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Did Jason Day just have the best putting year of any Tour pro ever?

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Jason Day was ranked No. 1 in Strokes-Gained Putting for the 2016 season. His average Strokes Gained on the field per round was an incredible 1.13 strokes (4.52 strokes per event). For context, this is the largest advantage recorded over the 13 years for which Strokes-Gained Putting is now available. This article explains how his performance was superior, and why I believe it is the best ALL TIME.

What is Strokes-Gained Putting?

The PGA Tour added its new Strokes-Gained Putting analysis in 2011. It was a revolutionary breakthrough in analysis, and a huge departure from the myopic, one-dimensional putting stats of yesteryear (number of putts per round and number of putts per GIR’s).

Simply stated, Strokes-Gained Putting places a numeric value on each putting opportunity based on distance from the hole. The result of the shot (or putt) is: [Start Value – Number of Putts to Hole Out]. The starting distance values on the PGA Tour are based upon the average performance on Tour since 2004 when ShotLink was implemented. My company, ShotByShot.com, uses start values that are based on the average performance of all of the “Scratch” rounds recorded in our system since 2003 (Scratch = 0 differential from Slope Adjusted Course Rating).

Start = 8 ft.  Value = 1.50 (A Tour player will make this putt 50 percent of the time).

# Putts: 1; SG =  0.5 (1.5 – 1.0 = 0.5)

# Putts: 2; SG = 0-.5 (1.5 – 2.0 = -0.5)

Here’s an example of how Strokes-Gained Putting works. Let’s say a golfer has an 8-foot putt, which the stats say a player should make 50 percent of the time. The putt is given a value of 1.5. If the golfer makes it, he/she gains 0.5 strokes on the field. If the golfer misses it, he/she loses 0.5 strokes on the field.

There is a complete explanation of Strokes Gained and its history on my website: ShotByShot.com.

Back to J. Day

I have conducted a detailed study of the No. 1-ranked player each year since 2011. The results provide valuable perspective for the Tour players with whom I work. Because the Tour now produces this analysis as far back as ShotLink was collecting the data, I can now include players from 2004 forward.

Strokes-Gained-Putting-1

P.S. I found it worthy to note that Ben Crane was the best putter on Tour for two consecutive years and Luke Donald for THREE!

Jason Day vs. the No. 1s

I was immediately curious to see what Day did to overshadow all of the prior No. 1s. Could it be that he three-putted fewer times than the other 12? No! Day’s 2.4 percent rate of three-putts per holes played was actually the second highest among his No. 1 peers.

Side Note: For the benefit of the rest of us, the average 10-handicap’s three-putt avoidance is 8.5 percent, or almost three times that of the Tour’s 3.04 percent average.

3-putt-avoidance

And no, Day also did not one-putt with greater frequency than the other No. 1s. It was his unusual consistency that set him apart.

We all have our good and bad days on the greens AND, so do the best putters on Tour… except Day in 2016. In 16 events this year where Strokes Gained was measured, he never had a negative Strokes-Gained Putting result. None of the No. 1s had ever done that.

Have a look at the numbers in the graph below. Only Tiger came close in 2004 with only one negative Strokes-Gained event.

Putting-Strokes-Gained

Jason Day vs. 2016 Tour Average

Finally, I looked into exactly what separated Day by 1.13 shots every round from the rest of the Tour in 2016. Only 18 percent of the difference resulted from fewer three-putts (see three-putt avoidance above). The remaining 82 percent resulted from increased one-putts, particularly Day’s very high standard in the range of 6-to-15 feet.

My research showed me long ago that on Tour the range of 6-10 feet separates the good putters from the pack, while the range of 11-20 feet determines the winners. Day’s putting no doubt played a major role in his three wins, ten Top-10s, $8+ million earned and his No. 1 ranking.

1-putt-percent

Difference-in-1-putts

Is Jason’s 2016 putting season the best EVER?

We can easily agree that it is the best since 2004. The numbers are clear. And I don’t believe that there could have been a better putting season prior to 2004, because there have been too many important advancements in technology and agronomy in the past 14 years.

Technology: The quality and consistency of the balls and putters has dramatically improved, and so have the instruction tools. Further, with vastly improved analysis by distance ranges, players have much better information on exactly where they need to work to compete.

Agronomy: Putting surfaces are simply much better. Improved strains of grass and dramatically improved maintenance equipment and practices produce consistently smoother putting surfaces.

We will never know for sure, but I am confident that Day’s performance, at least as captured by ShotLink, is the best ever. It will be fun to see if it can be topped in the years to come.

In 1989, Peter Sanders founded Golf Research Associates, LP, creating what is now referred to as Strokes Gained Analysis. His goal was to design and market a new standard of statistically based performance analysis programs using proprietary computer models. A departure from “traditional stats,” the program provided analysis with answers, supported by comparative data. In 2006, the company’s website, ShotByShot.com, was launched. It provides interactive, Strokes Gained analysis for individual golfers and more than 150 instructors and coaches that use the program to build and monitor their player groups. Peter has written, or contributed to, more than 60 articles in major golf publications including Golf Digest, Golf Magazine and Golf for Women. From 2007 through 2013, Peter was an exclusive contributor and Professional Advisor to Golf Digest and GolfDigest.com. Peter also works with PGA Tour players and their coaches to interpret the often confusing ShotLink data. Zach Johnson has been a client for nearly five years. More recently, Peter has teamed up with Smylie Kaufman’s swing coach, Tony Ruggiero, to help guide Smylie’s fast-rising career.

25 Comments

25 Comments

  1. Tony Wright

    Dec 13, 2016 at 1:59 pm

    Peter congratulations on an absolutely terrific article!

  2. adam

    Nov 14, 2016 at 7:10 pm

    I think the stat could be further enhanced by adding the difficulty of a putt, in addition to the distance. The pro average on a straight, 8-foot uphill putt is going to be substantially better than 50%. Wouldn’t be surprised to see downhill, 8-foot sliders come in at 20%.

    The good player will, of course, leave himself with easier putts. So, perhaps Day has the wedge control to dial in an 8-foot, uphill putt on a consistent basis. Does this make him a better putter, or just a better wedge player. Hmmm.

    • Tal

      Nov 15, 2016 at 12:47 am

      That’s the next stage of SG putting. Taking break angle and severity into account! That would be awesome! Although even the best wedge players in the world can’t leave themselves a straight uphill putt all the time. So Day’s good putting is unlikely to be as a result of always leaving himself straight putts. If he could do that, he may as well just drop the ball off in the hole every time. TV distorts our view of why pro golfers are better than even top amateurs. It’s little improvements in all areas that make the difference. They can’t choose exactly where to leave the ball on the green.

      For perspective, his total SG tee to green (including .375 strokes per round around the greens) was .987 strokes per round. He gained 1.310 strokes per round putting. Despite gaining strokes around the greens, this shows his putting was more valuable to him than his short game, proving his putting stats are down to his putting like the author said.

      • adam

        Nov 15, 2016 at 12:06 pm

        He’s a good putter, no doubt. However, every player with a wedge in his hand is trying to create a favorable putting situation (while minimizing risk). When you can move the ball and control trajectory and distance, you’re going to leave yourself with easier putts. Isn’t that the basis of Striker’s game? Of Furyk’s?

        However, I think the stat isn’t all that helpful at present. You’d need much more sophisticated data gathering and analysis. This has to be the next step for the stat to be truly meaningful.

        • Tal

          Nov 16, 2016 at 6:00 am

          I think it’s a very complete stat. There is room for improvement for sure, but it’s better than any other putting stat we have. Like you said, every player is looking for the best putt and again, these guys aren’t as accurate as tv makes them look froom 100 in. For this reason, SG is still able to measure pure putting skill better than any other stat we have. (It does take uphill and downhill into account too, by the way)

    • Peter

      Nov 16, 2016 at 3:30 pm

      Adam,
      I actually started with SG Putting 28 years ago and worked with quite a number of LPGA players (easier to get to know). My observations and limited testing did NOT reveal meaningful differences in relative difficulty. When MIT got into the SG game in 2010, they agreed that an 8 ft. putt is valued at 1.5 regardless of up down or sideways.
      Finally, on that point, imagine the added complexity of data entry – a major barrier to usage.

  3. mark

    Nov 14, 2016 at 10:00 am

    All I have to say is Jordan Speith’s putting in 2015 was the best Ive ever seen along with Tiger when he was on top. I don’t care what stats say.

    • Uhit

      Nov 14, 2016 at 11:04 am

      They shot some outstanding putts, several times shown in the highlights of the tour…
      …but the (unspectacular) average was not shown, nor remembered.
      If I would collect all my spectacular shots in a best of…
      …you would assume, that I have to be the best player ever…
      …just like most of us, if we only look at our highlights. 😉

      …but if we look at our stats (if we would collect them…), you see, that we are far away from the top.

    • ian

      Nov 14, 2016 at 1:23 pm

      Yup

      • Tal

        Nov 14, 2016 at 5:39 pm

        Spieth is an awesome putter for sure! His approach play and highly efficient driving were the keys to his great 2015 season though. His putting didn’t account for all of his winning advantage.

  4. Uhit

    Nov 13, 2016 at 1:08 pm

    “Strokes-Gained Putting places a numeric value on each putting opportunity based on distance from the hole”

    Is a chip from 30 ft to a hole also a putting opportunity, if the player could use a putter?
    Is a put from outside the green from 30 ft to a hole also a putting opportunity?
    Or has a putting opportunity to be on the green?

    A close chip and a additional put from 30 ft distance, is the same as two putts from 30 ft distance?
    …and independent whether both strokes happened on the green, or not?

    …and a three put from 60 ft on the green vs. a 40 ft chip plus a 18 ft put plus a additional 2 ft put?

    Maybe Jason Day just knew better than most, how to play the last approach shot (to get in a better position) for the following put?

    I think there still are many variables left, and SG is just another try to quantify something, that is barely quantifyable in a correct manner.

    • Tal

      Nov 13, 2016 at 6:45 pm

      Only putts on the green count. Everything else around the green is accounted for by the strokes gained short game stat. It can be broken down further though.

      • Uhit

        Nov 13, 2016 at 8:01 pm

        Ok, but then, it makes not that much sense, to look at the putting SG isolated…

        …because the outcome is also depending from the short game.

        If Day successfully tried to achieve uphill putts with his short game, he had an advantage for his putts – if the rest of the field did not take that opportunity in the same way.

        It is hard to tell, but anyway, Day was really good, and maybe even the best around the hole – more often than others during the season.

        • Tal

          Nov 13, 2016 at 8:17 pm

          SG accurately (enough) demonstrates skill in individual areas compared to the field average. It also somewhat nullifies variables such as rough length and course condition by building a database of millions of shots over time.

          You’re right though; having the best SG putting stats doesn’t mean you scored the best. If you’re constantly hitting the ball to 3 feet then you’d be the best iron player in the world, but we’d learn little about your ability to putt. The SG stat system only works as a whole. I think the reason people over-analyse SG putting is because they’re still clinging to the idea that putting is the most important part of the game. SG data shows this to not necessarily be the case.

          • Uhit

            Nov 14, 2016 at 4:28 am

            Yes, you are probably right, that maybe the strive to see the putting as the holy grail of golf is a part of the over-interest in putting stats…
            …and I can understand this, because if you have a 10´ birdie put on a par five, it is hard to accept, that you can make more than one put to finish the hole…
            …3 strokes for 550 yards and 3 strokes for 10´ is hard to accept…
            …especially with the same club in hands.
            A 70 year old golfer can be a better putter than a 17 year old.
            Putting is for everyone – long driving is not.

            Putting is the hope for the not that gifted player…
            …no matter what stats you are using.

            • Tal

              Nov 14, 2016 at 5:20 pm

              I totally agree. It’s hard to accept hitting an approach to 5 feet and missing the putt. People confuse the missed birdie opportunity because of a missed putt with the fact that putting is more important to scoring, simply because it’s the last thing you remember.

    • Peter

      Nov 16, 2016 at 3:35 pm

      Uhit,
      On Tour, only putts on the putting surface count as putts. In ShotByShot.com, I recommend that players count those shots from just off the green or on the fringe to be putts. If counted as Chips, their chipping results will be artificially improved. At the same time, shots that are truly chipping opportunities ARE chips even if the putter is the club of choice.

      • Uhit

        Nov 17, 2016 at 3:30 am

        Thank you Peter for the clarification.

        It is always a compromise, where to draw the line between (partly) interchangeable things.
        I remember a player, that chipped on a green, over a spike mark, into the hole (Garcia?).
        The SG stats are similar to a score card…
        …one don´t see the quality of the single shots, but you get a good idea, how well someone played –
        which is exactly the case in this article, where the SG stats help to identify a outstanding putting performance of a single player.

  5. Hans

    Nov 13, 2016 at 4:07 am

    First, thanks for doing the research into how consistency was the real difference (that’s what makes this article interesting). That said, it does at the same time beg the question of what makes for the “best” putter. If some guys stats are lower because he putted worse when he was out of contention, does that make him a worse putter or simply less focused when he mattered less and money when it did matter. And we might care about the latter more, than the former. Still, a nice result by day to stay above average every single event, it says sthg good about his method.

    Another thing tho, it makes me wonder how much the distribution of the types of putts a player has affects the SG stat. For instance in a day one player might have more 5-10 footers than other players. Etc for other distances. And there might be certain distances where players have a better chance of getting positive SG over the field. As an example, I could imagine if you give some guys a combo say 25-30 foot putts all day that they lag close, plus tap ins fro, from chips, that their strokes gained might not have a lot of room to be very high unless his name is spieth. But you give the same dude a bunch of 10 footers and his ability to turn a good putting day into extra strokes on the field becomes much stronger, simply because you can affect the make percentage more. Not saying that those are the distances where that would happen, but more that there might be some critical distances where you can push your SG ahead the most (or lose the most) and so what distances you putt from could affect your ability to move the SG needle.

    • Tal

      Nov 13, 2016 at 8:33 pm

      On your point about distribution of putts, that’s exactly what SG is for. It’s superior to simply counting putts as it takes both distance to the hole and how well you performed from that distance relative to the field. Let’s say you hit every shot from 150 in to 1 foot. Your SG putting would show nothing special but you’d be the greatest iron player in history and assuming your driving wasn’t horrible, you would win every tournament you played in.

      Day’s superior putting performance is down to just that; superiorly consistent putting because the SG stats show that ignoring all other factors (i.e taking SG putting in isolation) he outperformed the field by over 1 stroke per round. That’s a MASSIVE advantage. His driving and approach play added further strokes to his advantage.

    • Tal

      Nov 13, 2016 at 8:49 pm

      SG isn’t the same as just counting putts. If you hole an 8 footer, you gain more strokes to the field than holing a 2 footer. So, if Day was only ever putting from very close to the hole due to great chipping, his SG putting wouldn’t show anything special, but his SG short game would. This article has only taken putting in isolation though, so maybe putting and short game were strong for Day last season. SG though, measures pure putting skill in a way that no other stat can. If you’re interested, you should read ‘Every Shot Counts’ by Mark Broady. It answers all these questions.

  6. K dawg

    Nov 12, 2016 at 7:49 pm

    Sorry but Speith’s putting the year before is the best ever. If the stats don’t identify that…then they aren’t measuring correctly.

    • Tal

      Nov 13, 2016 at 8:35 pm

      You’re basing this off of television highlights.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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