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How a cure for athlete’s foot can lead to longer drives

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Impact is arguably the most important part of the golf swing. It’s the only point in which the golf club meets the golf ball and it’s where the ball is programmed with all the information necessary to find its landing point: good, bad or indifferent.

When I ask students where they are impacting the ball with their driver, I tend to hear answers based on where they hit the ball on the horizontal line of the face (the toe, center, or the heel of the club). What they don’t realize is that they’re only telling me half of the impact equation.

You must not forget about the vertical impact point, which can be low, center, or high on the face. Each of these impact points cause a different reaction and below I will show you how different impact points affect ball flight.

The Experiment

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First, go to the store and get a can of athlete’s foot spray powder. This is what you will use to mark your clubface as shown in the photo above. It will not damage the club and will come off with a wet towel. Just make sure you get the one that does NOT dry clear or you will not be able to “see” your impact point.

Second, spray the face.

Next, divide the face into the four quadrants. This makes it easier to figure out where you struck the ball on the face. I have marked the face right across the center scoring line and in the vertical center of the club (as best as I can determine). This will help you gain an understanding of the relationship between impact point and ball flight.

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For the sake of this article, we will assume that all drivers have the same center of gravity location and that it’s right in the center of the club face. Therefore, the general statements I will make regarding impact will apply to all manufactures’ driver models.

Hit a few balls and chart where the impact point is. This will help you to understand your trends as it pertains to impact. Understand that every impact point can and will influence the ball in some type of manner.

Understanding Your Results

Horizontal impact points invoke a gear effect that causes the ball to curve back to the center-line when you hit the toe and the heel of the club.  Toe hits usually produce hooks and heel hits usually produce slices, however, gear effect can be influenced or negated by the way the club and face move through impact, so be careful. These are just the typical way that balls tend to move when hit on different areas of the face.

Vertical impact causes a different type of gear effect, one that influences your launch angle and spin rates. A high vertical hit, just above the center line of the face, tends to give us high launch and low spin. Hits below the center line tend to give us a lower launch and higher spin.

We have all seen a golfer hit the ball low on the face and watch it spin up to its apex and fall from the sky with little to no roll. On the other hand, tour professionals tend to produce high-launching, low-spinning shots with their drivers that carry a long way and then roll even farther. They impart a low amount of spin by hitting their drives above the center line of their driver face.

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A great friend of mine in the business, James Leitz, who is a Golf Magazine Top-100 Teacher and a Golf Digest Top-100 Club Fitter,  has one of the best charts I have seen regarding the effects of off-center hits. He is very knowledgeable regarding Trackman results and how the radar system interacts with golf clubs and their design. If you are ever in New Orleans, I suggest you look him up for a session!

James worked with a robot at a major OEM and charted a few notable things regarding impact points – both vertical and horizontal – as they pertained to ball speed, launch and spin rates. It’s funny how a shot hit just a few dimples off-center can drastically affect ball flight in so many ways. The charts below illustrate his findings:

Screen Shot 2014-07-28 at 4.02.31 AMScreen Shot 2014-07-28 at 4.02.55 AMScreen Shot 2014-07-28 at 4.03.08 AM

Final Thoughts

As I stated in a past article and reiterate below, impact control on both the horizontal and vertical axis is key to controlling your golf ball.

  • The higher handicap a golfer has, the more random the impact locations generally are.
  • Radical horizontal off-center impact locations invoke gear effect, making prediction of shot curvature impossible.
  • Extreme vertical off-center impact locations cause excessively high and low spin rates, making driver distance vary dramatically.
  • Higher handicap players tend to have swing plane issues that cause impact to be too high on the face, toward the crown of the club. That creates the shot we all know as a “pop-up.”
  • Mid-handicap players tend to have pivot issues that cause them to hit too much up on the ball. They tend to hit shots that are topped, flat, or very low.
  • As handicap levels go down, players tend to find the center of the face more often within reason.
  • As mid-handicap players move down to into the lower-teen handicap levels, there tends to be a consistent impact location toward the toe or heel.
  • At single-digit handicap levels, centered impact isn’t that big of a problem and gear effect is minimal.
  • As handicaps get closer to zero, vertical impact location becomes increasingly important.
  • Tour Players can easily control their vertical impact location to launch the ball with more or less spin depending on what type of shot they desire.

Please take the time to use your spray and the chart that James has given us to learn more from your practice sessions and have more fun hitting tee shots!

Tom F. Stickney II, is a specialist in Biomechanics for Golf, Physiology, and 3d Motion Analysis. He has a degree in Exercise and Fitness and has been a Director of Instruction for almost 30 years at resorts and clubs such as- The Four Seasons Punta Mita, BIGHORN Golf Club, The Club at Cordillera, The Promontory Club, and the Sandestin Golf and Beach Resort. His past and present instructional awards include the following: Golf Magazine Top 100 Teacher, Golf Digest Top 50 International Instructor, Golf Tips Top 25 Instructor, Best in State (Florida, Colorado, and California,) Top 20 Teachers Under 40, Best Young Teachers and many more. Tom is a Trackman University Master/Partner, a distinction held by less than 25 people in the world. Tom is TPI Certified- Level 1, Golf Level 2, Level 2- Power, and Level 2- Fitness and believes that you cannot reach your maximum potential as a player with out some focus on your physiology. You can reach him at tomstickneygolf@gmail.com and he welcomes any questions you may have.

19 Comments

19 Comments

  1. Pingback: What does the golf ball know? Very little, actually | GolfClick.net | Blog

  2. Joe Golfer

    Jul 31, 2014 at 1:25 am

    Tom, excellent article.
    I wonder just how far above the center of the face would be best to maximize one’s gains.
    It seems that you still want to hit it on the sweet spot (or sweet zone area), but you want to hit it in the upper part of that sweet area.
    Any ideas on just how far above that center of face might be best?
    I see that the diagram has listings at 1/2″ increments, but that’s for experimental purposes.
    Just curious if there is some magic amount that seems to work best for maximum results.
    1/2″ above center, or slightly more or slightly less?

    • Tom Stickney

      Jul 31, 2014 at 7:20 pm

      Thx for the note; out of my pay-grade. I’m sure the rd guys whom do the robot testing would know to the degree you’re asking. I’d just shoot for a touch above the centerline.

  3. Mike

    Jul 30, 2014 at 2:27 pm

    Great read, Tom. I’m guessing since I tend to fairly consistently hit my driver in the top right quadrant that I should stand further away from the ball. Wondering if I should adjust the lie angle as well, but I tend to hit my drives to the right so not sure how increasing the lie for less fade/more draw per the Titleist SureFit chart would go with standing further away.

    • tom stickney

      Jul 30, 2014 at 5:37 pm

      You could be chopping down and across the ball or standing up through impact…where are you located in the country and I’ll suggest a teacher whom can tell you for sure

      • Mike

        Jul 31, 2014 at 1:25 pm

        I’m in NYC and play most of my golf on LI. Anybody you can recommend would be appreciated.

  4. wayne

    Jul 30, 2014 at 2:15 pm

    Good tip. I find that if I put a stripe on the ball with a dry erase marker, face the stripe towards impact, and strike the ball. Dry rease mark will leave an imprint on the face of the wood or iron, indicating where it was stuck. Marker comes off easily.

    • tom stickney

      Jul 30, 2014 at 5:36 pm

      dry erase works great on woods for sure

  5. Dennis Clark

    Jul 30, 2014 at 8:20 am

    And it does not skew the spin. Tape does.

  6. Pingback: How a cure for athlete’s foot can lead to longer drives | Spacetimeandi.com

  7. Dave

    Jul 29, 2014 at 7:47 am

    Tom,

    Thanks for the article. I started using your foot spray idea last winter and its made a huge difference this year in my ball striking.

    One caveat though – I kept applying more and more spray and I never wiped it off the club head. That stuff is a bear to remove (especially irons) if you don’t wipe it off after every session. I’ve tried every solvent imaginable and I swear the stuff is bonded at the atomic level.
    If anybody has found a good way to remove the spray after it dries please let me know.

    • marty

      Jul 29, 2014 at 8:57 am

      Try a product called “goof off” it is at home depot. I use it on my club faces. Make the look brand new.

    • Tom Stickney

      Jul 29, 2014 at 1:11 pm

      It is funny how that can happen. Three shots wipe. Reapply

  8. dmblanch

    Jul 28, 2014 at 6:44 pm

    Great article. I became a foot spray fan last year and I now use it all the time. Because it was so cheap and easy, I found myself taking it out at the range all the time and this lead to the discovery that in general I hit my driver too much on the heel, but my irons were high and toe-y. A slight move in at address on the irons at set up and a slight move away with the driver produced dramatic improvement with both.

    Oddly, I never learned this lesson with impact tape. I think because I never had enough tape to compile a large and valid enough sample pool of impacts with which to learn anything. Also I used the tape in a faulty way. I’d take a few swings, and try to SWING differently to get the spot to appear in a different spot in the next few swings. With the spray, I kept the swing the same, observed where the strikes were falling and adjusted stance and set up to shift the impact point to the spot they needed to move.

  9. Jeff

    Jul 28, 2014 at 3:33 pm

    Tom, Great article, as the club fitter at a TMPL and also a PGA instructor, this is pure evidence as to why A) you must be fit for equipment proper for your game and B) you must continue with instruction even post fitting because launch and spin conditions can very with off center contact quite dramatically and to be as efficient as possible, both components work together, no magic swing and no magic club yet

    • Tom Stickney

      Jul 28, 2014 at 4:40 pm

      Thx. If you find one let me know…

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Instruction

The Wedge Guy: Beating the yips into submission

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There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

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Looking for a good golf instructor? Use this checklist

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Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

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What Lottie Woad’s stunning debut win teaches every golfer

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Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

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