Instruction
What’s your smash factor?

One of the most egotistic terms that my Trackman monitor produces is undoubtedly SMASH FACTOR. Often varying between 0.8 and 1.5, smash factor, by nature, speaks to the egos of people wanting the see the highest number. But what really is smash factor?
In simple terms, smash factor is an “efficiency rating” on the quality of strike; it shows us how much ball speed we are achieving per 1 mph of club speed that we produce. For example, if your ball speed was 140 mph and your club speed was 100 mph, your smash factor would be 1.4, since 140/100 = 1.4.
Generally, top professionals would be aiming for a 1.5 smash factor with a driver and a 1.4 smash factor with mid irons. But it’s important to note that any level of golfer can achieve these numbers; a young child who has a good relationship between his club speed and ball speed could produce a 1.5 smash factor!
Why is smash factor important?
Primarily, smash factor is highly influential in terms of controlling the distance we hit the ball. From a distance perspective, it is important to understand the importance of ball speed, as it accompanies launch angle and spin rate to complete the three main components of distance. Despite this, I see a lot of players chasing club head speed, and while it is important, it is almost redundant if not accompanied by appropriate ball speed.
To match the desire for distance, as a general rule, we should be striving to create the HIGHEST smash factor with our longer clubs; however, this is not the case with shorter clubs and in wedge play. With those clubs, a smash factor of around 1.0 should be targeted as opposed to a 1.1 or 1.2 that I so often see.
This idea of lowering the smash factor is to help with distance control, as a ball that is flying off the club face too quickly can be difficult to control. James Ridyard, a PGA Professional from the UK, has done some great work on smash factor in wedges, discussing specifically the idea of controlling spin loft (explained below). In a recent presentation, James explained how a 4-degree error in spin loft with a club head speed of 60 mph can result in a 30-foot miss!
What affects smash factor?
The two most influential things that can affect smash factor are:
- Spin Loft
- Strike point
By definition, spin loft is most easily thought of as the difference between the angle of attack (is the club traveling downwards or upwards) and the dynamic loft (loft presented at impact). It is often referred to as a measure of how much energy is transferred into the ball.
The above picture shows an angle of attack of -4.6 and a dynamic loft of 22.2. The difference between these 2 numbers is 26.8, giving a spin loft of 26.8.
BUT in the above example, the difference between the angle of attack and dynamic loft is 27.7, however the spin loft reported is 28.0. This is because spin loft is by exact definition a 3-dimensional number and involves the face-to-path relationship.
If you think about spin loft as a measure of the amount of energy transferred into the ball and then think about punching a bag with a glancing blow (representing hitting a ball with a club face well open to club path), this should help you visualise how a poor face-to-path relationship could increase spin loft (reduce the energy transferred into the ball).
Striking the ball on the sweet spot of the club is also very important when looking at smash factor. As you know, off-center hits do not always result in long drives and controlling the strike point is pivotal when attempting to achieve a high smash factor. The below picture is a great example of how strike point is important. As you can see, a lower club head speed with a better strike point resulted in more distance.
In essence, it is a combination of strike point AND spin loft that will help you achieve a good smash factor!
How can we improve our smash factor?
Before identifying how we can improve smash factor, here is a fact from Trackman that may just motivate you:
[quote_box_center]Reducing Spin Loft from 30 degrees to 25 degrees with a 6 iron will raise Smash Factor by 0.06. For the average amateur, 0.06 equals 5 mph of ball speed or approximately 9 yards.[/quote_box_center]
As shown, reducing spin loft can often drastically help improve smash factor; however, without a ball flight monitor it is impossible to accurately measure spin loft. For this reason I would advise you to go and find your nearest instructor with a monitor and with his or her help you should then be able to gather some information on your current spin loft and discuss whether it actually needs improving.
If you’re not able to use a monitor, however, try this.
Strike point is an easier variable to measure yourself, and all you need is a little athlete’s foot spray. Simply spray a light coating on the club face and after hitting a shot or two, you will soon be able to get some accurate feedback on your strike point.
Remember, one (spin loft) without the other (strike point) is not what we want. So aim to combine the two! Happy smashing!
Instruction
The Wedge Guy: Beating the yips into submission

There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.
And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.
But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.
When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.
Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.
For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!
Instruction
Looking for a good golf instructor? Use this checklist

Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.
Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.
If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.
1. Cultural mindset
What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!
It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.
2. Coping and self-modeling can beat role-modeling
Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.
3. Learning theory basics
It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.
As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.
So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!
Instruction
What Lottie Woad’s stunning debut win teaches every golfer

Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.
The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).
But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.
Precision Beats Power (And It’s Not Even Close)
Forget the driving contests. Woad proved that finding greens matters more than finding distance.
What Woad did:
• Hit it straight, hit it solid, give yourself chances
• Aimed for the fat parts of greens instead of chasing pins
• Let her putting do the talking after hitting safe targets
• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”
Why most golfers mess this up:
• They see a pin tucked behind a bunker and grab one more club to “go right at it”
• Distance becomes more important than accuracy
• They try to be heroic instead of smart
ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.
The Putter That Stayed Cool Under Fire
Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.
How she responded to pressure:
• Fired back with consecutive birdies at the 13th and 14th
• Watched Kim stumble with back-to-back bogeys
• Capped it with her fifth birdie of the day at the par-5 18th
• Stayed patient when others pressed, pressed when others cracked
What amateurs do wrong:
• Get conservative when they should be aggressive
• Try to force magic when steady play would win
• Panic when someone else makes a move
ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.
Course Management 101: Play Your Game, Not the Course’s Game
Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.
Her mental approach:
• Focused on her process, not the competition
• Drew on past pressure situations (Augusta National Women’s Amateur win)
• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”
Her physical execution:
• 270-yard drives (nothing flashy)
• Methodical iron play
• Steady putting
• Everything effective, nothing spectacular
ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.
Mental Toughness Isn’t Born, It’s Built
The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”
Her winning mindset:
• Didn’t put winning pressure on herself
• Focused on playing well and contending
• Made winning a byproduct of a good process
• Built confidence through recent experiences:
- Won the Women’s Irish Open as an amateur
- Missed a playoff by one shot at the Evian Championship
- Each experience prepared her for the next
What this means for you:
• Stop trying to shoot career rounds every time you tee up
• Focus on executing your pre-shot routine
• Commit to every shot
• Stay present in the moment
ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.
The Real Lesson
Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.
The fundamentals that won:
• Hit more fairways
• Find more greens
• Make the putts you should make
• Stay patient under pressure
That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.
FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!
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CNYNative
Nov 4, 2015 at 10:02 pm
1.55 lol alright, and im pretty sure smash factor is regulated for clubs anyway?
CNYNative
Nov 4, 2015 at 10:04 pm
http://www.pgatour.com/stats/stat.02403.html
Funkaholic
Feb 16, 2020 at 12:58 pm
No, CoR is limited, smash factor is about efficiency of the stike
Philip
Nov 4, 2015 at 5:26 pm
It depends – whenever I high a high slice it is obviously the max as why would I ever hit a high slice in the same fairway as myself. However, for all other shots it is closer to 1.40 or less.
Christestrogen
Nov 4, 2015 at 2:23 pm
This is one of the best articles I’ve ever read on barstool.
Awesome!!!
-Christosterone
Christestrogen
Nov 4, 2015 at 2:41 pm
Golfwrx
Jack
Nov 4, 2015 at 8:32 am
How can you get your wedge smash down but still flight your wedges and have a spin loft that is too high? Thanks
Thomas Devine
Nov 4, 2015 at 10:20 am
Hi Jack…sorry I do not fully understand your question….however from my experience, when spin loft gets too high, the player does not launch the ball at their desired height and thus suffers with distance control
Jack
Nov 4, 2015 at 4:30 pm
Sorry my question wasn’t clear! I’ll try again. I have a smash of around 1.1 with my distance wedges (40-80 yards 58 degree) I have a low dynamic loft at impact (say 40 deg) is there a way to decrease smash with this club without increasing DL? I like my current wedge flight but would like my smash closer to 1. Thanks!
Thomas Devine
Nov 4, 2015 at 5:42 pm
ok great…the first question would be do you have difficulty controlling your yardages with the wedges….if not, I would not get hung up on aiming for a 1.0 smash factor. Like most things, this is desired/preferred by some coaches but not essential for everyone. Have you thought about using a lower lofted club, for e.g 52 degree. With this club, you could achieve the same launch with less downward hit….I have found this to help at times (a shallower attack with a lower lofted club) when trying to produce those low spinny ones!
Jack
Nov 4, 2015 at 5:53 pm
Thanks Thomas!
Daniel
Nov 3, 2015 at 5:32 pm
Maybe your smashfactor was low because you have a descending blow? I had a lesson on Trackman and the best I can get was 1.40 with a descending blow with the driver. We worked on swinging up and the smash factor increased to 1.48. Since I wasn’t used to the up swing, my swing speed decreased but carry distance signifcantly improved.
ph00ny
Nov 3, 2015 at 6:21 pm
Unless i misheard the TM rep, he said i had a nice long back swing along with a good AOA. He even joked in saying i should try long drive comp.
Ph00ny
Nov 3, 2015 at 10:02 am
Would type of golf ball used during the launch monitor session impact ball speed thus changing the smash factor? For an example, range ball is used opposed to regular golf balls
Mat
Nov 3, 2015 at 11:21 am
Ball speed is the dividend, so a cruddy ball would not travel as fast. So yes, it matters.
Lich King
Nov 3, 2015 at 2:05 pm
Yes, it will have a big impact. You should always use the balls you are playing with on the course in a TrackMan.
ph00ny
Nov 3, 2015 at 2:55 pm
Damn. My ball speed was very slow compared to the clubhead speed being shown at the TM demo session on flightscope. Is there a setting to add some sort of offset for using rangeballs?
I think my smash factor was in the low 1.4 but the total distance and carry numbers looked great.
Thomas Devine
Nov 4, 2015 at 10:17 am
The Trackman Monitor has a normalisation feature that allows you to translate what the range ball has done into what a premium golf ball would do….as long as the user has the ball type selected correctly, you should get some very reliable figures even when using the range balls 🙂