Opinion & Analysis
What If It’s Our Fault Golfers Fizzle?
As writers, we are often caught at the end of a golf season making excuses for our disproven theories shortly after the unexpected has happened. I had my fill after this year’s Masters. While Sergio was slipping on the Green Jacket I was sitting on my couch wondering how the hell he had pulled it off. Not two hours earlier I’d sat on that same couch and Tweeted that El Niño was finished as he gingerly approached his ball in the pine straw of Augusta’s 13th. Yet as many times as we’ve found ourselves in this situation, we have an obligation to try and provide some insight into how the future will unfold, even if it is a fruitless effort. The question is, what’s the impact of hoisting an unproven player on a pedestal?
In April of last year, not long after we writers were scrambling to determine if Jordan Spieth would spend the rest of his life in an underground bunker, Chuck Klosterman published his book entitled, But What If We’re Wrong?: Thinking About the Past As If It Were the Present. In his book, Klosterman examines times in the past when people were utterly wrong about convictions they knew to be fact. Klosterman points to things as foundational as our understanding of gravity. In the book, he quotes theoretical physicist, Brian Greene:
“For 200 years, Isaac Newton had gravity down. There was almost no change in our thinking until 1907. Then between 1907 and 1915, Einstein radically changes our understanding of gravity. No longer is gravity just a force, but a warping of space and time.”
What Klosterman doesn’t talk about is the impact being wrong has on the world around us. Most of the time it’s not a big deal, because we have to be wrong in order to fail, and we have to fail in order to innovate. I think about this often because as Klosterman writes, and I agree, “I’ve spent most of my life being wrong.” Here’s a tattered example that was almost as foundational to the golf world as gravity to Newton: Tiger Woods will break Jack Nicklaus’ record of 18 major championships. Sadly this idea is now little more than a fleeting ambition. And while it took the perception of gravity two centuries to be shaken, Tiger’s ambitions seem to dwindle in a matter of hours. Did we, the media, have an impact on where Tiger resides today? I think we have to assume it could be possible to some degree.
That’s the interesting thing about the past. We have as much time to observe and study it as we’d like, but the present is here, then it’s gone and is suddenly transformed and available for introspection.
Anthony Kim set fire to the tour in 2007-2008. In 2007 alone (his first full year on the PGA Tour), he made north of $1.5 million, had 10 top-25 finishes and four top-10s. In 2008, he won twice in five weeks (at Quail Hollow and Congressional). Kim was going to be the next guy that gave Tiger a run. They were both Nike athletes and Kim was known as a feel player, which was opposite of how Tiger approached the game. In a clinic the two hosted together, a patron asked Kim what he did to control distance with his wedges. “My answers are terrible if you guys are trying to learn something,” he said. The crowd laughed. “I just try and figure out how far I’m hitting them right before I go play,” he said. That’s a feel player if there ever was one.
Everybody knew Kim was the next big thing. And while there have been players we were right about — Phil Mickelson, Rory McIlroy, Dustin Johnson and Jordan Spieth — for each one that did what we expected, there are 30 guys we said would be the guy and they fizzled out.
What I’d like us to think about is this: what if we’re the reason they fizzle out? If we as writers are asked to speculate, then I have to do my best to try and take a different road here. Klosterman asks, “But what if we’re wrong?” I’m asking, “What if it’s our fault we’re wrong?”
Of all sports, golf is the most fickle. We could almost say it’s a game that rests on the laurels of our hormones. Here’s a personal example. A couple of weeks ago I was playing one of the city municipal courses here in San Antonio, Mission Del Lago. My tee time was at 8:08 a.m. on that Saturday and as usual, I went alone. After I checked in the starter paired me up with a twosome and off we went. Despite starting the round with a weak double-bogey at the first, I rallied to get back to even par by No. 7 with a couple birdies.
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Of all sports, golf is the most fickle. We could almost say it’s a game that rests on the laurels of our hormones.
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I managed a couple pars at Nos. 8 and 9 to make the turn in 36. But after a birdie at a par-3 12th, followed by another one at the par-5 15th, I was on my way to shoot the best round of my life. To that point, I’d managed to stay out of my own way, not thinking too much about the score and just playing shot to shot. Then it happened. “Hey man, you’re playing great! What are you, like one or two over?” my partners asked.
“Well, I’m actually two under,” I replied as calmly as possible.
“No way! That’s awesome! You’re the best player I’ve ever played with,” the guy shot back.
Game over.
I proceeded to make a triple at No. 16, a double at No. 17, and another double at No. 18 to finish at five-over par on the day. It was the most crushing 77 I’ve ever shot in my life.
Now, I’m not blaming my partners for my dreadful finish. But the problem is that in golf, once you have an idea in your head, it’s incredibly hard to shake it. I guess that’s what separates the elite players from the really good players. But what if the impact we (the media) have on a player’s future is underrated? What if it’s not the money or the sudden influx of people wanting more and more of their time? If we’re trying to look at the present as the past, then we have to ask that question, what if our prediction is the reason they didn’t succeed to the degree we expected or predicted them to?
What if, after Spieth hit that ball in the water on No. 12 at last year’s Masters, nobody had said a word? What if it was just ignored like every shot Ian Woosnam has hit at Augusta for the past decade? Or what’s more, what if we hadn’t mentioned it at all after that Green Jacket Ceremony in Butler Cabin. Every time Jordan Spieth had to answer the question, “Do you feel like you’ve moved past the water ball on the 12th at Augusta?,” he was forced to relive the moment he lost his chance at winning back-to-back Green Jackets. All the frustration and angst, the panic he must have had to stifle as he walked off the 12th green.
What if it wasn’t a topic of discussion for a year? Would Spieth have hit it in the water again on Sunday this year? I don’t know. But it’s interesting to think about. It’s interesting to think about the futures we plan out for these players, if even in a vague sense, and the surmounting pressure that shadows those plans.
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That’s a lot of pressure for a 23-year-old kid. I’d have buckled like a baby deer learning to walk.
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What if we’d never dubbed Anthony Kim as the next great thing to take down El Tigre? Would he have made a stronger comeback after his thumb injury? This is the guy that, in his first Ryder Cup, in the first match on Friday, pummeled Sergio Garcia 5&4. I mean, he had a heavy burden on his shoulders when he was scheduled to come back. He was the it guy. That’s a lot of pressure for a 23-year-old kid. I’d have buckled like a baby deer learning to walk.
This concept of media creating what I’m going to dub as a reverse-self-fulfilling-prophecy is not unique to golf; it’s just that golf has proven to be the more fragile of the games. We see it each year with the NFL Draft. Quarterback “Y” is going to be the next Peyton Manning or Wide Receiver “X” is going to be the next Jerry Rice. And then someone like Tom Brady rides in on the white stallion of obscurity to become the greatest of all time. The major example that shoots this theory in the foot is Tiger Woods. But when we examine Tiger, we have to throw him out because he was raised in the spotlight. Hell, he was on The Mike Douglas Show in the same segment with Bob Hope at the age of two. Everything about him is an anomaly. Except that he, too, fell short of our expectations.
During television interviews, almost every professional golfer claims they don’t read about themselves or watch all that much golf at all. I buy it from the seasoned veterans, but not from the young guys. I’m not saying they’re lying, I’m just saying that I, as a writer, read every single comment on every article I write, and I think about each one. It affects me. And we’re talking small scale, like less than 1,000 comments on over 100 articles I’ve written. Imagine if, at the age of 23, you’re being dubbed as the player of a generation. It has to affect you. It’s just human nature.
John Rahm is a recent example. As of today, he’s exceeding expectations. But success in golf can enter stage right and exit stage left without so much as a passing nod. With a handful of top-10s, a win at Torrey Pines, a runner-up at the Match Play, and an excellent showing in his first Masters, we’ve built him up as the next great Spaniard. I hope he is, but what if we’re wrong?
There’s no way to curtail analysts making predictions, even bold predictions. And what fun would that be anyway? However, I think it’s fair to assess what the second- and third-order effects are of making predictions about players. It’s fair to wonder if the constant media feed claiming this player will be a star and that player will achieve “X” can have a negative impact. What if we’re constantly creating false positives?
I don’t know, maybe I’m wrong.
As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!
Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.
Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.
One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?
Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.
Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.
Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”
For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…
Different strokes in the game of golf, in my humble opinion.
Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…
That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.
Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.
@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic
Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!
Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.
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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”
Ironically — or perhaps perfectly — he went on to win the claret jug.
That question — what’s the point of winning? — cuts straight to the heart of the human journey.
As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.
I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.
One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.
The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.
If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.
Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.
As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.
It’s a necessary stage, but often a turbulent and unfulfilling one.
David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.
In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:
“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”
Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”
Eventually, though, something shifts.
We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.
Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.
Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.
Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.
So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.
I see someone evolving.
He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.
It’s about awakening and evolving to something more than winning could ever promise.
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Marnix
May 9, 2017 at 12:41 pm
No, the Heisenberg uncertainty principle does not apply to golf: observing (or writing about) the sport does NOT influence it.
8thehardway
May 10, 2017 at 7:29 pm
The Heisenberg principle asserts a limit to the precision with which certain pairs of physical properties of a particle can be measured (like speed and momentum) so no, it doesn’t apply here.
The OBSERVER EFFECT, on the other hand measures systems, one derivation of which is the Hawthorne Effect, in which people modified their behavior in response their awareness of being observed and analogous to that, Reflexivity can be seen any time acts, things, or people are held up and commented upon or otherwise set apart for consideration.
8thehardway
May 9, 2017 at 5:50 am
I really liked your article – tantalizing examples best pondered over a few pints in a warm pub on a cold night, your own round perhaps the best of the lot for illustrative purposes providing you were there to evaluate alternate lines of reasoning. I’d enjoy a follow-up article that examined your state(s) of mind pre- and post praise, as a friend and I experience a similar ‘pedestal effect’. With me it’s just my putting but my friend is a scratch recreational golfer who will play the first hole from the middle tees if there’s an audience.
Regarding your thesis statement, I’ll hazard it seems you are positing the literary equivalent of the Observer Effect in physics – changes that the act of observation will make on the phenomenon being observed. While the players mentioned aren’t available to comment, let me adopt the Null hypothesis and suggest that if it’s reasonable to assume that growing up Spieth and Kim experienced tons of praise and expectation from multiple sources, either they liked it, learned to handle it or weren’t bothered by it since it didn’t keep them from turning pro; the real question then becomes ‘What differentiates the effects of positive media speculation pre- and post-tour?’
Thanks for a great article.
Adam Crawford
May 9, 2017 at 8:13 pm
Man, I wish I could have had this conversation with you before I wrote the article. You put it better than I did. The Observer Effect is a perfect explanation of what I was trying to get at, I just didn’t have the foresight to explore it. Maybe there is a follow up to be written. Thanks!
8thehardway
May 10, 2017 at 7:11 pm
Definitely, and I’m looking forward to it.
Dave R
May 6, 2017 at 9:35 pm
What ?
John
May 4, 2017 at 12:15 pm
i wish people would stop the personal attacks. It happens in just about every article. Ok, so you don’t agree with an opinion piece, fine, stick to the topic instead of name calling and denigrating the author, someone you don’t even know. It’s really tiresome.
Nice article, Adam, thoughtful and well written.
Adam Crawford
May 4, 2017 at 1:25 pm
Thanks, I don’t understand it either. But hey, it’s the age we live in.
H
May 5, 2017 at 2:10 am
Actually. It’s the other way around. If you don’t want the flak, don’t invite it. Don’t post your own opinion on a public forum like this that allows for other opinions. If you can’t handle other people’s opinions of your own opinions, then you should just not do it in the first place, be quiet and keep it to yourself, and don’t be so full of it.
Adam Crawford
May 5, 2017 at 9:29 am
It’s not about “flak”. I love debating with someone of a different opinion, but debates aren’t supposed to be personal. They are supposed to be a presentation of opinions on a topic, not the person who holds that opinion on said topic. I welcone the opinions of those who disagree with whatever stance I take in my writing, that’s the point. I wouldn’t have written this piece had I expected everyone to agree with it, that defeats the entire purpose of me asking the question I did. But when the debate gets away from the topic and into the personal, it stops being a debate over a topic and also stops being productive. And it’s especially unproductive when the comments get personal while we’re discussing Golf. It’s getting into a personal argument with someone over their favorite color. What good does that do anyone? But, to each their own, I guess.
H
May 5, 2017 at 12:10 pm
Do you not understand the concept of conceit? That’s what you represent. You are conceited. Full of it. If you have to explain the fact “I wouldn’t have written this piece had I expected everyone to agree with it, that defeats the entire purpose of me asking the question I did” is a stereotypical phrase from somebody who doesn’t understand how pompous, conceited and full of it that comes across. Obviously. Take a look in the mirror. You honestly want to take credit for the demise of the players because of what you said? Seriously? Rather than give credit to the fact that there are other, perhaps personal, and perhaps not so personal mitigating factors in the players’ drop off in performances?
Adam Crawford
May 5, 2017 at 12:28 pm
Okay, so I guess there is the lack of clarification in the original article. I didn’t feel as though I assumed it was anything I wrote in particular that has caused the demise of anyone. Obviously I’m not writing features for SI or ESPN so I don’t expect that it’s “my fault” in particular. Simply that what if the media pressure causes more harm than people realize. But maybe you’re right, my ego is too big for any points I make to be deserving of consideration.
H
May 5, 2017 at 10:34 pm
You’re so disingenuous, you are the epitome of it. Grow up
Adam Crawford
May 3, 2017 at 4:12 pm
I think I understand where you’re going with that. Are you saying that fizzling is a symptom of a culture that has produced less mentally tough players? Or are you saying that as a culture the political correctness (I’m assuming that’s what PC is used as here) has produced, or cultivated, a culture that’s can’t handle pressure? Just seeking clarification.
alfriday
May 3, 2017 at 1:03 pm
There is a fundamental difference between 1) This is how gravity works (Newton vs. Einstein) and 2) I think X will be the next great golfer. In
#2, you are speculating about the future. We cannot “know” the future. It is hard to make predictions, especially about the future.
Writers are almost always going to be wrong if they continue to speculate. In my opinion they should not be trying to do that. There is a big difference between “Kim has the potential to be the next great player” and “Kim will be the next great player.”
H
May 3, 2017 at 11:50 am
Adam, you give yourself way too much credit and pat yourself on the back too much for writing such drivel.
Back in the day, the media was just as noisy and much more in the face of the players as they would all go hang out and drink together in the same restaurant and bar after the rounds, and prod each other with comments and snide remarks and make deals about what gets printed and what doesn’t. The players would stick knives in each other day in and day out with the same type or running commentary and derogatory remarks to knock each other off. Now they’re all wrapped up in a cocoon to be allowed to retreat to their hotel rooms and drive away in sponsor’s cars so they don’t even have to see competitors at the hotel lounge to deal with all the hoopla and ribbing.
So, Adam, you’re way too naive and immature, and think way too highly of yourself.
Adam Crawford
May 3, 2017 at 12:22 pm
While I don’t disagree that writers (myself included) often give themselves too much credit, I do feel like you took quite the cynical viewpoint of this particular piece. I’m simply asking the question of whether or not our constant “predictions” are necessary.
H
May 4, 2017 at 12:45 pm
Well, if that is how you feel Adam, whether your constant megaphone-like commentary is necessary or not –
You could just shut up and stop writing, can’t you. As simple as that. You can just go away and be quiet. How about that. Might actually work. Yeah.
Tal
May 4, 2017 at 6:18 pm
What happened to you, H? Someone hurt you. Who hurt you?
gvogelsang
May 3, 2017 at 7:19 pm
This comment is spot on.
Jack
May 3, 2017 at 9:42 am
Pressure is part of sports and life. People find all kinds of ways to pressurize themselves whether you help them or not.
Adam Crawford
May 3, 2017 at 12:35 pm
I would agree with that 100%. But where do those pressures come from? They don’t happen in a vacuum.
TCJ
May 4, 2017 at 11:11 am
They certainly don’t come from anyone writing for GolfWRX!