Instruction
You need a golf coach, not a golf instructor
The key to lower scores is easier than you think.
Every golfer wants to improve, but most of those golfers are uncertain as to how they can do it. That’s why they spend thousands of dollars on training aids, instructional DVD’s and new golf equipment each year in hopes of lowering their scores. As you might have heard, it’s not working. According to the National Golf Foundation, there were 26.1 million golfers in 2010, in 2011 that number dropped to 25.7 million and the most recently released data from 2012 shows there are now only 25.3 million. You can see the slow decline.
If you find yourself always buying the latest technology or purchasing the latest golf instruction DVD on late night television, you need to rethink that strategy immediately! The secret to lowering your scores is to find a program that will help you do so. All over the country there are many talented golf coaches (who are not always golf instructors, by the way) who have developed improvement plans to help a golfer achieve their goals and aspirations.
The objective of being a coach instead of an instructor is to simply coach! The biggest difference between an instructor and a coach is that coaches develop game plans, work on all areas of the game, talk strategy, effective practice routines, improve focus and assist golfers on a permanent basis, among other things. These coaching plans are monthly-to-yearly developments targeted toward serious golfers who want to make lasting changes. That’s why the golf instructor will not always be your ticket to improvement. Most of them charge hourly rates, and it can be hard to know which instructors are just teaching the basics of golf and which instructors have fully dedicated themselves to helping golfers improve.
Ready to start? I’ve listed four important benchmarks to assist you below.
Research: Use your contacts as well as online searching to find highly skilled coaches in your area.
Contact: Reach out to 3-to-5 of these golf coaches and set up a meeting to discuss options.
Interview: Treat the meeting as an interview. You are the one hiring, remember! Ask a lot of questions including: experience, philosophies, programs offered and testimonials from previous students.
Assess: Put all information gathered together and decide which golf coach will be the right fit for you!
I recommend that when going through your final assessment of candidates you ask yourself a few questions.
- Will I be able to develop a strong relationship with this coach?
- Does this coach have my best intentions in mind?
- Does this coach offer a player development program that meets my criteria?
- Are supervised practice programs in place? This is very important.
- Can this coach offer on course coaching including: strategy, course management, routine assistance, basic mental coaching, etc.
5 keys to look for in a program
No. 1 — Technical: An obvious one here. Most golfers need some sort of technical assistance in all areas of their games from full swing down to the short game.
No. 2 — Strategy: I believe this is one of the easiest and most important keys for immediate improvement. One should understand how to strategically play a golf course, club selection, green reading, etc.
No. 3 — Mental: A basic knowledge of how to help one with the mental aspect of the game is extremely important. Basics include: breathing techniques, pre- and post-shot routines and positive self talk.
No. 4 — Fitness: Coaches should have at least a basic understanding of the body and how to place a golfer through a basic screening to see what their capabilities are. Understanding golf specific stretching and work out programs is also a huge plus to look for in a coach.
No. 5– Supervised Practice: This part of the program is huge and certainly something you should try and find in a program. Supervised practice is typically offered on a weekly or monthly basis in a group setting with the coach present. Here you will learn how to practice effectively.
Almost all professionals on the PGA and LPGA tours have coaches to assist them along the way. They see these coaches on a permanent basis and many travel with the professionals week to week when on the road. If the best players in the world are using someone to lean on why aren’t you? If you’re serious about lowering your scores, begin your journey to improvement today!
There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.
And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.
But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.
When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.
Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.
For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!
Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.
Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.
If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.
1. Cultural mindset
What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!
It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.
2. Coping and self-modeling can beat role-modeling
Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.
3. Learning theory basics
It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.
As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.
So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!
Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.
The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).
But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.
Precision Beats Power (And It’s Not Even Close)
Forget the driving contests. Woad proved that finding greens matters more than finding distance.
What Woad did:
• Hit it straight, hit it solid, give yourself chances
• Aimed for the fat parts of greens instead of chasing pins
• Let her putting do the talking after hitting safe targets
• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”
Why most golfers mess this up:
• They see a pin tucked behind a bunker and grab one more club to “go right at it”
• Distance becomes more important than accuracy
• They try to be heroic instead of smart
ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.
The Putter That Stayed Cool Under Fire
Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.
How she responded to pressure:
• Fired back with consecutive birdies at the 13th and 14th
• Watched Kim stumble with back-to-back bogeys
• Capped it with her fifth birdie of the day at the par-5 18th
• Stayed patient when others pressed, pressed when others cracked
What amateurs do wrong:
• Get conservative when they should be aggressive
• Try to force magic when steady play would win
• Panic when someone else makes a move
ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.
Course Management 101: Play Your Game, Not the Course’s Game
Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.
Her mental approach:
• Focused on her process, not the competition
• Drew on past pressure situations (Augusta National Women’s Amateur win)
• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”
Her physical execution:
• 270-yard drives (nothing flashy)
• Methodical iron play
• Steady putting
• Everything effective, nothing spectacular
ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.
Mental Toughness Isn’t Born, It’s Built
The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”
Her winning mindset:
• Didn’t put winning pressure on herself
• Focused on playing well and contending
• Made winning a byproduct of a good process
• Built confidence through recent experiences:
- Won the Women’s Irish Open as an amateur
- Missed a playoff by one shot at the Evian Championship
- Each experience prepared her for the next
What this means for you:
• Stop trying to shoot career rounds every time you tee up
• Focus on executing your pre-shot routine
• Commit to every shot
• Stay present in the moment
ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.
The Real Lesson
Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.
The fundamentals that won:
• Hit more fairways
• Find more greens
• Make the putts you should make
• Stay patient under pressure
That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.
FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!
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JohnnyWalker
Oct 16, 2014 at 4:50 pm
Hi Bill, could you explain the following philosophy I saw on your twitter: Increased gas=added power? Is this a “coach” term? Just trying to add a few yards. Thanks Johnny W.
Bill Schmedes III
Oct 16, 2014 at 9:11 pm
Yes, ground breaking information that could change the game. Follow me on twitter and I may let you in on it:)
Anon
Sep 29, 2014 at 1:53 pm
I recognize the range in the first photo! Disney’s Palm Course! I had a lot of good days working there!
Anon
Sep 29, 2014 at 1:54 pm
Well it’s the seconds photo.
Bill Schmedes III
Sep 29, 2014 at 4:58 pm
Anon, your close but its not Disney. That’s our old facility Bishops Gate Golf Club in northwest Orlando!
marcel
Sep 26, 2014 at 2:53 am
AAA+ golf coach and gym is all you need. I am 5’9 so hardly tall guy. I drive 280-300 yards, 4i 202 yards with Bridgestone j38 PX 6.0. Gym (3-4 times per week) and golf coach every few months to fix the issues. My longest drive so far at 370 yards… clubs are secondary to your technique and balanced physique.
DB
Sep 23, 2014 at 11:08 pm
Really great article. I’m in San Antonio, and have had some lessons in the area. However, I’m always a bit, shall I say… let down? They all seem to be instruction based, and want me to pay $100/hour for lessons. And of course they recommend 2-3 sessions per month. And it seems like each lesson is just them trying to focus on me doing one particular thing. And between instructors this is often a different thing. I play off a 5, and think I have a decent eye for the swing and for working on my own swing.
Honestly if I’m going to pay for lessons, I prefer having a lesson with an online instructor where I at least agree with their swing theories and concepts.
I really like the idea of a “coach” to lend an eye when needed, but to help with the entire game in mind. I’d definitely be interested in finding something like this in SA if the price was reasonable.
Bill Schmedes III
Sep 24, 2014 at 11:19 am
DB, Thanks for your comments! Its very important that you believe in the “theories and concepts” the coach will be teaching. That’s where the interview process comes into play. This is one of the most important parts. Do your research and then interview a few coaches in your area. This will allow both parties to be on the same page and develop a game plan together on how to move forward. You defiantly want to make sure you find a coach that offers supervised practice sessions in between lessons as well.
Justin
Sep 23, 2014 at 1:01 am
Know of any golf coaches in Northern California?
Bill Schmedes III
Sep 24, 2014 at 11:14 am
Justin, Where in Northern Cal are you located?
Justin
Oct 2, 2014 at 2:55 pm
sorry for the late reply, im located in San Jose
Bryan
Sep 22, 2014 at 10:56 am
Bill,
Firstly, GREAT article. I live in South Dakota, and I find that most of the instructors I’ve occasionally worked with are of the instructor mold. (Which is fine for 96% of the golfers honestly)
But, then there’s the rest of us! Those that take time to post on this site, and read the classifieds of this site like the bible!
I was hoping to get your feedback or thoughts on the Rotary Golf principals? I like their approach to instruction and I like the monthly video analysis that you can get.
I don’t like getting analysis from different instructors on the site however.
I’d love to here your opinion of Rotary Golf if you wouldn’t mind?
Thanks
Bill Schmedes III
Sep 22, 2014 at 8:27 pm
Bryan, thanks you for the nice comments. To be honest I don’t know enough about the rotary golf model that chuck teaches. I understand he does a monthly subscription program with drills. Typically I wouldn’t suggest a player to go this route but if you enjoy the material and you feel its helping you become a better golfer that’s all that matters. I believe seeing a coach numerous times on a monthly basis can be much more beneficial because of the feedback you receive. Not sure where you are located in S. Dakota, but Todd Kolb is great in the Sioux Falls area if thats near you.
Bryan
Sep 23, 2014 at 12:20 pm
That’s good to know! I’ll look him up. Thanks for responding
Roy striper
Sep 20, 2014 at 9:39 pm
I just don’t see the value for me or most amateurs quite frankly. Sure for perhaps hs guys or college players aspiring for a pro career. I’m a mid single digit handicap player. I am what I am. I take a lesson now and then mostly for a new set of eyes and to tweak something. I don’t need nor care to have any one teach me breathing techniques or attempt to be a psychologist. Me and the guys I play with are very competitive and have blast out there. Afterwards we settle our bets, drink a beer and go home. It’s really a simple game you see.
Bill Schmedes III
Sep 20, 2014 at 11:07 pm
Roy, thanks for the comments. Great to hear your happy with your game and enjoy playing the game. I would disagree with your statement regarding the value to most amateur golfers. I’m surrounded by these players on a daily basis and they are always looking for a way to improve their ball flight, lower their scores, beat their friends more consistently, and just increase their overall enjoyment. 99% just don’t understand where to start. That’s why coaching programs are important for those that are looking to improve.
Chi
Sep 20, 2014 at 7:45 pm
who would you recommend down here in Miami, FL as a coach?
Bill Schmedes III
Sep 20, 2014 at 11:10 pm
Chi, I don’t know any of the coaches in Miami well enough to give you a good answer. I’ve heard good things about Chris Toulson. Let me know if you ever want to make the trip up to Orlando!
Jason
Sep 20, 2014 at 10:11 am
I’m a Golftec client and think it does a great job at all of the items in the checklist here. Although, the cost of Golftec can be fairly expensive, nothing compares to the value it provides.
Tom
Sep 20, 2014 at 7:08 pm
Golftec does a great job teaching you how to hit a 6 iron in a net. Does your instructor teach stack and tilt?
Andrew DeMille
Sep 19, 2014 at 5:44 pm
Love the article… love the “coaching” model. That’s why we built http://www.edufii.com. To make sure the right people and information for development is accessible and coachable wherever you are. Thanks so much for the thoughtful write Bill! Our industry is primed and ready for more “Coaches”… and lower handicaps.
steve
Sep 19, 2014 at 9:39 pm
scam
Bill Schmedes III
Sep 20, 2014 at 9:00 am
Would you like to elaborate steve?
Andrew DeMille
Sep 22, 2014 at 5:01 pm
For the record, I’m proud to say top Coaches and Athletes in 60+ countries use Edufii to stay connected and get better faster from anywhere at all times.
John Mclane
Sep 19, 2014 at 4:58 pm
Golf lessons are to expensive. Only aspiring professionals or elite amateurs trying to invest in their game to try and get a college scholarship will invest the money to get a coach that puts in the time and effort this article talks about. I disagree 100% with this article. You do not need a coach, instructor, an entourage or babysitter. Information is all over the internet, books, DVD series. A disciplined person can still dig it out of the dirt especially with video aids. I took myself from a 30 handicap to a 4 learning and working hard trying to add the right elements in my swing. Besides, not all instructors still understand ball flight laws, i was just watching Michael Breed show how to hit a draw on the golf channel. . . aim the face at the target and swing along the foot line to start the ball. I hardly think that incorrect advice is worth $200 an hour and he is not the only instructor that still teaches off of principles assumed by the games best before technology. Im not saying you can’t make progress with an instructor i just disagree to the necessity of one to make progress. The only person that has your best interest at heart is yourself.
Bill Schmedes III
Sep 19, 2014 at 8:35 pm
Thanks for the comment John. Happy to hear you were able to teach yourself down to a 4 handicap. That’s incredible! Unfortunately you are in the 1 percentile. If it were that easy the national scoring average would have improved over the last 3 decades, it hasn’t. Information may be all over the internet, but if you aren’t capable of implementing it, or don’t have feedback it doesn’t really matter. Real vs. Feel are not the same. I would also say that many dedicated golf coaches out there care just as much about your performance and improvement as you do, because at the end of the day if you aren’t improving we aren’t making a living. Thanks
Scott Hogan
Sep 19, 2014 at 8:52 pm
Great article Bill, Most coaches I know, myself included have gone to the coaching model to help alleviate the cost of the traditional golf instruction. Coaching over instruction leads to faster improvement, more fun, and less cost for the students for the time they are getting. Win win win!
steve
Sep 19, 2014 at 9:44 pm
First they need to understand that golf instruction is not one size fits all. And yeah sure they want to make their living but is profitable for them to you keep asking for help year after year.
Bill Schmedes III
Sep 20, 2014 at 9:04 am
Correct Steve, it’s not a one size fits all, and we make a living largely because we able to develop players and create great relationships leading to continued business either from the player, family, or friends of that golfer. That gets us business year after year. Not typical golf instruction
Jimmy Tudeski
Sep 19, 2014 at 11:57 pm
What do you mean by coaching leads to faster improvement and is cheaper. I guess I don’t fully understand the difference between a coach and an instructor.
Bill Schmedes III
Sep 20, 2014 at 9:08 am
Think of coaching as a monthly gym membership. You pay the monthly rate and are guaranteed the ability to use or do certain things based on the plan you choose. Depending on the coach this can be much more cost effective for the player when comparing it to the golf instructors model of one lesson at a time. Coaching programs are typically set up to allow you a certain amount of lessons during the month, supervised practices, use of technology, use of fitness equipment, on course coaching ect. Obviously it varies on the coach, their facility, and what they can offer but that’s just an example.
Bill Schmedes III
Sep 20, 2014 at 9:01 am
100% Scott
Jason
Sep 20, 2014 at 10:15 am
I agree. You can “dig it out of the dirt”. Howver, using the trained eye of a coach will drastically reduce the hours needed to make a lasting change to your game. Feel definitely isn’t real. When a player feels like they are making a big swing change, they are most likely swinging in the exact same way as before.
John Mclane
Sep 20, 2014 at 3:48 pm
I’m not saying that lessons are bad, finding the RIGHT coach that actually knows what they are talking about and is affordable for that student are a rare find but if one finds them they can shortcut all the work I have gone through. I believe any amateur through hard work going about their improvement plan intelligently and diligently can coach themself to break 80. That shouldn’t sound rediculous after all Hogan said something very similar 60 years ago in his “5 lessons.”That doesn’t mean they don’t solicate advice or take a lesson when getting stuck to help master a piece of the puzzle they are trying to integrate. I just think a lot of golfers can be more self reliant, however the closer that golfer gets to their scoring barrier the more the small, sometimes overlooked details matter and the greater the need for a coach or instructor may arise. With all the correct scientifically proven information, training aids, and video based practice a player can still be their best coach. To help make FEEL REAL I suggest working with video, preferably live, and training aids to help integrate an element. I purchased practice time at a local GolfTec using their live video system which really helped accelerate my swing changes.
Rodan
Sep 29, 2014 at 8:20 am
Bill, John never said it was “easy”, he said he worked hard to find the information and working what he learned into his swing. The reason the national scoring average has not improved over the last 30 years has nothing to do with not having coaches, it is simply most golfers do not put the amount of time into their game that it appears John has.
Coaches can help, but for a recreational golfer the question is, “Is it worth the cost?”
Bill Schmedes III
Sep 29, 2014 at 4:56 pm
Thanks for commenting Rodan. Of course it’s not easy, but I would disagree with your theory on why national SA hasn’t gone down. A golfer doesn’t need a large amount of time to work on their games to improve, instead they need to train smart, problem is they don’t know how to practice or what they should be working on when training. That’s where a coach comes in
Tom Stickney II
Sep 19, 2014 at 3:48 pm
Coaches are rare find, but well worth the search!
Jimmy Tudeski
Sep 20, 2014 at 1:52 pm
How would your pricing vary from your instructional rate to a coaching rate and what would be the differences you would offer a student for traditional instruction versus coaching Mr. Stickney?
Ne26
Sep 19, 2014 at 2:20 pm
Would love to look into getting a golf coach! Any suggestions for someone living on the north shore of Massachusetts?
Bill Schmedes III
Sep 19, 2014 at 8:43 pm
Steve Hancock at GolfTEC in Danvers is great. Look him up and let him know I said hello!
Wai
Sep 19, 2014 at 1:32 pm
Any recommendations on golf coaches in the phoenix scottsdale area?
Bill Schmedes III
Sep 19, 2014 at 8:39 pm
I would recommend Scott Sacket I believe he is still at McCormick Ranch in Scottsdale. Good Luck!
Scott Hogan
Sep 19, 2014 at 8:52 pm
Also could recommend Mark Atchison at Superstition Mountain.
Ryan
Oct 17, 2014 at 2:00 pm
Mark is a snowbird that migrates from central Iowa to Phoenix every fall. He is my golf coach in Iowa, and I could not recommend him more!