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Hitting shots from the rough at TPC Scottsdale

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Before players arrived on site for the Waste Management Phoenix Open, I hit a few shots from the rough at TPC Scottsdale to see what the players have to deal with. With the help of Trackman, I recorded how different lies in the rough produce different numbers and ball flights. As you’ll see, certain lies in the rough greatly affect the outcome of the shot.

Let’s jump right in and have a look at the length of grass we’re going to be working with. As an instructor at TPC Scottsdale, I teach just off the right side of the No. 9 fairway, which will be in play for the tournament. The PGA Tour was targeting 3.5 inches of rough, and by the picture below, the grass was already at tournament height at the time of my experiment.

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Now that we’ve got some solid rough to work with, let’s talk about how the grain of the grass considerably affects the outcome of the shot.

FlierLie

Grass can be mown or brushed to cause grain, and it can also naturally grow in different directions. Shiny grass lays away from you, dark grass lays toward you.

With the help of Trackman, let’s take a look at what happens with the different lies pictured above. The idea for my experiment was to make very similar swings, specifically in club speed, using a 7 iron from the various lies to see how much the grass can affect ball flight characteristics.

Fairway Lie

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First, let’s look at a standard shot from the fairway. A good rule of thumb on spin with your irons is a 1000 rpm for each number. A seven iron should have roughly 7000 rpm, an 8 iron 8000 rpm, etc. In the photo above, you can see the numbers for my normal 7 iron.

Thick lie, slightly into the grain

Now that we know what a normal 7 iron looks like, let’s take a look at our first lie in the rough. This ball is down in some thick grass that is slightly into the grain. I added a pen to the photo for some scale.

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That’s surely some deep sticky grass, and as you can see from the Trackman numbers below, 87 mph of club speed produced a shot that carried only 87 yards and had just 1300 rpm of spin.

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This kind of lie is brutal to hit from. As the club gets into the grass, the hosel of the club has a tendency to contact the grass first and slow down the heel of the club down, causing the club face to close. The only thing you’ll be able to do is hit a low line drive with little spin that runs slightly more than a normal shot because of the greatly reduced spin.

Higher club head speed and strength make a huge difference here — more speed has almost a one-to-one ratio to carry. More carry doesn’t necessarily make the shot easier to stop on the green, but it gives you the ability to fly the ball a greater distance.

Catching a break, the down-grain lie

Let’s take a look at what happens when you get the ball to land in some down grain grass. You can see the lie below. A tire track matted the grass down in the direction I’m hitting the shot. This rye rough is so dense the ball doesn’t sink to the bottom of the grass. It rides high, giving the player a fighting chance. Check out how much difference a down-grain lie can make compared to the shot out of the thick stuff. It carried 80 yards farther!

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Digging into the numbers a little deeper, a couple things stick out to me.

First, even though the club speed is similar, the long, down-grain grass will take some speed off the ball. I got 115 mph of ball speed from the down-grain lie and 121 mph of ball speed from the fairway. My guess is that a couple of blades of grass got stuck between the face of the club and the ball. Like a baseball pitcher throwing a change up, shots hit from the rough move a little slower.

Even though the ball was traveling 6 mph hour slower, however, the low spin rate caused less friction in the air and, in turn, helped the ball fly the same distance as a shot from the fairway. With less than half the spin rate, however, it won’t stop nearly as quick as my stock 7 iron with 7200 rpm of spin. Plan accordingly.

When you’re watching the Waste Management Phoenix Open this week and you see someone play a shot out of the rough, you’ll have a much better idea of what is happening.

Things to remember when playing shots out of the rough

  • When you reduce spin on any shot, all things being equal, the ball will fly farther.
  • There is an art to reading how the ball is sitting in the grass. Take note of the grain of the grass and try to gauge how much grass is going to be caught between the face and ball at impact. More grass in between the ball and the club means less speed and less spin.
  • Don’t forget that a flier can be an advantage. A good example is trying to get the ball on a par 5 in two shots from some down-grain grass. Less spin can add carry and more roll once the ball hits the turf.

Rob earned a business degree from the University of Washington. He turned professional in June of 1999 and played most mini tours, as well as the Australian Tour, Canadian Tour, Asian Tour, European Tour and the PGA Tour. He writes for GolfWRX to share what he's learned and continues to learn about a game that's given him so much. www.robrashell.com Google Plus Director of Instruction at TOURAcademy TPC Scottsdale www.touracademy.com

5 Comments

5 Comments

  1. Tom Stickney

    Jan 31, 2015 at 11:03 pm

    Good stuff

  2. Jeff

    Jan 31, 2015 at 9:21 am

    Great read.

  3. P

    Jan 30, 2015 at 12:44 pm

    We need more articles like this to explain to weekenders what really happens with their game and why they score so poorly.

  4. Jay

    Jan 30, 2015 at 12:27 pm

    Great article. Thanks!

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Instruction

The Wedge Guy: Beating the yips into submission

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There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

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Instruction

Looking for a good golf instructor? Use this checklist

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Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

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Instruction

What Lottie Woad’s stunning debut win teaches every golfer

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Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

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