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2016 Masters To Be Broadcast in 4K UHD

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April has dawned, bringing with it Spring’s eternal promise of renewal, a rebirth of the soul, and your yearly realization that once again you will not be attending the Masters.

Not this year, and, if you’re like most of us working stiffs, maybe not ever. But if you’re lucky, rather than putting last year’s tax return into your child’s college fund or a 401K, you instead blew it on a huge 4K TV.

Why lucky?

Because this year for the first time, the Masters will be broadcast live in 4K Ultra High Definition (UHD). Not only is this a first for the Masters, it is the first time *anything* — sporting event or otherwise — has been broadcast live in 4K UHD in the U.S. 

Ironically, the promoters of this ultimate couch potato Olympics and techy TV moment are not age old Masters stalwarts CBS, but rather DirectTV, who, along with parent company AT&T, are launching a dedicated 4K UHD channel for subscribers, with the 2016 Masters kicking off the whole shebang. For 4K television owners, this means you’re finally going to get your live TV money’s worth out of that flat-panel Ferrari.

The Masters was first broadcast on television in 1956, when seven decidedly non-4K cameras covered the action on the final four holes. This year’s eye-melting DirectTV coverage will feature Amen Corner during all four rounds of tournament play (April 7-10, from roughly 10:30 a.m. to 6:00 p.m. EDT), and will be available to subscribers of DirectTV Ultimate and Premier packages. So although once more you won’t be strolling the hallowed grounds of Augusta National, washing down a pimento cheese sandwich with a cold sweet tea and ruminating on how grand it all is, take a moment to gaze lovingly at that big, beautiful 4K tv in the corner.

This year, the Masters just about comes to you.

James Caldwell is a so-so golf writer and holder of a standard day job. Notable golf accomplishments include a five-putt, three lost balls on one hole, and leaving a banana in his golf bag for an entire month. Hates water chestnuts. New York City.

4 Comments

4 Comments

  1. Bert

    Mar 28, 2016 at 6:16 pm

    So basically the entire article and the service describe is a waste of time since almost 100% of the TV’s can’t get 4K UHD anyway.

  2. ooffa

    Mar 25, 2016 at 10:26 am

    Elitism in 4K. Perfect.

  3. RYAN LABBE

    Mar 23, 2016 at 3:18 pm

    You also need a 4k set top box.

    • jcorbran

      Mar 26, 2016 at 5:26 am

      not only do you need a box with hdcp 2.2, a lot of people who bought the first 4k tvs wont even be able to watch 4k programming or uhd blu ray because they weren’t made with the proper copyright protection LOL. No 2014 4k tv has hdcp 2.2 and about half of 2015 tvs don’t, all 2016 models should have it. and that means a 2016 model, not a 2015 you bought in 2016. (not a personal attack on ryan, just randomly posted here)

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