Instruction
Take the coaching route to more successful golf

Above: Shankar’s Flightscope session was part of his coaching program.
I’ve thought for a little while now that the golf industry’s traditional paradigm for game improvement was flawed. I’ve been playing competitive golf for 23 years and I know that my journey as a player has involved a lot of patience, discipline and time. I was always learning and trying to improve, but it seemed to me there were so many skill sets to be mastered that there literally wasn’t enough time in the day to practice them all. To me, that is what makes the game so great – it’s a lifelong project.
For a while now, the industry has tried to convince recreational golfers that a new driver or a swing tip will be the difference between their current inconsistency and the golf of their dreams. The golf swing is a complex motor pattern, however, and improving it involves a constant cycle of solid information, guided repetition and feedback. Never mind that 70 percent of our strokes are taken within about 50 yards of the hole.
All of this is why I started to change over to a coaching model this year, and as a result I’ve seen more success with my students. In exchange for a client making a long-term commitment, I gave them a substantial discount and additional services. A key ingredient was an account on Edufii – the coaching app of the future that lets athletes and coaches track progress and communicate in a distraction free setting.
Above: The Edufii app is available for iOS and Android devices.
All of the client’s videos and notes are kept in a timeline for the coach and athlete to review whenever they want. I also use ShotbyShot.com, what I believe to be the most complete analytics program in golf, to track stats. As a result, my clients improved at amazing rates because we approached their game from a global, long-term perspective.
Here’s one example. My client Forest started playing golf last year and committed to a full season of coaching this year. Over the next three months we worked on his full swing, short game and putting. We had several on-course playing lessons where I gave him my thoughts on strategy and saving strokes. We also looked at his current set of clubs, added a SeeMore putter to improve his alignment and stroke, cut his driver down to 44 inches and got rid of his 4 iron. From April to July, Forest went from shooting in the 130’s to breaking 90. Twice. And he’s excited about the next frontier – breaking 80 by the end of next season.
I think a big part of my job as a coach is to grow the game by helping my clients improve as fast as possible. With all of the talk recently about the number of people leaving golf, maybe we can stem the tide by focusing on a long term and realistic approach that will help them enjoy this great game more, and by giving them a sense that their hard earned money is well spent.
Instruction
The Wedge Guy: Beating the yips into submission

There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.
And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.
But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.
When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.
Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.
For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!
Instruction
Looking for a good golf instructor? Use this checklist

Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.
Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.
If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.
1. Cultural mindset
What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!
It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.
2. Coping and self-modeling can beat role-modeling
Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.
3. Learning theory basics
It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.
As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.
So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!
Instruction
What Lottie Woad’s stunning debut win teaches every golfer

Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.
The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).
But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.
Precision Beats Power (And It’s Not Even Close)
Forget the driving contests. Woad proved that finding greens matters more than finding distance.
What Woad did:
• Hit it straight, hit it solid, give yourself chances
• Aimed for the fat parts of greens instead of chasing pins
• Let her putting do the talking after hitting safe targets
• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”
Why most golfers mess this up:
• They see a pin tucked behind a bunker and grab one more club to “go right at it”
• Distance becomes more important than accuracy
• They try to be heroic instead of smart
ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.
The Putter That Stayed Cool Under Fire
Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.
How she responded to pressure:
• Fired back with consecutive birdies at the 13th and 14th
• Watched Kim stumble with back-to-back bogeys
• Capped it with her fifth birdie of the day at the par-5 18th
• Stayed patient when others pressed, pressed when others cracked
What amateurs do wrong:
• Get conservative when they should be aggressive
• Try to force magic when steady play would win
• Panic when someone else makes a move
ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.
Course Management 101: Play Your Game, Not the Course’s Game
Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.
Her mental approach:
• Focused on her process, not the competition
• Drew on past pressure situations (Augusta National Women’s Amateur win)
• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”
Her physical execution:
• 270-yard drives (nothing flashy)
• Methodical iron play
• Steady putting
• Everything effective, nothing spectacular
ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.
Mental Toughness Isn’t Born, It’s Built
The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”
Her winning mindset:
• Didn’t put winning pressure on herself
• Focused on playing well and contending
• Made winning a byproduct of a good process
• Built confidence through recent experiences:
- Won the Women’s Irish Open as an amateur
- Missed a playoff by one shot at the Evian Championship
- Each experience prepared her for the next
What this means for you:
• Stop trying to shoot career rounds every time you tee up
• Focus on executing your pre-shot routine
• Commit to every shot
• Stay present in the moment
ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.
The Real Lesson
Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.
The fundamentals that won:
• Hit more fairways
• Find more greens
• Make the putts you should make
• Stay patient under pressure
That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.
FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!
Josh
Dec 21, 2014 at 6:22 pm
Click Here!
TheLegend
Oct 28, 2014 at 12:29 pm
Hey paul Any recommendations for a coach that would use Edufii near sacrimento ca?
Chris
Oct 14, 2014 at 2:00 pm
Great Article!
Chris
Oct 14, 2014 at 1:50 pm
Great Article. I am excited to start an approach like this. I feel shorter more frequent connection with a Golf Pro would help my game immensly. Any recommendations for a coach that would use Edufii near Hartford, CT? Edufii really needs to make it easier to find coaches near you….
Paul Kaster
Oct 15, 2014 at 11:38 pm
Hi Chris, George Connor is a great coach and a good friend of mine. He is the Director of Instruction at Gillete Ridge and can be reached at george@connorgolf.com.
Adam
Oct 12, 2014 at 11:37 am
This a great article Paul and spot on for me. I’ve been taking lessons for years and have stalled at a 9 handicap. Can u recommend someone in San Diego, CA with this teaching philosophy
Thanks
Paul Kaster
Oct 12, 2014 at 12:14 pm
Thanks Adam. There are two people who come to mind. Sheri Hayes is a fellow Proponent Group member and offers coaching programs at the Riverwalk Center. Her website is http://sherihayesgolf.com. Michael McLoughlin is the San Diego Director of Instruction for the 5 Simple Keys system and a great guy. His email is mike@thegolfevolution.com.
paul
Oct 9, 2014 at 11:57 pm
I think going from instructing to coaching is just a fad that our culture is into right now. In 10 years we will see articles that say “what we really need to do is give lessons! Then people will get better and play more”
Paul Kaster
Oct 10, 2014 at 10:42 am
Thanks Paul, but I think coaching programs are the future. I structure my programs to incentivize clients to come on a regular (weekly or bi weekly) basis because improving at golf takes regular feedback and guidance. It also puts me in control of the “curriculum” because I can advise a student on what they need based on long term observation and my expertise. With lessons put the consumer in control of what they choose to work on and how often they come for help, which is why they are not as successful at creating long term improvement.
Chris
Oct 8, 2014 at 11:50 pm
I’d like to have a coach, it just seems hard to find one. If you know any in San Jose, CA let me know
Paul Kaster
Oct 9, 2014 at 10:38 am
Chris, I recommend you contact Ken Helwig. He is located at the Los Lagos golf course and is a Dr. Rick Jensen and Henry Brunton Certified Coach. Their education programs are the best out there.
Dan
Oct 8, 2014 at 3:56 pm
I couldn’t agree more with the long-term coaching idea.
I’ve had a lesson every year for the past 3 years and I’m in my 4th year of golfing overall.
I have improved, but every time I go for a lesson the same thing happens. One old habit slightly crept back, and I developed a new habit that’s affecting my success.
Problem is right before each lesson I’m unaware of the new problem…thus just keep trying to over correct the main point of my prior year lesson. I think having continual feedback and checkins over a golf season would do wonders (drop 8-10 strokes) for my game.
Paul Kaster
Oct 8, 2014 at 10:28 pm
Thanks Dan. I’m glad you liked the piece. Remember that learning to play better golf is about technique (short game, putting and full swing) but also course management and emotional control. If you can find a coach who can help you with all of these things, you’ll really be in business.
marcel
Oct 9, 2014 at 12:26 am
hi Paul – great article. I am big fan of coaching and fitness. I have here in Sydney AAA+ coach George Serhan I cannot be happier with. Im 36 yo 5.9 hitting 7i 170 yrds; 4i 202 yrds. With fundamentals I learned I can apply more power and speed.
marcel
Oct 9, 2014 at 12:37 am
and I play PX 6.0 Bridgestone j38 CB
Paul Kaster
Oct 9, 2014 at 10:32 am
Thanks Marcel! I’m sure George would be very happy to hear that. Those are great numbers with a quality set of clubs! Keep your eye out for the new Bridgestone J715 woods and J15 irons. They’re really good!
marcel
Oct 13, 2014 at 1:14 am
BTW Brigestone clubs rules!!! I’m BIG Snedecker, Kuchar and Couples fan… once I hit Bridgies i did not want to play anything else! Looking forward to new Bridgies!!! Cant imagine they can improve anything on them… the wedges are the best things ever made!!!
Bleh
Oct 8, 2014 at 1:27 pm
“With all of the talk recently about the number of people leaving golf”
Those people were never really into golf to begin with. We’re just going back to the normal level where we should’ve been in the first place. Not a big deal. Golf is and always will be a niche sport for the well-to-do, a hobby for most, not the kind of sport where it will or should ever be as big as soccer. You have to examine how big soccer has become in the US and globally, especially for the families with their kids playing it.
Paul Kaster
Oct 8, 2014 at 2:57 pm
The municipalities and counties that have dedicated resources for decades to make golf affordable for their residents would probably disagree with you about whether the game is just for the rich. It shouldn’t be, and it isn’t. We in the golf community are aware of soccer’s succes, and understand some of the limitations golf has because of cost factors. PGA Jr. League has been very succesful (I’m the assistant coach for the NJ team that made it to the national championships this year). But, I hear from golfers all the time that not knowing how to get better is a big limitation on why they become ambivalent about the game. There are a lot of players who would put their time and resources toward improving if they trusted the results would be there in the end.