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Opinion & Analysis

Is a PGA Golf Management program for you?

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Editor’s note: Henry Stetina is the Program Coordinator for the PGA Golf Management Program at New Mexico State University.

You’re a senior in high school, and if you’re anything like I was, you’re scared, nervous and uncertain of what to do next. Assuming that you love golf, I am going to guess that you’ve probably dreamed of playing golf in college and ultimately playing on the PGA Tour. As good as that sounds, unfortunately for most of us, it is just that: a dream.

I believe in following your dreams, but the chances of actually making the PGA Tour are very slim from a statistical standpoint.

So now what? What are you going to do with your life and/or college education? Well, there is still hope for being around the game that you love, while simultaneously making a comfortable living. Becoming a PGA Golf Professional who manages the operations of a golf facility, coordinates tournaments, merchandises and gives golf lessons is a viable option for anyone with a passion for golf.

The Program

The PGA Golf Management University Program is a 4.5-year program, offering students the opportunity to earn PGA membership while earning a bachelor’s degree in a field relevant to the golf industry. Students complete Levels 1, 2, and 3 of the PGA’s PGM Education, 16 months of internship under direct supervision of a PGA professional, and the PGA’s Playing Ability Test, thus earning membership into the PGA of America upon graduation and eligible employment.

Hebron Seminar

Pictured above: PGA Hall of Fame instructor, Michael Hebron, hosts teaching seminars for PGA Golf Management students.

Not only do students complete the necessary coursework for the PGA, but they also have access to seminars taught by some of the industry’s leading experts in teaching, club repair, rules of golf, club management, and other specialties within the golf industry.

The program provides students with hands-on experience teaching golfers of all levels, through group and private lessons, as well as learning how to fit and repair golf clubs, including re-gripping and re-shafting. Many of the university programs have teaching facilities that are equipped with the industry’s leading launch monitors, video equipment, and motion analysis software, which teaches students how to utilize technology for teaching and club fitting.

While a large part of the curriculum is based on developing golf instructors, students also have the opportunity to better their own games through player development programs taught by expert golf instructors and tournament programs that allow students the opportunity to test their game in competition.

PGAMschool

Winners of the PGM “Ryder Cup” Trophy

The Mentor

One of the most useful resources for the students is the faculty and staff who run the PGA Golf Management Programs. The directors are educated and respected within the golf industry, and their relationships and expertise help turn students into professionals.

[quote_box_center]“The opportunity to help mold these young students into professionals and find out what they want as a career has been gratifying and challenging,” says Pat Gavin, PGA member and Director of the PGA Golf Management Program at New Mexico State University. “Most students come to NMSU knowing they love golf, but my job is to help them decide that they want the golf industry as a career.”[/quote_box_center]

Gavin-with-Students

NMSU PGA Golf Management Program Director, Pat Gavin, playing golf and mentoring his students.

The Student

Soup Kitchen

As an incoming freshman, you can expect to complete the Qualifying Level and begin Level 1 of the PGA’s PGM Education. This includes, but is not limited to: Intro to the PGA Golf Management Program, Constitution of the PGA of America, Rules of Golf, Business Planning, and Customer Relations. At the completion of freshman year, students embark on a three-month internship at a green-grass facility under the supervision of a PGA member.

Note: 99.9 percent of internships are paid internships, and many include free housing. Students are never expected to work without pay.

Gavin Classroom

Above is a typical classroom setting for the PGA Golf Management Program.

Most PGA Golf Management Programs use a schedule where students attend school in the fall and spring, and then begin an internship during the summer.

Many students get the opportunity to teach junior golf clinics as well as group and individual lessons for adults while on internship. Students also get the opportunity to meet leaders in the golf industry and influential people in the business world.

The Alumni

Kelbel Cup 2013

One of the greatest benefits of the PGA Golf Management Programs is its fraternal-like atmosphere, and the networking opportunities that are associated with it. After graduation, many students will pursue a career in the golf industry.

[quote_box_center]“I receive emails on a daily basis regarding job openings, and I immediately forward them to our database of over 700 alumni and 150 current students,” Gavin says. “We pride ourselves on 100 percent job placement on internships as well as permanent positions upon graduation.”[/quote_box_center]

Questions to Ask

Q: What degree will I earn, and does this degree carry any weight outside of golf?

Some universities offer degrees in Business, while others are in Hotel, Restaurant and Tourism Managment (HRTM), or even in Parks and Recreation.

Let’s say that you complete the PGA Golf Management Program, and five years into your career you realize that the golf industry isn’t for you. At that point, the degree becomes really important. Changing careers and getting a new job may be dependant on the degree that you earned in college. Also, there are some universities that don’t even write “PGA Golf Management” or “golf” anywhere on the diploma. This is to protect the graduates in the event that he/she wishes to make a career change and leave the golf industry.

Q: Can I become a golf professional without entering this program?

Bill Cioffoletti

PGA Master Professional, Bill Cioffoletti, speaks to PGA Golf Management students prior to the 2014 PGA Jones Cup

If PGA membership is what you seek but you don’t like the idea of a 4.5-year university program, there is another option. You could enroll in the PGA apprentice program, go through the same curriculum as the university program and earn PGA membership. This a great option for individuals who already have a college degree. A disadvanage of the aprentice program is that it does not come with the networking opportunities of the PGA Golf Management Program, and it requires going to the PGA Education Center in Florida to attend various seminars.

The Decision

For all you high school students, ask yourself a simple question: “What job will allow me to look forward to going to work every single day?”

If it’s golf, then maybe you should consider a career in the golf industry. It will keep you connected to the game that you love and allow you to share your passion for golf with others.

For more information regarding the PGA Golf Management Program, click here.

Henry is a PGA member and TPI certified golf instructor. Employed by New Mexico State University, Henry spends the majority of his time teaching the PGA Golf Management curriculum. He specializes in teaching golf instruction and player development. Henry also coaches a handful of amateur, elite junior, and professional golfers. GolfWRX Writer of the Month: June 2014

28 Comments

28 Comments

  1. Tom Wishon

    May 7, 2015 at 11:13 am

    Anyone seriously considering a career in the golf industry via the PGA has to be VERY careful today to diligently investigate their chances for being able to land a good paying position with good job security and opportunity for advancement. There are so many things going on today in the golf business that all add up to the fact that it has become very difficult to make a good living as a PGA professional.

    The drop in participation in the game means fewer golfers are playing fewer rounds in total and there is nothing on the immediate horizon to indicate this is going to change anytime soon. More courses are closing each year than are opening. More and more course owners are choosing not to hire a PGA professional to run their operation. More and more course owners are also taking more things away from the position of head pro. The days of the pro owning the shop, getting 100% of his lesson money, getting a cut off the cart revenue, etc are dwindling. And at present there are more PGA members than there are positions for the pros at golf facilities.

    No question those who do complete a PGM degree program have a better chance because of the higher level “pedigree” this gives them. But unless you have very good contacts at very successful golf facilities to get your foot in the door, it’s not really the best time for a person to try to jump in new to become a PGA member with a good head professional position.

    Sorry to be Johnny Raincloud on this because there is no question the PGM programs are so good in terms of training people to be the best club professional they can be. It’s just not a great time for goof paying jobs in this field.

  2. Tara

    May 6, 2015 at 2:40 pm

    @mike…
    if you do the research, the % of college graduates employed within 6 months after graduation hovers around 60% and that employment may not necessarily be in their field of study. The rate for graduates of PGA Golf Management programs seeking employment is nearly 100% and their compensation equals if not exceeds the average wage for a graduate just out of college. Nearly all of the management level jobs for golf faciltiies are not going to be found on Google but a PGA Member-only search engine portal.
    In the state of Florida, golf provides $6 billion of direct revenue to the economy, that is 2nd only to Mickey and the amusement arena.
    If you calculate the number of facilities at 15,000 and our membership at 22k, that’s approximately 1.5 PGA pros / facility and many sites employ beyond that number.
    There is no doubt that STEM education is valuable and provides good compensation post grad. However, you should look at the incoming test scores on the math component of standardized tests, it is not promising. Millennials are not necessarily all going to gravitate nor qualify for those types of jobs.
    I suggest you spend a day in the shoes of a PGA professional of a busy daily fee or upscale private club and you will find that we are not lazy by any stretch.

    • mike

      May 6, 2015 at 5:31 pm

      Don’t make stuff up for the sake of argument. I don’t consider working at golf shops, golf ranges, etc as jobs that require or necessitate a 4-5 year college degree. 100% employment is a blatant lie. There are 15,000 golf courses but the vast majority are small operations where they need nor can afford a PGA pro on staff. Even if you have low incoming math scores, working hard for a year or two can easily get you into a STEM related field. If STEM is not up your alley then there are plenty of other choices you can make contrary to what many think in the US. Guess what the PGA of America CEO was before??? LAWYER…

  3. Jordan

    May 5, 2015 at 12:02 pm

    As a graduate of Arizona State’s PGM program, I can tell you that there is nothing ‘irresponsible and lazy’ about the program as described above. Earning a bachelor degree while affiliating yourself with the PGA of America is a great accomplishment. Students in this program sacrifice a significant amount of time at their internships while most college students take their summers off. As an employer, why wouldn’t you look to graduates of the PGM to fill managerial positions at some of the top golf facilities? In addition to the connections you make within your PGM program, think about the connections within the membership at the golf clubs you will be employed at, you will be rubbing elbows with some of the most successful business men/women in the world. If you love the game of golf and want to begin a career following your passion for the game, the PGM program is certainly a great option to consider.

    • mike

      May 5, 2015 at 8:32 pm

      Go search on any job site and tell me how many hits you get with keywords golf or pga. If you happen to get a hit, can you tell me the salary range? Spending 4-5 years of your life and $100K – $200k in tuition for a degree that probably won’t get you a job. Even in the remote chance you do get a job, the salary will be so low you will still be paying off that college loan well into your thirties. If you want to rub elbows with successful business men/women, why don’t you just become one yourself…

      • Xander Walsh, PGA

        May 5, 2015 at 8:54 pm

        Don’t need to do a Google search. Salary range starting out if you work year round is in the 22-33K range. Not great, but read on. Ferris State PGM gets plenty of places looking for alumni from the program and that gets posted for our alumni. The PGA has job postings just for people affiliated with the PGA. Neither will be found on this Google you speak of. I spent 4.5 years of my life in school and on internships. Cost was about $70K and I owe about $40K back. I am, however, a Class A PGA member right out of school and going through the PGM programs is the fastest way to obtain PGA membership. I can’t speak for the other schools, but graduating as a Ferris PGM student it’s not a matter of IF you get a job, it’s where.

        • mike

          May 5, 2015 at 9:38 pm

          I never mentioned Google search. PGA job postings can be viewed by anyone who registers on the site and the pickings are slim at best. There’s a place for PGA Professionals in this world but definitely not as a 4 year college degree program. There are about 15,000 golf courses in the us. Do you really think that number can support the number of graduates? Also, how many of those courses are desirable places to work at? There are probably less than a 1000 that are top tier facilities and how many Ferris PGM graduates work at those places? You probably want to add golf ranges and golf stores but I don’t believe you go to a 4 year college to work at those places.

          • Xander Walsh, PGA

            May 6, 2015 at 9:45 am

            There are plenty of jobs in the industry besides golf courses and plenty of good jobs at places that are not top tier courses. If becoming a PGA Professional is what you want to do and you don’t have a college degree, PGM is the best way to go. I do know a pro who did not get a college degree and went through the apprentice program to earn his PGA card. He’s a head pro at a top tier facility, but it took him a long time to get to that point.

  4. Mark Reischer

    May 5, 2015 at 11:41 am

    Glad to see lots of PGA professionals posting and commenting!
    A friend of mine who has been a member for over 20 years made an interesting point about the “other” golf training programs which made sense to me:
    “The PGA of America and PGA Class-A’s should not support or give credit towards those other programs. They aren’t accredited by the PGA and directly compete with jobs that a PGA member could have had. I don’t understand why any Class-A professional would become a teacher at those schools because you are part of an organization and we have to look out for each other. Those programs don’t support the PGA of America, they directly compete against us. Any Head Professional or Class-A in a position of management (or that hires people) should not be hiring anybody who did not come from a PGM school/went through or going through the PGA program.”

    Again, made sense to me. Thoughts?

  5. mike

    May 5, 2015 at 2:55 am

    If you are senior in high school and love golf? It’s not too late so start studying hard in anything related to STEM, then work hard and save your money. As long as you are disciplined, you should be able to start enjoying the fruits of your labor (like playing golf for fun at very nice courses) as early as when you turn 30. Spending (actually wasting) 4 – 5 years in college to become a PGA professional? Not a good idea. Actually, it’s irresponsible and lazy. I know it sounds great that you do “golf” stuff in college but really think about your future. Do you want a job that will get you “at most” about 30k – 50k a year + some free golf? Leaders in golf are exclusively former lawyers. Leaders in the golf industry are mostly businessmen, financiers, entrepreneurs, and engineers.

    • Andy Nelson PGA

      May 5, 2015 at 10:04 am

      Graduating with a Bachelors in Business Administration I do not think for a second that I “wasted my time” as you sincerely quoted in your response. There are actually people in this world that choose to follow their dreams and work hard at it to make a decent living. Plus there are countless PGA Professionals pulling in six figures a year. Also there is no guarantees in the job market these days, and your debate with studying STEM, I have an older sister that studied engineering at Boston University, Purdue, and Notre Dame and she still cannot find employment.
      Please think twice before offending the people that truly embrace and love this game enough to devote the better part of their lives to grow the game.

      • mike

        May 5, 2015 at 8:07 pm

        You have an older sister that went to 3 different colleges? Did she graduate any of them? 90% of those who graduates with an engineering degree get jobs immediately out of school and the rest get a job at a later time. Just go to monster.com and search “PGA” or “GOLF” and take note of how few jobs there are. Now go to monster.com and search “ENGINEERING” or “PROGRAMING” and take note of numerous results you will get. Average starting salary for a junior programmer (with absolutely no experience) is $75K – $90k and the average salary for a senior programmer is about $250k. Another important point is that there are plenty of these jobs available. Compare that to PGM and Business Administration type jobs… First of all, there aren’t many jobs available. Even if there are available jobs, you need experience and/or connections. Six figures? You may know a few that make six figures but that’s not the norm (and you know it!). Guess how much those PGA Pro’s at Dick’s were getting paid before they got laid off?

      • mike

        May 5, 2015 at 8:49 pm

        Your older sister went to 3 different colleges? Did she graduate any of them? 90% of engineering graduates get a job immediately after college and the rest eventually find a job at a later time. You may know of a few PGA Pros that pull in six figures but that’s definitely not the norm (and you know it). Average starting salary for a junior programmer (with absolutely no experience) is $90k. Average salary for a senior programmer is $250k+++. Go to any job site and you will see thousands upon thousands of job openings that are STEM related. Unlike many PGM relate jobs where you need to “know” someone or have some connections, STEM type jobs are purely based on your skills.

      • Andy

        May 6, 2015 at 10:36 pm

        Three different schools, one for her bachelors, the next school masters, finally the third PHD
        Just wanted to clarify.
        I also agree with you that you definitely do not need to attend a PGM school to work in the business, however the road to being able to support yourself in this field can be a lot tougher if you don’t.
        I appreciate your input and I can say that a career in the golf business isn’t for everyone but it can be a real blast for the select few that have the right determination and passion for this great game we all love.

    • Austin

      Feb 23, 2017 at 1:33 pm

      Mike,
      You should actually do some research on the PGM program and what career paths you can have after you graduate. Guess what, they aren’t all career paths to be an assistant pro at a muni or dicks. There is golf club design/repair, merchandising retail, tournament operations, broadcasting, journalism, the list goes on. Just like anything else, hard work and dedication will lead you places. Do you also know how many students are studying to become engineers and programmers right now? probably about a few thousand times more than those studying to become apart of the PGA. If you want a job as a pga teaching pro, thats exactly what you’ll without a worry. If you want to go into the business or journalism side, being a member of the PGA of America adds tons of credibility. Not everyone wants to slave their lives away for 20 years to try and make 250k a year so they can retire at age 50 and THEN start playing golf. A simpler mindset of trying to actually get something out of your career other than a dollar sign is more common than you seem to think

  6. George Jones

    May 1, 2015 at 11:26 pm

    This was a refreshing article. I’ve often overlooked the gentlemen working behind the counters at local pro shops and golf courses on their affiliation to the pga or what they mean when they say staff taylormade player etc. I wouldn’t mind actually reading what that means.

  7. Andy Nelson PGA

    May 1, 2015 at 12:16 pm

    Great article! I attended a PGM school, Methodist University, and it was the best 4 years of my life! It was like going to college with 300 golf buddies. The education and connections I got are truly priceless and have set me apart in this great business.

    • Kyle Brannan

      May 1, 2015 at 7:16 pm

      Andy was my suite mate on my first internship in Minnesota!

      • Tom Otto

        May 2, 2015 at 2:05 am

        Hey Kyle! I’m at the PGM Program at coastal carolina and I read that you did your internship in MN! I’m from there and going back this summer to intern at TPC Twin Cities. If you don’t mind me asking, where do you go for your internship in MN?

        • Andy Nelson PGA

          May 2, 2015 at 11:36 am

          We worked at Madden’s Resort in Brainerd Minnesota

          I am originally from Duluth but a Floridian now 🙂

          • Tom Otto

            May 2, 2015 at 10:22 pm

            That’s awesome! I go up there sometimes in the summer. Great set of golf course out there.

      • Andy Nelson PGA

        May 2, 2015 at 9:50 am

        Hey Brother! Hope all is well!

      • Jenny

        May 3, 2015 at 9:18 am

        Hey guys, remember that time you turned me into Swiss cheese?

  8. Brandon

    May 1, 2015 at 12:15 pm

    But does the industry give you enough to succeed? Are there enough good jobs to where you can make a decent living?

    These are the questions I would be interested in learning the answers to

    • Xander Walsh, PGA

      May 5, 2015 at 8:57 pm

      The industry gives you nothing. You earn it. Yes, you can make a living in the golf industry. It will probably take time and hard work though.

  9. LorenRobertsFan

    May 1, 2015 at 12:08 pm

    *if

  10. LorenRobertsFan

    May 1, 2015 at 12:06 pm

    I’m in the program at Mississippi State. I couldn’t recommend it enough of you are interested in being prepared for a career as a PGA Professional. The internships, faculties, and seminars give you everything you need to succeed

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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