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Opinion & Analysis

Best Ball-Strikers (Part 2): Lee Trevino and Tom Watson

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I am very fortunate to belong to Preston Trail, a golf club in Dallas noted for having professional and amateur players. Among them is Lee Trevino, and we actually have a bit of history.

I was working at The Haney Ranch as a club fitter in the early 90’s when I developed the Tight Lies fairway wood. I also did basic club repair and can confidently say the repair part was not going to be a career move. Some guys are handy, neat and efficient. None of those adjectives apply to me.

Hank had a young teacher by the name of Tony Trevino who would help me when my inefficiency got me behind any normal repair schedule. His name was Tony Lee Trevino, Lee’s son. When the Tight Lies was gaining a bit of a reputation at the ranch, unbeknownst to me, Tony shafted one up for his dad.

This led to a phone call one evening.

“Barney, this is Lee Trevino,” to which I responded, “Who the hell is this? It’s late and I’m tired.”  

After he reintroduced himself, it dawned on me that the caller was really Lee Trevino, arguably one of the greatest ball strikers in golf history. He went on to explain that he loved the Tight Lies and was preparing to show it to his sponsor at the time, Spaulding. He gave me his agent’s name and phone number so I’d have him available when negotiations started.

My net worth at the time qualified me for food stamps (literally), so suffice to say I eagerly waited for the call from Spaulding. I’m still waiting, a story Lee told the membership of Preston Trail at an evening function. Shall we say it not one of Spaulding’s great decisions. 

The idea of approaching a professional golfer for a game has always seemed intrusive to me, but years later at the club, Lee said “anytime” and I jumped at the chance. I had played with Tommy Bolt and Moe Norman. Now, the chance to add another one of the greatest ball strikers to the list was a like the kid in the proverbial candy store.

Related: Best Ball-Strikers (Part 1): Tommy Bolt and Moe Norman

95c43/huch/1922/22

Lee Trevino won six major championships. Here he is after winning the 1972 Open Championship, his second Claret Jug.

What was it like? How do you explain golf shots executed at a level barely comprehensible? This wasn’t Lee Trevino from the PGA Tour; this was Lee Trevino who is “no longer competitive,” explaining shots as he prepared to take his backswing.

“This calls for a baby fade … I’m going to draw this one so the ball is rolling towards the pin.”

And with every explanation, a shot as described. His drives were from the fairway, as he said, “only about 260” ( I had hit several yards ago). Every shot into the green ended up pin high, unless he wanted to be short or long for a better putt. The old, washed-up guy could only shoot 65-66 and this while giving me a tutorial on shaping the golf ball.

We’ve had several conversations about the finer points of golf shots and equipment; it’s like listening to Elon Musk talk about one of his projects. I pay really, really close attention because he’s always on the verge of going over my head.

And by the way, he plays from tees where he can still hit the irons into the greens he used to hit. He thinks 99 percent of us are tripping over our respective egos by playing back tees, trying to fit hybrids between traps. To that I say, amen!

Tom Watson

Watson

Tom Watson won eight major championships. Here he is after winning the 1983 Open Championship, his fifth and final Claret Jug.

Last alphabetically, but a man I’m proud to call a friend. Tom was on the Adams staff for many years and during that time when I was CEO we had very little contact unless it was a discussion about a particular club design.

When we first signed him, I said that unless he had a specific request we really wouldn’t be seeing much of each other. My analogy was a doctor: If I had a friend who was a doc, I wouldn’t be dropping in on an operation to see how he was doing.

That’s how I viewed playing the PGA Tour. It was his office (or in his case, his operating room) and using the staff relationship to “drop in” would be intrusive. We each had jobs to do and in a sense were close, but not physically. As a result I cannot recall many actual times on the course with Tom, but three memories come to mind.

When I first talked to him about being on staff, the plan was for me to meet him in Kansas City with our new irons for him to try — basically to see if he liked our stuff. He had already used and liked the woods.  

I flew from Dallas and met him on the range at Wolf Creek. Neither Tom nor I are much for small talk. He explained to me that he was going to hit some shots with his regular irons and the same with ours. He proceeded to open a shag bag, and using 3-to-4 different clubs he hit about 25 of the most beautiful iron shots you could imagine.

I was ready to go back to Dallas on the spot. He then took our irons and repeated the process, looked to me said, ” I could play with these,” whereupon it was over. I went back to Dallas, his agent called and we established him as our spokesman — a relationship that exists to this day. My total range exposure time was maybe 45 min.

Every year, Tom would invite his sponsors to play with him at The Greenbrier, and the first two years I went before handing it off to other employees. We were teams and he joined us for three-hole stretches. What do I remember? Leaning!

Every time he hit a shot, it was straight at the flag and I had to lean to see it land. Subsequently, we have evolved into an annual fishing trip, something we both enjoy and he doesn’t have to suffer my golf. I am not including anything on his thoughts on the golf swing. He has out an instructional package and I know he devoted a serious amount of time and effort for it to be complete.

Last year, Tom came to Dallas and I was very proud to be included in his game with George Bush (43) and a dinner afterward.

I was telling my brother about the event, and he reminded me that when I came home from college I used to hire out to muck stalls at local dairy farms. His comment: “Boy have you come a long way.” I have, and the memories and the great people are one thing the game of golf has in abundance.

If it’s a bit hokey; I don’t care. It’s the core of golf and why I fight to stop the loss of players.

Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at barneyadams9@gmail.com Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

16 Comments

16 Comments

  1. Ken

    Mar 17, 2015 at 10:00 pm

    Please continue these great contributions to GOLF WRX! Thanks so much.

    A V Tech 4 player

  2. RG

    Mar 16, 2015 at 12:17 am

    Your the best and your designs revolutionized the game. Other’s may not see it but the biggest innovator’s in golf history are Karsten Solheim and Barney Adams.PERIOD:)

  3. Brian Conley

    Mar 14, 2015 at 11:18 am

    I no longer buy Titleist or Ping retail because they are so restrictive on retailers. I buy mostly Taylormade because they’re big, with Adidas. I will now start buying Adams because from this article, I’m sure I like Mr. Adams.

    • Twice

      Mar 15, 2015 at 1:49 am

      Adams is a part of TM now, actually. So you’re doing the right thing twice.

  4. Alex

    Mar 13, 2015 at 2:32 pm

    In 1998 I was lucky enough to be right across from Tom Watson while he was hitting balls at the practice tee. I’ve never seen anyone hitting it purer in my life. I’ve been playing for over 30 years and I’ve seen my pile of professional golfers play. But ol’ Tom Watson was like a robot, always same swing, same rythm, same ball flight. Really awe-inspiring.

  5. Roosterredneck

    Mar 12, 2015 at 9:14 pm

    Keep going I too enjoy reading such material. A person that started out with little to nothing and Bam. Explain something, how did you start or get your club cast , molded / made. Give some tidbits on this please.

  6. Scott

    Mar 12, 2015 at 3:22 pm

    Thanks Barney for another great article.
    What did you mean at the end when you said “It’s the core of golf and why I fight to stop the loss of players.”

    • barney adams

      Mar 12, 2015 at 7:43 pm

      Per the NGF there is a category called Avid Golfers, they play the most and pick up 71% of ALL golf related expenses. 10.2m Avids in 2000, 9.1m in 2005, and 6.4 m at the end of 2013. It is my opinion that the guardians of the game should be extensively interviewing the 4m dropouts to learn why and react with programs to ameliorate the most repeated reasons. My singular voice carries no weight on the issue.

      • RG

        Mar 16, 2015 at 12:14 am

        And we’re not replacing the Avid’s that we lose to old age/ poor health. I’ll keep saying it Barney, the new generation is in love with video gamesa. Thes game and the graphics are really incredible. You can link up and play online with people from all over the world and for $50 you can play for weeks. And the learning curve and long waits are nothing like golf.

        • Barney Adams

          Mar 16, 2015 at 1:28 pm

          And golf is HARD which is why some of us love (sometimes hate) it.

  7. Wonderful

    Mar 12, 2015 at 10:36 am

    You da man, Mr Adams! What a wonderful story!

  8. The dude

    Mar 12, 2015 at 9:44 am

    Pretty cool!….any photos of what Lees or Toms irons looked like after they were worn?…I’m sure they were “dime size worn spotted”. I know that is ball “hitting” as oppose to “striking” Thanks for sharing

  9. JHM

    Mar 11, 2015 at 9:00 pm

    thanks for the great stories!!

  10. killerbgolfer

    Mar 11, 2015 at 8:21 pm

    Mr Adams I love these articles. Thank you for taking the time to share these experiences with us.

  11. John

    Mar 11, 2015 at 5:15 pm

    Best of the best here, writer and subject. Kudos!

  12. Terry Harris

    Mar 11, 2015 at 2:14 pm

    Another great article by a wonderful and knowledgeable writer.
    Please keep them coming! And, his book is a great read also.
    And . . . his idea of moving forward (up a tee box) has saved my love of golf!

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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