Equipment
It’s Electric, a new player in golf sunglasses
At the recent 2016 PGA Merchandise Show, GolfWRX took note of some phenomenal gear seemingly appropriate for its gear heads, which will be featured in February. For this initial feature, we are highlighting Electric based in San Clemente, California.
2016 was the first year that Electric participated at the PGA Merchandise Show as an exhibitor and did so given its recent emphasis on the golf market. Founded in 2000 by current CEO Eric Crane and Kip Arnette, son of Greg Arnette (founder of Arnette sunglasses), Electric is known for designing products for active lifestyles with “style that performs.” For surfing fans, Kelly Slater and Zeke Lau are a couple of current brand ambassadors for Electric.
Now, as part of Kering, a worldwide leader in apparel and accessories, Electric is part of a network of luxury sport and lifestyle brands, including Cobra Golf and Puma. Don’t be surprised if you see Lexi Thompson, Blair O’Neal, Jonas Blixt, or even Rickie Fowler bringing Electric products out onto their respective tours in the future.
In speaking with Cyle Cadam at Electric about the brand and its products, it became apparent (to me) not only are we talking about a cool, established brand poised to make a splash in the golf market, but a company genuinely determined to make high quality, functional products. The progression into golf was also, in part, the result of a push by an internal group of committed golfers that dedicate their work lives to Electric. At the end of the day, Electric and golf just made sense.
Overall, Electric offers sunglasses, watches, snow goggles, helmets, apparel and related accessories on its website for direct purchase. Products can also be found at a variety of retailers, both online and potentially in your geographical area. The decision to jump into golf, apart from those reasons already mentioned, came about naturally, given the expansion of the brand and popularity of its existing offering of sunglasses.
While Electric offers stylish sunglasses in a variety of styles (30-plus for men and 25-plus for women), when it came time to start sizing up the market for golf sunglasses, Electric chose to focus initially on three particular styles:
Backbone (starting at $120)
Knoxville (starting at $120)
Swingarm (starting at $100)
In developing the S-line, Electric contemplated the needs of the modern day golfer by creating sunglasses that work both on and off the course. The function of an S-line pair of sunglasses on the golf course is apparent and primarily the result of its dual-action plastic hinge, performance grip nose pads, and thin frames designed for active play.
The shining achievement for Electric, regardless of the style or line, is the use of melanin-infused lenses (known as “OHM” lenses), which are standard in every pair of its sunglasses. Not only do these lenses protect a golfer’s eyes from harmful UV rays, but also up to 98 percent of blue light. Blue light is considered to be the most damaging and dangerous part of the visible light spectrum. In short, Electric sunglasses are multi-functional and designed to support ongoing efforts for optical health.
Given Electric’s new take on some classic designs, these sunglasses are worth your attention. And with free shipping and free returns, there is no reason to wait, especially if you need a new pair for the summer of 2016.
Finally, with respect to so-called “golf” sunglasses specifically, Electric is in the process of rolling out a couple variations of tinted lenses, including, a proprietary green lens for play. Electric is technically new to the golf market, but it is a well-established brand and company with the pedigree to compete with other (currently) better-known manufacturers. These are premium sunglasses at affordable prices.
For more about Electric sunglasses and its other products, visit electriccalifornia.com.
Equipment
Why Rickie Fowler is switching to a shorter driver at the PGA Championship
In a golf world where players are looking to eke out every yard possible, usually by lengthening their drivers to add clubhead speed, there’s one player at the PGA Championship who’s going in the opposite direction. In fact, for Rickie Fowler, his goal off the tee is not about gaining extra distance or yards north to south, but rather about shrinking the misses from east to west.
Ahead of the PGA Championship and the week prior at the Truist Championship. Fowler mentioned to Cobra Tour Rep Ben Schomin that the driver didn’t quite swing feel the same as everything in the bag. As a result, and with Schomin’s suggestion to try and sync everything up with the big stick, Fowler decided to test out a shorter length shaft.
“He’s been at 45 (inches), and he’d been at 45 for a few weeks, 44 1/8 (inches) is really is where he is been living really for the most part, for the last couple of years, and is where he is been comfortable,” Schomin told GolfWRX. “It just felt like it was a little long and loose on him.”
Interestingly, Fowler ranks 40th in Driving Accuracy this year on the PGA Tour. It’s his most accurate season with the driver since the start of the decade. But sometimes for players, feel is more important than statistics.
“It was really more of a trying to get the swing to feel the fluidness from club to club to club to try to get it to feel the same,” Schomin added. “And so we took it down to 43 and a quarter, and it was a touch of a ball speed loss, just based on that overall club head speed. But honestly, he squared it up probably a little better. The right miss wasn’t nearly as far. So really, overall down-range dispersion tightened up a fair amount, and he felt confident in swinging it.”
The change in length had Fowler’s caddie, Ricky Romano, beaming at how well he had driven during Tuesday’s practice round at Aronimink. So much so, he was asking Schomin not to suggest changes anymore.
Fowler’s shaft-shortening is one of a few driver adjustments he’s made this season, and to Schomin’s credit, it’s thanks to the fact that he and the rest of the Cobra team had Fowler fit very well into three of the four heads in the Cobra OPTM lineup.
“He had three distinct drivers and the biggest decision was trying to decide which worked best at that time,” Schomin told GolfWRX previously. “He’s played the majority of the season with OPTM X, but has also played a couple of tournaments with OPTM LS. His overall driving stats have been good.”
At the RBC Heritage earlier this spring, Fowler switched drivers, changing from his Cobra OPTM X and into the Tour, low-loft Max K model that Gary Woodland used to win just a few weeks prior.
Now for the PGA Championship, Fowler’s back in the X head, but still using the UST Mamiya LIN-Q PowerCore White 6TX shaft, just a little bit shorter.
“Will he stay there? I’m not sure,” Schomin added. “Could we end up say at like 43 and 7.5 (of an inch). If it’s giving him the same feel of consistency through the bag, then I think we might end up just a touch longer. But if he likes where he is at, he’s confident where he is at, that’s really all that matters.”
If there’s more testing, though, just don’t tell his caddie.
Equipment
GolfWRX Launch Report: 2026 Titleist GTS drivers
What you need to know: As is customary for the Fairhaven-based company, Titleist officially announced today that its GTS drivers are headed to retail, following a successful tour release. The GTS2, GTS3, and GTS4 drivers will be available in golf shops June 11.
Since debuting at the Texas Children’s Houston Open, the new GTS lineup has quickly gained traction on the PGA Tour, with more than 50 players already making the switch to a GTS2, GTS3, or GTS4 driver. Among them are Justin Thomas and Jordan Spieth.

Justin Thomas’ Titleist GTS2 driver (Greg Moore, GolfWRX)
According to Titleist, the GTS series builds upon the performance foundation established by the GT Series, while introducing several major technological advancements, including a new Split Mass Frame construction, refined aerodynamics, and an updated Speed Sync face design.

2026 Titleist GTS drivers: What’s new, key technology
Split Mass Frame and thermoform body
At the center of the new GTS lineup is a redesigned internal structure: the Split Mass Frame. This technology works with a full-thermoform body made from Titleist’s Proprietary Matrix Polymer (PMP), a lightweight composite that enables engineers to reposition mass more efficiently throughout the head. Compared to the previous GT generation, GTS drivers feature nearly double the PMP material, increasing from 13 grams to 26 grams, while maintaining the sound and feel preferred by better players.
The weight savings from the thermoform construction allowed Titleist engineers to strategically separate mass placement inside the head. Specifically, more weight is pushed rearward to improve stability and forgiveness, while additional mass is positioned low and forward to optimize speed, launch, and spin.
In short, golfers are able to maintain ball speed and consistency across both centered and off-center strikes.

Faster aerodynamics
Titleist also refined the aerodynamic shaping of the GTS heads to help players generate more clubhead speed.
The tails of the new GTS2 and GTS3 heads have been raised compared to previous models, helping airflow stay attached to the crown and sole longer during the swing. According to Titleist, the improved airflow reduces drag and increases speed without affecting launch conditions or center of gravity placement.
Typically, aerodynamic gains can compromise forgiveness or launch characteristics, but the weight savings from the Split Mass Frame allowed engineers to preserve preferred CG locations.

New Speed Sync face
The new Speed Sync Face design is engineered to improve ball speed retention across a larger portion of the face. A reinforced perimeter structure helps maximize face deflection and COR on centered strikes, while the upper portion of the support ring is opened up to increase speed on high-face impacts, a common strike location for many golfers. The face also features a variable thickness design to preserve speed and performance across a wider impact area.
Expanded adjustability
Each GTS model includes a dual-weighting system to fine-tune launch, spin, and shot shape more precisely than previous generations. GTS2 uses interchangeable forward and aft weights, while GTS3 and GTS4 combine a rear weight with an adjustable forward track weight system.
Tour-inspired face graphics
The new lineup features redesigned high-contrast face graphics to improve alignment and framing at address, according to Titleist. Sharp visual lines are designed to make it easier to center the golf ball and to perceive loft more easily at setup.

Additional model details
GTS2

- The GTS2 is the most forgiving model, designed for golfers seeking maximum stability and consistent speed across the face.
- It produces high launch with mid spin and features a larger, confidence-inspiring profile behind the ball.
- Standard weighting includes an 11-gram forward weight and a 5-gram rear weight, with additional fitting configurations available.
GTS3

- The GTS3 is aimed at players who want more control over launch, spin, and shot shaping.
- Compared to GTS2, the GTS3 offers lower launch and spin while featuring a more compact profile and deeper face design preferred by many stronger players.
- The head features an adjustable forward-track weight system to further fine-tune center of gravity placement.
GTS4

- The lowest-spinning option in the lineup, GTS4 is built for golfers looking to reduce excessive spin and maximize total distance.
- Unlike previous “4” models from Titleist, the new GTS4 features a full 460cc profile that improves forgiveness and stability while retaining its low-spin DNA.
- Like GTS3, it includes a forward track weighting system for precise fitting adjustments.

What Titleist says
“When we talk about driver design, it’s never about the one feature or benefit — it’s about all of them,” said Stephanie Luttrell, Titleist’s Senior Director of Metalwood R&D. “Ball speed, forgiveness, spin stability, adjustability, exceptional sound and feel… these are all attributes that golfers care about. It’s our job to design a lineup that elevates performance across the board without sacrificing in key areas, and we feel we’ve done that with GTS.”
“We know that forward CGs drive speed with great launch and spin characteristics, but you need to be able to do that with an inertial stability that still preserves ball speed, launch and spin consistency on off-center hits,” Luttrell said. “We’ve never before been able to hit these CG positions and inertia properties at the same time, and we’re achieving that because of GTS’ construction.”
Club Junkie’s take
I feel like every time there is a new Titleist wood release, I figure they can’t outdo their previous driver. And every year, I am wrong and impressed with the performance. The GTS fits right into that narrative again, as I didn’t know where Titleist could go from GT, but they pushed the limits again, and my fitting proved the smart people there found ways to improve.
My past four Titleist drivers have been a 2 series as my swing typically requires a little height, spin, and forgiveness so I figured I would just get a new GTS2 and be on my way. During the fitting, I was impressed by the new GTS construction, its added PMP material, and the advanced adjustability on each model. My fitter, Joey, got to work putting together a GTS2 and we started there. The launch and spin were great, and the consistency on misses was very tight. My average ball speed with the GTS went up a little bit as the new Speed Sync face creates more speed away from the center.
Joey then built up a GTS3 in 11 degrees, but I figured this wouldn’t have the stability I needed for tight dispersion on my miss hits. That thought was quickly erased after a few shots, and I really liked the more center start line and reduced draw on the misses I was seeing. We tried a few different settings and shafts to dial in the details in order to get the best fit. Having a forward and rear weight in the head allowed Joey to set up the GTS3 with a heavier rear weight to keep the launch and spin up, while the Sure Fit hosel set flat created a more center start line for me. My misses were not nearly as far left, and I was really impressed with the consistency on the spin and launch when I didn’t hit it in the center.
Titleist again created a wood line in GTS that delivers improvements over previous drivers while keeping the traditional look and feel you expect. More adjustability, better off-center speed, and 3 drivers that are playable over a wider range of players should make these extremely successful in fittings.
Pricing, specs, availability
GTS2 lofts: 8, 9, 10, 11 degrees (RH/LH)
GTS3 lofts: 8, 9, 10, 11 degrees (RH/LH)
GTS4 lofts: 8, 9, 10 (RH/LH)
Featured shafts
- Project X Titan Black
- Mitsubishi Tensei 1K White
- Mitsubishi Tensei 1K Blue
- Mitsubishi Tensei 1K Red
Premium shafts
- Graphite Design Tour AD DI
- Graphite Design Tour AD VF
- Graphite Design Tour AD FI
Available for fittings and pre-sale now.
In golf shops worldwide beginning June 11.
Price: $699 (standard), $899 (premium)
Equipment
Titleist launches new GTS2 and GTS3 fairways
Titleist has today introduced its new GTS2 and GTS3 fairways.
Lower and deeper center of gravity (CG) positions, new adjustable heel-toe weights and advanced clubface innovations drive total performance in the two tour-proven models.
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steve
Feb 21, 2016 at 8:36 am
What are the requirements to get the love icon on the article? 47 likes to 46 shanks real low bar to get over. What’s the purpose if it doesn’t mean anything?
Ben Auten
Feb 19, 2016 at 10:19 pm
For those still wondering, I invite you to try Electric and see for yourself. Good people, in my experience tend to make good products, and often do great things. BA
Dev
Feb 17, 2016 at 6:45 pm
Sunglasses with full rims and golf are a big no no for me. I get that the style is in. I rock a pair of classic ray-bans when I’m not golfing but I notice the rims to much when I am golfing. I used to have a pair of rimless sun glasses that were great for golf as their was nothing trying to grab my attention subconsciously. If they come out with half rim glasses and I will look into these. They would be going up against Oakley’s though so good luck.
RVA USMC
Feb 17, 2016 at 8:43 am
No offense, but I have been wearing Oakleys since early 90’s and have yet to find anything to beat them out. And I doubt that Lexi will be wearing them anytime soon, unless her contract with Oakley is up?
Doc Todd
Feb 17, 2016 at 6:46 am
I am intrigued after reading the part regarding the filtering of blue light. I have read that those of us with light colored eyes (blue here) are more susceptible to the damaging effects of blue light. I’m not sure that the offered styles are to my liking but I will definitely keep my eye out (pun intended) when they release different models.
Brian
Feb 18, 2016 at 1:22 pm
I can tell you, as someone who wears regular glasses that filter blue light…it’s amazing. I work on laptops editing video all the time, and these things are a lifesaver. I bought a pair of Spy sunglasses last year that filter blue light as well, and I’m in love with them.
John
Feb 16, 2016 at 5:25 pm
Was fortunate to win a pair of the Golf specific “Green” lens while at PGA show. Was skeptical about the claims but…these things work. I usually have to take my glasses off to put and to drive. I did’nt take these off once the entire game. Looking forward to trying out some of the other frames and tints. Talk is cheap…these things work. It’s solidified…I’m sold.
Fahgdat
Feb 16, 2016 at 11:48 am
I hope to never come across that 3some on the golf course, or anywhere, for that matter.
rkristopher
Feb 17, 2016 at 9:19 am
Keep that attitude and you won’t have many golf courses to keep running into them on in a few years.
tom
Feb 17, 2016 at 1:08 pm
So you really don’t think the guy in the red shirt with knee socks looks like a tool??
Brian
Feb 18, 2016 at 1:28 pm
Why is it such a big deal, and why are you so concerned with what others wear? Just because golf has “traditions” doesn’t mean that other people can’t bring something new to the table. And don’t argue that it’s a lack of respect, because you can dress differently and still have all the respect in the world for the game. I’d rather play with these guys who look like they’re going to have fun than with anyone who’s more concerned with what folks wear than the golf itself. Different strokes though, I suppose.
James
Feb 16, 2016 at 8:49 am
Been wearing Electric and Arnette for golf and running forever. Great glasses that fit/work really well. It’s nice to have an Oakley alternative. Please bring back some of the brighter colors and more wild designs.
Charlie
Feb 16, 2016 at 8:03 am
As long as the lenses are good and the coatings are scratch resistant, then good.
The nosepieces don’t look comfortable for people with long eyelashes or short nosebridges. I could never wear these.
Not a lot of variety. Aside from the Hunter Mahan style wide-arm, I can’t tell the styles apart.
Is this company affiliated in any way with Luxotica?
Mark Bainbridge
Feb 16, 2016 at 8:01 am
“Ben Auten – writing for the love of the game”. Really? Forgive me for being blunt, but, to me, this article is at least 98% press release. All it does is reaffirm my opinion that Golfwrx’s pictorial content is outstanding whereas its written content is dismal.
Dan
Feb 16, 2016 at 8:55 am
You’re right Mark – we’ve seen a lot more of these since GolfWRX’s ‘partnership’ with Golf Digest.
http://www.golfdigest.com/story/golf-digest-and-golfwrxcom-ann
If the advertorials didn’t convince you, just look at the “We Recommend” section with stories enticing you to find out “Who’s going bankrupt in america…” or worse. (Note Golf Digest’s similar, dumb ads to make a few extra bucks). It bothers me too… another grass roots organization gone main stream. At least they could make the advertisements golf related, right?
Honestly, I didn’t mind this one particularly because I’ve worn Electric sunglasses for over 10 years now and the content was interesting to me. I’ve seen GolfWRX/Golf Digest do way worse with these ads.
As usual…nothing we can do except point it out so others are educated.
Zak Kozuchowski
Feb 16, 2016 at 9:00 am
Dan,
As of 2014, we ended our association with Golf Digest. We have been independently owned and operated since 2005.
Dan
Feb 16, 2016 at 9:29 am
Thanks Zak – good to know. Mark, I apologize for the misinformation.
I saw the partnership announcement article but never one of the split. I’m a huge fan of GolfWRX… I’m on the site everyday. It must be tough to educate people on who you are and what motivates the company. Maybe a news article every now and then talking about your partnerships and day to day operations – Good & Bad? I think people would feel more connected.
Zak Kozuchowski
Feb 16, 2016 at 1:02 pm
Thank you for being a loyal GolfWRXer, Dan, and for the recommendation as well. We’ve focused most of our energy on improving the quality and breadth of our content in recent years, but maybe there is room to talk about ourselves a little more. It’s good to hear that people are interested!
Adam
Feb 16, 2016 at 12:03 pm
I realize this website was started as a golf lover’s haven. But given it’s growth and the need to keep the website running smoothly over the years while accommodating the growth of the user base along with man hours required to do so, I certainly understand the need to generate income and subsequent profits for reinvestment. So partnerships, (whether current or not as explained below) are one avenue in which this is achieved. If it doesn’t interest you, don’t read it. But an awareness of the business side of GolfWRX should also dictate an understanding that this type of content and banner ads are also a necessity to continue producing a website we all enjoy/frequent.
It’s my personal opinion that this article, while more than likely advertorially slanted, was useful. There aren’t a lot of good options that fit my needs on/off the course with lens designed for golf. While I’m not running out to purchase a pair of Electrics today, I’ll use the information to make a more informed purchase in the future. And that’s what I come here for, knowledge about the game that makes it more enjoyable and (hopefully) easier.
GolfWRX
Feb 17, 2016 at 2:40 pm
Thanks Adam. I saw the article from a newsletter and went to read it. Saw all the comments and here I am.
While I was at the PGA Show last month I saw a few things that I felt were more novel than the masses. This booth, it’s look and feel, the vibe they had and ultimately the products caught my eye. Enough where I stopped and had photos taken. When we all got back I added it to a short list to take to the editorial team for consideration.
They obviously liked it as well and here is the spotlight piece Nothing advertorial about it. We have zero business with the company and did it purely for our readership.
There are a few other companies we have and will be covering for these same reasons. Looked cool, unique and novel. Fresh and or new looks and designs.
Thank you for the time to comment. We are built by golfers for golfers. Always have and always will.
Richard Audi
Founder
richard@golfwrx.com