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Cobra Design Lab offers totally custom Bio Cell+ drivers

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One of the most impressive performers in our 2014 Gear Trials: Best Drivers club test was Cobra’s Bio Cell+ driver, even though it didn’t crack the top-5 in our “Distance-First,” “Forgiveness-First” and Balanced Performance” categories.

How do we explain that? The No. 1 reason for the snubbing of the Bio Cell+ was the solid performance of the Bio Cell driver, which offers more forgiveness than the Bio Cell+ thanks to its 20cc-larger head size, as well as a very similar launch and spin.

For some players who struggle to keep their spin down, however, the Bio Cell+ driver will be a better choice. Its smaller head and Venollum alloy crown insert lower the driver’s center of gravity, which can knock off about 300-to-500 rpm of spin depending on a golfer’s swing characteristics and contact point. That can lead to quite a few more yards if the driver is properly fit.

Click here to read our review of Cobra’s Bio Cell and Bio Cell+ drivers, which scored an impressive 4.6 out of 5 rating.

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Above: A stock Bio Cell+ driver in orange. 

Although looks don’t play a factor in our Gear Trials testing process, several members of our panel of custom fitters expressed concern over the look of the Bio Cell+’s dual-colored crown. That’s why Cobra’s new Design Lab makes so much sense. It allows the minority of players who need the Bio Cell+’s low-spin performance — they ones who are usually the pickiest about the looks and shafts in their driver, by the way — to customize the head, shaft and grip of the driver to their preference.

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Choosing a blue Venollum insert resulted in Cobra adding blue paint fill to the sole of the driver. 

Pricing starts as low as $449, which allows golfers to choose two different head colors (white and black), as well as eight different Venollum insert colors. Those insert colors can be customized to have different patterns as well, such as “Matte,” “Bio Cell,” “Matte DigiCamo” and “Marble.”

Cobra also offers 39 different grips options and 58 different shaft options, some of which have an upcharge. There’s even a special requests section, where golfers can specify how much the want the shaft tipped and how golfers would like Cobra to align the driver’s shaft and grip logos (logo up, logo down, and if golfers want those alignments to correspond to a specific MyFly8 loft and lie angle setting).

Cobra sent me a custom Bio Cell+ to show off just how detailed the Design Lab is. I opted for a Bio Cell+ with a black crown and a blue marble Venollum insert. The shaft is a Mitsubishi Rayon Kai’li 70X ($150 upcharge) tipped 1 inch at 45.5 inches, which is 0.25 inches longer than Cobra’s stock loft. The shaft and Golf Pride Z-Cord grip ($5 upcharge) are alignmed to be logo down in the driver’s 9.5-degree setting.

To experience the Cobra Design Lab for yourself, click here.

Click here to see what GolfWRX Members are saying about Cobra’s Design Lab in our forum.

5 Comments

5 Comments

  1. RAT

    May 19, 2014 at 5:38 pm

    This is a turn to the right direction , but we want a gut bust,n bad hombre of a driver that not only does it look the part it is the part distance and roll out.But 500 bucks ain’t going to cut it.This needs to be a Henry Ford priced monster.. Lead the rest don’t follow..

  2. Mat

    May 19, 2014 at 1:32 pm

    As for everyone offering it, I’d really like to see stickers for IRONS. Little cutouts that sit in there and change the whole look. There have been a few sticker companies for drivers, and they haven’t seemed to catch on. I think OEMs might have better luck because who wants to screw with a driver… but wedges get stamped and no one cares. I think those stamps look very cheap, and would love to see more finished, higher quality ways to individualize.

    • paul

      May 20, 2014 at 9:11 am

      I can’t tell if this is sarcastic… Stickers? Really?

  3. Mat

    May 19, 2014 at 1:29 pm

    No way to change total club head mass without tape… no thanks.

  4. Curt

    May 19, 2014 at 1:18 pm

    All the manufacturers need to offer this……..

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Equipment

Putters that never made it: Check out some of the best tour builds that didn’t make the cut

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Arguably, the best perk of being a professional golfer on the PGA Tour is the ability to request or even just be handed pretty much any club you could think of. It happens more often than you think, usually with putters around the practice green from one event to the next. Come Wednesday, the Tour bags lining the edge of the putting surface become resting places for fallen flatsticks that never made the cut.

So let’s take a look at some of the best we’ve seen out on Tour this year that never made it to the competition. (You may notice none of Hideki Matsuyama’s custom Scotty Cameron putters made this list. There are too many.)

Let’s start with this custom Damascus Milled Odyssey Rossie made for Ryo Hisatsune. Featuring a single line and the short-slant hossel, we’ve seen plenty of Number 7 and jailbird heads featuring the Damascus Milled insert, but this is the first and only one we’ve spotted in a Rossie. Hisatsune primarily putts with an Odyssey Black Series iX #9, but we have seen him recently with a TaylorMade TP Collection SOTO, so there could be potential that the Damascus Milled Rossie could end up in the bag. 

Everyone wants to be Cameron Young right now. We’ve had Justin Thomas and Tom Hoge both game the Scotty Cameron 9.5R prototype. Well, for the PGA Championship, Brooks Koepka nearly joined that list after requesting the same style of putter, with the full-length alignment line. But the Scotty Cameron reps took the request a step further and made one specially for Koepka with a Teryllium insert, similar to one in his previous Newport 2 gamers. The reason why this one didn’t go into play, though? Because it was too heavy. 

Harry Hall was the third-best putter on Tour last year, so when Bettinardi made him a custom proto, you know it was going to be good. The custom BB28 blade features VDF face milling, a custom-welded single-bend shaft, and the owner’s initials – HH – on the sole of the putter.  Hall, who usually games an Odyssey O-Works #7 W, has dabbled with a TaylorMade Spider Tour X already this year. Maybe there’s a chance this Bettinardi might make his bag. 

Honestly, this one doesn’t need a description. It’s Kieth Mitchell’s custom Scotty Cameron Napa. One Scotty Cameron face stamp, two Scotty Dogs, two Scotty Cameron 7-Point Crowns and one Circle T. That is all. Oh, except for the Cashmere Cameron headcover.

Finally, and just for fun, how about we pour one out for this TaylorMade Spider Tour X made for Scottie Scheffler in its new torched finish. It’s unlikely we’ll see a putter change anytime soon from the best golfer in the world. In fact, he hit just two putts with it on the Harbour Town practice before going back to his trusty gamer.

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Whats in the Bag

Patrick Reed WITB 2026 (May)

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Driver: Titleist GT3 (9 degrees) Buy here.
Shaft: Aldila Rogue Silver 130 M.S.I. 70 TX

3-wood: TaylorMade Qi35 (15 degrees)
Shaft: Fujikura Ventus Blue 7 X

7-wood: TaylorMade Qi35 (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts:  True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX6 Tour Rack (52-10 Mid), Titleist Vokey Design SM10 (56-08M), SM11 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Tour Rat 1.5 Tour Prototype

Ball: Titleist Pro V1x

Grips: Golf Pride MCC

See more photos of Patrick Reed’s clubs here.

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Equipment

Which of Tiger’s major winning irons are your favorite? – GolfWRXers discuss

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In our forums, our members have been discussing their favorite major winning irons used by Tiger Woods. WRXer ‘golferdude54’ kicks off the thread saying:

“Mizuno MP 14/29. Titleist 681T. Nike Forged Blades. TaylorMade P7TW.

Among these irons that helped Tiger win 15 majors, which is your favorite in terms of looks?”

And our members have been naming their favorites and why in response.

Here are a couple of posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • SwingBlade: “I prefer the early blades he played and the more recent TM TW’s especially because after Tiger had his major behavioral setbacks, part of Nikes support payback was making Tiger play a Nike putter and cease using his beloved uniquely customized Scotty putter.”
  • ProjectX: “This (Nike Forged Blades) and there’s not even a close second.”

Entire Thread: “Which of Tiger’s major winning irons are your favorite? – GolfWRXers discuss”

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