Tour News
Olympic golf viewership numbers are in (and they are impressive)
The thrilling final-round showdown between Justin Rose and Henrik Stenson for the gold medal was a heckuva watch from a golf fan’s perspective. And it seems Olympic viewers thought so, too.
As gold-medal winner Rose said after his victory: “That felt better than anything I’ve ever won. It was the best tournament I’ve ever done. Hopefully we’ve shown Brazil what golf is about. I’m glad it was close. Not for my nerves, for golf.”
Indeed, “for golf” the neck-and-neck battle returned strong early ratings.
According to Sports Media Watch and Sports Business Daily, final-round coverage from Rio garnered a 6.3 overnight rating during a 90-minute window of simulcast NBC/Golf Channel coverage.
The figure represents the second-highest number for any 90-minute segment of a golf telecast this year with only a segment of the Masters (8.5) topping it. Also notable: NBC aired the telecast on a three-hour delay in Mountain and Pacific time zones, doubtless putting downward pressure on viewership figures.
More from a Golf Channel press release
NBC and Golf Channel both provided coverage of the dramatic closing holes of the men’s Olympic golf tournament (1:12-2:49 p.m.). Aside from the final round of the Masters, this ranks as the highest-rated 90-minute window of final round golf coverage in 2016 with a combined 5.6 household rating and 8.8 million average viewers. Additionally, streaming of the men’s competition ranks second to The Open in every metric for NBC Sports’ golf events on record, including Live starts: 873,025, Live minutes: 27,463,315, Uniques: 483,616 and Visits: 692,472.
Afternoon coverage on Golf Channel (Noon-3:12 p.m. ET) earned a 1.02 household rating with 1.6 million viewers, marking the best performance in the time period for total viewers and Adults 25-54 (495,000) since the AT&T Pebble Beach Pro-Am featuring Tiger Woods and Phil Mickelson in February of 2012. Golf Channel coverage peaked at a 1.22 household rating and 1.845 million viewers (2:30-2:45 p.m.). Early coverage (6 a.m.-Noon) is Golf Channel’s best performance in the time period in more than eight years since the Dubai Desert Classic won by Woods in February 2008 for both total viewers (556,000) and Adults 25-54 (174,000).
It’s too early to speculate about ripple effects, and certainly cynics won’t be swayed by the numbers. But Olympic golf needed a compelling tournament with voluminous viewership.
It got both.
Tour Photo Galleries
Photos from the 2026 PGA Championship
GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.
The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.
Check out links to all our photos below.

General Albums
- 2026 PGA Championship – Monday #1
- 2026 PGA Championship – Monday #2
- 2026 PGA Championship – Monday #3
- 2026 PGA Championship – Monday #4
- 2026 PGA Championship – Tuesday #1
- 2026 PGA Championship – Tuesday #2
- 2026 PGA Championship – Tuesday #3

WITB Albums
- Dustin Johnson – WITB – 2026 PGA Championship
- Bryce Fisher – WITB – 2026 PGA Championship
- Brooks Koepka – WITB – 2026 PGA Championship
- Jon Rahm – WITB (mini) – 2026 PGA Championship
- Martin Kaymer – WITB – 2026 PGA Championship
- Francisco Bide – WITB – 2026 PGA Championship
- Travis Smyth – WITB – 2026 PGA Championship
- Cameron Smith – WITB – 2026 PGA Championship
- Chris Gabrielle – WITB – 2026 PGA Championship
- Jared Jones – WITB – 2026 PGA Championship
- Ian Holt – WITB – 2026 PGA Championship
- Ben Kern – WITB – 2026 PGA Championship
- Angel Ayora – WITB – 2026 PGA Championship
- Zach Haynes – WITB – 2026 PGA Championship
- Daniel Hillier – WITB – 2026 PGA Championship
- Mikael Lindburg – WITB – 2026 PGA Championship
- Paul McClure – WITB – 2026 PGA Championship
- Garrett Sapp – WITB – 2026 PGA Championship
- Austin Hurt – WITB – 2026 PGA Championship
- Mark Geddes – WITB – 2026 PGA Championship
- Adrien Saddier – WITB – 2026 PGA Championship
- Patrick Reed – WITB – 2026 PGA Championship
- Joaquin Niemann – WITB – 2026 PGA Championshi
- Derek Berg – WITB – 2026 PGA Championship
- Timothy Wiseman – WITB – 2026 PGA Championship
- Tyler Collett – WITB – 2026 PGA Championship
- Andy Sullivan – WITB – 2026 PGA Championship
- Jesse Droemer – WITB – 2026 PGA Championship
- Michael Block – WITB – 2026 PGA Championship
- Jordan Gumberg – WITB – 2026 PGA Championship
- Braden Shattuck – WITB – 2026 PGA Championship
- Elvis Smylie – WITB – 2026 PGA Championship

Pullout Albums
- Cameron putter covers – 2026 PGA Championship
- Custom Cameron made for Brooks to test – 2026 PGA Championship
- Cameron putters – 2026 PGA Championship
- Haotong Li’s custom Cameron putter – 2026 PGA Championship
- L.A.B. Golf putter covers – 2026 PGA Championship
- TaylorMade putter covers – 2026 PGA Championship
- New L.A.B. Golf VZN.1i putter for Adrien Saddier – 2026 PGA Championship
- Odyssey putter covers – 2026 PGA Championship
- TaylorMade staff bag and covers – 2026 PGA Championship
- Callaway staff bag and covers – 2026 PGA Championship
- Xander with a new Odyssey milled 7X putter – 2026 PGA Championship
- Srixon driver head cover – 2026 PGA Championship
- Bettinardi covers – 2026 PGA Championship

Tour Photo Galleries
Photos from the 2026 Truist Championship
GolfWRX is on site this week for the Truist Championship from Quail Hollow Club.
While Titleist’s tour seeding of its new GTS300 mini driver has grabbed early headlines this week, there’s plenty more to see from North Carolina.
Check out links to all our photos below, and be sure to check back throughout this week as we add more.
General Albums
- 2026 Truist Championship – Monday #1
- 2026 Truist Championship – Monday #2
- 2026 Truist Championship – Monday #3
- 2026 Truist Championship – Tuesday #1
- 2026 Truist Championship – Tuesday #2
- 2026 Truist Championship – Tuesday #3
WITB Albums
- Webb Simpson – WITB – 2026 Truist Championship
- Tony Finau – WITB – 2026 Truist Championship
- Justin Thomas – WITB – 2026 Truist Championship
- Patrick Cantley – WITB – 2026 Truist Championship
- Kristoffer Reitan – WITB – 2026 Truist Championship
- Keegan Bradley – WITB – 2026 Truist Championship
- Taylor Pendrith – WITB – 2026 Truist Championship
Pullout Albums
- New Titleist GTS 300 “mini” – 2026 Truist Championship
- Cameron putters – 2026 Truist Championship
- Cameron putter made for Justin Rose – 2026 Truist Championship
- Jason Day bag update – 2026 Truist Championship
- Tom Hoge’s Odyssey Ai-Dual 2-Ball Ten putter – 2026 Truist Championship
- Hideki’s “special made CT” Cameron putter – 2026 Truist Championship
- New Cameron for JT to test – 2026 Truist Championship
- Rory McIlroy’s 3 wood change – 2026 Truist Championship
See what GolfWRXers are saying and join the discussion in the forums.
Tour Photo Galleries
Photos from the 2026 Cadillac Championship
GolfWRX Tour Photographer, Greg Moore, is on site in Florida for the PGA Tour’s return to Doral at the 2026 Cadillac Championship.
While the star of the show is no doubt Justin Rose’s new McLaren irons, there’s plenty more to see from the Sunshine State.
Check out links to all our galleries from the Blue Monster below.
General Albums
- 2026 Cadillac Championship – Monday #1
- 2026 Cadillac Championship – Monday #2
- 2026 Cadillac Championship – Monday #3
- 2026 Cadillac Championship – Monday #4
- 2026 Cadillac Championship – Tuesday #1
- 2026 Cadillac Championship – Tuesday #2
- 2026 Cadillac Championship – Tuesday #3
- 2026 Cadillac Championship – Tuesday #4
WITB Albums
- Justin Rose – WITB – 2026 Cadillac Championship
- Pierceson Coody – WITB – 2026 Cadillac Championship
- Kurt Kitayama – WITB – 2026 Cadillac Championship
- Brian Campbell – WITB – 2026 Cadillac Championship
- Sam Stevens – WITB – 2026 Cadillac Championship
- Nicolai Hojgaard – WITB – 2026 Cadillac Championship
- Hideki Matsuyama – WITB – 2026 Cadillac Championship
- Adam Scott – WITB – 2026 Cadillac Championship
- Hideki Matsuyama – WITB – 2026 Cadillac Championship
- Adam Scott – WITB – 2026 Cadillac Championship
- Ryan Fox – WITB – 2026 Cadillac Championship
- Collin Morikawa – 2026 Cadillac Championship
- Ryan Gerard – WITB – 2026 Cadillac Championship
- Patrick Rodgers – WITB – 2026 Cadillac Championship
Pullout albums
- Justin Rose’s new McLaren irons – 2026 Cadillac Championship
- New Super Stroke grip – 2026 Cadillac Championship
- Odyssey S2S Tri-Hot Rossie putter murdered out – 2026 Cadillac Championship
- Odyssey TRTL putter & grip – 2026 Cadillac Championship
- Odyssey TRTL – left hand model – 2026 Cadillac Championship
- Matt Wallace’s custom Cameron putter – 2026 Cadillac Championship
- Michael Kim’s Titleist GTS 2 driver – 2026 Cadillac Championship
- Ryan Gerard Cameron putters – 2026 Cadillac Championship
- Cameron Young’s custom Cameron putters – 2026 Cadillac Championship
- Scotty Cameron Kombi – 2026 Cadillac Championship
- Alex Fitzpatrick’s custom stamped Vokey wedges – 2026 Cadillac Championship
- Sung Jae Im’s custom Cameron putters – 2026 Cadillac Championship
See what GolfWRXers are saying and join the discussion in the forums.
-
Equipment2 weeks agoJustin Rose WITB 2026 (April): Full WITB breakdown with new McLaren irons
-
Equipment1 week agoWhat’s the story behind Webb Simpson’s custom-stamped irons?
-
Equipment2 weeks agoCadillac Championship Tour Report: Spieth’s sizable changes, McLaren Golf launches, and more
-
Whats in the Bag3 days agoKristoffer Reitan’s winning WITB: 2026 Truist Championship
-
Whats in the Bag1 week agoCameron Young’s winning WITB: 2026 Cadillac Championship
-
Whats in the Bag3 weeks agoNelly Korda WITB 2026 (April)
-
Equipment2 weeks agoJustin Rose on the switch to McLaren Golf, learnings from previous equipment moves
-
Tour Photo Galleries2 weeks agoPhotos from the 2026 Cadillac Championship


Mat
Aug 19, 2016 at 5:43 pm
It’s clear they went for safety the first time. In 2020, they must have a format change. I’m sure there’s plenty of time to figure it out, but whether it’s match, ryder, team, or hell even Stableford… give me something that’s not “just another week”.
talljohn777
Aug 17, 2016 at 2:15 pm
Sorry, but the format needs to change. It should have more of a team, Ryder Cup feel not the feel of just another PGA golf tournament.
Ezra
Aug 17, 2016 at 12:57 pm
So much for the golfwrx snobby readers on “golf should not be on the Olympics” blablabla. Golf is not a dying sport. Commentators on this website are. Cheers suckers!
Blake
Aug 17, 2016 at 10:22 am
Meh. Course was boring. I more watched it to see how the uneducated golf fans would react to the ball flying around.
Bert
Aug 17, 2016 at 9:49 am
So thankful for the Fast Forward function on my DVR
osssssama flys planes
Aug 17, 2016 at 6:45 am
who cares about amateur golf… most are at best useless even most of the top guys don’t end up holding a candle to the top pros. Who has any real interest in watching people who may make it when we can watch guys who have made it.
Tom
Aug 17, 2016 at 10:34 am
new to the sport are ya.
Pub
Aug 17, 2016 at 3:23 am
That’s a good start! Now the format needs revising, and IGF should borrow the US collegiate format and bring that Team aspect into it for Tokyo to make it really exciting.
RedX
Aug 16, 2016 at 7:29 pm
and that was just the US ratings folks….I’m sure the dial moved elsewhere on the planet as well. Given the disappointment re prominent players withdrawing it still looks a success. Looking forward to the Women’s event as well. It looks promising also.
John
Aug 16, 2016 at 3:48 pm
still not a fan that golf is in the olympics. there’s a golf tournament almost every weekend on the TV. and i really think that a normal strokeplay format is just wrong. i would rather watch something like a team matchplay event
Ezra
Aug 17, 2016 at 12:59 pm
Guess what. Nobody cares
golfraven
Aug 16, 2016 at 3:14 pm
Those numbers may be right for Americas but the coverage was non existent in Europe – I could not watch one minute of live golf and I have seatched my ass iut on the internet too. Please tell me the channels where I could watch the summary or interviews of players during the games? Also I could not download the official app onto my iphone and the olympics website is so poor it is a bad joke. Hope the Japanies will do a better job in 4 years. For me this was a big letdown and disappointment.
doesnotno
Aug 17, 2016 at 8:54 am
Coverage was total in the UK, BBC had an HD channel purely for the golf on all 4 days.
Ezra
Aug 17, 2016 at 1:02 pm
Wrong again. Belgium public tv broadcasts the whole event (first time in its history). Google ” Auvio ” to watch the ladies.
ooffa
Aug 16, 2016 at 2:09 pm
That was Olympic golf? I thought we were supposed to have our best players representing us. They were great players but certainly not the best. What are we thinking here in the U S of A. It looked more like the Web.com Olympics.
Tom
Aug 17, 2016 at 10:32 am
which Olympics were you watching?
Ezra
Aug 17, 2016 at 1:05 pm
Yeah I guess Americans were too snobby to care. Spoiled children…
Justin
Aug 16, 2016 at 11:28 am
I think you are going to see more top players compete in Japan in 2020. For the next 4 years Justin Rose gets to say he’s the gold medal winner. Imagine even how much more the Masters would mean if it was only played every 4 years. What I think they need to change is the reward for the winner, which is currently an exemption into all 4 major championships. The medal winners’ world ranks were 9th, 4th, and 15th respectively, so they all will be playing in all of the majors next year anyway. I think they need to award exempt status on the PGA Tour for 2 years to the winner. While playing in the majors would be great, as an up and coming player I think status would be more important to me. If you know your card is secure, you can focus on your game. Again, this year it would not have mattered, but in years to come it may be a motivational factor. Heck, maybe even extend that out to all 3 medal winners just so they MIGHT have a chance to award something.
Messico Smizzle
Aug 16, 2016 at 6:46 pm
good ideas.
Jim
Aug 16, 2016 at 11:32 pm
How ’bout actually fielding amateurs – with lengthy national ‘open’ * qualifying held that year – or starting year before? A national ‘build up’ of interest with good coverage would psych the golf community up more than anything they’ve done for this olympic debut in the last 4 years!
*Hcps would have to be STRICTLY enforced & varified to keep the bozo’s out.
Grant THOSE who make the team exemptions to stuff – Nationwide or some Tour events – whatever…Win a medal? All four majors!
that’d be pretty cool
Fredo
Aug 16, 2016 at 11:10 am
Before the Olympics started I was not interested in watching golf, but when the weekend hit I got sucked in and watched a fantastic battle between Stenson and Rose ????
Tom
Aug 17, 2016 at 10:31 am
Theres the spirit