Connect with us

Equipment

How this golf apparel site is giving 9 percent of each sale to charity

Published

on

The online golf apparel retailer is in a tough position, facing competitors who offer deep discounts off the bat and manufacturers increasingly less willing to offer accounts online.

It’s in this environment that Golf Pro Wears has entered the marketplace buoyed by a unique concept: the Give Back 9, which sends nine percent of every sale to a charity associated with a golfer.

For example, if you purchase a pair of Adidas AdiPower Boost shoes, Golf Pro Wears will send nine percent of the sale to Jason Day’s Brighter Days Foundation.

Hence the company slogan: Look great and donate.

“We obviously want to sell tons of golf apparel,” said Co-Founder Robert Huck. “But we also want to generate tons of revenue for our charities. If we can do both, then it’s going to be very exciting for all of us at GolfProWears.”

I had a chance to speak with company CMO Jeff Johnson about how the company arrived at its current business model and how the partnerships work.

Tell me about the initial concept and how you came up with the Give Back 9.

J.J.: The initial concept was sort of a ShoeDazzle platform. The idea was to do a male-orientated golf spinoff on that: every month a golf shirt would arrive or something. It transitioned from just golf apparel—there was always going to be a charity spin on it, thinking about a percent of sales going to charity.

We looked more to scripting and selling the scripted collections. We probably spent six months trying to know ahead of time what the scripts would be, so you could buy the hole collections or just a piece. We had even looked into giving the caddie a few bucks and he could send us a text every day. What we found out was, a lot of times manufacturers send players a kit—five pair of pants, 12 shirts—and a player grabs what he feels like wearing.

The pain-in-the-a** factor was huge with the concept. We had a consultant. We met with him, and he thought it was confusing. But he said, “This charity thing, I think that’s the point of difference you have in the industry.” We had come to a decision internally that if we could get some awareness from some of the charities and players, we could leave with 10 percent going to charity, and I thought what about nine and what if we called it the Give Back 9?

How do the partnerships develop?

J.J.: We start with the brands we want to work with. We look at who are the next brands. Once we have a brand, we’ll start conversations with the brand to see if it’s an easy deal. Do they give an account to anybody? What hoops are there to jump through? Next, we’ll look at the players on their roster. And then, we’ll sort of prioritize those players based on popularity.

Then, we’ll focus in on one and see who their charity is. Do they have their own foundation? Are they partnering with somebody like St. Jude? After we have a preliminary discussion, we jump right over to the charity.

Editor’s Note: Presently, the company has lined up golfer-charity-brand combinations such as Jason Day; the Brighter Days Foundation; Adidas, Ernie Els; Els for Autism; the Ernie Els Collection, Bubba Watson; Oakley; the Bubba Watson Foundation. Further partnerships are forthcoming.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

1 Comment

1 Comment

  1. Jm

    Aug 11, 2015 at 12:07 pm

    9% of the entire sale or 9% of the profit?

    If it is 9% of the entire sale then I commend them for their efforts.

    JM

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Tour Edge unveils all-new Exotics mini driver

Published

on

Tour Edge Golf has today introduced the all-new Exotics mini driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game. 

The Exotics Mini combines a titanium face with a stainless-steel body in design to balance ball speed with stability and control, creating a versatile option at the top end of the bag. 

At the core of the design is Tour Edge’s proprietary Combo Brazing technology, a high-precision thermal bonding process that seamlessly fuses a titanium cup face to a stainless-steel body into a single, continuous structure. By eliminating energy loss found in traditional multi-piece constructions, Combo Brazing is designed to deliver faster face response, more efficient energy transfer, and a uniquely powerful yet controlled feel.

The multi-material construction also allows mass to be positioned lower and deeper in the head in a bid to increase stability, while the thin titanium face is engineered to maintain ball speed across a wider impact area.

“While the initial goal was to enhance control and versatility in the long game, Combo Brazing ultimately drove measurable gains in ball speed and distance within the mini driver category. In robot testing, we’ve documented higher ball speeds, higher launch, reduced spin, and increased carry and total distance compared to leading models.” – Vice President of R&D Matt Neeley

In addition to distance performance, the Exotics mini emphasizes forgiveness through a heavier stainless-steel body that shifts mass toward the perimeter. This configuration increases MOI relative to traditional all-titanium mini drivers, helping preserve ball speed and directional stability on off-center strikes. Paired with Pyramid Face Technology from the Exotics metalwood line, the design is intended to support consistent speed across the face.

To further enhance MOI, a lightweight carbon fiber crown frees additional mass that is strategically repositioned low and deep in the head in design to improve stability and promote optimal launch with controlled spin.

“We designed the Mini to be about five millimeters shallower than other mini drivers on the market. That change improves playability off the deck. From a clean fairway lie, it can function as a strong 3-wood alternative while still providing control off the tee.” – Tour Edge CEO David Glod

An adjustable hosel system allows for loft and lie tuning to dial in trajectory and shot shape, while a fixed 13-gram rear weight helps stabilize the head through impact to improve dispersion consistency. The Exotics Mini Driver is available in 11.5 and 13.5-degree lofts in right-handed models.

Pricing & Availability

The Exotics Mini Driver is available for pre-order beginning today for $399.99 USD at touredge.com, and will be available for purchase at retail outlets worldwide on May 22, 2026. 

Continue Reading

Equipment

Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss

Published

on

In our forums, our members have been pitting a Srixon ZXi combo against a TaylorMade P7CB/770 combo. WRXer ‘edutch22’ is on the hunt for a new set of irons and kicks off the thread saying:

“Looking at picking up a new set of irons and think I’ve narrowed it down to Srixon ZXi combo or Taylormade P7CB/770 combo. I am currently a 5 cap and allbeit I feel irons are my weakness. My miss is a little to the toe side. I am decently steep at 4-5 down. Always thought I am high spin but recently on trackman my 7 was spinning at 5800 roughly. 

My question or looking for thoughts on which one would benefit me more from a forgiveness standpoint? Or is there another iron is should be looking at entirely? I only get to play about once or twice a week, if I am not playing a 2-3 day event. Thanks in advance.”

And our members have been sharing their thoughts and suggestions in response.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • manima1: “You just can’t go wrong with Srixon ZXi7.”
  • MattM97: “You have to hit them to know, the V-Sole on the Srixon can be make or break for many.”
  • dmeeksDC: “P7CB is more forgiving for me than ZXi7 because my main miss is low middle and the P7CB still flies and spins great on that miss. These are both really nice irons but I like the P7CB more than the Zxi7 and the P770 (or P790) more than the Zxi5. The Srixons are larger so if that gives you confidence that is the way to go. I don’t feel like I get any benefit from the V-sole and the P7CBs live up to their high Maltby forgiveness rating so the TaylorMades have been great for me.”

Entire Thread: “Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss”

Continue Reading

Equipment

From the GolfWRX Classifieds: 2024 Wilson Staff CB/Blade combo

Published

on

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @pianoman0123 has a 2024 Wilson Staff CB/Blade combo up for grabs.

From the listing: “2024 Wilson Staff CB/Blade Combo.  4-8 irons are CB’s and the 9,PW are Blades.  5-PW have Project X 6.0 Shafts and the 4 Iron has a Steelfiber CW110 Stiff Shaft.   Standard Length, Lie and Lofts.  These are in very good condition the shafts just don’t work for me.  Like new Lamkin Grips on the 5-PW and a stock Golf Pride on the 4 Iron. $525 OBO.”

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending