Instruction
What it really takes to square the clubface at impact
No matter how good your car looks, it only drives as good as the engine in it. Golf is very much the same. No matter how good a swing looks, it’s only as good as the parts that make it up. And the most important part, the engine of the golf swing if you will, is the positioning of the clubface at impact.
“Golf is what the ball does” John Jacobs famously said; and what the ball does is a function of the club face at impact. To get the clubface to impact properly, we need to look at the club face prior to impact. These checkpoints are a way to monitor the position of clubface throughout the swing, and give us an indication of what golfers need to work on to achieve the best possible clubface position at impact for them.
What most golfer don’t realize is how fast their downswing unfolds. It takes less than a second — about 0.80 seconds for an average professional — or three times faster than the backswing. Considering how brief the interval is from the top of the swing down to the ball, there is very little if any time to correct a club face that is not square. Yet that is exactly what millions of golfers are doing. That’s why it’s so important for golfers to put the club in a good position at the top of the backswing, and for top ball strikers, that means having what we call a “square face.”
There are of course some great professionals who do not square the face at the top, but these few exceptions do not negate this principle for the average golfer. So what is “square”?

Above: “Square” is the word we use to describe the clubface at the top of the swing that is laying on the plane of the swing.

Above: “Closed” is the word we use to describe a clubface at the top that is looking at the sky.

Above: “Open” is the word we use to describe the clubface at the top that is looking more down at the ground.
In actuality, here what those terms mean. The clubface we call “square” is actually 90-degrees open to the target. The club face we call closed is actually square to the target, and the one we call open is even more open, about 180-degrees open to the target.
The reason for this seeming conundrum is this: As golfers take the club back, they actually twist the club face by a simple rotation of the arms as the shoulders turn. They twist it “away” from the square position it was in at address. So if you go to the top of the swing and bring the “square” club face down to the impact position, you will see that it is completely open. In other words, golfers need the same amount of rotation of the arms in the downswing as they had going back. Most golfers do not correct the face coming down, and that lack of proper rotation of the arms in the downswing is one of the most common faults in golf.
One of the ways to correct this might be keeping the club actually square, or closed at the top of the swing. So just what happens if you don’t rotate the arms at all going back? It’s perfectly fine to do this, taking the club back with NO twisting or rolling of the arms. In fact, I strongly suggest it for most people who fight a slice.
Remember, at address the club face is looking at the ball. If you’re having trouble squaring the club face at impact, simply try keep it looking at the ball all the way to the top. This is guaranteed to help those of who leave the face open.

Above: A clubface that is “square” while starting back.

Above: A clubface that is “open” while starting back. Note: This club is only slightly open.

Above: A clubface that is “closed” while starting back.
Now what if you do rotate the arms and roll the face to what we call the “square” position at the top of the swing. Well, again, as the downswing takes such a short time, it is essential to start the squaring the clubface early in the downswing. Like right away.
For those of you who slice. As soon as you begin the swing down, start turning your right palm down to the ground. DO NOT wait until you are entering the impact zone to try to square the face, because it will be TOO LATE. Left alone the club face will remain OPEN. That’s why it’s vital to twist it to a square position.
Here’s a good drill to help you feel release. Put your left hand on the club in a regular grip position, but put your right hand all the way down on the shaft. Now make a few practice swings and feel what your hands are doing. They’re rotating, aren’t they?
You also have to consider the plane of the downswing. Golfers who swing flatter, or more horizontally into impact will find it much easier to twist the club face back to square. Those of you who are swinging too steeply, or vertically on the downswing will find it much more difficult to twist. That’s because when the center of mass of the golf club gets even with or under your hands, the “release” (or what’s called the torque or twist) will happen much more passively. If you hit balls on a side hill lie above your feet, your shots will draw/hook most of the time due to this principle as well as the lie angle of the club. This aspect is what really separates the wheat from the chaff in golf.
Watch the swings of the very best players; they are not struggling to square the face. It simply happens as the result of a good grip and the more horizontal plane of their downswing.
Last, but certainly not least, is the grip. I and many others have written on this subject ad infinitum. But this part of the swing can never be exhausted. Every golfer who is trying to improve needs to find a way to hold the golf club in such a manner that it squares the face for that golfer. I cannot universally prescribe a grip for you, but I will offer this rule of thumb: If you tend to come into the ball steeply, you need a stronger-than-normal grip. If your downswing is flatter, you can hold the club in a more neutral position.
Further reading: Click here to read Dennis’ story, “Make your grip match your swing.”
As always, feel free to send a swing video to my Facebook page and I will do my best to give you my feedback.
Instruction
How to play your best golf when the temperature drops
The LPGA Tour is kicking off its 2026 season this week at Lake Nona Golf and Country Club in Orlando, and the pros are dealing with something most Florida golfers rarely face: freezing temperatures.
“It’s colder here than in the UK at the minute, which is a first,” said England’s Charley Hull during Wednesday’s media day at the Hilton Grand Vacations Tournament of Champions.
Even Lydia Ko, who lives at Lake Nona, seemed surprised by the cold snap. “We’re pretty much getting to below zero in celsius here, which maybe in other parts of the country they would be thankful, but when you’re in Florida it is a little bit of a surprise,” she said.
If the world’s best players are adjusting their games for cold weather, recreational golfers should, too. Here’s how to play smart when the mercury drops.
Understand What Cold Does to Your Game
Before you change anything, you need to know what you’re fighting against. Cold air is denser than warm air, which means your ball won’t fly as far. Period.
Hull noticed this immediately during practice rounds at Lake Nona. She mentioned hitting a gap wedge into the 18th hole during a previous win but needing a 4-iron during Tuesday’s practice round. That’s a difference of four or five clubs for the same shot.
Action item: Expect to lose 5-10 yards on every club in your bag when temperatures dip below 50 degrees. Plan accordingly and don’t be stubborn about club selection.
Layer Up Without Restricting Your Swing
Hull admitted she wore three pairs of pants during practice. While that might be extreme for most of us, staying warm is critical to playing well in cold conditions.
Your muscles need warmth to function properly. When you’re cold, your body tightens up and your swing gets shorter and faster. Neither of those things help you hit good golf shots.
Action item: Wear multiple thin layers instead of one bulky jacket. Look for golf-specific cold weather gear that stretches with your swing. Keep hand warmers in your pockets between shots. And don’t forget a good hat because you lose significant body heat through your head.
Take More Club Than You Think You Need
This is where ego gets in the way of good scores. When it’s cold, the ball doesn’t compress as well off the clubface. Combined with denser air, you’re looking at serious distance loss.
The pros at Lake Nona are dealing with a course that measures 6,642 yards but plays much longer this week. If they’re adjusting, you should too.
Action item: Take at least one extra club on every approach shot. In temperatures below 40 degrees, consider taking two extra clubs. It’s better to fly the ball to the back of the green than to come up short in a bunker.
Adjust Your Expectations on the Greens
Cold weather affects putting in ways most golfers don’t consider. The ball is harder and doesn’t roll as smoothly. Your hands are cold, making it harder to feel the putter. And if there’s any moisture on the greens, they’ll be slower than normal.
Ko mentioned that she still sometimes reads the greens wrong at Lake Nona despite being a member for years. Cold weather makes that challenge even tougher.
Action item: Hit putts more firmly than usual. The ball needs extra speed to hold its line on cold greens. Take a few extra practice strokes to get a feel for the speed before you putt.
Embrace the Mental Challenge
Hull said something interesting about cold weather golf: “I like the mental toughness of it.”
That’s the right attitude. Everyone on the course is dealing with the same conditions. The player who stays patient and doesn’t get frustrated by the extra difficulty will come out ahead.
Action item: Lower your expectations by a few strokes. If you normally shoot 85, accept that 90 might be a good score in 40-degree weather. Focus on solid contact and smart decisions rather than perfect shots.
Warm Up Longer and Smarter
This might be the most important tip of all. Cold muscles are tight muscles, and tight muscles get injured easily.
World No. 1 Jeeno Thitikul revealed she’s been protecting a wrist injury that bothered her late last season. Cold weather makes those kinds of injuries more likely if you don’t prepare properly.
Action item: Spend at least 20 minutes warming up before your round. Start with stretching, then hit easy wedge shots before working up to your driver. Keep moving between shots on the course to maintain body heat and flexibility.
The pros at Lake Nona this week will adapt and compete at the highest level despite the cold. You can do the same at your local course by following these tips and keeping a positive attitude.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “Playing Through” now on R.org, RG.org’s partner site, each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more tips!
Instruction
3 lessons from Brooks Koepka that’ll actually lower your score
Brooks Koepka is back on the PGA Tour, and whether you love him or hate him, the guy knows how to win when it matters. After his LIV Golf stint, the five-time major champion returns this week at the Farmers Insurance Open.
What makes Koepka fascinating? He doesn’t fit the mold. His swing isn’t textbook. He doesn’t obsess over mechanics. Yet he’s won three PGA Championships and two U.S. Opens, regularly making it look easier than guys with prettier swings.
So, what can average golfers learn from someone who treats the game so differently? Quite a bit.
Stop Overthinking Every Shot
Koepka describes his approach as “reactionary” rather than mechanical. While most tour pros grind over swing thoughts, Brooks sees the target and hits it. No mental checklist.
This might be the most valuable lesson for weekend golfers who’ve watched too many YouTube swing videos.
How to actually do this:
On the range, hit five balls where you stare at the target for three seconds prior to addressing the ball. Don’t think about grip or stance. Just burn that target into your brain. You’ll be shocked at how pure you hit it when your brain focuses on where the ball is going instead of how you’re swinging.
Next time you play, give yourself a rule: Once you pull the club, you’ve got 15 seconds to hit. Koepka is one of the fastest players on tour because he doesn’t give his brain time to sabotage him.
If you feel tension in your hands at address, you’re trying to control too much. Koepka’s grip pressure is famously light. Loosen up until the club almost feels like it might slip, then add just enough pressure to hold on. That’s your swing thought: soft hands, see the target.
This approach works better under pressure. When you’re standing over that shot with water left and OB right, the last thing you need is a mental checklist. See it, feel it, hit it.
Play to Your Strengths (Even If They’re Not Pretty)
Koepka uses a strong grip that wouldn’t pass muster in some teaching circles. But he’s built his game around what works for him, elite driving distance and recovery skills. He doesn’t try to be someone he’s not.
Here’s how to build your game like Brooks:
Look at your last five rounds and figure out where you’re actually gaining strokes. Bombing it off the tee, but can’t hit greens? Lean into it. Play courses where distance matters more than precision. On tight holes, grip down on your 3-wood instead of trying to thread a driver through a keyhole you’ll miss seven times out of ten.
Koepka knows he can scramble, so he’s not afraid to miss greens. If you’re deadly from 50 to 75 yards, start leaving yourself those distances on the par 5’s instead of going for them in two every time.
Know when to take your medicine. Koepka in the trees at the PGA? He’s punching out to 100 yards, not trying to bend a 6-iron around three oaks. You’re in the rough with a flyer lie and water short? Hit your 8-iron to the middle and move on. That’s not playing scared, that’s playing smart.
Save Your Best for When It Counts
Here’s a wild stat: Koepka’s putting average in majors is often more than a full stroke better per round than in regular events. He elevates when pressure is highest.
How does an amateur tap into that gear? It’s not about trying harder, it’s about caring differently.
Here’s what actually works:
Decide which rounds matter to you. Club championship? Member-guest? That annual trip with college buddies? Circle those dates and treat them differently. Koepka doesn’t care much about regular tour events, but majors? That’s when he locks in.
Two weeks before your big round, change your practice. Stop beating balls mindlessly. Play nine holes in which every shot has consequences. Miss the fairway? Hit from the rough on the next hole too. Three-putt? Twenty push-ups. Koepka’s practice intensity ramps up before majors because he’s rehearsing pressure, not just swings.
Develop a between-shot routine that resets your brain. Koepka is famous for his blank expression after bad shots. Try this: After any shot, take three deep breaths while walking, then find something specific to notice, a tree, a cloud, someone’s shirt. That’s your reset button. By the time you reach your ball, the last shot is gone.
The Bottom Line
Brooks Koepka’s return reminds us there’s no single path to success in golf. His “substance over style” approach proves that results matter more than looking good.
You don’t need a perfect swing; you need a reliable one that holds up under pressure. You don’t need to hit every shot in the book; you need the shots you can count on. And you don’t need to play great every time; you need to play great when it matters.
Welcome back, Brooks. Thanks for the reminder that golf is ultimately about getting the ball in the hole, not winning style points.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “Playing Through” now on R.org, RG.org’s partner site, each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more tips!
Instruction
What we can learn from Blades Brown’s impressive American Express performance
Blades Brown made a big impression last week in the California desert, and not just because he’s only 18. He put up numbers that would catch any weekend golfer’s attention. Most of us won’t hit 317-yard drives or find 86% of our greens in regulation, but there’s a lot to learn from how Brown managed his game at The American Express.
Here are three practical lessons from his performance that you can use on your own course this weekend.
Step 1: Give Priority to Accuracy Over Distance Off The Tee
Brown’s driving stats are impressive. He averaged almost 318 yards off the tee, ranking 12th in the field. More importantly, he hit 76.79% of his fairways, tying for fourth place in the tournament.
Think about that ratio for a second. Brown could have swung harder, chased more distance and tried to overpower the course. Instead, he played smart golf and kept his ball in play.
Your Action Item: Next time you’re on the tee box, ask yourself a simple question before pulling the driver. Do you need maximum distance here, or do you need to be in the fairway? If there’s trouble lurking or the hole doesn’t demand every yard you can muster, take something off your swing. Grip down an inch. Make a three-quarter swing. Do whatever it takes to find the short grass. Brown’s approach illustrates that fairways lead to greens, and greens lead to birdies. He made 22 of them last week, along with an eagle.
The math is simple. When you’re hitting three out of every four fairways like Brown did, you’re giving yourself legitimate looks at the green with your approach shots. That’s when scoring happens.
Step 2: Commit To Hitting More Greens
This is where Brown really separated himself. He hit 62 of 72 greens in regulation, an 86.11% clip that tied for first in the entire field. Read that again. An 18-year-old kid tied for the lead in one of the most important ball-striking statistics in professional golf.
How did he do it? By keeping his ball in the fairway (see Step 1) and giving himself clean looks with mid-irons and wedges.
Your Action Item: Start tracking your greens in regulation. You don’t need a fancy app or a statistics degree. Just mark down whether you hit the green in the regulation number of strokes. Par 3s in one shot. Par 4s in two shots. Par 5s in three shots.
Once you know your baseline, set a goal to improve it by 10%. If you’re currently hitting five greens per round, aim for six. The beauty of this approach is that it forces you to think strategically about club selection and shot shape. Brown’s strokes gained approach number was positive (0.179), meaning he was better than the field average. You don’t need to be perfect. You just need to be on the dance floor more often.
When you hit more greens, you eliminate the need for heroic short game shots. Brown only had to scramble 10 times all week, and he got up and down 70% of the time. That’s solid, but the real story is that he rarely put himself in scrambling situations to begin with.
Step 3: Minimize Mistakes And Stay Patient
Here’s the stat that jumps off the page: Brown made only three bogeys all week. Three. In four rounds of professional golf against the best players in the world.
He also made just one double bogey. That kind of clean card doesn’t happen by accident. It happens when you play within yourself, avoid the big miss and trust that pars are never bad scores.
Your Action Item: Before your next round, decide that you’re going to play boring golf. No hero shots over water. No driver on tight holes just because you can. No aggressive pins when there’s a safe side of the green.
Brown’s performance shows us that consistency beats flash every single time. He didn’t lead the field in any single strokes gained category, but he was solid across the board. That’s how you post numbers and cash checks.
Give these three steps a try. Your scorecard will thank you.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” now on R.org, RG.org’s partner site, each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more tips!
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Terabox Downloader
Jun 19, 2024 at 10:35 am
Great reminder! I’ve been focusing on this in my practice sessions and can already see a big difference. It’s amazing how subtle the adjustments are, but it makes such a big impact on the quality of my shots.
Jon Blazewicz
Jun 24, 2017 at 1:19 am
i’m toying with the idea of taking my swing to the top and adjusting it square up there in the air so to speak. When i bring it back it is very slightly open and feels weird, but the downswing feels good and strong and the release feels good
Jeff Chuh
Apr 27, 2017 at 8:34 am
As the article suggest, when I try to put right palm face to ground, the club face indeed square at impact yet it may cause me to casting…
Jeff*
Jan 12, 2016 at 3:30 pm
Love your articles. Especially in the winter, I feel more prepared for next season, thanks.
Bob
Nov 19, 2015 at 7:41 am
Isn’t the main problem with slicing not turning your core early enough and losing balance backwards towards the end of the swing?
Richard Grime
Nov 6, 2015 at 3:49 pm
Yup, this makes perfect sense. The better players flatten the downswing and have less issues with slicing.
Tiger Tiger Woods y'all
May 12, 2014 at 10:31 am
V
Tiger Tiger Woods y'all
May 12, 2014 at 10:37 am
I spent years trying to make a strong left hand grip work ,because that what everyone said would stop slicing and weak fades and help square me at impact. I finally recently went to a very weak left hand and it’s like heaven. With good tempo the face just naturally squares at impact. You must work hard and find a grip that just naturally hits square. Making adjustments to the face during the swing is killer, causes flipping.
DaveMac
May 9, 2014 at 6:06 pm
Just to say the total swing time is about 1 second and downswing is about 0.33 seconds (0.75 and 0.25 for quicker tempo player professional and amateur).
Dennis Clark
May 2, 2014 at 1:15 pm
An added note from the author: The closed club face CAN have a steepening effect on the swing, that is make it more up and down> So it can be doubly effective for those open and a bit flat.