Equipment
It’s Electric, a new player in golf sunglasses
At the recent 2016 PGA Merchandise Show, GolfWRX took note of some phenomenal gear seemingly appropriate for its gear heads, which will be featured in February. For this initial feature, we are highlighting Electric based in San Clemente, California.
2016 was the first year that Electric participated at the PGA Merchandise Show as an exhibitor and did so given its recent emphasis on the golf market. Founded in 2000 by current CEO Eric Crane and Kip Arnette, son of Greg Arnette (founder of Arnette sunglasses), Electric is known for designing products for active lifestyles with “style that performs.” For surfing fans, Kelly Slater and Zeke Lau are a couple of current brand ambassadors for Electric.
Now, as part of Kering, a worldwide leader in apparel and accessories, Electric is part of a network of luxury sport and lifestyle brands, including Cobra Golf and Puma. Don’t be surprised if you see Lexi Thompson, Blair O’Neal, Jonas Blixt, or even Rickie Fowler bringing Electric products out onto their respective tours in the future.
In speaking with Cyle Cadam at Electric about the brand and its products, it became apparent (to me) not only are we talking about a cool, established brand poised to make a splash in the golf market, but a company genuinely determined to make high quality, functional products. The progression into golf was also, in part, the result of a push by an internal group of committed golfers that dedicate their work lives to Electric. At the end of the day, Electric and golf just made sense.
Overall, Electric offers sunglasses, watches, snow goggles, helmets, apparel and related accessories on its website for direct purchase. Products can also be found at a variety of retailers, both online and potentially in your geographical area. The decision to jump into golf, apart from those reasons already mentioned, came about naturally, given the expansion of the brand and popularity of its existing offering of sunglasses.
While Electric offers stylish sunglasses in a variety of styles (30-plus for men and 25-plus for women), when it came time to start sizing up the market for golf sunglasses, Electric chose to focus initially on three particular styles:
Backbone (starting at $120)
Knoxville (starting at $120)
Swingarm (starting at $100)
In developing the S-line, Electric contemplated the needs of the modern day golfer by creating sunglasses that work both on and off the course. The function of an S-line pair of sunglasses on the golf course is apparent and primarily the result of its dual-action plastic hinge, performance grip nose pads, and thin frames designed for active play.
The shining achievement for Electric, regardless of the style or line, is the use of melanin-infused lenses (known as “OHM” lenses), which are standard in every pair of its sunglasses. Not only do these lenses protect a golfer’s eyes from harmful UV rays, but also up to 98 percent of blue light. Blue light is considered to be the most damaging and dangerous part of the visible light spectrum. In short, Electric sunglasses are multi-functional and designed to support ongoing efforts for optical health.
Given Electric’s new take on some classic designs, these sunglasses are worth your attention. And with free shipping and free returns, there is no reason to wait, especially if you need a new pair for the summer of 2016.
Finally, with respect to so-called “golf” sunglasses specifically, Electric is in the process of rolling out a couple variations of tinted lenses, including, a proprietary green lens for play. Electric is technically new to the golf market, but it is a well-established brand and company with the pedigree to compete with other (currently) better-known manufacturers. These are premium sunglasses at affordable prices.
For more about Electric sunglasses and its other products, visit electriccalifornia.com.
Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!
Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX
3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X
Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)
Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7
Putter: Scotty Cameron Phantom 9.5 Tour Prototype
Grips: Golf Pride Tour Velvet Cord
Ball: Titleist Pro V1x Prototype
- Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here.
Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX
3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100
Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x Yellow
We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.
Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.
Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.
Best driver of 2025: The top 5
5. Callaway Elyte Triple Diamond: 6.02%
Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.
4. Ping G440 Max: 6.86%
Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.
3. Ping G440 LST: 9.53%
Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”
@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.
2. Titleist GT3: 16.55%
Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”
@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.
1. Titleist GT2: 22.91%
Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”
@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.
Other drivers receiving >2% of the vote
| Driver | Vote percentage (%) |
|---|---|
| Cobra DS Adapt Max K | 4.85% |
| Ping G430 Max 10K | 3.85% |
| Callaway Elyte Triple Diamond | 3.68% |
| TaylorMade Qi35 | 3.51% |
| Callaway Elyte | 3.18% |
| Cobra DS Adapt X | 2.34% |
| Cobra DS Adapt LS | 2.17% |
| TaylorMade Qi35 LS | 2.17% |
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Peter Malnati WITB 2025 (August)
Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here. Driver: Titleist...
Cameron Young’s winning WITB: 2025 Wyndham Championship
Driver: Titleist GT2 (9 degrees, A1 SureFit setting) Buy here. Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX 3-wood: Titleist...
Camilo Villegas WITB 2025 (July)
Camilo Villegas WITB accurate as of the Wyndham Championship. Villegas was undecided on a 3-wood when we shot his bag. ...
WITB Time Machine: Brandt Snedeker’s winning WITB, 2018 Wyndham Championship
Brandt Snedeker fired a final-round 65 at the 2018 Wyndham Championship to outlast Webb Simpson and C.T. Pan. His 5-under...
steve
Feb 21, 2016 at 8:36 am
What are the requirements to get the love icon on the article? 47 likes to 46 shanks real low bar to get over. What’s the purpose if it doesn’t mean anything?
Ben Auten
Feb 19, 2016 at 10:19 pm
For those still wondering, I invite you to try Electric and see for yourself. Good people, in my experience tend to make good products, and often do great things. BA
Dev
Feb 17, 2016 at 6:45 pm
Sunglasses with full rims and golf are a big no no for me. I get that the style is in. I rock a pair of classic ray-bans when I’m not golfing but I notice the rims to much when I am golfing. I used to have a pair of rimless sun glasses that were great for golf as their was nothing trying to grab my attention subconsciously. If they come out with half rim glasses and I will look into these. They would be going up against Oakley’s though so good luck.
RVA USMC
Feb 17, 2016 at 8:43 am
No offense, but I have been wearing Oakleys since early 90’s and have yet to find anything to beat them out. And I doubt that Lexi will be wearing them anytime soon, unless her contract with Oakley is up?
Doc Todd
Feb 17, 2016 at 6:46 am
I am intrigued after reading the part regarding the filtering of blue light. I have read that those of us with light colored eyes (blue here) are more susceptible to the damaging effects of blue light. I’m not sure that the offered styles are to my liking but I will definitely keep my eye out (pun intended) when they release different models.
Brian
Feb 18, 2016 at 1:22 pm
I can tell you, as someone who wears regular glasses that filter blue light…it’s amazing. I work on laptops editing video all the time, and these things are a lifesaver. I bought a pair of Spy sunglasses last year that filter blue light as well, and I’m in love with them.
John
Feb 16, 2016 at 5:25 pm
Was fortunate to win a pair of the Golf specific “Green” lens while at PGA show. Was skeptical about the claims but…these things work. I usually have to take my glasses off to put and to drive. I did’nt take these off once the entire game. Looking forward to trying out some of the other frames and tints. Talk is cheap…these things work. It’s solidified…I’m sold.
Fahgdat
Feb 16, 2016 at 11:48 am
I hope to never come across that 3some on the golf course, or anywhere, for that matter.
rkristopher
Feb 17, 2016 at 9:19 am
Keep that attitude and you won’t have many golf courses to keep running into them on in a few years.
tom
Feb 17, 2016 at 1:08 pm
So you really don’t think the guy in the red shirt with knee socks looks like a tool??
Brian
Feb 18, 2016 at 1:28 pm
Why is it such a big deal, and why are you so concerned with what others wear? Just because golf has “traditions” doesn’t mean that other people can’t bring something new to the table. And don’t argue that it’s a lack of respect, because you can dress differently and still have all the respect in the world for the game. I’d rather play with these guys who look like they’re going to have fun than with anyone who’s more concerned with what folks wear than the golf itself. Different strokes though, I suppose.
James
Feb 16, 2016 at 8:49 am
Been wearing Electric and Arnette for golf and running forever. Great glasses that fit/work really well. It’s nice to have an Oakley alternative. Please bring back some of the brighter colors and more wild designs.
Charlie
Feb 16, 2016 at 8:03 am
As long as the lenses are good and the coatings are scratch resistant, then good.
The nosepieces don’t look comfortable for people with long eyelashes or short nosebridges. I could never wear these.
Not a lot of variety. Aside from the Hunter Mahan style wide-arm, I can’t tell the styles apart.
Is this company affiliated in any way with Luxotica?
Mark Bainbridge
Feb 16, 2016 at 8:01 am
“Ben Auten – writing for the love of the game”. Really? Forgive me for being blunt, but, to me, this article is at least 98% press release. All it does is reaffirm my opinion that Golfwrx’s pictorial content is outstanding whereas its written content is dismal.
Dan
Feb 16, 2016 at 8:55 am
You’re right Mark – we’ve seen a lot more of these since GolfWRX’s ‘partnership’ with Golf Digest.
http://www.golfdigest.com/story/golf-digest-and-golfwrxcom-ann
If the advertorials didn’t convince you, just look at the “We Recommend” section with stories enticing you to find out “Who’s going bankrupt in america…” or worse. (Note Golf Digest’s similar, dumb ads to make a few extra bucks). It bothers me too… another grass roots organization gone main stream. At least they could make the advertisements golf related, right?
Honestly, I didn’t mind this one particularly because I’ve worn Electric sunglasses for over 10 years now and the content was interesting to me. I’ve seen GolfWRX/Golf Digest do way worse with these ads.
As usual…nothing we can do except point it out so others are educated.
Zak Kozuchowski
Feb 16, 2016 at 9:00 am
Dan,
As of 2014, we ended our association with Golf Digest. We have been independently owned and operated since 2005.
Dan
Feb 16, 2016 at 9:29 am
Thanks Zak – good to know. Mark, I apologize for the misinformation.
I saw the partnership announcement article but never one of the split. I’m a huge fan of GolfWRX… I’m on the site everyday. It must be tough to educate people on who you are and what motivates the company. Maybe a news article every now and then talking about your partnerships and day to day operations – Good & Bad? I think people would feel more connected.
Zak Kozuchowski
Feb 16, 2016 at 1:02 pm
Thank you for being a loyal GolfWRXer, Dan, and for the recommendation as well. We’ve focused most of our energy on improving the quality and breadth of our content in recent years, but maybe there is room to talk about ourselves a little more. It’s good to hear that people are interested!
Adam
Feb 16, 2016 at 12:03 pm
I realize this website was started as a golf lover’s haven. But given it’s growth and the need to keep the website running smoothly over the years while accommodating the growth of the user base along with man hours required to do so, I certainly understand the need to generate income and subsequent profits for reinvestment. So partnerships, (whether current or not as explained below) are one avenue in which this is achieved. If it doesn’t interest you, don’t read it. But an awareness of the business side of GolfWRX should also dictate an understanding that this type of content and banner ads are also a necessity to continue producing a website we all enjoy/frequent.
It’s my personal opinion that this article, while more than likely advertorially slanted, was useful. There aren’t a lot of good options that fit my needs on/off the course with lens designed for golf. While I’m not running out to purchase a pair of Electrics today, I’ll use the information to make a more informed purchase in the future. And that’s what I come here for, knowledge about the game that makes it more enjoyable and (hopefully) easier.
GolfWRX
Feb 17, 2016 at 2:40 pm
Thanks Adam. I saw the article from a newsletter and went to read it. Saw all the comments and here I am.
While I was at the PGA Show last month I saw a few things that I felt were more novel than the masses. This booth, it’s look and feel, the vibe they had and ultimately the products caught my eye. Enough where I stopped and had photos taken. When we all got back I added it to a short list to take to the editorial team for consideration.
They obviously liked it as well and here is the spotlight piece Nothing advertorial about it. We have zero business with the company and did it purely for our readership.
There are a few other companies we have and will be covering for these same reasons. Looked cool, unique and novel. Fresh and or new looks and designs.
Thank you for the time to comment. We are built by golfers for golfers. Always have and always will.
Richard Audi
Founder
richard@golfwrx.com