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A Quick Nine: Q&A with Robert Trent Jones Jr.

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If there is a Royal Family of Golf Architecture, it is surely the Jones clan. Robert Trent Jones Jr. has amassed a portfolio that is a match for any designer in history, including his Hall of Fame father and brother. He is a living history of modern golf with the span of his lifetime ranging from Bobby Jones to Rory McIlroy. Artist, scholar, poet, gentleman… RTJ2 is all of these and more.

In this edition of A Quick Nine, Jones talks about his special relationship with the Masters, the 2015 U.S. Open at Chambers Bay, and his no-holds-barred take on the golf courses of Jack Nicklaus and other players-turned-designer. (Note: this Q&A has been lightly edited for brevity and style).

WRX: It’s Masters Week. Why is it so special? And will you be there?

Robert Trent Jones, Jr.: Would you miss church on Easter Sunday? I’ll be there. For me it’s a special homecoming with friends from all over the golf world. I’ve been there with my dad, and I have memories of him and my mother and my family in the in the 60’s and 70’s when we all went together. Its just the place to be; it’s a great gathering, like going to Scarborough Fair…it’s the celebration of spring. It’s like the Easter of the golf world, and very often the tournament takes place on Easter weekend. We’re finally out of our homes in the Northern parts of our country and when the Masters is televised, it’s a celebration of Spring and our great game.

WRX: How did your father Robert Trent Jones make Augusta National what it is today?

RTJ2: Well, Bobby Jones together with Alister MacKenzie, the great golf architect of the 20s and early 30s, designed the original Augusta National Golf Course in what was a lovely, heavily rolling field with very strong contours, and down along Rae’s Creek there were lots of lovely trees there since it was tree nursery at one time. The tournament was played starting in the early 30s, but some things changed in the game. Gene Sarazen invented the sand wedge, (he also holed out on No. 15 in 1935 for double eagle, the “Shot Heard ‘Round the World”) and so these fierce beautiful bunkers that MacKenzie built had less significance and were not as fearsome. After World War II there had been a long hiatus in advance of the game; from the beginning of the Great Depression through World War II nothing much happened in terms of course design… in fact many courses went out of business. So when Augusta National came back to its tournament Bobby Jones invited my father, who was then a young golf architect of some note, to help.

My father said, “Look, you have a lot of bunkers but they are no longer fearsome.” So he said, “Let’s put ponds in so that if your ball lands in a pond it’s clear that it’s going to be a hazard, lost ball, lost stroke.” So Bobby Jones agreed to that and he put the pond in on No. 11 on the left hand side of the green. No. 15 already had a small pond so one that was enlarged, and at No. 16 he completely changed the hole. It’s now one of the most beautiful holes in golf; it used to run perpendicular to the creek and now you hit toward the pond. So that’s what he did; he added strength back to the course and added beauty.

Bobby Jones used to say, “When your ball ends up in one of our bunkers at Augusta it’s like getting into a car crash. But if you go into one of the ponds it’s more like an airplane crash because you can recover from a car crash but never from an airplane crash.” When you think about the Masters, they say the tournament really starts on the back nine on Sunday, meaning that you have to deal with all of those hazards; it’s kind of an obstacle course and when you are fighting for the championship anything can happen. And that’s the beauty and the drama that we always love to watch. My father did that.

WRX: Do you think the tournament is diminished without Tiger Woods being there?

RTJ2: Well, no because it’s an invitational tournament unlike the [U.S.] Open where all participants must qualify. Tiger is always invited to play as a former champion as was Hogan, Snead, Palmer and Nicklaus. But at some point they say that they can’t make it for whatever reason that they have and in this case Tiger’s demise has been somewhat unexpected and much earlier in his career than the others due to his back surgery and all sorts of other physical ailments. It’s sad and we’ll miss him, but there will be new champions to usher in and we’ll cheer them. The competition will be tight and it will be interesting, but we’ll have many more glories to enjoy. There’s a lot going on in the golf world and the younger players are shooting phenomenal numbers now. I think I’ve seen more 60s and 59s than I ever expected. But the architects are on defense and you have to think of ways to defeat (the players), but also make sure that the game is playable for everybody else … we have to make more golf courses that are enjoyable for the tourists rather than all of the public and private courses that try to mimic Augusta National, because it’s too expensive to maintain and too hard to play. So the architecture world should want to take note of these great cathedrals of golf, but not necessarily copy them.

WRX: You have described Chambers Bay (site of the 2015 U.S. Open) as a “laboratory on how to protect par against the modern player.” Did you expect the course to generate such controversy? And are you tired of talking about it?

RTJ2: Well, I never get tired of talking about Chambers Bay! No, I didn’t expect the controversy to get to the crescendo that it did during the championship itself, but I don’t think it had to do with the design; I think it had to do with the conditioning of the course in that particular week. It was designed to play very long, very wide open, no vertical hazards like Augusta (meaning no trees) and no horizontal hazards like Augusta (meaning no water), none at all. So how do we defend against the greatest players in the world during an Open championship? Well, we have wide open, fast running contours. Even the tees were undulating … the fairways had countours, and of course the greens had contours and the whole thing is covered in fescue grasses. Fescue is a very interesting grass; it’s kind of slippery and it’s a grass that comes from Northern Europe where links courses are predominant. It’s different that what the players normally see on tour, where they can throw darts into these bent grass greens were the ball sticks when it lands. At Chambers the name of the game isn’t how far you can hit it, it’s how far you hit it and then control it because it could roll on the ground for prodigious distances and roll into a bunker or a bad lie or an awkward angle for the approach shot. And the same thing was true on the greens. The greens were like pool tables; you could use ‘cushions’ to bank a shot off.

It’s a different sort of game. It’s not target or artillery golf like you see at Augusta National, and these player aren’t used to that and we wanted to get into their minds. If we are in their minds, we are in their backswing and that’s what happened. The other good thing about Chambers Bay is that it’s a public course owned by the community. At the end of the day the championship has come and gone, but people are playing there every day and so it has to be a fun golf course, so the width and the lack of hazards make it a fun experience if you play it from the forward tees. It’s a hard thing to do, to be all things to all people, but I think that but I think we achieved that. The hunt on Sunday afternoon in 2015 was like the hunt at a Masters. There were six people who came to the 10th tee with a chance to win the championship and we you know the drama that ensued. That’s the success of a championship course; a national championship where the players really hit their stride at the end of the tournament.

WRX: What is your favorite golf course?

RTJ2: I’ve been asked that many times and my answer is always, “The next one I either play or design” (laughs). When you are involved in a project and you’re thinking about it all the time and all the details of it … you get excited. And when you’re playing a golf course, it captures your imagination. If you are a skilled shot maker it gives you so many options and choices, then you are engaged with the course. For me, the so-called “Golden Era” of golf was a wonderful time. It was also the same time that the predominant cars were Duesenbergs or Model T’s; and we’re now in the Tesla, Maserati and Porsche era. A lot of things have changed in car world, and they have in the golf world too over a 100-year period. I think we are in our own new Golden Era, maybe a Platinum Era of golf architecture. Many people are doing wonderful golf courses here and there. What I get concerned about is that we’re also in an era where so many people think they are course designers — that anybody can hire anybody and they’ll get a good golf course — and that’s not true. You have to pay a lot of time and attention to each project and for the owners, they have to be in tune and engaged and hopefully they love golfers and love the game. 

WRX: There are many former great players who became course designers. Do you think there is one of them that can be called a superior golf course architect?

RTJ2: There are very few, and the most honest ones among them admit that. You think of Bobby Jones, the great player working with Mackenzie and then my father. I think you get the best courses from a collaboration, a Yin and Yang where the designer has creativity and an understanding of the game. Because they are proficient players themselves, they will propose a concept and then the expert player such as Bobby Jones hits shots into a shaped green and says, “Hey, can we move that bunker a little bit farther right, I need a little more entrance.” That’s what results in a fine-tuned creation over time.

Even after the course is built and finished, it can be remodeled or adjusted to change the playing characteristics, but most players are about offense. You wouldn’t ask Barry Bonds to be a hitting coach for a pitcher; the pitcher has different skills so it’s not going to translate. That’s true in golf architecture, too. Players tend to be all about attack and score, and golf course architects tend to be more like goalies on soccer or hockey. We are on defense and the players are trying to beat us to the net. But we ultimately want them to use their skill and creativity to score. Are there some players who have made the transition? There are some (former PGA Tour great) Mike Souchak was one, but it’s rare. Those that I think of that have done well have paired with other good golf architects, like [Ben] Crenshaw and [Bill] Coore. I paired with Tom Watson and Sandy Tatum for Spanish Bay. Those are great collaborations. Sometimes they come together for a one special course at a specific location like Pebble Beach. Other time, they make an ongoing business out of the collaboration. But Jack Nicklaus, and he’s a personal friend of mine, he changed golf architecture into big business. It certainly helped the poor struggling artist like me get a little higher fee out of it, but it also became a little bit like a Four Seasons Hotel. You know that when you go there you are going to get a perfect pillow, the colors are going to be pleasant and so on. There’s a certain predictability in the work.

If you’ve played one Jack Nicklaus course you’ve probably played many of them in the sense that he favors kind of small greens, small targets, a little bailout on the right because he hit high fades, and so forth. That’s not to say that they weren’t proficient; they were very well built and he had a good team that helped him. But he came on the scene and other golf professionals tried to copy him, even the great ones like Arnold Palmer. And you’re not going to hear too much about great Arnold Palmer golf courses or Gary Player golf courses. They’re OK, but they’re not in the nature of high art, such as a Monet or a Rembrandt.

WRX: Isn’t some of that on the owners who play a Nicklaus course in France and want to build one in Venezuela to be just like it?

RTJ2: Yes, some of that is on the owners who want what we call “production” golf architecture. Jack Nicklaus had a great team of people who are very busy because there’s only one Jack Nicklaus, and he and his team would work hard in Florida and they would send plans from Florida to South Korea. Well, Florida is flat and South Korea is mountainous, so it doesn’t always fit the landscape. That’s “production” design; it’s not necessarily out of the earth, it’s imposed on the earth. I think the best golf courses are drawn out of the earth. Now, we are in the age of naturalism where everything is about keeping it natural. When you have great land, especially great land that meets the sea, of course you’re going to get excited for the visual. And if you have sand [as a base] that’s even better because you can grow fescue grasses and the sand allows for perfect draining that leads to a firm playing surface. But those kinds of sites are hard to come by, and when you have them it should be collaboration between a loving owner and a very skillful architect and perhaps a player or even a journalist to serve as a critic. At the end of the day, the composition has to hold together like music, more like jazz music because you can riff a little bit and it still holds together.

WRX: Name the three other players in your all-time dream foursome?

RTJ2: Wow, I’ve never been asked that question. Id like to play with people who are sociable. Skilled players like Hogan, they’re pretty quiet. He didn’t talk much other than, “You’re away” (laughs). I have played a lot of golf with Tom Watson, who I find to be very intellectual and fun to play with and a great competitor. He has the eyes of an eagle. He can see the line of a put from way across the green and it was always amazing to me how many long putts he made. He would be in the group. If could get into the time machine, I’d like to play with Bobby Jones because I have a similar name and because he’s so lionized not only for his skill as a great player but for Augusta and working with my Dad. And I would like to play with A.W. Tillinghast because he’s my favorite architect. A lot of people don’t know that after (architect George) Crump died while doing his Pine Valley creation, Tillinghast came and helped finish those holes that weren’t yet finished, the four holes that were left to be built. I grew up on Tillinghast-type courses and I’m a member of one now, San Francisco Golf Club. So that’s my foursome. I’m not sure they’d want to play with me because I’m not as good as them but I sure would enjoy it (laughs)!

WRX: If you were the King of Golf for a day, what would you do?

RTJ2: The first change would be to simplify the rules of golf, which the USGA and the R&A are doing, so that the rulebook doesn’t look like a legal treatise. The rules are written for competition, and trying to cover every possible happening in golf is impossible. So I’d like to simplify the rules and speed up the game. I’m not personally in favor of bifurcation; different rues for pros and amateurs. I’m a traditionalist in that sense. That’s the way it’s been for a long long time. You have to understand that the professional tour is like an elite labor union. They are paid to do what they do and they want definitive rules because there’s a lot of money at stake. And they should know the rules; they are in fact professionals and they shouldn’t make mistakes like what Dustin Johnson made at the PGA Championship at Whistling Straits or the thing that just happened with Lexi Thompson. But for minor situations, they should just play on. I remember Harry Bradshaw, he found his ball in the 1948 British Open and it was in part of a broken whiskey bottle and he just played it, glass and all. That’s the nature of the game…hit it, go find it and hit it again. If you just do that you can get around a course in 3-3.5 hours. But if you look over every shot and keep thinking about the rules, it’s going to add another hour and it’s slower for everyone. Maybe we can get people to play faster if you give them a time card when they go out and if they finish in 3.5 hours they get a free drink at the bar…and if they finish in four, maybe some peanuts.

I’d also like to see courses be a little more “rough and ready,” less perfectly maintained so that the cost of maintenance would go down, which would make the cost of playing thee game go down. The impact of fertilizers and the like would be less impactful. And water would be conserved, all of which we did at Chambers Bay. Frugal, fun, interesting, challenging, but not overly hard to play. It should feel like you can’t wait to get to the next tee box so you can try your skill and luck again. Not overwhelming, and not underwhelming. From the architectural sense, the suit should fit the body it’s cut for. And in the game itself, I think the pros take too much time preparing for a shot and that translates to the youth. And finally, we want to see more caddy programs. Youth On Course is a program initiated by the Northern California Golf Association where they pay clubs to let kids come out after school and play their course when there’s nobody on their private course. That’s very important for the future of the game. We gotta get them away from their cellphones and PlayStations and enjoying themselves on the course, and the only way to do that is to make it accessible because kids have the time but they don’t have the money.

WRX: At the 19th Hole: Beer, Wine, Whiskey or a Martini?

RTJ2: All of the above, but not all at once (laughs)! No, I prefer wine so for me it would be a buttery Chardonnay, a Malbec or a Pinot Noir. I guess it’s because I live in wine country in California. But what I really enjoy is the camaraderie and talking over the round afterwards with my fellow players.

WRX: Would you rather win an Oscar, a Nobel, the Lottery or the Grand Slam?

RTJ2: You can drop the last one because I believe money is overrated. Many rich people that I know are unhappy people and sadly money doesn’t solve their pursuit of happiness. But all of the rest are worthy, extraordinary accomplishments by well-deserving recipients. For me personally, I would prefer a Nobel prize. If I had done something that advanced humanity — or something in the science arena, like say discovering how we cure poa annua from overcoming fescue, or in the negotiating area, like where we assisted Corazon Aquino to transfer power from Ferdinand Marcos in the Philippines so the people could enjoy peace in their country — well, that would be as important as any other accomplishment. And the fact is that I have worked on both of those things in my private life. So I think that Nobel Prize would be something that would be wonderful.

Williams has a reputation as a savvy broadcaster, and as an incisive interviewer and writer. An avid golfer himself, Williams has covered the game of golf and the golf lifestyle including courses, restaurants, travel and sports marketing for publications all over the world. He is currently working with a wide range of outlets in traditional and electronic media, and has produced and hosted “Sticks and Stones” on the Fox Radio network, a critically acclaimed show that combined coverage of the golf world with interviews of the Washington power elite. His work on Newschannel8’s “Capital Golf Weekly” and “SportsTalk” have established him as one of the area’s most trusted sources for golf reporting. Williams has also made numerous radio appearances on “The John Thompson Show,” and a host of other local productions. He is a sought-after speaker and panel moderator, he has recently launched a new partnership with The O Team to create original golf-themed programming and events. Williams is a member of the United States Golf Association and the Golf Writers Association of America.

5 Comments

5 Comments

  1. Ron

    Apr 13, 2017 at 10:49 pm

    seems like these questions were more like softball, lob-it-over-the-plate style.
    I’ve met RTJ in passing and he seems a bit “all about him”.

    Golf channel did a piece on him and his brother around the 2015 US Open timeframe. here is a related article.

    http://www.golf.com/tour-and-news/history-rees-jones-vs-robert-trent-jones-jr-feud

  2. XLee2000

    Apr 11, 2017 at 2:40 pm

    Wow…very impressed by how well-spoken he is as well as how current he seems to be with things. Not a knock on his age…it’s just that I’ve seen older folks tend to stay within an intellectual bubble sometimes. I applaud his last answer btw regarding the Noble Prize…making the world a better place should always be the desired legacy of man.

  3. Jack Nash

    Apr 10, 2017 at 11:50 am

    I posted on the Bubba appoligizing to the reporter page. I mentioned something about reporters not appoligizing about stupid questions they ask. Well, lookie here, we have one. RTJ2 is asked about Tiger Woods not being at the Tournament. This article is about the Jones family, their history, and course design. Why the question about Woods? This is exactly why I stated that in his piece Bubba needant appoligize.

  4. DAniel

    Apr 8, 2017 at 10:13 pm

    Thoroughly enjoyed reading this article. More like this please.

  5. Ronald Montesano

    Apr 8, 2017 at 10:09 pm

    I don’t think that the last Q/A makes sense. Other than that, very enjoyable interview. We love his Seneca Hickory Stick course here in western New York.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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