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What we learned: Tony Finau’s win at 2016 Puerto Rico Open

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While Jason Day was working his way to No. 1 in the Official World Golf Rankings and his second win in a row, Tony Finau was making his own history at the Puerto Rico Open at Coco Beach by winning his first PGA Tour title.

In this article, I’m going to discuss three things that were key to Finau’s victory, and what GolfWRX readers can learn from them.

Reconsider Your Strategy

How many times have you been told that distance is overrated, and putting is the key to shooting low scores, along with precision. Tell that to Tony Finau. In only his second year on the PGA Tour, he is leading the PGA Tour in driving distance at an impressive 314.7 yards.

Despite how you might feel about the advantage of long hitters in golf, the fact remains that big drives give golfers a better chance of hitting their approach shots closer to the flag.

Think about it this way. If I had a playable shot from 150 yards in the rough and my playing partner had 180 yards from the middle of the fairway, who should statistically get closer to the hole? Me, of course, as I am closer to the hole, even though my ball is in the rough. And statistically, the closer I am to the pin, the better the chance I have of hitting it closer.

So whenever someone tells you you’re swinging too fast on the tee box or that you should “club down for control,” you might want to ignore them.

Related: See what clubs Finau used to win. 

Maximize Your Distance

It’s the magic number in golf, 300 yards! How good would it be to consistently hit this marker? To generate this kind of distance, we need at least 110 mph of club speed according to Trackman — and that’s if we’re hitting drives with an upward attack angle of 5 degrees, dead center contact and a driver that’s fitted to our swing.

TrackMan-Page-2

Not everyone is physically capable of swinging a driver at that sort of speed, but we can always add a few more miles per hour of swing speed, which will help us gain much needed yards. But how and what is the most efficient way?

A simple drill would be to ensure the swing is feeling free and fluid, thus giving us the best chance of generating speed without spending hours in the gym. It’s what I call “The Indiana Jones Swing,” or cracking the whip.

Here’s how to train it: Grip your driver shaft at the club-head end, just under the hosel, and set up to an imaginary target while leaving a couple of inches between the butt end of the club and the ground. Then, without any swing thoughts, pretend to hit a drive. You want to create a “whoosh” sound as the grip end of the club comes into the raised impact position. The louder the whoosh at impact, the more speed is generated.

After you’ve done this a few times, grip the club normally, but try to copy the “whoosh” swing. If you can transfer that into the ball (and you should, assuming centered contact), you’ll see more yards (or metres).

Be Aggressive

Finau’s aggressive style of golf has won him fans ever since he turned pro back in 2007 as a fresh-faced, 18-year-old. His stats say it all. He ranks fifth in Going for the Green on the PGA Tour in 2016, a sure sign of an aggressive player and someone who doesn’t back out of a shot.

But what is that I hear you say? “If you get into trouble, you should play safe and take your medicine.” Well yes, to some extent I agree. If you’re up a tree with barely half a swing, you have no choice.

Let me take you back to the 1996 Masters, which is a great case study for reasons to play attacking golf. Some of you might even remember it. Greg Norman was six shots ahead of Nick Faldo with one round to play. On the first three days, Norman played golf off the scale, firing at pins and being aggressive over a sun-drenched Augusta. He shot 63-69-71 for a 13-under total after three rounds. Then Sunday came, and his game plan went out the window. He was defensive, playing to avoid hazards and bogeys, as opposed to his first three days where he was only searching for birdies. And Norman lost by 5 after Faldo’s superb 67.

Be like Tony Finau. Go for birdies, go for eagles, and even if you get into trouble go for pars. I have never understood the reasoning behind pretending a hole is a par-5 when it’s a par-4. It’s almost like pretending there’s a 3-foot circle around the hole.

Isn’t the purpose of golf to shoot the lowest score possible?

Richard is the Head Golf Instructor at Whittlebury Park Golf and Country Club in Northamptonshire, UK. He's on a journey to discover why he couldn’t achieve success as a Tour Pro at a young age, and is helping golfers understand what they can do to reach their potential. He uses using Trackman and GASP LAB video analysis, and well as his own experience, to help his students discover the "why" in their games.

13 Comments

13 Comments

  1. 300 Yard Pro

    May 30, 2016 at 10:46 pm

    Going for the green is just going to cause your average golfer to put up big numbers.

  2. alexdub

    Mar 30, 2016 at 11:35 am

    As a Utah golfer, it’s great to see a Utahn back in the winner’s circle. Keep it up Tony.

  3. Christopher Holland

    Mar 29, 2016 at 3:04 pm

    Not to be too pedantic, but your assertion of “…who should statistically get closer to the hole? Me, of course, as I am closer to the hole, even though my ball is in the rough.” is wrong. At least based on the data. It’s still marginally better to be in the fairway at 180yds (3.08 strokes to get in the hole from there) vs 150yds in the rough (3.19 strokes to get it in the hole). Granted, it’s a very minute difference but the advantage still lies with the fairway player.

    Note: this is based on slightly older shot data so maybe up-to-date data shows different results, though likely not enough to warrant the “of course” stance above.

    • Christopher Holland

      Mar 29, 2016 at 8:32 pm

      I didn’t back off, just simply stated my source as not being completely current. My data is from last year. And the data is based on data from thousands of actual shots so it represents courses as they are set up, not some theoretical idea. If you want to take your chances from the rough then go for it. I’m not telling anybody how to play a hole, just that the difference wasn’t so cut and dry as he made it out. In fact it was the opposite: a slight advantage in the fairway at the longer distance for TOUR players.

      • Christopher Holland

        Mar 30, 2016 at 5:18 pm

        I’m not sure you understand how statistics work.
        The data is from actual shots of actual TOUR players on actual courses. Sure, there may be 5 guys a week that are playing better than their averages and can both hit it 330 AND get out of the rough better than they normally do. Those are the guys that win that week, it’s no coincidence. But ON AVERAGE (and that’s based on LOTS of data) it’s simply better to be in the fairway for the distances he happened to state in the article.
        Now, if he happened to use 115yds from the pin out of the rough then it would have been better to hit out of the rough, but he didn’t.
        Look, the numbers are very close so it doesn’t really matter. But his assertion that it should be OBVIOUS that you want to hit it longer and end up in the rough is clearly not that obvious based on stats from some of the best players in the world. My guess is that normal people are even worse out of the rough. And god forbid you get into a recovery situation in deeper rough because then the stats get MUCH worse for that second shot (around 0.75 strokes worse on that hole on average).

  4. Grant Norcross

    Mar 29, 2016 at 5:15 am

    Hey Richard, What is your limits of aggression? I know that my 7 iron is a 155yards shot, but I am sure you don’t mean getting my head down and trying to rip it 160yards? Does aggression mean that when I am faced with a shot over the water at a short pin, you would like me to go for it? Or would you like me to hit the middle of the green? Or aggression within the confines of my ability? In which case are their drills to define my ability?

    • Richard Cartwright

      Mar 29, 2016 at 7:10 am

      Hi Grant. Many thanks for your questions.
      My definition of aggression is not necessarily going for every pin and playing out of your comfort zone, it is more committing to every shot. Have you ever had the scenario where you get up to a shot and can visualise only the hazards around? Your chances of committing and being aggressive with that shot diminish greatly, forcing you to be defensive and ‘guide’ or ‘steer’ the ball down towards your target area. Place emphasis in your pre shot routine about what you WANT to do with the shot, not what you DON’T want to do.
      Another word I use for aggression is commitment, committing to the shot you choose to play, enabling you to hit ‘less bad shots’ compared with the defensive nature of a lot of golfers.
      Hope this helps.

  5. Chuck D

    Mar 28, 2016 at 10:24 pm

    We learned that this kid hits it a jillion miles!! Sheesh, fairway? Who needs a fairway when you can blast it that deep? Tremendous short game for such a long bomber. Reminds of an early Long John Daly back at the PGA. This young man has a bright future. Good onya mate! I see a top 5 finish at da Mahztaz!!

    Go Tony!!

  6. JML65

    Mar 28, 2016 at 8:05 pm

    Congrats Tony! What a wonderful representative of the great state of Utah and all the Utah golfers.

  7. snowman

    Mar 28, 2016 at 7:06 pm

    I agree with this if you are better than average distance and ball striker already, and I realize everyone on Wrx hits it over 300, but most players have no chance of hitting it that far or reaching many legit par 5’s in two shots. Being more aggressive;might help sometimes but they really need to be more Competent and eliminate penalty strokes, 3 putts, multi-chip holes, and triples and quads. This would drastically the scores improve most ‘average’ players scores without requiring them to hit it longer or become better ball strikers.

    • Stickburn

      Mar 29, 2016 at 8:15 am

      Or Snowman if players have no chance of hitting it that far or reaching many legit par 5’s in two shots, then take Barney Adam’s advice and move up a set or two sets of tees, that will allow players to go for Par 5’s when they hit a good drive.

  8. Progolfer

    Mar 28, 2016 at 7:02 pm

    This is the best article I have ever read on this site. It has useful information for all golfers that’s backed by statistics, examples, and reason. Thank you!

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Instruction

The Wedge Guy: Beating the yips into submission

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There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

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Instruction

Looking for a good golf instructor? Use this checklist

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Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

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What Lottie Woad’s stunning debut win teaches every golfer

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Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

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