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Opinion & Analysis

Nike’s exit from the golf equipment business: How will it impact the college game?

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Back in early August, Nike threw the golfing world for a loop by announcing its exit from the golf equipment business. After years of disappointing sales and growth, the company revealed that it will “transition out of equipment — including clubs, balls, and bags.”

Once the news broke, a wave of questions arose as many in the industry were left with uncertain futures. Much of the initial focus converged on the company’s existing professional endorsement contracts. Nike’s PGA Tour players, ranging from up-and-comers like Patrick Rodgers and Abraham Ancer to big name stars like Rory McIlroy and Tiger Woods, now had to carefully consider their next step.

The decision not only affected the professional ranks, but anyone associated with Nike Golf. Retailers, distributors, employees, sales representatives and teaching professionals all were left searching for answers. Nike’s sports marketing reach also extends to collegiate athletics; as such, the sponsorships of many college golf programs was suddenly up in the air.

Over the years, Nike has supported a large contingent of college golf’s top programs, and by extension many elite collegiate players. This past season, Nike schools took top honors in both the men’s and women’s NCAA golf championships with the respective victories of Oregon and Washington. Further, the Nike Collegiate Invitational, held at historic Colonial Country Club in Fort Worth back in October, brought together a strong field (10 of the top-20 ranked men’s teams) in a Nike-only affair.

Meanwhile, coaches at these schools have spent much of the fall season formulating a post-fallout strategy. If they haven’t already, these programs must now switch sponsors and begin the process of implementing significant changes in their equipment.

As with the tour players, many of whom were “shocked” by the news, Nike’s decision caught everybody in the college ranks off guard. Casey Martin, the men’s golf head coach at Oregon, noted that he was “definitely surprised,” a sentiment shared by his colleague at Stanford, Conrad Ray. This reaction included the players as well. Maverick McNealy, the current No. 1 ranked amateur in the world and a senior on the Stanford team, got the news from his brother and “thought he was playing some sort of joke.” The lack of advanced notice, however, can be explained by Nike’s status as a publicly traded company. Thus, they were required to withhold any classified information related to the company as a going concern.

Maverick McNealy in the first round of the Web.com Tour Ellie Mae Classic at TPC Stonebrae on July 28, 2016 in Hayward, California. (Photo by Ryan Young/PGA TOUR)

Maverick McNealy, a senior at Stanford, is the No. 1-ranked amateur golfer in the world.

While Nike’s departure from the equipment business has been swift, it was also predictable to a certain degree. “Looking back, I could see a few signs,” Martin said. For the last two years, annual sales in golf (including footwear and apparel) were either flat or down. Nike also held only a fraction of the market share in club sales. In addition, a few days before making the big announcement, the company dropped prices substantially on its 2016 line of clubs. Coach Ray said the decision “makes sense when learning about the economics and business side.” Still, for those impacted by the decision, there remains a trace of disappointment.

“I was really excited about how good the equipment was getting,” McNealy said. “I had just put the last few pieces (of equipment) in play.”

Ray was also impressed with the newer line of products, saying Nike was “making good headway with R&D.” But with Nike’s departure and the fall season winding down, the next few months will serve as a great opportunity for players to begin switching equipment.

McNealy, who played Nike equipment exclusively beforehand, said that the only thing he’s switched back was his golf ball, “because to me everything should be fitted around the golf ball that I play.” He also revealed plans to use this upcoming offseason to continue implementing equipment changes. Coach Martin recognized that there will definitely be an adjustment period for his players, but agreed that “now is a great time to adjust.” He believes most of the challenges will come with getting the proper fit for the driver.

Oregon recently signed with Parsons Xtreme Golf (PXG), an up-and-coming equipment manufacturer. Martin mentioned that a few of his players already put some of PXG’s clubs into play when they competed at the East Lake Cup in Atlanta. In the search for a new sponsor, Martin said he was “looking for a quality product that would serve the guys.” He said he feels fortunate to have built a relationship with PXG, which is one of many equipment companies that stand to benefit greatly from Nike’s departure. Indeed, Bob Philion, president and CEO of Cobra Puma Golf, humorously said that his company is “poised to pounce” on the newfound opportunities.

On the other hand, the Stanford men’s golf program will align with Callaway, another likely beneficiary of the shake-up in the industry. Ray said that the decision was “based on service and support for the program” and identified Callaway’s proven track record and its full product line as key factors.

While a good number of players are already experimenting with new equipment, Coach Ray emphasized the importance of “being methodical in testing,” as it can be “dangerous to make a full-scale switch.” He advised changing one thing at a time, which is exactly the approach that his star player McNealy is planning to follow.

“I want to go piece-by-piece instead of a wholesale change,” McNealy said, “so that I can really eliminate variables…and have a comparable testing through the bag.”

Certainly these next few months will provide some much-needed time for players to hone the different feel of their new equipment.

Despite dropping its underperforming golf equipment business, Nike vows that it will remain in the golf business. “We’re committed to being the undisputed leader in footwear and apparel” said Trevor Edwards, Nike Brand president. Certainly, this evolved strategy represents a step in the right direction. Ray believes that Nike “needed to re-trench and focus on their apparel and shoe business,” and stressed that the company will “not be pulling back budget-wise.” Indeed, there are indications that Nike will look to expand its athlete roster, as the announcement disclosed plans to “partner with more of the world’s best golfers.”

Both Ray and Martin are confident that their programs will maintain a strong relationship with Nike. Martin pointed to the deep ties that Oregon and Nike have developed over the years, and said that he continues to “keep in touch with the reps on a weekly basis.” Both schools will continue to be outfitted in Nike apparel and shoes.

As college teams continue to work out their short-term response during this time of change, the lasting impact remains uncertain. The golf equipment industry will continue to evolve and deliver innovative products, and Nike appears to be taking a more practical approach to its investment in golf.

Still, many ball and club R&D employees have been laid off, and certain Nike Golf facilities, such as The Oven and The Clubhouse, are likely to be shut down. Even among college golf programs, the enduring effects are hard to grasp at this time. Coach Ray suspects that the changes “won’t leave a huge mark” on the Stanford program, but also recognized that it “depends on the perspective you take.” Coach Martin acknowledged that the news came as “a pretty big hit” due to his school’s fondness for Nike.

Speaking in the immediate aftermath of the news release, one Nike staff player told Golf Digest: “I really love their equipment, but I’ll tell you this: In all the pro-ams I’ve played, I’ve never once seen one of my partners using a Nike club.” Ultimately, the real problem for Nike was as simple as that. Now, in the wake of their departure, the golfing world is obliged to fill in the void, for better or for worse.

Jeffrey Knox's main interests are junior and college golf, but he also follows the professional tours closely. Jeff graduated from the College of William and Mary in 2014, where he served as the Sports Editor and later as Editor-in-Chief of the campus news magazine. He currently lives in Baton Rouge, Louisiana, where he works as an environmental scientist for Providence Engineering.

15 Comments

15 Comments

  1. Darryl

    Dec 16, 2016 at 8:15 am

    Nike equipment was pretty decent, they made a couple of sets of irons over the years that will be spoken about in the same conversations as some of the best contemporary products from Mizuno, Titleist, Callaway, Taylormade or Ping. The VRS line of drivers and fairway woods was as good as anything around at the time even if their wedges and putters never quite hit the same highs. Their ball was as good as any of the alternatives. Their main problem was price, they pitched their gear too high too soon so they didn’t get a good enough market share early on, so no amateurs really became what you would call “brand loyalists”. What are you going to do when you are buying your $400 driver, buy a proven name like Taylormade or Titleist, or go with a new player who have no track record in the game? That was their problem when they first came out.

  2. Sam

    Nov 28, 2016 at 12:33 pm

    WOW that’s crazy to hear that PXG is getting into the college levels!! This is great for them to get more exposure, but also do some more testing on their products. I wonder how many schools they will sign next year and in the next few years.

  3. M Smile

    Nov 25, 2016 at 2:45 pm

    Even if i am a hacker I like to look great in Nike clothing!

  4. Tom

    Nov 24, 2016 at 2:39 pm

    Oregon goin with PXG. HA!

    • Boobsy McKiss

      Nov 26, 2016 at 1:26 am

      I agree that is quite funny. From one billionaire to another I suppose.

  5. Tom

    Nov 24, 2016 at 1:55 pm

    good on ya Smizz

  6. RAT

    Nov 24, 2016 at 12:54 pm

    They are and have always been a shoe and clothing business .Golf clubs and balls were not their expertise and it showed that’s why they aren’t in that business and I give them credit for seeing that and making the change .

  7. Dj

    Nov 24, 2016 at 11:23 am

    Interesting article. It’s funny that Nike gets ripped here but staffers and d1 athletes loved the gear and have great things to say about it.

    • TR1PTIK

      Nov 24, 2016 at 12:56 pm

      I’ve been playing a vapor pro driver, flex 3 wood, and flex hybrid since June and really enjoy them. Still contemplating if I want to scoop up some vapor pro irons while they’re still available. I don’t think I could ever do their wedges or putters though. Just not for me.

      • Dj

        Nov 24, 2016 at 9:38 pm

        Think you’d be surprised by both. But hey not everything is for everyone

    • Brian

      Nov 24, 2016 at 9:16 pm

      I personally don’t care to hear the opinions of people that are paid to play or given free gear from an OEM.

      • Dj

        Nov 24, 2016 at 9:38 pm

        College players can play whatever they want.

        • Boobsy McKiss

          Nov 26, 2016 at 1:29 am

          I’m curious what college players can get from manufacturers, when a football player can’t take $5 from someone for an autograph without destroying the reputation of the entire football program.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being realistic opportunities. Later, when I tested the “80%” idea with a radar, it wasn’t 80% at all. For me, and for most golfers I’ve tested, it was more like going above 92 to 96% of max before full swing control started to noticeably drop off.
If you want more distance, there are swing technique changes that can help. See my author profile for previous articles. Technical changes can be dangerous to play with, though. A lot of golfers want consistency too, and it can be disruptive when you constantly change swing thoughts and mechanics.

The low hanging fruit is usually custom fitting, as mentioned above.

From there, if you have a big banana ball swing that’s fairly reliable but you just need more distance, consider swing speed training at Swing Man Golf. If you’re starting from zero, the first level program using driver swings, a radar to measure speed, and simple resistance bands can move the needle quickly to the tune of 12 to 16 mph and 30 to 40 yards, plus what you gain on iron distance as well.

Strategy matters too. For a golfer shooting in the 90 to 100 range, I’ll share a demo I’ve done when golfers have hired me for their golf vacations. I’d play at average golfer speeds and distances, hitting a smooth hybrid off the tee, maybe 190 yards. I wouldn’t aim at the fairway. Instead I’d aim between the biggest trouble, like the center of the tree line. Then I’d cruise a 6-iron about 160 to a safer area short of greenside bunkers or other major trouble. From there it might be a wedge or a simple pitch, depending on hole length. Go middle unless you are almost 100% confident you will keep it on the green by aiming closer. Then it’s a lag putt for par, followed by a tap-in.

It’s not flashy, but if you want to break 90 or 100 more regularly, something that keeps you out of big trouble like this can be super effective.

This is also where a playing lesson can help. If a coach tells you what to do and where to aim, you’d be surprised at how many shots can get dropped just having the coach be your decision maker until you get the hang of it. In some of those cases, you don’t even need to make much if any technical changes. You might already be there with a playable swing. It could just be better decision making that gets you around the course with a lower score.

Okay, I hope something here was useful for you.

Thanks for being with me all these years, and I wish you and your game the best.

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