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Tiger Woods signs multi-year golf ball deal with Bridgestone

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It’s official. Tiger Woods has signed a multi-year deal to play Bridgestone golf balls… more specifically the Tour B330S with the “Tour B” logo that’s available exclusively on Bridgestone’s website.

“After extensive testing I chose the best golf ball for my game,” Woods said in a Bridgestone Golf press release. “This golf ball is reacting identical with how I want to play.”

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Image from Bridgestone Golf.

In 2000, Woods switched from a Titleist golf ball to a Nike Tour Accuracy, and he has used a Nike golf ball ever since. He won 13 of his 14 career majors with a golf ball that had a Swoosh on it, but when Nike announced that it was exiting the hard goods business in August, speculation swirled about what golf clubs and golf balls Woods might play next.

“The night immediately following [the news of Nike exiting the hard goods industry], we received request from Tiger’s camp for samples,” said Elliot Mellow, Marketing Manager of Fitting at Bridgestone. “We sent him both the B330 and B330S golf balls, and he took awhile to evaluate both those golf balls, and balls from other companies… Between the two golf balls [B330 and B330S], the S has the softer cover, allowing Tiger to play the short game shots he’s used to.”

After more than a year off from competitive golf due to injuries and doubts about his game, Woods returned at the 2016 Hero World Challenge on December 1 where he used a Bridgestone Tour B330S golf ball.

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Image from Bridgestone Golf.

Woods has confirmed that he will tee it up on the PGA Tour at the Genesis Open February 16-19 at Riviera Country Club in Pacific Palisades, California.

The terms of Woods’ contract with Bridgestone Golf were not disclosed.

Related

He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

21 Comments

21 Comments

  1. ND Hickman

    Dec 26, 2016 at 5:02 am

    He only won one major with Titleist balls?

  2. Chunkie Buck

    Dec 16, 2016 at 6:22 pm

    Someone hold back my keyboard courage!!! Jamie, you’r an idiot! It was code speak to skirt the site mods. Read the words backward you krod!!

  3. Dat

    Dec 15, 2016 at 5:52 pm

    So, you must play the tour F?

  4. dAVE fROM aCCOUNTING

    Dec 15, 2016 at 4:39 pm

    Normally a big fan of your sardonic humor, but this was a little lame. Gotta bust the chops of the chop buster once in a while. Keep you on your toes.

    • dAVE fROM aCCOUNTING

      Dec 15, 2016 at 5:36 pm

      Plus, if frosted flakes hasn’t come knocking yet, no one will. Bridgestone B330s…Tiger Woods says, “They’re Grrrreeeeaaat!” Now that’s a marketing dream team.

      • dAVE fROM aCCOUNTING

        Dec 15, 2016 at 6:29 pm

        Heck, there’s always FUBU.
        -The other Dave

  5. Chunkie Buck

    Dec 15, 2016 at 3:28 pm

    Next thing you know he’ll be doing argaiV adds talking about how he’s “6 regnol.

  6. McPickens

    Dec 15, 2016 at 2:25 pm

    bridgestone has been the best ball for years, they just aren’t willing to pay every tour player to play them like Titty

  7. ooffa

    Dec 15, 2016 at 1:25 pm

    They should have signed a multi week contract. He will be lucky if he can get through a month without a WD

  8. Woof

    Dec 15, 2016 at 11:46 am

    Is this the new style now, with the hat looks like it was washed in the machine? I guess that’s what happens when he doesn’t have a nice wife to do the washing for him lmao

  9. Brad

    Dec 15, 2016 at 10:23 am

    Guess he’s not buying TMAG….

    • cgasucks

      Dec 15, 2016 at 11:20 am

      Guess not..if he was still in the TMAG buying mix with that Bridgestone contract in force…that would be a huge conflict of interest as TMAG makes balls too (obviously).

  10. Jared Bouchey

    Dec 15, 2016 at 10:05 am

    Bridgestone was making the Nike ball anyway so it’s basically the same

    • cgasucks

      Dec 15, 2016 at 11:22 am

      Yeah…for all I know Tiger is still playing a Nike Ball with a Bridgestone logo slapped on it..

      • ksb

        Dec 15, 2016 at 6:12 pm

        I was told by someone in the know that he was always playing the B’stone B330 with a Nike logo slapped on it.

        • 1badbadger

          Dec 16, 2016 at 2:28 am

          Bridgestone manufactured the balls, but Nike designed them. The ball Tiger played previously was a Nike designed ball and was not the B330 or B330-S with a swoosh stamped on it.

  11. jim

    Dec 15, 2016 at 9:44 am

    cant believe he didn’t go with the K-sig

  12. DJ

    Dec 15, 2016 at 8:11 am

    More evidence that titleist isn’t the only ball out there. Good for Bridgestone

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Equipment

Why Rickie Fowler is switching to a shorter driver at the PGA Championship

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In a golf world where players are looking to eke out every yard possible, usually by lengthening their drivers to add clubhead speed, there’s one player at the PGA Championship who’s going in the opposite direction. In fact, for Rickie Fowler, his goal off the tee is not about gaining extra distance or yards north to south, but rather about shrinking the misses from east to west. 

Ahead of the PGA Championship and the week prior at the Truist Championship. Fowler mentioned to Cobra Tour Rep Ben Schomin that the driver didn’t quite swing feel the same as everything in the bag. As a result, and with Schomin’s suggestion to try and sync everything up with the big stick, Fowler decided to test out a shorter length shaft. 

“He’s been at 45 (inches), and he’d been at 45 for a few weeks, 44 1/8 (inches) is really is where he is been living really for the most part, for the last couple of years, and is where he is been comfortable,” Schomin told GolfWRX. “It just felt like it was a little long and loose on him.”

Interestingly, Fowler ranks 40th in Driving Accuracy this year on the PGA Tour. It’s his most accurate season with the driver since the start of the decade. But sometimes for players, feel is more important than statistics.

“It was really more of a trying to get the swing to feel the fluidness from club to club to club to try to get it to feel the same,” Schomin added. “And so we took it down to 43 and a quarter, and it was a touch of a ball speed loss, just based on that overall club head speed. But honestly, he squared it up probably a little better. The right miss wasn’t nearly as far. So really, overall down-range dispersion tightened up a fair amount, and he felt confident in swinging it.”

The change in length had Fowler’s caddie, Ricky Romano, beaming at how well he had driven during Tuesday’s practice round at Aronimink. So much so, he was asking Schomin not to suggest changes anymore.

Fowler’s shaft-shortening is one of a few driver adjustments he’s made this season, and to Schomin’s credit, it’s thanks to the fact that he and the rest of the Cobra team had Fowler fit very well into three of the four heads in the Cobra OPTM lineup.

“He had three distinct drivers and the biggest decision was trying to decide which worked best at that time,” Schomin told GolfWRX previously. “He’s played the majority of the season with OPTM X, but has also played a couple of tournaments with OPTM LS. His overall driving stats have been good.”

At the RBC Heritage earlier this spring, Fowler switched drivers, changing from his Cobra OPTM X and into the Tour, low-loft Max K model that Gary Woodland used to win just a few weeks prior.

Now for the PGA Championship, Fowler’s back in the X head, but still using the UST Mamiya LIN-Q PowerCore White 6TX shaft, just a little bit shorter.

“Will he stay there? I’m not sure,” Schomin added. “Could we end up say at like 43 and 7.5 (of an inch). If it’s giving him the same feel of consistency through the bag, then I think we might end up just a touch longer. But if he likes where he is at, he’s confident where he is at, that’s really all that matters.”

If there’s more testing, though, just don’t tell his caddie.

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Equipment

GolfWRX Launch Report: 2026 Titleist GTS drivers

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What you need to know: As is customary for the Fairhaven-based company, Titleist officially announced today that its GTS drivers are headed to retail, following a successful tour release. The GTS2, GTS3, and GTS4 drivers will be available in golf shops June 11.

Since debuting at the Texas Children’s Houston Open, the new GTS lineup has quickly gained traction on the PGA Tour, with more than 50 players already making the switch to a GTS2, GTS3, or GTS4 driver. Among them are Justin Thomas and Jordan Spieth.

Justin Thomas’ Titleist GTS2 driver (Greg Moore, GolfWRX)

According to Titleist, the GTS series builds upon the performance foundation established by the GT Series, while introducing several major technological advancements, including a new Split Mass Frame construction, refined aerodynamics, and an updated Speed Sync face design.

2026 Titleist GTS drivers: What’s new, key technology

Split Mass Frame and thermoform body

At the center of the new GTS lineup is a redesigned internal structure: the Split Mass Frame. This technology works with a full-thermoform body made from Titleist’s Proprietary Matrix Polymer (PMP), a lightweight composite that enables engineers to reposition mass more efficiently throughout the head. Compared to the previous GT generation, GTS drivers feature nearly double the PMP material, increasing from 13 grams to 26 grams, while maintaining the sound and feel preferred by better players.

The weight savings from the thermoform construction allowed Titleist engineers to strategically separate mass placement inside the head. Specifically, more weight is pushed rearward to improve stability and forgiveness, while additional mass is positioned low and forward to optimize speed, launch, and spin.

In short, golfers are able to maintain ball speed and consistency across both centered and off-center strikes.

Faster aerodynamics

Titleist also refined the aerodynamic shaping of the GTS heads to help players generate more clubhead speed.

The tails of the new GTS2 and GTS3 heads have been raised compared to previous models, helping airflow stay attached to the crown and sole longer during the swing. According to Titleist, the improved airflow reduces drag and increases speed without affecting launch conditions or center of gravity placement.

Typically, aerodynamic gains can compromise forgiveness or launch characteristics, but the weight savings from the Split Mass Frame allowed engineers to preserve preferred CG locations.

New Speed Sync face

The new Speed Sync Face design is engineered to improve ball speed retention across a larger portion of the face. A reinforced perimeter structure helps maximize face deflection and COR on centered strikes, while the upper portion of the support ring is opened up to increase speed on high-face impacts, a common strike location for many golfers. The face also features a variable thickness design to preserve speed and performance across a wider impact area.

Expanded adjustability

Each GTS model includes a dual-weighting system to fine-tune launch, spin, and shot shape more precisely than previous generations. GTS2 uses interchangeable forward and aft weights, while GTS3 and GTS4 combine a rear weight with an adjustable forward track weight system.

Tour-inspired face graphics

The new lineup features redesigned high-contrast face graphics to improve alignment and framing at address, according to Titleist. Sharp visual lines are designed to make it easier to center the golf ball and to perceive loft more easily at setup.

Additional model details

GTS2

  • The GTS2 is the most forgiving model, designed for golfers seeking maximum stability and consistent speed across the face.
  • It produces high launch with mid spin and features a larger, confidence-inspiring profile behind the ball.
  • Standard weighting includes an 11-gram forward weight and a 5-gram rear weight, with additional fitting configurations available.

GTS3

  • The GTS3 is aimed at players who want more control over launch, spin, and shot shaping.
  • Compared to GTS2, the GTS3 offers lower launch and spin while featuring a more compact profile and deeper face design preferred by many stronger players.
  • The head features an adjustable forward-track weight system to further fine-tune center of gravity placement.

GTS4

  • The lowest-spinning option in the lineup, GTS4 is built for golfers looking to reduce excessive spin and maximize total distance.
  • Unlike previous “4” models from Titleist, the new GTS4 features a full 460cc profile that improves forgiveness and stability while retaining its low-spin DNA.
  • Like GTS3, it includes a forward track weighting system for precise fitting adjustments.

What Titleist says

“When we talk about driver design, it’s never about the one feature or benefit — it’s about all of them,” said Stephanie Luttrell, Titleist’s Senior Director of Metalwood R&D. “Ball speed, forgiveness, spin stability, adjustability, exceptional sound and feel… these are all attributes that golfers care about. It’s our job to design a lineup that elevates performance across the board without sacrificing in key areas, and we feel we’ve done that with GTS.”

“We know that forward CGs drive speed with great launch and spin characteristics, but you need to be able to do that with an inertial stability that still preserves ball speed, launch and spin consistency on off-center hits,” Luttrell said. “We’ve never before been able to hit these CG positions and inertia properties at the same time, and we’re achieving that because of GTS’ construction.”

Club Junkie’s take

I feel like every time there is a new Titleist wood release, I figure they can’t outdo their previous driver. And every year, I am wrong and impressed with the performance. The GTS fits right into that narrative again, as I didn’t know where Titleist could go from GT, but they pushed the limits again, and my fitting proved the smart people there found ways to improve.

My past four Titleist drivers have been a 2 series as my swing typically requires a little height, spin, and forgiveness so I figured I would just get a new GTS2 and be on my way. During the fitting, I was impressed by the new GTS construction, its added PMP material, and the advanced adjustability on each model. My fitter, Joey, got to work putting together a GTS2 and we started there. The launch and spin were great, and the consistency on misses was very tight. My average ball speed with the GTS went up a little bit as the new Speed Sync face creates more speed away from the center.

Joey then built up a GTS3 in 11 degrees, but I figured this wouldn’t have the stability I needed for tight dispersion on my miss hits. That thought was quickly erased after a few shots, and I really liked the more center start line and reduced draw on the misses I was seeing. We tried a few different settings and shafts to dial in the details in order to get the best fit. Having a forward and rear weight in the head allowed Joey to set up the GTS3 with a heavier rear weight to keep the launch and spin up, while the Sure Fit hosel set flat created a more center start line for me. My misses were not nearly as far left, and I was really impressed with the consistency on the spin and launch when I didn’t hit it in the center.

Titleist again created a wood line in GTS that delivers improvements over previous drivers while keeping the traditional look and feel you expect. More adjustability, better off-center speed, and 3 drivers that are playable over a wider range of players should make these extremely successful in fittings.

Pricing, specs, availability

GTS2 lofts: 8, 9, 10, 11 degrees (RH/LH)

GTS3 lofts: 8, 9, 10, 11 degrees (RH/LH)

GTS4 lofts: 8, 9, 10 (RH/LH)

Featured shafts

  • Project X Titan Black
  • Mitsubishi Tensei 1K White
  • Mitsubishi Tensei 1K Blue
  • Mitsubishi Tensei 1K Red

Premium shafts

  • Graphite Design Tour AD DI
  • Graphite Design Tour AD VF
  • Graphite Design Tour AD FI

Available for fittings and pre-sale now.

In golf shops worldwide beginning June 11.

Price: $699 (standard), $899 (premium)

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Equipment

Titleist launches new GTS2 and GTS3 fairways

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Titleist has today introduced its new GTS2 and GTS3 fairways.

Lower and deeper center of gravity (CG) positions, new adjustable heel-toe weights and advanced clubface innovations drive total performance in the two tour-proven models.

New GTS fairway technology:

  • Wraparound composite crowns: Unlock lower CG positions for higher launch and lower spin as well as more CG depth for added forgiveness.
  • Refined shapes and profiles: With two distinct setups, with GTS2 featuring a shallower face height and larger address profile compared to GTS3’s deeper face and more compact profile. Both models feature flatter sole designs for better performance off the turf.
  • Dual-weighting systems: The dual-weighting systems allows for personalized performance, with interchangeable heel-toe flat weights helping to fine-tune CG location across the face.
  • A forged L-Cup face design: The new face design is optimized for GTS and works to preserve ball speed, maintain launch conditions and enhance sound and feel on low-face impacts.
  • Tour-inspired polished clubfaces: To help players see more of the clubface at address.

GTS2 Fairway

 

The new GTS2 fairway is designed with a shallower face and a larger profile than GTS3, ideal for players with more sweeping deliveries with their fairway metals.

 

GTS2’s new face height, inspired by tour feedback, was designed shallower than the prior generation GT2 model and more in line with the GT1 fairway. Each loft in GTS2 leverages a shallower profile except for the 13.5-degree, which maintains a slightly taller face.

 

With its new dual-weighting system, the ‘2’ model now has heel-toe CG adjustability.

Lofts: 13.5, 15.0, 16.5, 18.0, 21.0

Dual-weight system: 11-gram weight in heel, 5-gram weight in toe (standard)

GTS3 Fairway

 

The new GTS3 fairway is designed with a deeper face and a more compact profile, ideal for players who hit down on the golf ball more with their fairway metals.

 

New to the GTS3 family is a 21-degree offering, giving players two distinct profiles in Titleist’s 7-wood loft.

 

Instead of the track weight system featured in prior generation ‘3’ models, GTS3 now benefits from adjustable heel-toe flat weights.

Lofts: 15.0, 16.5, 18.0, 21.0

Dual-weight system: 11-gram weight in heel, 5-gram weight in toe (standard)

Price & Availability

The new GTS fairways are available for fittings and pre-sale now and will be in golf shops worldwide beginning June 11 priced at $399 (standard) and $599 (premium).

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