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Opinion & Analysis

What putter designers focus on… and you should, too

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david edel

Most of us have our own ideas about what we do and don’t like about putters. Maybe you’re a blade-style player who would never imagine putting a mallet putter in the bag, or maybe you’re constantly switching putters with no real allegiance to any particular design or brand.

I’ve had my own journey with putters and with no conclusive evidence I wanted to know what the engineers and designers focus on when creating putters. Maybe it would illuminate some new concepts to make that ever so difficult decision of picking a putter a little easier.

I sat down and talked with Austie Rollinson, Principal Designer for Odyssey, and David Edel, founder of Edel Golf, and talked about what they focus on during the design process.

You can listen in below, or read through the top-3 things I learned further down.

Alignment

The number one focus you’ll hear these world-class designers talk about is alignment.

“Three percent the golfing population can aim their putter correctly, in terms of lateral and vertical aim,” Edel says.

Of all factors, alignment has the biggest impact on where the ball ends up, and even a single degree of misalignment can result in a shot that is far removed from its target. Even more than MOI (we’ll talk about that next), improved alignment when setting up to a putt should be your main focus.

The reason you see so many different styles of putters — with their different lines, hosels, head shapes, lie angles and lofts — is because we all see things differently, and what works for you on the putting green might not work for me. Each of these variables has an impact on if you see a putter as open, closed when setting up to a shot.

“I believe in the basic premise that my job as a fitter or a putter maker is to make what a person sees is real and what they feel to be real.,” Edel says.

For example, by moving attention backward on a putter, it tends to look open. When you do a laser test you can see it’s square to the target, but to the mind it looks wide open. On the other hand, when you move the attention forward, the putter tends to look closed.

Moment of Inertia

A club’s moment of inertia (MOI) basically tells you how forgiving it will be if you fail to hit the ball on the center of the putter’s face. A high MOI means that the head of the putter is less likely to twist around on impact and potentially affect the distance of the shot.

“Where that face is pointing is going to be more important than if you hit it off center a little bit and you lose a little ball speed because of that,” Rollinson says.

Designers focus on building putters with high MOI so that you can maintain a consistent ball speed even when you hit the ball a little off the toe or heel. How do they do it? By moving the weight away from the center of gravity (CG).

The CG on most putters will be the center of the face of the club and slightly lower on the face.

Austie Rollinson

Austie Rollinson, Principal Designer for Odyssey Golf.

“If you have [the CG] low, you tend to hit the ball above the center of gravity,” Rollinson said. “The putter will twist in a way that will help promote forward roll.”

To get the weight as far away as possible from the center of gravity, designers create large mallet putters to maximize MOI and create putters that twist less and maintain ball speeds on off-center hits for better distance control.

Feel

What is feel? Most would say feel is how hard or soft the ball feels coming off the putter… which we also learn has a lot to do with sound.

“Feel is the sound of it (the ball) off the face… also the ball speed,” Rollinson says. “Making sure that the sound and speed match up in their mind to what they want to see.”

They way to change feel is often with inserts. Odyssey has most notably done this with its legendary White Hot insert, which was made with a urethane material that was originally used in Callaway golf balls. Not only can you get a soft feel and maintain high ball speeds with a good insert, but it also allows engineers to move weight around in a putter design.

“That’s another aspect of the insert, as it enables us to move weight around and make the putter roll better and more forgiving,” Rollinson says.

Should you focus on MOI when making a putter choice? Rollinson says most golfers are better off finding a putter that looks good to them, and one they can align to their target consistently.

What Works for You

There’s no magic putter that will work for every golfer. We all see things differently, and everything from what’s going on with our eyes to how we set up over the ball has a massive impact on quality of a putt.

Don’t ever settle with a putter. Focus on finding one that helps your alignment and gets you in the best possible place to hit consistent putts.

Cordie has spent the last four years working with golf instructors, helping inform thousands on business and teaching best practices (if you're a coach or instructor check out http://golfinthelifeof.com/). Through that he's realized that it's time for the way golf is taught to be changed. When looking at research and talking with coaches and academics, he's launched the Golf Science Golf Science Lab , a website and audio documentary-style podcast focused on documenting what's really going on in learning and playing better golf.

24 Comments

24 Comments

  1. Scientific Golfer

    Jan 7, 2017 at 6:58 pm

    So…. if you can putt the ball off the sweet spot, or within +/- 1/4″ …. you don’t need a putter with MOI, impact ‘feel’ inserts or face treatment, or even alignment marks if you can control your stroke direction. Static putter face alignment does not guarantee dynamic putter direction… and in fact may hinder stroking.

    Think: Bullseye, Cashin, 8802, Ping A1, others of that ilk ……

  2. Deadeye

    Dec 15, 2016 at 2:19 pm

    Picking a putter is such an individual thing. Myself I prefer mallet styles. They have room for a long alignment line and that really helps. The grip is critical to me as well. After trying the most popular and expensive styles I have gone back to narrower and lighter grips. That returns the weight to the head and restored the balance and feel it originally had. My favorites are any older Bobby Grace design. Get them off eBay under the old Macgregor name. They are a work of art and marvelous function.

  3. Bob Pegram

    Dec 14, 2016 at 6:18 am

    I have watched numerous Edel putter fittings. It is amazing how adding or removing alignment stripes on a putter will change the direction a golfer aims the putter. It is how a person processes (interprets) the information that matters. A laser shows where the putter is actually aiming. It is often different than at the target the golfer thinks he has aligned the putter to.
    As mentioned in the article, the putter head shape will also affect aim.

  4. Ran

    Dec 13, 2016 at 8:04 pm

    My money is on the putter you Want to putt with as being the best one for you…same with irons and woods…best part of golf (besides making the tee time) is using the equipment you want to use…for a lot of us older guys getting to a point in life we can buy the clubs and balls we really want to use is Golfs biggest reward.

  5. Grizz01

    Dec 12, 2016 at 7:50 pm

    Everytime you say MOI in an article it should be followed with, (all hail Ralph Maltby).

  6. Jo Mil

    Dec 12, 2016 at 6:19 pm

    Keep in mind there are 3 rotation axes in a putter and therefore 3 measurements of MOI to consider. Companies only talk about one of those (the vertical axis) because that is the only one that is regulated by the USGA. Greater the MOI on the vertical, greater the reluctance of an object to change its rotation due to a force applied.

    What is often over looked is the rotation axis of the shaft and that measurement of MOI. This is what causes putters to have toe hang or “face balanced”. What is overlooked and quite frankly not discussed by the majority of putter companies( with the exception of 2 of them, one of which was featured in this article) is the deleterious effect of a high vertical axes moi has on the ability to square the putter face at impact. And since upwards of 83% of a putts direction will be dictated by face angle at impact, I would think that increasing the potential to square the face at impact is more important than improving the impact ratio.

  7. Daniel

    Dec 12, 2016 at 4:24 pm

    So, get a mallet?

  8. Tom

    Dec 12, 2016 at 3:08 pm

    The Ping ANSER was introduced 50 years ago and is still the benchmark design. Why hasn’t anything come along in 50 years to replace the ANSER in terms of design impact in the putter market?

  9. Ron

    Dec 12, 2016 at 2:49 pm

    I recently found the putter I used in high school. I couldn’t believe I used something like that. But, I can still put with it. I originally bought it from Sears for $5.00. I won’t say how long ago. It’s the putter, not the putter.

  10. Eddy

    Dec 12, 2016 at 2:18 pm

    Struggling with all types of putters big,small mallet blade just gets in your head.

  11. SV

    Dec 12, 2016 at 2:18 pm

    Mallet putters, I love them. Blade putters, I love them. It’s the actual putting I hate.

  12. TexasSnowman

    Dec 12, 2016 at 1:50 pm

    Alignment is definitely number one, just as it in the full swing. I’d like to see more designs without alignment lines… I prefer to aim the face.

  13. Gary

    Dec 12, 2016 at 1:44 pm

    No one ever talks about counterweighting the putter. I found that using either a 60 gram counterweight for lighter putter heads (340 grams to 350 grams) or an 80 gram counterweight on heavier heads (360 + grams) produces a smoother putting stroke especially for those players who lack the muscle skills in the hands and forearms when using a shorter / slower back and thru putting motion.

  14. Dave R

    Dec 12, 2016 at 1:42 pm

    Yes agree with Roger best putter ever made . I have tried every putter out there all kinds of scottys all the rest always go back to my 30 year old Anser 2 still squares up the best . Kirsten had it right the first time .

    • Stavros

      Dec 12, 2016 at 6:26 pm

      She was great in Bring It On, wasn’t she?

    • Bert

      Dec 12, 2016 at 7:56 pm

      Nothing compares to my nickel Anser 2. The feel is incredible, no where near the same as the stainless Anser 2. Sad they only made them one year.

  15. Tom

    Dec 12, 2016 at 1:30 pm

    What about how putter feels in the stroke? Some putters I have tried fought my stroke and others are too easy to rotate both cases made it hard to get club square at impact. Sure MOI can be a factor there but it’s not the only one. Also add in putter weight as a big factor.

  16. Darrin

    Dec 12, 2016 at 1:17 pm

    In my opinion, the farther you are from the hole the more MOI matters and the less alignment matters.

    I putt best on short putts with a bullseye style putter and a dot on the top. Long putters were always my issue with this putter. I finally went to a Odyssey Anser style with a line on the top rail, seems to work well on all putts for me. Big MOI putters with lots of lines and circles just screw me up.

    The greatest putters in history, Jack, Tiger, Crenshaw, Faxon etc. all used pretty simple putters. The guys that struggle with putting always seem to gravitate to but fugly designs.

  17. Roger

    Dec 12, 2016 at 1:16 pm

    All these guys try to complicate it for you ! Buy an Anser 2 !One of the simplest designs that has truly stood the test of time.
    Karsten didn’t have any Laser, MOI tester…..

  18. LaBraeGolfer

    Dec 12, 2016 at 1:14 pm

    I just went back to a mallet from playing flow neck blades. My instructor commented on my setup that I set up with the face closed and he wanted me to work on that. Since I switched to the Spider OS I have regained confidence on the greens, I wonder if the alignment being so large forces me to think the putter is more open like the article says, however I am looking at the ball when I putt. Anyway I am making more putts so I don’t care what my putter looks like I enjoy the sound of the putter as well.

  19. Double Mocha Man

    Dec 12, 2016 at 12:32 pm

    The best putter is the person swinging the club. I used some putters in my youth on my high school and college teams that were literally clunky pieces of ugly metal… and I was a wizard at putting. Now, several years later, I can afford the most expensive putters and I can barely keep it under 36 putts per round.

  20. Will Skeat

    Dec 12, 2016 at 11:35 am

    The forces involved in putting are so low (due to the low club head speed) that all the talk of “high-MOI to prevent club head twisting” is nonsense.

    • Double Mocha Man

      Dec 12, 2016 at 12:34 pm

      Obviously you’ve never rolled in a 50 footer…

    • kevin

      Dec 12, 2016 at 2:04 pm

      That is so very true!!! Torque, Twist… it is just marketing. The player controls the club face of the putter at 1 mph. Good putting is pretty simple , unless allowed to be overcomplicated.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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