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Time To Kick Open The Doors – 2010 PGA Merchandise Show

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Each and every year the pulse of the golf industry can be measured in one week and it has arrived. As more than a 1,000 exhibitors prepare to display their wares in Orlando’s voluminous Orange County Convention Center, thousands of people who work in the business around the world wait to see how the week plays out.
 
I view this 57th PGA Show as the calm after the storm. Last year the golf industry was in full panic mode as the world’s economy began to erode at a frightening pace. There was much concern about what the future of golf would be.
 
What most found out was that the game was not disappearing, but simply transforming to a new reality. Golf is still here and there is still a new market for fresh golf gear, clothing, and so much more.
 
Some 40,000 attendees including 1,000+ media members are expected to be at the PGA Show. It kicks off with a massive Demo Day at Orange County National Golf Club on January 27th and then runs through January 30th at the Convention Center.
 
As I prepare to cruise the show myself along with other media colleagues I look forward to keying in on a number of companies, products and storylines.
 
Clothing
Still one of the strongest parts of the PGA Merchandise Show, apparel continues to flourish. With margins more attractive than what is typically earned on hard goods, this sector has not suffered quite as much damage in sales in the past couple years. 
 
Fall/Winter 2010 products will be the ones on display in Orlando with a few companies revealing product options for 2011. Performance wear is still a big trend with lifestyle brands also pushing to the forefront. 
 
I’ll be watching for lines from Dunning, Quagmire, Travis Mathew, Lija, SunIce, Phreshwear, and the new looks from Ashworth.
 
Reinvention
New and sudden economic realities mean “calling an audible or two” and it will be intriguing to see how retailers and golf professionals react to the new marketplace, especially for the people based in the United States and United Kingdom where the economy has been particularly affected. 
 
With so many of the pros and retailers in one room it will be interesting to speak with them and see what their business strategies will be moving forward. How will they maintain and grow sales and what technologies and techniques will they use to do that? That alone can change the face of golf as consumers see it.
 
The Price is Right?
As much as they need high sales numbers, will this be the year that manufacturers start to realize that not everyone who wants top equipment is willing to pay $600 for a driver?  While most pricing strategies for 2010 have been set I would not be surprised to hear of some tweaks and bonus programs – not only to get shops to take on more inventory but also to attract consumers with at least a few dollars to spare for new gear.
 
Missing In Action
Who will be at the show, back at the show, or gone altogether? The mix of exhibitors at the show is testament to who has survived the year past and who is ready to take on the season ahead. Each year there are casualties, as well as unexpected success stories, and it is at this show that all is usually revealed.
 
Innovation
For 56 years the world been introducing new golf technology at the PGA Show and I don’t expect this year to be any different. It is the star of the show. 
 
Adjustability, new materials, and unique designs – it all comes into play here and it leads you to wonder what comes next?
 
After the next few days run their course and the 57th PGA Merchandise Show plays out, we hope that the answer to that question will be a lot clearer.
 
And, of course, you can expect to see coverage of all the action of GolfWRX.com!
 
 
This report to GolfWRX.com provided by Flagstick Golf Magazine (www.flagstick.com)
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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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