Opinion & Analysis
Hole 4: Ben Hogan had his own math
I’ve heard that great people do things that are different. I never thought when I went to work for Mr. Ben Hogan, however, that the man would have his own personal set of numbers and math.
I learned this about Ben Hogan when I tried to reconcile the number of degrees on a personal wedge Gene Sheeley was making for him. That same wedge design and specs would later need to be forged and duplicated at a Chicago factory.
Sometime long before I came along, Mr. Hogan, Gene and previous engineers developed a unique fixture to measure the loft and lie angle on irons and wedges, which you can see below. It was a rotation turret table pitched at an angle with some extra engineering measurement features welded on. With this fixture, one could fix or press the face of the club to a plate and turn the turret handle until the butt of the club pointed at a target lie measurement scale (in the shape of a sweep radius). After the club was aimed correctly, one could site out and read the lie of the club on the scale radius. At the same time, the loft could be read on the turret gauge.

The Ben Hogan Company loft and lie machine, which is on display at the Ben Hogan Museum in Dublin, Texas.
With no engineering or formal physics schooling, Mr. Hogan knew instinctively that the loft and lie of an iron combined to determine the launch vector. He must have learned these specifications were interrelated and synergistic while “digging his game out of the dirt,” and Mr. Hogan and Gene had come up with this ingenious fixture. It was very creative thinking for its time. After they conceived and built the one fixture, it was used to set and gauge all of Mr. Hogan’s clubs — both his personal clubs, and his company’s clubs. It became the only standard for Hogan touring pros, the factory and all things Ben Hogan.
Years later, Gene gave me this historic fixture. I have since donated it to the Ben Hogan Museum in Dublin, Texas, where it is on display. I think Gene and Mr. Hogan would have wanted that. I would implore anyone who loves Hogan lore (or his real clubs) to make a trip there some day. The museum is full of Mr. Hogan’s things and is a wonderful tribute.
Back to 1988 in Fort Worth. The one problem with the ingenious loft and lie machine was that the fixture did not travel. It was massive — about the size and weight of a modern washing machine. And while Mr. Hogan’s loft and lie fixture was very consistent and the products of this machine fit his eye and expectations, it did not read in true engineering degrees. That’s right, what Hogan and his machine called 56 degrees was not really 56 degrees. Hogan degrees were about 1-to-2 degrees different!
As the head of the product development team in Fort Worth, I needed to communicate the actual and accurate degrees and dimensions of irons and wedges to vendors in California and Chicago, so I was in a box. As a side note, Mr. Hogan was a patriot and wanted all clubs and components under his name to be 100 percent made in the USA. I will give you a detailed story of how I know this on a later hole.
Earlier in my engineering training, I had learned the engineering standard measurement technique for machined parts required a sine plate and a Bridgeport-type mill. Yes, the same sine as you might have learned in high school trigonometry. Early in this club degree dilemma I tried to have a discussion with Gene about it, but he didn’t see a problem. As far as he was concerned, he, Mr. Hogan and their bulky fixture were right and the trigonometry and engineering worlds were wrong. “Case closed,” Gene said, and he would never bring it up with Mr. Hogan. I considered pushing the math matter higher up the company food chain. If I did, however, it might appear to embarrass Gene and Mr. Hogan. I also considered the fact that sometimes the messenger with bad news is killed, or in my case, fired.
Only recently during one of our jaunts up to his office had Mr. Hogan shocked me by asking me a question. Mr. Hogan asked me how much hook I saw in a wood Gene was showing him. Without knowing when, I must have crossed over a trust line and paid the final installment of my dues.
“It does look a bit hooked,” I stammered. That was a safe response, because Gene had told me Mr. Hogan sees everything a couple of degrees more hooked than it measures, and I’ve run across many elite players over the years who see face angles the same way. With Mr. Hogan actually talking to me now, I wasn’t ready to blow up the new trust by telling him and Gene his machine “lied” consistently by a couple of degrees. With that, I quietly developed a chart and formula that would convert all Sheeley/Hogan fixture degrees to true engineering sine-plate calibrated degrees. With this secret formula and chart, I was able to do my job properly and those two incredible and historic men of the club I loved could stay happy.
A bit later, however, I screwed up and got bit in the butt. By this point, I could go in and see Mr. Hogan alone. One morning I went in there to show him one of Gene’s new prototype models. I don’t remember where Gene was. When I got to his office, Hogan dropped the wedge to the floor and eye balled it like he always did. Just a few seconds later, he barked at me and told me it was 0.75 degrees too weak.
I’m sure Mr. Hogan could see my skeptical reaction and read my thoughts. In my head I was saying to myself:
“That old man can’t sit in that chair on his butt and look down and see 0.75 degrees. No way. There are 360 degrees total and he says it is off by less than 1. I don’t think so!”
I walked out of his office and headed to the backroom shop with the wedge in question. All the way, I was muttering to myself the same disbelief. I grabbed my conversion chart and the sine plate and measured the club several times. I found both showed a discrepancy of 0.5-0.75 degrees.
He was right, I was wrong. I then had to go back up and eat some sour crap.
On the way back to his office, I vowed to never argue or doubt Mr. Hogan again. In the future, I would measure his clubs not once, but multiple times (with both measurement systems) before I went in to see him.
That incredible man who some called “The Hawk” could indeed see minuscule amounts of golf club right and wrong. He did it again and again during my time at his company. Many years later, I would work a “Tiger” — another super talented golf creature — who too had that same kind of alien accurate eyes and feel. He could discern incredibly small differences in clubs that were not able to be noticed by normal humans, and a certain “Golden Bear” could do the same thing.
I don’t know how to explain it, but I’m wondering if maybe some of the greatest players in the history of our game were dropped on earth by spaceships and have been living among us posing as our elite golfers. I’m not kidding! I’ve seen examples of a different perception and wiring system in them, and I’m certain they are different!
Maybe, I will tell you some of those stories on the back nine.
Related
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being
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Timothy Flaherty
Jan 1, 2019 at 6:38 pm
Great article: I want to know more about Hogan’s personal specs on his woods and irons-I know that they are flat.
petie3_2
Aug 6, 2015 at 12:56 am
One problem with a perfectionist; they’re never happy.
JTW
Aug 5, 2015 at 3:46 pm
Tom thank you so much for these articles
Looking forward to the next
cody
Aug 5, 2015 at 12:46 pm
when the legend becomes fact. Print the legend
“the man who shot Liberty Valance”.
Colin Gillbanks
Aug 5, 2015 at 7:32 am
Really enjoying this series.
Can we make it a 36 hole match, please?
Martin
Aug 4, 2015 at 7:17 pm
Very cool series, I am enjoying it immensely.
Some people have tremendous eyes and hands, years ago I worked in sales for a high end Dental Lab we started producing a new product that involved a dovetail attachment bridge.
The idea was you put a crown on the healthy end tooth, then we produced the “middle” part which fit into the dovetail. I may be remembering this slightly off to any dentists here.
We had one Dr who had a reputation as a perfectionist, who complained about the process not being perfect. We had him into the lab with some of the work he had done, he had misunderstood the product and would do a root canal on the good tooth and was cutting the dovetail freehand in the tooth rather than having us produce it in the lab in a crown and he had 2 reworks out of 20.
Our Lab Manager was flabbergasted as were the two other Dentists in that day that anyone could cut something freehand and get it perfect 18/20 times, one of them said he didn’t think he would be able to do it once and he was in awe of the guys skills.
slimeone
Aug 3, 2015 at 1:41 am
I have a set of Slazenger Hogan Precisions which are stamped “made in England”.
RG
Aug 2, 2015 at 10:57 am
It is amazing what some individuals can pick up with there eyes. Ted Williams once stepped into the batters box, and immediately called time out. He looked at the ump and said,”First base isn’t where it’s supposed to be.” They stopped the game, measured and it was 2 inches off. He could see 2 inches off in 90 ft.
In the middle ages an artist Giooto ( I think that’s correct spelling) commissioned to do artwork in a new chapel for the Vatican. When the pope questioned him as to his worthiness and ability he called for a paper and a quill and famously drew a perfect circle free handed. That takes eyes and a steadiness of hand.
I brought up those examples to say it is incredible the great artistry of eye that Mr.Hogan had to go along with the fluidness of body. Great article.
KN
Aug 6, 2015 at 3:42 pm
It’s Giotto (di Bondone), but good for you for remembering the first genius of art in the Italian Renaissance. Can Hogan be put into the category of “genius?” Many would say yes. It’s difficult to have a discussion about the game’s greats without his name being prominent in it.
M.
Jul 30, 2015 at 9:05 am
Birdie on the 4th
Todd
Jul 30, 2015 at 8:23 am
Love these posts on people of the game. An inside look at the great Mr. Hogan. I started out with Hogan clubs. They were great. Wish I kept them now. It doesn’t surprise about Mr. Hogan’s knowing the wedge loft was off. Think about home many times he has hit one. All that practice setting the club down behind the ball. I also like that he was involved in the company, he cared about the product later in life.
Great set of posts, please keep these up!
stephenf
Jul 30, 2015 at 2:04 am
Good GOD. Can you imagine being given a machine that Ben Hogan himself had a hand in developing? That would just end the you-know-what out of any bar conversation.
Chuck
Jul 30, 2015 at 1:19 am
Absolutely terrific series.
So Tom what do you use now for measuring and bending lofts/lies on irons? How do measure lofts, lies and face angles on woods?
You must have stories about Lanny Wadkins, who is reputedly fanatical about his lofts and lies.
Matto
Jul 29, 2015 at 5:58 pm
This is a fantastic tale. Thumbs up.
talljohn777
Jul 29, 2015 at 4:53 pm
A Tom Stites story about Tiger that I remembered and found:
“We sent him six drivers to try out,” says club designer Stites. “He told us, ‘I like the heavy one.’ I was like, what? There couldn’t have been a difference of more than a gram in any of the drivers we sent him. When we reweighed all the clubs, sure enough, he’d picked the one that was maybe a half-gram heavier than the rest. That’s like if I gave you two stacks of 150 $1 bills, then tore one bill in half and told you to pick the heavier pile.”
Side
Jul 30, 2015 at 1:51 am
Myth. If he was that good, why can’t he hit it straight, then, eh? May be he should pick the light one so he can!
dapadre
Jul 30, 2015 at 7:26 am
Good enough to have won 14 majors and countless tournaments. The suspense is killing is, o great God, who art thou?
prime21
Jul 30, 2015 at 7:43 am
IF? Really? Top 2 all time, no debate. Next time you feel the need to post a comment, take a second, recognize your ignorance, and go to a sight that discusses anything other than golf. It is obvious that u know nothing about the subject.
bob
Jul 31, 2015 at 12:55 am
heard the same about Curtis strange. was told he could tell you where the seams in a steel shaft were.
blake janderson
Jul 29, 2015 at 3:59 pm
sounds like this person, hogan, was not a very good golfer. otherwise he would not have seen clubs aligned more ‘hooked’ than they were.
BR
Jul 29, 2015 at 3:34 pm
Great story. I hope you share more stories/experiences from Mr. Hogan, others.
PH
Jul 29, 2015 at 3:29 pm
No way on earth that I want this to only be 18 holes. Mr. Stites has entirely too much experience and too many stories to keep these confined. I impatiently wait for the next article every single time I finish one.
Christosterone
Jul 29, 2015 at 2:45 pm
Awesome article….best hole so far!!!
-Christosterone
Greg V
Jul 29, 2015 at 1:19 pm
Great story. A perfectionist would stand for nothing less than perfect tools.
ddetts
Jul 29, 2015 at 1:17 pm
I am very much enjoying these installments by Mr. Stites. What a great contribution to this golfing community. It’s such a treat to get to hear these personal accounts of interactions with Mr. Hogan.