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How has Hoylake changed and who serves to benefit?

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The power of Tiger Woods appears to, at times, blanket all blemishes it encounters.

If you are looking for proof, click back eight years when Royal Liverpool, hosting its first Open Championship in 39 years, re-emerged dry, browned out, prone to powdery explosions following fairway strikes and a more convincing impersonation of a racetrack than a golf course.

One may have hoped that the purple flower bombs dropped on the final green that Sunday added a distinctive hue to the colorless layout, but the sizable remnants instead painted the course as an abandoned lot further tainted by loosely organized graffiti.

Yet, Woods’ merciless four-day assault on Hoylake became the main story for the week. The compelling narrative of golf’s dominant figure ironing the course into submission for an 11th major title covered up the damaging look of the layout brought on by unseasonably hot and dry weather. As Woods cried into caddy Steve Williams’ arms, no media were prepared to type up a scathing review of a course that was so baked out and such a fire hazard that spectator smoking was banned and the fire department was on hand throughout the event.

It’s 2014 now though, and Tiger’s fortunes have changed drastically in eight years—to the point that any hope he dominates the headlines this week with his play should be deemed quite unlikely.

But Royal Liverpool doesn’t need saving this time.

The course, affectionately known as Hoylake for the town it sits in, is almost unrecognizable from its 2006 incarnation. Sure, it only stands 54 yards longer, but the grass is lush and green, the balls aren’t running on the ground like…well this, and the rough has transformed from afterthought into bona fide hazard.

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If you’re looking at the blueprint of how to play Hoylake from 2006, you might want to update a few things. These key alterations mean that players must be aware of how new factors change the strategy in attacking this course.

What exactly do these alterations mean for which parts of the game? We have a few thoughts here, including the players these factors favor at the end.

The Softer Conditions

Besides Tiger’s chances, the massive leveling down of the course’s firmness will be the prime story heading into the championship, and it already kind of is.

If it wasn’t enough for Rory McIlroy to be a media goldmine in terms of drama—significantly down campaign in 2013, lawsuit against his former agent, breakup of engagement with tennis star Caroline Wozniaki and winning days later—he gave the assembled press an expert rundown of what to expect at Hoylake.

As McIlroy pointed out, the biggest difference he noticed from 2006 (when he watched it on television with his parents), is the color of the course and what that means for the speed on the ground. With Hoylake’s lush and green look, balls are stopping almost immediately on fairways and greens, a stark contrast to what occurred in 2006.

These comments came 10 days before the championship’s start and McIlroy was quick to note that the course is likely being protected right now and should be significantly firmer and faster once tournament play starts.

But let’s be clear, we aren’t getting anything on the levels of 2006. Even as one of the few longest drivers in the game at the time, Tiger Woods and his 291-yard average off the tee hitting mostly irons and just one driver is absurd. For good measure, Chad Campbell hit a three-iron 330 yards during one practice round that week.

With the reduced firmness the course plays longer, something that usually falls into the hands of the bigger hitters. But the opposite should be true this week.

Hoylake simply isn’t a long golf course. It will stand at 7,350 yards for the Open Championship, compared to Augusta National’s 7,435 yards and Pinehurst No. 2’s max of 7,562. And these distances aren’t exactly analogous, as Hoylake remains significantly firmer than either of theose layouts.

The course’s four par-fives are reachable by all hitters in dry or wet conditions, so don’t expect softer fairways to offer the long bombers a sizable advantage here.

Instead, a less bouncy short grass forces the bigger hitters to move away a degree from the near-certain safety that long irons provide into the fading accuracy of fairway woods and drivers.

Of course there will certainly be plenty of irons on the driving ground this week, but the one-driver-every-72-holes strategy simply will not fly like it did eight years ago.

This little affects the Luke Donalds of the world, but the Bubba Watsons and Dustin Johnsons cannot hide behind their long irons quite as much as they could have last time around at Hoylake. They must pump out significantly more woods and drivers, and however confident they feel with those clubs, the bigger sticks don’t offer the same fairway confirmation as irons.

The short hitters, then, gain a bit more with a greener golf course.

All of this is assuming that the wind is not fierce and the forecast points a mild breeze. Whatever the case, the softer conditions aid in significantly reducing the long hitter’s advantage.

Rough around the Fairways

There’s no question what the biggest hazard is when you miss the fairway at Hoylake: the pot bunkers. The fear those virtually-guaranteed one-stroke hazards engender lead Woods to adopt his now famous strategy off the tee in 2006.

Those sandy caves of doom remain eight years later, but they are no longer Hoylake’s (largely) sole defense off the tee.

One of this biggest casualties of the heat wave the last time the Open came around these parts was the rough on the Hoylake layout. The lack of proper watering from Mother Nature allowed the thick grass to whither into a nearly non-existent nuisance for championship week.

Without the freak weather though, the rough has returned in 2014 and it appears to be some of the most luscious grass these pros have faced all year—er, or at least since Congressional two weeks ago.

McIlroy’s take on the tall grass was pretty interesting, as he cited the stuff as patchy and overall quite penalizing. You’re going to get very few chances to sky irons from the rough and land the ball softly on the green. Most of the lies, it seems, will allow you to advance it to the green, but keeping it on the dance floor is the big challenge. And good luck if you get it in one of those bad patches, where chipping out is really the only option.

This second line of defense off the tee has an obvious effect; driving accuracy will be even more of a premium at Hoylake than in 2006.

Tiger Woods Hoylake 2006
Aside from its tee boxes, there was very little green to be seen at Hoylake in 2006. 

Keeping it in the fairway was already of paramount importance on this layout eight years ago, so the value of the short grass is at an astronomical level now. You could at least afford to be inaccurate if it meant hitting it in the rough back in the day of Tiger’s triumph.

That’s no longer true, although finding the rough remains preferable to a trip to the pot bunkers.

The softer and slower conditions necessitate more aggression off the tee, but if your longer clubs are wild here, you might want to lay back on drives, no matter how much it handicaps you.

The combination of uncompromising bunkers and tough and unpredictable rough (not to mention gorse as well) offers too much in terms of potential lost strokes for any player to hit 6 of 14 fairways and come off the course with a solid score.

Iron play will be quite important at Hoylake still, but as these two points illustrate, driving takes center stage for a player who has eyes for the Claret Jug.

Shots Around the Green

I think we can all admit that the average Open Championship set up minimizes the role of the flatstick. Hoylake is no different with its slow and mostly flat surfaces.

Yet, in this sport, putting and short game tend to get lumped together and that is a short-sighted move. This tendency leads people to predict Open favorites based on ball-striking prowess, wholly ignoring what the golfer offers (or doesn’t) from around the green and in.

That is a blatantly bad move. Much is said about the creativity links golf induces in shot making from tee-to-green, but the same occurs for strokes only a few yards off the putting surface.

Players can commit to all types of shots close to the green: bump-and-run, chip, pitch, flop or even a putt. There is a great existence of imagination that some tend to gloss over here and by doing so they outright miss the fact that the short game plays a massive roles in an Open’s outcome.

Hoylake was no different in this regard in 2006, and if you have any questions about that, I refer you to my man, Jim Furyk.

There is an added element this time though.

The being-talked-about rough is not singular to the fairways. Bunkers and run-offs were the real defenses around the green the previous time at Hoylake, and now we can add thick rough to this equation.

Once again, we turn to McIlroy, who referenced holes Nos. 12-to-14 containing heavy rough guarding the putting surfaces and potentially bringing nightmares to those less inclined in that area of the game.

And that’s not all. The toughest greenside rough might actually belong to No. 16, and, as McIlroy also alluded to, there are certain surfaces where missing on a specific side can be deadly. The places he was likely referencing were the thin sliver of rough before out of bounds right of No. 3 green, the thick patch of grass long and left on No. 7 and the nasty stuff short and left with the bunkers on No. 17.

With all of these dangers areas providing headaches with truly juicy rough this week, the underrated short game element becomes more magnified at this Open.

The thicker rough at Hoylake 2014 means more recognition for the short game, and it’s about time it got some.

The Players Who Benefit

As these changes have such sizable effects on certain parts of the game, some players gain significant good vibes.

Jason Dufner 2014 Open

The differences between 2006 and 2014 clearly aid players who register in the short-to-medium section on the driving-distance scale, those who are quite accurate off the tee and the competitors who possess a magic touch around the greens. Those who qualify significantly for two of these three factors, or all three, stand the most to profit off these changes.

Perusing through the field, the names that stick out on this end are, in no particular order: Jason Dufner, Ian Poulter, Chris Stroud, Matteo Manassero, Webb Simpson, Miguel Angel Jimenez, Luke Donald and Brendon Todd.

All eight of these players fit the criteria above, some in different ways than others.

Dufner and Todd are the only two on the list who absolutely nail all three factors. Dufner is solidly in the middle pack of players for driving distance, as he is a bit below average overall in that category, has one of the best combinations of driving accuracy and precision on Tour and is a great short game player.

No, seriously. As poor a putter Dufner can be at times, especially inside five feet, he’s very much capable around the greens. In the PGA Tour’s Proximity to Hole (Around the Green) statistic—a much better indicator of short game success than scrambling, which is just as much about putting as off the green work—Dufner is top 25 three of the last four years, including first in the category in 2012.

Todd is decidedly a short hitter with high-end driving accuracy and precision numbers (35th in accuracy and 15th in distance from edge of the fairway). He’s also currently top 30 in Proximity to Hole (ARG).

No players will be better suited for Hoylake’s transformation as these two, but the others on this list will still see a great net plus.

Stroud and Simpson are just moderately accurate and precise drivers, but both prove mighty skilled around the greens. Simpson’s finishes in Proximity to Hole (ARG) from 2012 to 2014 are: T7, T38, T30, and Stroud’s are T10, T16, 8. The duo is is below average in driving distance, sticking them firmly in two of three categories.

The same goes for Poulter, Donald and Manassero. They possess the same traits here as Stroud and Simpson except that all three are exceptionally short drivers. The short game prowess is real though, as Donald has placed top-five in the Proximity metric three of the last five years with Poulter not far behind at four top-15 placements in six years. Manassero doesn’t have this data because he’s a European Tour man, but his reputation as the heir apparent to Seve Ballesteros should quell all doubts here.

The final one of the eight players most likely to take advantage of Hoylake’s changes doesn’t fit in with the rest.

That’s a pretty apt deal for Jimenez, who has been immortalized for his one-of-a-kind personality. (And we can’t forget this.) We don’t have full data on Jimenez due to his European Tour affiliation, but the limited metrics there show him to be both a very short and highly accurate driver.

Like many of the others here, that puts him in line to be a significant beneficiary of two of these three changes. As for his short game, he’s generally considered a solid player from that area, even if there is no objective data to back it up (or disprove it).

To be clear, this is not a short list of favorites. What we have here are the eight candidates whose games most directly benefit from Hoylake’s new look in its eight-year downtime since its last Open.

Maybe one wins, maybe not.

In any case, it would be unwise to use the results of the 2006 Open to determine this week’s standings. It’s been nearly a decade and the course is entirely different.

And even if Hoylake is still criticized for its bland views, at least the singed property that met us in 2006 is a thing of the past.

Kevin's fascination with the game goes back as long as he can remember. He has written about the sport on the junior, college and professional levels and hopes to cover its proceedings in some capacity for as long as possible. His main area of expertise is the PGA Tour, which is his primary focus for GolfWRX. Kevin is currently a student at Northwestern University, but he will be out into the workforce soon enough. You can find his golf tidbits and other sports-related babble on Twitter @KevinCasey19. GolfWRX Writer of the Month: September 2014

11 Comments

11 Comments

  1. Pingback: How has Hoylake changed and who serves to benefit? | Spacetimeandi.com

  2. Tony

    Jul 15, 2014 at 2:19 pm

    Guarantee you Tiger has spent all his break perfecting his Stinger!

    • steve

      Jul 15, 2014 at 3:39 pm

      Haven’t seen the stinger in years. They say it is very green and lush. Not dry and fast

  3. Paul

    Jul 15, 2014 at 10:49 am

    Well the green grass will get greener, the forecast is more rain on the way with a lot of wind to drive it into the players. Rory might come good if he can last the 4 days, but he has a tendency to mess it up on the Friday.

  4. IH8

    Jul 15, 2014 at 10:25 am

    I’m surprised Graeme McDowell didn’t make your list. Ok, he’s short (not mid-range) but he’s a fairway seeker. And he’s pretty solid with a wedge in his hands.

    • Kevin Casey

      Jul 15, 2014 at 2:40 pm

      I’m not afraid to admit when I’ve made an error, be it factual or by omission.

      You’re absolutely right, should’ve put him on that list. Tried to make sure I went through the field thoroughly there, but must have glossed over his name by accident.

      As I said, as long as you significantly qualify for two of the three (short-medium length, driving accuracy and short game), you deserve to be on this list. And McDowell certainly does. He’s definitely a short driver and extremely accurate as well. Clearly qualifies in both categories.

      The only contention I have is that I don’t see McDowell as a great short game player. He comes out pretty much average there in the PGA Tour metrics. Of course, he’s also a European Tour guy and has a lot more wins and has a lot better top-10s per event ratio. But it’s also an easier tour, and McDowell’s PGA Tour appearances have rarely been against anything but one of the circuit’s strongest fields (which was not the case for most of his European career). So I think the difference in competition level can mostly account for that gap, rather than him being a much better player in Europe. If the European Tour had the data, I’d think he comes out pretty much the same player, after you adjust for strength of competition.

      The short game point is tangential though. McDowell should be on this list regardless. Thank you for pointing that out!

  5. steve

    Jul 15, 2014 at 10:01 am

    Best quote of the week was Martin Kaymer interview “golf is a game where you play with yourself”. Love that, that should be the new golf campaign slogan “Golf, you can play with yourself”

    • MHendon

      Jul 15, 2014 at 11:32 am

      Lol that slogan applies to me and more than half the rounds I play.

      • paul

        Jul 15, 2014 at 2:09 pm

        I prefer to play with my wife, not by myself. You know, play a couple holes in the early evening, have some fun. Those twilight rounds can be nice ????

        • Mow

          Jul 16, 2014 at 9:57 am

          If it’s mowed down really well

        • bradford

          Jul 16, 2014 at 12:06 pm

          Indeed, your wife plays well…Really knows how to hit it.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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