “bad guy” in golf today. The closest thing we have is the disfunctional stockholm relationship we have with Tiger Woods. The golf channel tries to make the public care with a few 30 second bumpers describing the obscure names on the leaderboard, but to be honest the Joe Sunday watching isn’t going to care that Golfer #17 is a fade hitter from west palm florida if it has no interplay with any of the other golfers. And so it is shown on TV. Random golf shots here, random putt there. Golfer #1 hitting an approach, Golfer #32 out of a greenside bunker, Golfer #8 hitting out of the rough. No sense of where you are on the course (other than a small window indicating hole #), no sense of how you got there, and no sense of the gravity or brevity of the shot make shot play golf very difficult to watch. But I’ve got some ideas.

    #1 Format Change
    Tim Finchem must have stolen my bedside notebook because I have very similiar thoughts. Bring stroke play into the first 2 days. Match play into the final days. But here are the finer details. First 2 days the entire field plays 27 holes. Field is then cut to the top 32 players. Next day is stroke play, STROKE MATCHES PLAY TO 6 HOLES. 3 rounds of 6 hole matches are played to reduce the field to final four. Champ Sunday is the am 9 hole match to reduce the the final two, and then an afternoon 18 hole championship match.

    The first two days are loaded more simply to help qualm the argument that match play victim to luck and circumstance. That a match was won or loss because of a favorable course condition that happened at the time, or less skilled opponent. My rebuttal to that is that the players have played 54 holes of golf. If they aren’t in position to have a chance to win at the title, why exactly are they there? And more importantly, why does there need to be TV coverage of them?

    Match play hole count was reduced to 6 holes. To put it simply, MAKE EACH SHOT MATTER. The argument again, is that 6 holes is not enough time for evaluation of skill. But SKILL has already been evaluated with the first 2 days, now it is time to test the players ability to deal with PRESSURE. To deal with the moment that you’re stuck in the bushes on your last hole with your opponent on the green, and your options are exhausted. Take the drop you lose. re-hit your last shot with penalty you lose. You’re simply forced into an arena where the only ticket out is the amazing. And if we do not put players into such duress, we’re never going to see such amazing shots.

    All in all the big thing is to try and get more viewership to the game and help this game survive. Less dads and moms are playing golf and that means less kids will even be aware of the sport. I really do love this game, I just wish it wasn’t so laborious to watch it…

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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