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Opinion & Analysis

Hole 6: The night Henny Bogan fired me

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This has turned out to be the toughest hole for me to write for so far. It begins, once again, at the TPC Los Colinas at a Ben Hogan Golf Company sales meeting.

If you’ve been following along, you may be wondering why the location has been so popular in my stories. I’ve thought about this as well, and see three reasons why:

  1. Mr. Hogan was there. A story about him would require that component. He also seemed to become more animated and theatrical at these events, and spoke more freely with his team.
  2. Mr. Hogan had a group of people there who loved him and hung on to his every word. This also encouraged more discussion.
  3. Cocktails.

This was one year after his speech about the mystery club. As clear as I can remember several of Mr. Hogan’s speeches, I cannot remember anything about his speech that year. It may have been a great speech, but the ensuing trauma must have erased his words from my brain.

In the year that went by, we made several real club prototypes of the “flyswatter.” In those days, we did not have the rapid prototype tools of today, so each sample took 6-8 weeks to create. Some of the prototypes performed very well, but as suspected none of them had a chance to be USGA conforming. This was also about the time of the “groove wars” between Ping and the USGA, so our management was not interested in getting into a stink about conformance.

We did, however, try to tone down some of the obvious non-conforming features of the flyswatter club. We thought if we dumbed it down, we might have a chance for approval and future production. I was working with a Southern California tool maker and foundry on one last prototype. If this one did not work out, we would have kissed this frog many times… with no magic. We would have to move on to something else.

The prototype head arrived at my office the afternoon of the sales meeting, just before I was to leave for Los Colinas. I was excited to show it to Mr. Hogan, but he had left the Pafford Street Factory and was most likely at Shady Oaks. He would be going later to Los Colinas after that, so I would have to wait until the next day to show it to him.

After the speech, Mr. Hogan sat down for drinks with a number of his salesmen and held court as he liked to do. He told fantastic stories of past major championships. The group looked like a large covey of quail. This covey, however, did not sit looking outward for danger, but faced inward toward the man.

I began at the outer fringe, but as the stories went on I worked my way closer. I remember him telling a story about the 17th hole of the final round of the 1953 Open Championship at Carnoustie. As the night started to wind down, I found myself very near the center of the covey and just to the left of Mr. Hogan. By that point in my career, I knew many things about the man, but I would soon learn two more things.

  1. At a sales meeting, you didn’t go near Mr. Hogan if you weren’t a salesman. This night was for them.
  2. Who Henny Bogan was.

When Mr. Hogan had stopped one story and was about to start another, I leaned in and said this to him:

“Sir, the latest prototype we’ve been waiting on came in today. I will be in tomorrow morning to show it to you.”

He stared intensely at me, and then spoke loud enough for everyone to hear.

“Don’t bother, you are done! I’ve waited too long on that club. Go in tomorrow morning and tell Don Holland (the Ben Hogan Company V.P of Human Resources) that Henny Bogan says you are fired!”

I was stunned, speechless and totally disorientated. Mouths hung open around the covey of salesmen. One of the old timer salesmen actually started to laugh. Others were bewildered and feeling a sliver of my pain.

The fog of unemployment started to grip me. I didn’t know what to do other than head for my Ford Bronco and drive home. Walking to the parking lot, I tried to console myself. I was looking for a job when I found this one, and I would find another. I’d never been fired before, however, let alone by a hero of mine.

I drove the one hour from Irving to my place in southwest Fort Worth. Somewhere on the trip, I started to get mad. I really loved golf. This had been a dream job. How would I ever find a job in the industry after this goes public? Fired by an icon would forever be hanging next to my name.

I did not get any sleep that night, and was the first person at the factory the next morning so I could pack up my personal things. By the time Don Holland arrived to work, I was boxed up and ready to start the rest of my career somewhere else and probably not in the golf industry, I thought. At 8 a.m., I went into the HR area and asked to see Don. When he came out, he asked what I was up to so early.

“Mr. Hogan fired me last night,” I said.

Don could see I was mad. He looked skeptical, however. “Just how did he fire you,” Don asked. “Tell me his exact words.”

I was puzzled. What part of “fired” did Don not understand. It seemed like a simple concept for a VP to grasp.

“He fired me after his speech last night,” I said. “He did it in front of a number of salesmen.” I was getting hot again, reliving the experience.

“Calm down, Tom,” he said. “Tell me exactly what he said.” I explained what happened. When I told Don the exact words — that he said “Henny Bogan” says you’re fired — he broke into a big grin.

“Don’t you know who Henny Bogan is?” Don said.

I’d never heard of him, and assumed that it was a cocktail word slur. After all, Mr. Hogan had a few drinks that night. Don explained that Henny Bogan was the character Mr. Hogan sometimes became when he pulled jokes on people, and he had done this type of thing before.

“I doubt you have real problems with the real Ben Hogan,” Don said. “In fact, if he didn’t like you I doubt he would have had Henny Bogan pull this on you.”

So it was a joke?

No way… It sure didn’t feel like a joke to me last night or early this morning. I thought about the laughing man last night. Maybe that was why he started to chuckle? Don told me to go get my prototype and take it up to see Mr. Hogan. He said I should act like nothing happened. It was hard to do, but what other option did I have?

Before I went to Mr. Hogan’s office, I found Gene and told him what had happened last night and what Don told me to do. Gene had a really good laugh at my expense, and then told me several other Henny Bogan stories. He acted like I should be happy Henny Bogan had pulled a prank on me.

“Why did you never tell me these stories before?” I asked Gene. He said I had only worked there a few years, and he would have gotten around to it eventually.

“Now you know,” Gene said, and he laughed some more. He was really enjoying the moment. God love him and I do too, but if this joke is true then I would need to inflict some payback somehow someday.

So I grabbed the prototype and went to see Mr. Henny Bogan. I knocked on the frame of his door, and still wondered if it would be the last time. Mr. Hogan looked up, but didn’t say a word. He just stared at me. It wasn’t the typical stare, and sly slight grin inched across his face. I walked over to the front of his desk. His eyes were still intensely blue but for the first time, something was different. Was he sorry? I don’t think so. Was he surprised I was there? Maybe. I stared back at Mr. Hogan for a little while myself. I wanted him to know that I knew.

Many years later, a friend told me I should have come in that day with the prototype and introduced myself as Sommy Ttites. I wish I had, but I wasn’t that sharp then. After we did a bit of two-way eye balling, I finally just showed him the prototype. He examined it a while and then we pleasantly talked about the next steps. The whole time I was in there he never said a word about last night, but it was obvious I was not fired.

I had been seriously punked by “The Hawk,” who sometimes became Henny Bogan. With that experience, I guess I entered into some sort of club. Much later I was able to laugh, too. Henny Bogan had a strange, warped sense of humor. I should tell you some of the other stories I then heard about Henny Bogan, but I promised in this series I would only share what I experienced first hand. There is another level of writing that is required for passing on second-hand stuff.

Tim Scott has got some other great stories in his book of Hogan humor and pranks. You should check it out.

One the next hole: Mr. Hogan wanted me to find a specific old club. He sent me to see his friend Mattie Reed and to dig through his private collection of 30,000 clubs. I never found it, but I did find something quite special.

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Tom Stites has spent more than 30 years working in the golf industry. In that time, he has been awarded more than 200 golf-related patents, and has designed and engineered more than 300 golf products that have been sold worldwide. As part of his job, he had the opportunity to work with hundreds of touring professionals and developed clubs that have been used to win all four of golf's major championships (several times), as well as 200+ PGA Tour events. Stites got his golf industry start at the Ben Hogan Company in 1986, where Ben Hogan and his personal master club builder Gene Sheeley trained the young engineer in club design. Tom went on to start his own golf club equipment engineering company in 1993 in Fort Worth, Texas, which he sold to Nike Inc. in 2000. The facility grew and became known as "The Oven," and Stites led the design and engineering teams there for 12 years as the Director of Product Development. Stites, 59, is a proud veteran of the United States Air Force. He is now semi-retired, but continues his work as an innovation, business, engineering and design consultant. He currently serves on the Board of Directors of the Ben Hogan Foundation, a 501C foundation that works to preserve the legacy and memory of the late, great Ben Hogan.

18 Comments

18 Comments

  1. DB

    Jul 15, 2019 at 9:03 am

    Where is the Hole 7 story?

  2. Charlie Zellner

    Feb 8, 2016 at 5:02 pm

    Hi Tom – Can you please let us know what is happening with these stories? I’d really love to see some more but it would really be appreciated if you could share why we haven’t seen a new one in about 6 months?

  3. LC4

    Feb 2, 2016 at 8:59 am

    By chance, are we going to get anymore of these stories. These are always a great read and was looking forward to hearing the rest!

  4. Charlie Zellner

    Oct 14, 2015 at 4:46 pm

    Hi, I’m loving these stories. When does the next one come out?

  5. Steve

    Sep 1, 2015 at 10:43 pm

    What I am getting out reading these stores about Ben Hogan is just how normal and real John Daly is. And after reading and watching films on Moe Norman it becomes very clear like Moe Norman, Ben Hogan had no idea how to explain what he was really doing with his golf swing, like Moe, Hogan only could tell us what he felt he was doing…

  6. Shallowface

    Aug 28, 2015 at 4:45 pm

    Tom, we’d love to see a picture of this club if you have one.
    I am loving these stories! Can’t wait for the next one. Thanks for sharing!

  7. KK

    Aug 28, 2015 at 6:20 am

    Ahaha. Tough night but great story for life.

  8. Philip

    Aug 27, 2015 at 9:09 pm

    Correction – not everyone, but a lot of workers have a negative view of executives

  9. Philip

    Aug 27, 2015 at 9:08 pm

    Sycophant – hardly. I was fortunate early-on in my career to work directly for many VPs and Presidents/Owners and the one thing common to them all is that everyone in the company thought of them solely as a$$holes. I knew that they expected perfection from me because they expected perfection from themselves. I learned early on to look them directly in the eyes and never back down. They often expected miracles and I delivered – I loved the challenge, the impossible problem solving at times. Could they be a$$holes towards me – certainly, but there was also a mutual respect developed over time. I choose to stay, work hard (sometimes you cannot leave till the job is done), and it has made my life inside and out of work a lot easier over the long term. Keep those stories coming Tom.

  10. Bob

    Aug 27, 2015 at 2:21 am

    Yet more unpleasant conduct accepted by sycophants.

  11. Ryan K

    Aug 26, 2015 at 9:50 pm

    Best one so far! !

  12. Martin

    Aug 26, 2015 at 7:39 pm

    That is pretty funny.

  13. Joe

    Aug 26, 2015 at 7:26 pm

    Hogan was a cruel man. A**H*** comes to mind.

  14. Sean

    Aug 26, 2015 at 4:49 pm

    Heck of a “prank” to pull on a young guy. He owed you a night’s sleep at least. 🙂

  15. Philip

    Aug 26, 2015 at 10:00 am

    It was a cruel joke for sure, however, I’m surprised you interrupted him during a fun time telling golf “war” stories in order to interject work related stuff. There is a time and place for everything and to be honest, what you did feels out of place – not that I wouldn’t have done it if I were in your shoes and a lot younger and inexperienced. In a way, it can be perceived that what you wanted to discuss “the prototype” was more important in your mind, than what he was presently doing – or the salesmen he was with. Perceptive can often be more important than fact. Love the stories – keep ’em coming.

    • tom stites

      Aug 26, 2015 at 12:19 pm

      Yep, I was young, stupid and always learning lessons in those days. Still 2 out of 3 these days.

  16. Mac n Cheese

    Aug 26, 2015 at 9:48 am

    I waited a long time for this and still don’t know what this prototype club is. I’m still guessing it is a hybrid, it has to be, or it could be the first of the game improvement irons.

    • tom stites

      Aug 26, 2015 at 12:22 pm

      It was a hybrid concept that went way past conforming.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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