Instruction
What Exactly Is A Swing Thought?

Being a golf coach goes further than the golf swing. That’s why golf coaches call themselves “coaches” and not “swing instructors.” Their role is to help golfers perform better on the course, and perhaps even off of it, which takes a lot more than a perfect golf swing. For that reason, the mental game has become a key part of golf coaching, as it should be; I think we’re often approaching the mental game the wrong way, though.
Golfers are told to read golf psychology books for all their tips on how to think more positive. Why? Most golfers are better on the range than they are on the course, and they want to reach their on-course potential. But have you performed better on the course practicing these self-help tools? Did it help your thoughts… or even your first-tee jitters? For most golfers, the answer is no.
We will start with swing thoughts. Many golfers ask me if they should have a swing thought, or if they should “just focus on the target.” What they often don’t realize is that picturing the target is a thought. A mental image is a thought, too.
A swing thought, like a normal thought, is simply energy. When a thought pops into your mind it’s considered neutral; it does not have a negative or positive effect on your feelings. Only when we begin to “think about a thought” will it determine both emotions and feelings. It’s important to understand feeling and emotion are a product of your thinking, not the other way around.
Thoughts can be completely random. They can come from outside our conscious control, as the vast majority of our thinking occurs subconsciously. Think about how many random thoughts you have per day and how random they were when they suddenly popped in your mind. You may be walking down the street when a negative thought pops in your mind. What if I lose my job? What if this or that happens? One can dismiss these thoughts and carry on, or they can think about them and enhance the thoughts, which will further effect their emotions.
The same is true on the golf course. When you approach that hole with out-of-bounds on the right that’s been giving you trouble, it’s natural to think about it. It’s only when we intentionally try to do something to that thought that we get in trouble. Don’t immediately go through your rolodex of self-help tools or try hard and ignore a thought; that’s where we get in our own way. In other words, don’t add fuel to the fire by thinking more. You will have positive and negative thoughts throughout a round on the golf course; none should be attempted to be controlled.
“How stupid I really was trying to fight against something that you really can’t fight,” said Masters Champion Sergio Garcia. “I needed to just accept things.”
The mantra of just picturing the target may work for some golfers, but not for others, and every player can be different. That’s why it’s absolutely OK for golfers to have swing thoughts or swing feels that are related to what they’re working on in their swing. So when are swing thoughts beneficial or harmful? When they’re paralyzing your natural talent or getting in the way of making solid contact. To quote author Garret Kramer, “Anything that obstructs your instincts, toss it out.”
It’s up to golfers to figure out what their body and mind can handle, as well as when a swing thought is needed. This can be the feel of a drill they have been working on or an external focus, like a body part moving a certain direction. If they’re driving the ball poorly that day, the thought can simply be the player’s go-to shot — maybe a low cut off the tee.
That’s why it’s important that you take note of what works and what doesn’t for you on the golf course. Keeping a record provides an arsenal of thoughts or feels that you can go to when you’re struggling. Note the dispersion of your misses and what you may or may not of been thinking about when they occurred. If your misses were wide, that could be a sign of too much thought.
Instruction
The Wedge Guy: Beating the yips into submission

There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.
And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.
But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.
When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.
Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.
For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!
Instruction
Looking for a good golf instructor? Use this checklist

Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.
Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.
If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.
1. Cultural mindset
What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!
It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.
2. Coping and self-modeling can beat role-modeling
Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.
3. Learning theory basics
It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.
As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.
So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!
Instruction
What Lottie Woad’s stunning debut win teaches every golfer

Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.
The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).
But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.
Precision Beats Power (And It’s Not Even Close)
Forget the driving contests. Woad proved that finding greens matters more than finding distance.
What Woad did:
• Hit it straight, hit it solid, give yourself chances
• Aimed for the fat parts of greens instead of chasing pins
• Let her putting do the talking after hitting safe targets
• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”
Why most golfers mess this up:
• They see a pin tucked behind a bunker and grab one more club to “go right at it”
• Distance becomes more important than accuracy
• They try to be heroic instead of smart
ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.
The Putter That Stayed Cool Under Fire
Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.
How she responded to pressure:
• Fired back with consecutive birdies at the 13th and 14th
• Watched Kim stumble with back-to-back bogeys
• Capped it with her fifth birdie of the day at the par-5 18th
• Stayed patient when others pressed, pressed when others cracked
What amateurs do wrong:
• Get conservative when they should be aggressive
• Try to force magic when steady play would win
• Panic when someone else makes a move
ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.
Course Management 101: Play Your Game, Not the Course’s Game
Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.
Her mental approach:
• Focused on her process, not the competition
• Drew on past pressure situations (Augusta National Women’s Amateur win)
• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”
Her physical execution:
• 270-yard drives (nothing flashy)
• Methodical iron play
• Steady putting
• Everything effective, nothing spectacular
ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.
Mental Toughness Isn’t Born, It’s Built
The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”
Her winning mindset:
• Didn’t put winning pressure on herself
• Focused on playing well and contending
• Made winning a byproduct of a good process
• Built confidence through recent experiences:
- Won the Women’s Irish Open as an amateur
- Missed a playoff by one shot at the Evian Championship
- Each experience prepared her for the next
What this means for you:
• Stop trying to shoot career rounds every time you tee up
• Focus on executing your pre-shot routine
• Commit to every shot
• Stay present in the moment
ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.
The Real Lesson
Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.
The fundamentals that won:
• Hit more fairways
• Find more greens
• Make the putts you should make
• Stay patient under pressure
That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.
FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!
Larry
Apr 20, 2017 at 5:49 pm
Great read. Interesting perspective
Dave R
Apr 20, 2017 at 3:36 pm
So if I have a swing thought I’m cheating ? WOW Really. There is nothing like a lesson from the pro who can’t break 80..
Larry
Apr 20, 2017 at 5:48 pm
I would re-read the article bud
Yoohoo
Apr 21, 2017 at 3:28 am
Now you’re definitely thinking too much here. I think about what I’m a gonna eat after the round during my downswing. Helps me just pound it and not worry about the other stuff
Tom C
Apr 20, 2017 at 11:18 am
Interesting. I’m a lefty and my first instinct is usually to do something I’m only capable of doing 50% of the time on the course, and now this article tells me to follow my instincts. Every time I read something on swing thoughts I get more confused. lol
Taylor
Apr 20, 2017 at 9:36 am
I have just ONE swing thought and make sure I do that on that swing. If I do it on a consistent basis I move to something else to focus on. I think people’s problems is they try to do stuff on the course that is meant for the range, so they have too many focus points in their swing thought. Just focus on one, mine is to make sure I finish my turn, and do it. Even if the shot is bad, at least you did what you wanted to do. Over time everything tends to fall into place.
Yoohoo
Apr 21, 2017 at 3:26 am
You can think anything ya like. It don’t mean ya body’s gonna do what you tell it to. May be y’all should just think and focus harder on making the body move like ya want it to.
Smizzldik
Apr 20, 2017 at 7:37 am
He thinks he’s smart. Therefore he isn’t.
Double Mocha Man
Apr 20, 2017 at 11:25 am
Who would take the time and be anal enough to change their username almost every time they post?! Someone needs to get a life.
Yoohoo
Apr 21, 2017 at 3:24 am
Whoa. Y’all just need to chillax. Might help you to swing easier and freer
PatMcKok
Apr 19, 2017 at 11:46 pm
Damn Dog, dis don’t make no sense!
Sid
Apr 29, 2017 at 11:51 am
YouTube has put a lock on this tv commercial because it’s too pornographic. LOL
Kenn
May 11, 2017 at 11:52 pm
Yup…. they ran the zoolike commercial on network tv and then pulled it for another ad…. because it was obvious the big shaggy dog was attempting to shag the young hot wife…. who even put her hand down between the dogs rear legs as the dog jumped her on the sofa and while the porcine husband just looked away and back to his newspaper while the dog and laughing wife were frolicking about next to him …. btw, there are no ‘mistakes’ in advertising …. believe it…
John Hanley
Apr 19, 2017 at 9:06 pm
In Tom Watson’s book “The Timeless Swing”, he suggests one kind of swing thought. To maintain the pace of the swing: repeat the word “ed-el-weiss” during the swing. He timed his swing to the three syllables. The first syllable took him about halfway to the top, the second to the top, and the third down through impact.
I make this my mantra before the round, and during each swing. If I adhere to a slow repetition of that mantra, my swing will generally be a good one.
Rony
Apr 19, 2017 at 6:44 pm
Im a song guy as well. The right song will help with tempo as well. Mine (I blame my mother for embedding it into my brain as a kid) is If I were a Rich Man from Fiddler on the roof. Starts at the practice swings and finishes after the shot.
AussieAussieAussie
Apr 19, 2017 at 6:01 pm
Probably the single most important article an aspiring golf coach will read on this site. Not to mention the players wanting to see actual scoring improvement!
Eddie
Apr 19, 2017 at 2:14 pm
Just a single swing thought – hit it solid.
Bob Jones
Apr 19, 2017 at 11:14 am
“Arrgh! How can you think and hit at the same time?” – Yogi Berra
Double Mocha Man
Apr 19, 2017 at 11:04 am
I have two rules in life. The length of preparing dinner should be less than the time it takes to eat it. And a swing thought should be briefer than the time it takes to swing a club. Oh, and always tip well if your bartender comps you your drink.
joro
Apr 19, 2017 at 12:31 pm
Amen Mocha Man
Steve S
Apr 19, 2017 at 10:14 am
Best swing thought I have is when I can sing a rhythmic song in my head. Sometimes I sing out loud when practicing. Focusing on the song frees my brain to make a good swing without me thinking about mechanics. Also tends to slow me down….
Double Mocha Man
Apr 19, 2017 at 11:06 am
Remind me to never practice next to you on the practice range… 🙂
Garth
Apr 19, 2017 at 9:58 am
Try http://www.thoughtfreegolf.com to help take your practice swing to the course.