Equipment
7 times the auto industry influenced new golf equipment
Golf clubs and cars. Not much in common except you use a car’s trunk to transport golf clubs to the course, right? Not so fast…
Ignoring the obvious size and price differences, the two things do have similarities, and more than they can both technically “drive.” Cars and golf clubs are designed to be aerodynamic, and for that reason we see similarities in their styling. After all, engineers have similar tasks with high-performance cars and clubs, notably, making them faster and more efficient. That’s why we hear many of the same trigger words in both worlds, including MOI (moment of inertia), a measure of twisting and turning, and CG (center of gravity), a measure of weight distribution in relation to the center of mass.
It’s only right, therefore, that car companies and golf club companies align themselves in the marketplace, even if it’s just for one-off products. Below, I take a look at golf clubs that were inspired by or made in collaboration with the auto industry.
Bentley gets into golf clubs
Bentley Golf stopped us in our tracks at the 2016 PGA Merchandise Show in January, where myself and others took the time to drool over the Bentley on the show floor, and look at this… Bentley-inspired clubs!
While you can get a set for around $2,000, the full custom fitting experience, which includes custom shafts made just for you, will run you about $100,000. That’s a lot of zeroes. Would you rather own the car or the clubs? If you’re thinking about your budget, then neither are for you. See more Bentley Golf photos here.
Ferrari and Cobra
Before Callaway’s drivers were made with input from Boeing, these limited-edition Cobra drivers were made with input from Ferrari’s aerodynamic experts. And as you’d expect, the influence of the Italian supercar brand drove the price of a driver to $2,000, roughly five times as much as the average Cobra driver at the time.
The Ferrari driver was designed using the Cobra ZL driver platform, and came equipped with a Ti 6-4 face with carbon fiber on the crown and sole, according to Golf.com. It was said to produce 1-3 mph more ball speed than the ZL, but never made its way to the PGA Tour, although Ferrari fanatic Ian Poulter tested it extensively.
Cobra’s Ferrari driver was released along with a collection of putters, hats, jackets, shirts and other overpriced items.
Mercedes AMG golf clubs
Before Bentley Golf drove onto the floor at the 2016 PGAM Show, Mercedes Benz rolled out a line of golf equipment at the show in 2012.
WSH Inc. acquired permissions to use the Mercedes Benz logo in its production of the line, which included drivers, woods, irons, wedges and putters. The drivers ($399) and woods were made in conjunction with aerodynamics specialists at the company, and employed “Venturi Channels” used to “to manipulate airflow whereby a funnel is created as air flows through the vehicle, and is constricted, and as it flows out…a jet effect is created,” according to an article from Golf Digest.
Click here to see more photos of the Mercedes AMG.
Callaway and Lamborghini
Lamborghini and Callaway combined forces in 2010 and developed a high-strength, lightweight material called “Forged Composite” that was used in both Lamborghini’s cars and Callaway’s drivers. The collaboration yielded the Callaway RAZR Hawk and Diablo Octane drivers, which boasted a lower CG thanks to the lighter material.
Callaway continues to use its Forged Composite construction to this day, although its new XR 16 Sub Zero driver debuted a new composite construction called “Carbon Triax” that the company says is lighter.
Kinsler races into putters
Kinsler Fuel Injection is a company that makes engine parts for race cars. James Kinsler, son of the company founder, used his mechanical engineering expertise and love of golf to start a golf company called Kinsler putters.
Its first run of putters feature a strong visual influence from the automotive industry, as you’d expect, with its curves and anodized finish. The alignment slot has an uncanny resemblance to a hot wheels track, as well. Read more about Kinsler’s putters here.
A Grand Theft Auto golf club?
I know, this isn’t inspired by an actual automobile. But this 5-iron designed after the Grand Theft Auto V video game — which featured a fictional “Los Santos Golf Club” — is pretty cool. The club can currently be found on eBay for around $250.
Willie Nelson’s Rolls Royce Golf Cart
OK, it’s technically not a golf club, but I wanted it on the list. Country music star Willie Nelson once had his 1981 Rolls Royce replica Golf Cart seized by the IRS, and it was auctioned in 2012 for about $4,200. The cart had a mini bar, radio, head lights, turn signals and of course, the iconic look of a Rolls Royce. It now sits in the Kingman Museum on Route 66 in Arizona.
Equipment
Tour Edge unveils all-new Exotics mini driver
Tour Edge Golf has today introduced the all-new Exotics mini driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game.
The Exotics Mini combines a titanium face with a stainless-steel body in design to balance ball speed with stability and control, creating a versatile option at the top end of the bag.

At the core of the design is Tour Edge’s proprietary Combo Brazing technology, a high-precision thermal bonding process that seamlessly fuses a titanium cup face to a stainless-steel body into a single, continuous structure. By eliminating energy loss found in traditional multi-piece constructions, Combo Brazing is designed to deliver faster face response, more efficient energy transfer, and a uniquely powerful yet controlled feel.

The multi-material construction also allows mass to be positioned lower and deeper in the head in a bid to increase stability, while the thin titanium face is engineered to maintain ball speed across a wider impact area.

“While the initial goal was to enhance control and versatility in the long game, Combo Brazing ultimately drove measurable gains in ball speed and distance within the mini driver category. In robot testing, we’ve documented higher ball speeds, higher launch, reduced spin, and increased carry and total distance compared to leading models.” – Vice President of R&D Matt Neeley

In addition to distance performance, the Exotics mini emphasizes forgiveness through a heavier stainless-steel body that shifts mass toward the perimeter. This configuration increases MOI relative to traditional all-titanium mini drivers, helping preserve ball speed and directional stability on off-center strikes. Paired with Pyramid Face Technology from the Exotics metalwood line, the design is intended to support consistent speed across the face.

To further enhance MOI, a lightweight carbon fiber crown frees additional mass that is strategically repositioned low and deep in the head in design to improve stability and promote optimal launch with controlled spin.

“We designed the Mini to be about five millimeters shallower than other mini drivers on the market. That change improves playability off the deck. From a clean fairway lie, it can function as a strong 3-wood alternative while still providing control off the tee.” – Tour Edge CEO David Glod
An adjustable hosel system allows for loft and lie tuning to dial in trajectory and shot shape, while a fixed 13-gram rear weight helps stabilize the head through impact to improve dispersion consistency. The Exotics Mini Driver is available in 11.5 and 13.5-degree lofts in right-handed models.

Pricing & Availability
The Exotics Mini Driver is available for pre-order beginning today for $399.99 USD at touredge.com, and will be available for purchase at retail outlets worldwide on May 22, 2026.
Equipment
Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss
In our forums, our members have been pitting a Srixon ZXi combo against a TaylorMade P7CB/770 combo. WRXer ‘edutch22’ is on the hunt for a new set of irons and kicks off the thread saying:
“Looking at picking up a new set of irons and think I’ve narrowed it down to Srixon ZXi combo or Taylormade P7CB/770 combo. I am currently a 5 cap and allbeit I feel irons are my weakness. My miss is a little to the toe side. I am decently steep at 4-5 down. Always thought I am high spin but recently on trackman my 7 was spinning at 5800 roughly.
My question or looking for thoughts on which one would benefit me more from a forgiveness standpoint? Or is there another iron is should be looking at entirely? I only get to play about once or twice a week, if I am not playing a 2-3 day event. Thanks in advance.”
And our members have been sharing their thoughts and suggestions in response.
Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- manima1: “You just can’t go wrong with Srixon ZXi7.”
- MattM97: “You have to hit them to know, the V-Sole on the Srixon can be make or break for many.”
- dmeeksDC: “P7CB is more forgiving for me than ZXi7 because my main miss is low middle and the P7CB still flies and spins great on that miss. These are both really nice irons but I like the P7CB more than the Zxi7 and the P770 (or P790) more than the Zxi5. The Srixons are larger so if that gives you confidence that is the way to go. I don’t feel like I get any benefit from the V-sole and the P7CBs live up to their high Maltby forgiveness rating so the TaylorMades have been great for me.”
Entire Thread: “Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss”
Equipment
From the GolfWRX Classifieds: 2024 Wilson Staff CB/Blade combo
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @pianoman0123 has a 2024 Wilson Staff CB/Blade combo up for grabs.

From the listing: “2024 Wilson Staff CB/Blade Combo. 4-8 irons are CB’s and the 9,PW are Blades. 5-PW have Project X 6.0 Shafts and the 4 Iron has a Steelfiber CW110 Stiff Shaft. Standard Length, Lie and Lofts. These are in very good condition the shafts just don’t work for me. Like new Lamkin Grips on the 5-PW and a stock Golf Pride on the 4 Iron. $525 OBO.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
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Jeff
Jun 26, 2016 at 1:05 am
How about the Porsche Design JC Grind Irons truly item of beauty and distinction http://i.ebayimg.com/00/s/MTYwMFgxMjAw/z/ySEAAOSwpDdVetb7/$_3.JPG
Frank
Jun 24, 2016 at 9:05 pm
I stopped reading at “myself and others took the time…”, written by someone with a degree in journalism.
Steve S
Jun 24, 2016 at 10:10 pm
Frank, ya beat me too it. This is a product of our great colleges….
Steve S
Jun 24, 2016 at 10:13 pm
Then I use the wrong “to”. Of course I have an excuse “I r an injeneer”.
Tex
Jun 24, 2016 at 8:23 pm
What about the Porsche Driver from the early 2000s? That thing was awesome!
Forsbrand
Jun 24, 2016 at 5:06 pm
Pininfarina of Ferrari fame influenced a set of mizuno woods and irons around 1992
Shallowface
Jun 24, 2016 at 3:43 pm
When I saw a club called Mercedes AMG, it occurred to me that many of today’s golf clubs look like they could have been designed by AMC (of Pacer and Gremlin infamy).
M Sizzle III
Jun 24, 2016 at 9:08 am
I think the title of the article is misleading. Physics influenced the car industry, and the golf industry, but I don’t see a lot of cross-pollination between the two industries. I haven’t seen gull-wing doors on golf bags, chrome drivers, spoilers on 3 woods, etc… Perhaps, re-title the article to be “7 times the Auto Industry Tried to Relate to the Golf Industry”
Regis
Jun 24, 2016 at 3:20 pm
The Ping G-30 uses “Crown Turbulators”.
Canadian Smizzle
Jun 24, 2016 at 7:22 pm
Interesting…
M Sizzle III
Jun 25, 2016 at 9:44 am
Can you store extra golf balls and tees inside the hatch? 3 door or 5 door?
Michael_Germany
Jun 24, 2016 at 8:45 am
Hi Andrew,
prior to the Mercedes AMG venture, there was a Williams Sports golf project. Not sure, if it’s still alive, but they had a following in the Asian market IIRC. They released the product two or three years prior to the AMG golf clubs.
Regards
Michael
Milo
Jun 24, 2016 at 8:36 am
I want the Kinsler putter