Opinion & Analysis
In club fitting, three swings is all it takes
I had a recent experience that reminded me of some lessons I learned as a club fitter. My wife and I were headed to a cooler climate to escape the August heat in Texas, and I threw my clubs in the trunk “just in case.” I got lucky and was invited to play a round. Having not touched a club for a couple of weeks, I got to the range early just in case I could discover the infamous “secret.” Only what I discovered was a slight miscalculation on my part — I didn’t bring a driver! In fact, the longest club I had was a 7 wood. This was a problem.
I went into the pro shop and asked if they had any demo drivers. Given my predicament, I wasn’t choosy. Any brand, loft, flex, etc., would work just fine.
They gave me three options, so I went to the range and warmed up. After getting my body loose, it was time to pick out my driver for the day. I hit two balls with the first driver, hit a few iron shots, then repeated the experiment with the second and third drivers. Driver No. 2 performed the best, so that’s the one I played with. I actually hit it very well, kept it in the fairway and had no problem keeping up with my playing partners, which was the norm.
So what’s the point? I only hit two balls on the range with each driver so I could simulate on-course conditions. I know from my club-fitting days that if I hit any more than two shots I’m not testing how the club fits me, but rather my ability to adjust to the club. This is critical, and an error I’ve seen made many times, either at the request of the player or the person administering the fitting. They will have the golfer will hit 10 or more shots “testing” the club.
I touched on this in a previous story, but it’s so vital to choosing the right clubs that I’m mentioning it again. Golfers must remember that golf is a one-shot game. You should warm up, give a club a couple of hits and let the ball flight tell you if it’s the right club for you. If someone is working with you and they want you to hit a lot of balls with one club, just remember, it’s a test to see how well you adjust to that club, not how the club fits you.
My formula as a fitter was three shots only. I discounted No. 1 just because it was the first one, counted 100 percent of No. 2 and discounted No. 3 because the player was starting to adjust.
Back to my story.
Part way through the round I looked at the shaft flex and it was an S-Flex! This completely violates all the launch monitor testing I’ve experienced over the years, because at my age I’ve moved into more flexible shafts. With all the measuring devices that indicate what I “should” be using, the human body is an amazingly adjustable and unpredictable vehicle. For some reason, like many others I’ve seen over the years, I reacted positively to that particular club in my hands. Some internal message told me it was the proper driver to play with that day.
Don’t get me wrong, I’m a club fitter by trade and in my beliefs, but not to the exclusion of everything else. Don’t get me started on how many people I’ve had hit steel iron shafts straighter and longer, but “had” to have graphite. There’s nothing worse than selling clubs to a customer that you know aren’t the right fit.
As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!
Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.
Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.
One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?
Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.
Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.
Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”
For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…
Different strokes in the game of golf, in my humble opinion.
Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…
That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.
Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.
@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic
Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!
Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.
View this post on Instagram
“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”
Ironically — or perhaps perfectly — he went on to win the claret jug.
That question — what’s the point of winning? — cuts straight to the heart of the human journey.
As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.
I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.
One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.
The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.
If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.
Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.
As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.
It’s a necessary stage, but often a turbulent and unfulfilling one.
David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.
In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:
“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”
Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”
Eventually, though, something shifts.
We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.
Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.
Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.
Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.
So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.
I see someone evolving.
He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.
It’s about awakening and evolving to something more than winning could ever promise.
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FA
Oct 18, 2014 at 8:05 pm
IL
LT
Oct 18, 2014 at 8:02 pm
WC
Joel
Oct 3, 2014 at 5:33 pm
So the only shot Barney would count is the 2nd one. That’s crazy. What if a person puts a really good or a really bad swing on it? You’re gonna let one swing decide if the club is “fit” for you or not?
Nathan
Oct 25, 2014 at 4:06 am
Golf is a one shot game.
Pingback: Does The Body Know Best? - The Golf Shop Online Blog
Regis
Oct 1, 2014 at 2:01 pm
I’m a lifetime player who does his own club work. Played a lot of brands, heads and shafts. My perspective is a little different. I can generally tell within 3 to 5 swings if the club/shaft is NOT going to work for me but it takes the better part of a season, both on the range and on the course to determine if the club is going to be a gamer into next season so as to form the base for next years comparison.
David
Oct 1, 2014 at 11:09 am
I get the concept, and don’t disagree, but what’s wrong with adjusting you swing to the club? At root, isn’t that what all swing lessons are about?
BJones
Oct 1, 2014 at 10:51 am
I agree with Barney, in particular hitting 3 balls with the driver. Any more that and I start to adjust my swing to the driver in order to make it work, and that starts something not good for a consistent swing which I strive for.
Skyking
Sep 29, 2014 at 10:06 am
Dear God I wish customers could only take 3 swings per stick configuration. I put down 5 balls and they want to drag more over. Better golfers by an large figure it out in a few swings and move on. Have no clue what’s going on in their mind. Spending that much money? Posing…just wasting my time with no intent of buying? I agree about static fitting higher handicappers and moving on.
Phil
Oct 1, 2014 at 12:09 pm
I can understand the whole “waste your time and not buy anything” complaint, but isn’t that what your holiness is getting paid to do?
God forbid you waste your holiest of time on a high handicapper trying to get better by looking to you for help in getting better..
I get it.. You’re being pulled from one of those many club records to break.
Jafar
Oct 13, 2014 at 4:52 pm
The arrogance of golf shop “pros” is what keeps people away from the game.
The idea of having 14 clubs to a beginner without knowing what any of them (besides putter and driver) does or is supposed to do is already intimidating.
People need to get off their high horse and realize the game is already hard enough, buying/trying clubs shouldn’t add to that difficulty.
Larry
Oct 13, 2014 at 5:58 pm
To add to what you say, when you talk about slow play out on the course more then 50% is the lower handicap players that figure they have the right to take all day playing…..I would reather spend 4 and a half hours behind a higher handicap foursome then 10 minutes behind a group of low handicap players that think every par 5 can be reached in two, they have to watch each others shot and they spend three times as much time reading 4 foot putts. would someone please exsplain to these golfers if they are not plus 3 or 4 and playing over 7,000 yard courses they are not pros, they are amatures like the majority of us and we would like them to get out of are way.
JG
Sep 28, 2014 at 8:30 pm
Bareny,
I could not agree more with this article! As a 5 right now I can make anything work for my swing. I have seen this over and over when I switch equipment. I have also been fiti many times and have been fit into really stiff or regular. I have played both with success. I think the way to get fit is take 3 shots and then move on and maybe come back. Very insightful and thank you!
Larry
Oct 16, 2014 at 4:29 pm
Also agree, I hold firm if your about a true 15 or more handicap play what you want, If you love Ping you will play best with Ping Etc.
Teaj
Sep 26, 2014 at 8:38 am
I get this the body is a funny thing and will compensate for slight differences. avid golfers can also knowingly change their mechanics slightly to compinsate for say a lighter weight shaft as I know I have altered my swing when I went with a lighter shaft to lessen my draw.
though I think you should swing the driver more than 3 times, maybe that doesn’t have to be in a row. next time I do a fitting maybe I might have them bring in their 6 iron warm up with this as they are used to this club (I hope) then have them take 2 swings with the driver 5 with the iron 2 driver and so on so not to allow the golfer to make swing after swing naturally adjusting their mechanics to the driver.
Thanks for the post I enjoy hearing these different takes on any golf related subjects. Food for thought…. and im hungry
Jason
Sep 25, 2014 at 10:26 pm
I’m one of those hackers that plays around 16-20 over on a normal round and have never considered myself good enough for a fitting for the reason that I can hit 3 balls and show you 3 different shots. I really would like to upgrade to a new set of irons so I have been working on making a consistent swing before I get properly fit for a new set. It makes me feel a little better to hear what you had to say about fittings.
Larry
Sep 27, 2014 at 2:07 am
There is more then a chance you may never have a swing that remains the same long enough to make a long fitting worth the time….get fit with a general fitting like the ping formula, then find clubs you like and play into the fit, hitting something you really like and want to play is more important for the higher handicap and sometimes just getting the right shaft flex can make the biggest difference….
KevinS
Sep 25, 2014 at 8:32 pm
Sorry Barney but that’s crazy. I have been fitting clubs for over 20 years and am also a qualified PGA Professional instructor. All you proved with your test is what I have said all along, there is no standard among manufacturers when it comes to shaft flexes, bend points, etc; The “S” flex in that driver you hit May have been a Lite flex from another manufacturer. The only way to proper fit someone is hit several clubs, look at the numbers on a launch monitor and compare, then when you find a group of clubs that are close, let the player decides what club feels best. If I tried to fit someone after 3 swings before long all my credibility would go away and I wouldn’t have any customers.
Barney Adams
Sep 27, 2014 at 5:21 pm
I. Kept. Data for 2 years as a club fitter . No doubt whatsoever after 2 maybe 3 hits you are adjusting to the club. Golf being a one shot game doesn’t allow that latitude on course.
Tom v
Sep 28, 2014 at 10:06 pm
You are missing the part where he hit irons in between. Then moves to another driver. After decades of fitting myself I couldn’t agree more with Barney here. The golfer adjusts every single time to the driver. If you are fitting people that are not adjusting then there might be other issues. This holds true even more for tour guys who many times don’t even look at numbers and base it entirely on feel and how the ball flies. 15 years ago I witnessed a tour pro walk on to the range with 50+ drivers and hit a few shots with each and could immediately tell if it was going to work. He walked away with 3 clubs that he liked of the 50+. Point being, it doesn’t take more than a few swings to tell if the club is going to work. Not 2-3 total swings but break it up with other clubs in between and adjust/try different clubs. Just beating balls doesn’t help anyone, the golfer will eventually adjust or he will need a different club.
BobbyL44
Sep 25, 2014 at 5:30 pm
I actually couldn’t agree less!
In 3 swings you’ll hit a club that best matches your current swing, sure, but that club may not help you achieve your more optional swing.
Nobody wants to believe that you should guy your swing to the club, but why not?
I bent my lies flatter to promote more of a body release, at first thought I’d ruined them but now rotate through the shot better than ever without having to worry about the heel of an upright club getting stuck in the ground. Most players can’t swing that way today because the clubs are too thought to allow it! Having the clubs in the right position (lie angle) forced me to do that.
It’s no different to running barefoot. It teaches you to run with proper form and when done properly (ie. Slowly and for short distances) it improves running efficiency. All the new technology yet running injuries having increased because they prevent good form (the cushioned wedge under the heel). This is exactly like the change in golf clubs (lighter, more upright, etc).
Now I’m not advocating going from Nike shoes to a barefoot marathon overnight will make you an elite runner, the same as I wouldn’t say that going from upright cavity backs with graphite shafts to old blades with stiff steel and flat lie angles is going to make you a PGA Tour player.
However, if your swing has flaws today’s technology allows you to run from them, hide from them, so they more often than not get amplified, they don’t disappear.
With clubs that are ‘correct’ for purpose but not ‘fit’ for your (current) swing you may just find you force change in your swing and take your game to a whole new level.
BobbyL44
Sep 25, 2014 at 5:31 pm
Thought=upright (damn auto-correct!)
Alex
Sep 25, 2014 at 11:27 pm
Remember though…we’re talking club fitting. Not swing changes.
There is no club that will “fit your swing better” in those terms. Nothing to “grow into swinging better” or anything like that. The only exception would be a draw or offset driver versus a neutral one.
3 swings is perfect for narrowing down your choices. After you have your 5-6 contestants narrowed with the 3 swings each idea, then you can hit a few more with the 1-2 left to see any fine tuning. I would constantly switch though. Never hit more than 4-5 in a row with one on a certain setting. Then that’s just practice.
Brad B
Sep 30, 2014 at 11:00 pm
Two ways to fit (IMO) – – – #1, fit to the swing you have; #2, fit to the swing you want.
For most people who decide they want to improve (rather than just have fun with what they have), the fit for the “swing they want” would be different from “swing they have” . . . . makes sense to get the fit that will work once you incorporate what you’re working on.
Barney Adams
Oct 1, 2014 at 7:01 pm
That swing I wanted. 60 years later I still want; no find!
sandman499
Oct 5, 2014 at 5:05 am
I have always thought the lighter the shaft, the faster the swing and more distance. You said some players hit the steel shaft better and farther, but still wanted graphite shafts. What am I missing? Why would they hit the steel shaft further then the lighter graphite? Thanks for the great article. sandman499
ABgolfer2
Oct 13, 2014 at 9:11 pm
HAHA – no kidding. The swing I want looks a helluva a lot different from the swing I see on video. I just want clubs that make sense for me. Can I trust that I’ll be able to make my somewhat natural swing (tweaked with lessons and practice but after almost 30 years my terrible swings look really close to my my goods ones on video) and that the club face will be aligned the way I visualized it at address as it reaches the ball. The swing is what it is at this point.
timbleking
Oct 20, 2014 at 10:21 am
Sandman,
There is a no-return point on shaft stiffness on both direction. Either too hard, or too weak. In both cases, you just lose energy that the shaft is not able to compensate. It all dépends on your tempo, I would say.
Ryan K
Sep 27, 2014 at 2:41 pm
Oh boy, I hope you don’t do any shoe fitting or sports/running training. I’m just sayin..
MHendon
Sep 25, 2014 at 4:55 pm
Yeah most Pro’s follow this rule, usually its about 4 to 6 shots to determine if its the right club for you. I’ve always followed that rule too.
gvogel
Sep 25, 2014 at 4:15 pm
I’m glad Barney said it, because I have felt the same way for a long time.
Yesterday I was out fooling around with a couple of G30 drivers which I have bought, and the results were mixed. I reached for my G25 driver and striped it, just the shot I like to hit. What did that tell me?
Here is some advice: if you hit a demo club and you love it – buy the demo if at all possible!
The same holds true for wedges and putters.
DK
Sep 26, 2014 at 1:18 am
100% agree. Reminds me of when I last changed my putter. Was in the shop to kill time and just took a few putters to try. Tried an Odessey black metal #8 for fun and my word, it felt so good and so natural in my hand. Then I tried almost every putter on the rack, and none felt even as close, even the other Odessey Black metal #8s available there. I knew I had to get that particular one even though it was slightly scratched up while the other same model ones were pristine. I always say, when it feels right, just grab it regardless the cost.
timbleking
Oct 20, 2014 at 10:23 am
Agree 100000%.
Jim
Oct 22, 2014 at 4:10 pm
I learned this from a pro a long time ago and it has saved me time, money and frustration on a grand scale.
James
Sep 25, 2014 at 3:10 pm
One of the differences between a good player and an average player is just what Barney said, that is that a good player can make adjustments to hit about any shaft and the average player can’t. Proper fitting is indeed important but there are things a fitter can’t measure like feel.
Marc
Sep 25, 2014 at 2:50 pm
Makes sense, but I guess it has to be assumed that the golfer has a decent level of repeatability in his swing. Which begs the question, how much can club-fitting help a high handicapper?? It’s a tough situation for a club fitter when a customer doesn’t have the consistency to make repeatably solid contact, but expects results.
Alex
Sep 25, 2014 at 11:28 pm
Static fitting can help a higher capper more than dynamic fitting in a lot of cases. If they’re consistent you can fit for lie angles somewhat…but you can’t really go into shaft fitting or tuning trajectory like you can with someone who is more consistent.
nikkyd
Sep 25, 2014 at 2:21 pm
This makes a lot of sense BA . I always ask people ” ya dont buy and wear the wrong sized shoes do ya?”