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Acushnet files with SEC for proposed IPO

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Late last month, Reuters reported that Acushnet Holdings Corp., the umbrella company for Titleist and FootJoy, was preparing for an IPO. Today, the company made it official.

Related: Titleist unveils new 917 drivers at Quicken Loans National

Acushnet announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission for a proposed IPO of its common stock under the symbol “GOLF,” with J.P. Morgan and Morgan Stanley acting as lead book-running managers and representatives of the underwriters. Credit Suisse, Daiwa Capital Markets Deutche Bank Securities, Jeffries and Wells Fargo Securities are also acting as joint book-running managers. The number of shares and price range have not yet been determined.

In 2011, Fortune Brands sold Acushnet to Fila Korea Ltd and Mirae Asset Private Equity for $1.23 billion.

12 Comments

12 Comments

  1. bob

    Jun 20, 2016 at 11:33 pm

    the problem for the industry, if they let retailers do what they want with pricing, the internet will bust everybody thats left. if you just have a web site to pay for, you can sell everything at cost plus 5% and do well. the brick and mortar retailer needs at least 30-35% and high volume to survive. i was in the business for years before the internet, and at my peak my gross margins were 18-20%, but we did big numbers because of no internet. no way you could survive today.

  2. Justin

    Jun 20, 2016 at 7:16 pm

    Pro V 1 most used ball by looser’s of 2016 U.S. Open…only one winner and he used a Taylormade ball….

  3. Scooter McGavin

    Jun 20, 2016 at 3:36 pm

    Are there actually people that would buy stock in golf companies now?

    • Cam

      Jun 20, 2016 at 7:14 pm

      This just means the investors (Fila) has run the numbers and it makes no sense to keep pouring money into a dead horse….D J winning with a Taylor Made ball this week does not help, runner ups were only 1 out 3 with a Pro V 1 also……

    • Cr

      Jun 20, 2016 at 7:17 pm

      I think it’s more to do with attempting making the company more American owned, again, than having a foreign company be the major shareholder. People heard that Titleist is owned by Koreans and sales dropped

  4. D Louis

    Jun 20, 2016 at 1:50 pm

    I agree it’s the beginning of the end, once they go public and are driven by shareholders that are only concerned with a return on their investment, the high quality products they’re known for will slowly be replaced with lower cost, higher margin products much like they direction Taylormade took. Eventually, it will be difficult to tell the fifference between TM and Titleist products.

  5. Garry Pierce

    Jun 20, 2016 at 1:40 pm

    This is the beginning of the end. Why I say this. Titleist is a $500 million a year company. Be a terrible investment. Golf stocks have been non performers for years. Will Titleist become another Golfsmith addition. Snake eyes – MacGregor.

    Tim you don’t know how many times I got my account suspended for selling below MAP. AND ebay is a real be no no now. Taylor thought they could shut ebay down and buyers would run to The PGA Store. BAD idea. NOW they are up for sale. They went from 1.5 billion to 900 million and dropping. MAP and MSRP are the biggest loads of crap. Let me as the retailer decide how much I want to make on an item. $35 on Pro V1’s won’t happen. That is wholesale cost to dealers. and add shipping on top of that. Balls is where the money is. Clubs are break even. Shirts and balls.

    I have always maintained from the 18 years in the golf biz,,,, the dumbest people in business run the golf biz. Club pros are the laziest… they love that MAP and MSRP. They don’t have to leave the bar to make a sells pitch. ab=nd now add the USGA farce and you cab=n see why golf has a problem. Out of touch imbeciles driving the car over the cliff

    • Cam

      Jun 20, 2016 at 7:10 pm

      Most companies that go public are signing their death warrants….Most be a billion companies that ran fine and made Mom and Pop a good living for years….then talked into growing and farming control of the products out to Joe and Jane College, saw a huge jump only to end up on top of the mountain with one and a half feet hinging over the cliff and Joe and Jane College stepping on that half foot as they took there golden parachutes and walked away. If anyone is dump enough to buy titlist stock just remember for the most part you are paying off some investors and giving some higher ups a big check to go away smiling.

  6. fred

    Jun 20, 2016 at 1:17 pm

    Does this mean that the ancient Acushnet Bullseye putter I have will now be worth something?

  7. Tim

    Jun 20, 2016 at 12:46 pm

    If all these big golf companies want to make money they will pull away from controlling the price their retailers can sell their stuff for…..It is still strange how they continue to control the pricing of their balls and clubs etc. Price fixing was outlawed years ago but these companies found a loop hole, something to do with patents or something. No retailer can even give you a dozen balls or free shipping in many cases unless the OEM approves. I have found a few independent golf pro shops that sell under market but that is always on a one to one thing,, never advertised. If the price fixing was out we may find a retailer selling some REAL specials like maybe PROV’s for $35 instead of $48, which still gives the manufacture his profit and lets the retailer go after some volume and foot traffic and a lot of Sporting/Golf stores could use some sales volume.

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Equipment

Tour Edge unveils all-new Exotics mini driver

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Tour Edge Golf has today introduced the all-new Exotics mini driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game. 

The Exotics Mini combines a titanium face with a stainless-steel body in design to balance ball speed with stability and control, creating a versatile option at the top end of the bag. 

At the core of the design is Tour Edge’s proprietary Combo Brazing technology, a high-precision thermal bonding process that seamlessly fuses a titanium cup face to a stainless-steel body into a single, continuous structure. By eliminating energy loss found in traditional multi-piece constructions, Combo Brazing is designed to deliver faster face response, more efficient energy transfer, and a uniquely powerful yet controlled feel.

The multi-material construction also allows mass to be positioned lower and deeper in the head in a bid to increase stability, while the thin titanium face is engineered to maintain ball speed across a wider impact area.

“While the initial goal was to enhance control and versatility in the long game, Combo Brazing ultimately drove measurable gains in ball speed and distance within the mini driver category. In robot testing, we’ve documented higher ball speeds, higher launch, reduced spin, and increased carry and total distance compared to leading models.” – Vice President of R&D Matt Neeley

In addition to distance performance, the Exotics mini emphasizes forgiveness through a heavier stainless-steel body that shifts mass toward the perimeter. This configuration increases MOI relative to traditional all-titanium mini drivers, helping preserve ball speed and directional stability on off-center strikes. Paired with Pyramid Face Technology from the Exotics metalwood line, the design is intended to support consistent speed across the face.

To further enhance MOI, a lightweight carbon fiber crown frees additional mass that is strategically repositioned low and deep in the head in design to improve stability and promote optimal launch with controlled spin.

“We designed the Mini to be about five millimeters shallower than other mini drivers on the market. That change improves playability off the deck. From a clean fairway lie, it can function as a strong 3-wood alternative while still providing control off the tee.” – Tour Edge CEO David Glod

An adjustable hosel system allows for loft and lie tuning to dial in trajectory and shot shape, while a fixed 13-gram rear weight helps stabilize the head through impact to improve dispersion consistency. The Exotics Mini Driver is available in 11.5 and 13.5-degree lofts in right-handed models.

Pricing & Availability

The Exotics Mini Driver is available for pre-order beginning today for $399.99 USD at touredge.com, and will be available for purchase at retail outlets worldwide on May 22, 2026. 

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Equipment

Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss

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In our forums, our members have been pitting a Srixon ZXi combo against a TaylorMade P7CB/770 combo. WRXer ‘edutch22’ is on the hunt for a new set of irons and kicks off the thread saying:

“Looking at picking up a new set of irons and think I’ve narrowed it down to Srixon ZXi combo or Taylormade P7CB/770 combo. I am currently a 5 cap and allbeit I feel irons are my weakness. My miss is a little to the toe side. I am decently steep at 4-5 down. Always thought I am high spin but recently on trackman my 7 was spinning at 5800 roughly. 

My question or looking for thoughts on which one would benefit me more from a forgiveness standpoint? Or is there another iron is should be looking at entirely? I only get to play about once or twice a week, if I am not playing a 2-3 day event. Thanks in advance.”

And our members have been sharing their thoughts and suggestions in response.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • manima1: “You just can’t go wrong with Srixon ZXi7.”
  • MattM97: “You have to hit them to know, the V-Sole on the Srixon can be make or break for many.”
  • dmeeksDC: “P7CB is more forgiving for me than ZXi7 because my main miss is low middle and the P7CB still flies and spins great on that miss. These are both really nice irons but I like the P7CB more than the Zxi7 and the P770 (or P790) more than the Zxi5. The Srixons are larger so if that gives you confidence that is the way to go. I don’t feel like I get any benefit from the V-sole and the P7CBs live up to their high Maltby forgiveness rating so the TaylorMades have been great for me.”

Entire Thread: “Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss”

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Equipment

From the GolfWRX Classifieds: 2024 Wilson Staff CB/Blade combo

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @pianoman0123 has a 2024 Wilson Staff CB/Blade combo up for grabs.

From the listing: “2024 Wilson Staff CB/Blade Combo.  4-8 irons are CB’s and the 9,PW are Blades.  5-PW have Project X 6.0 Shafts and the 4 Iron has a Steelfiber CW110 Stiff Shaft.   Standard Length, Lie and Lofts.  These are in very good condition the shafts just don’t work for me.  Like new Lamkin Grips on the 5-PW and a stock Golf Pride on the 4 Iron. $525 OBO.”

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

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