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What If It’s Our Fault Golfers Fizzle?

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As writers, we are often caught at the end of a golf season making excuses for our disproven theories shortly after the unexpected has happened. I had my fill after this year’s Masters. While Sergio was slipping on the Green Jacket I was sitting on my couch wondering how the hell he had pulled it off. Not two hours earlier I’d sat on that same couch and Tweeted that El Niño was finished as he gingerly approached his ball in the pine straw of Augusta’s 13th. Yet as many times as we’ve found ourselves in this situation, we have an obligation to try and provide some insight into how the future will unfold, even if it is a fruitless effort. The question is, what’s the impact of hoisting an unproven player on a pedestal?

In April of last year, not long after we writers were scrambling to determine if Jordan Spieth would spend the rest of his life in an underground bunker, Chuck Klosterman published his book entitled, But What If We’re Wrong?: Thinking About the Past As If It Were the Present. In his book, Klosterman examines times in the past when people were utterly wrong about convictions they knew to be fact. Klosterman points to things as foundational as our understanding of gravity. In the book, he quotes theoretical physicist, Brian Greene:

“For 200 years, Isaac Newton had gravity down. There was almost no change in our thinking until 1907. Then between 1907 and 1915, Einstein radically changes our understanding of gravity. No longer is gravity just a force, but a warping of space and time.”

What Klosterman doesn’t talk about is the impact being wrong has on the world around us. Most of the time it’s not a big deal, because we have to be wrong in order to fail, and we have to fail in order to innovate. I think about this often because as Klosterman writes, and I agree, “I’ve spent most of my life being wrong.” Here’s a tattered example that was almost as foundational to the golf world as gravity to Newton: Tiger Woods will break Jack Nicklaus’ record of 18 major championships. Sadly this idea is now little more than a fleeting ambition. And while it took the perception of gravity two centuries to be shaken, Tiger’s ambitions seem to dwindle in a matter of hours. Did we, the media, have an impact on where Tiger resides today? I think we have to assume it could be possible to some degree.

That’s the interesting thing about the past. We have as much time to observe and study it as we’d like, but the present is here, then it’s gone and is suddenly transformed and available for introspection.

Anthony Kim set fire to the tour in 2007-2008. In 2007 alone (his first full year on the PGA Tour), he made north of $1.5 million, had 10 top-25 finishes and four top-10s. In 2008, he won twice in five weeks (at Quail Hollow and Congressional). Kim was going to be the next guy that gave Tiger a run. They were both Nike athletes and Kim was known as a feel player, which was opposite of how Tiger approached the game. In a clinic the two hosted together, a patron asked Kim what he did to control distance with his wedges. “My answers are terrible if you guys are trying to learn something,” he said. The crowd laughed. “I just try and figure out how far I’m hitting them right before I go play,” he said. That’s a feel player if there ever was one.

Everybody knew Kim was the next big thing. And while there have been players we were right about — Phil Mickelson, Rory McIlroy, Dustin Johnson and Jordan Spieth — for each one that did what we expected, there are 30 guys we said would be the guy and they fizzled out.

What I’d like us to think about is this: what if we’re the reason they fizzle out? If we as writers are asked to speculate, then I have to do my best to try and take a different road here. Klosterman asks, “But what if we’re wrong?” I’m asking, “What if it’s our fault we’re wrong?”

Of all sports, golf is the most fickle. We could almost say it’s a game that rests on the laurels of our hormones. Here’s a personal example. A couple of weeks ago I was playing one of the city municipal courses here in San Antonio, Mission Del Lago. My tee time was at 8:08 a.m. on that Saturday and as usual, I went alone. After I checked in the starter paired me up with a twosome and off we went. Despite starting the round with a weak double-bogey at the first, I rallied to get back to even par by No. 7 with a couple birdies.

Of all sports, golf is the most fickle. We could almost say it’s a game that rests on the laurels of our hormones.

I managed a couple pars at Nos. 8 and 9 to make the turn in 36. But after a birdie at a par-3 12th, followed by another one at the par-5 15th, I was on my way to shoot the best round of my life. To that point, I’d managed to stay out of my own way, not thinking too much about the score and just playing shot to shot. Then it happened. “Hey man, you’re playing great! What are you, like one or two over?” my partners asked.

“Well, I’m actually two under,” I replied as calmly as possible.

“No way! That’s awesome! You’re the best player I’ve ever played with,” the guy shot back.

Game over.

I proceeded to make a triple at No. 16, a double at No. 17, and another double at No. 18 to finish at five-over par on the day. It was the most crushing 77 I’ve ever shot in my life.

Now, I’m not blaming my partners for my dreadful finish. But the problem is that in golf, once you have an idea in your head, it’s incredibly hard to shake it. I guess that’s what separates the elite players from the really good players. But what if the impact we (the media) have on a player’s future is underrated? What if it’s not the money or the sudden influx of people wanting more and more of their time? If we’re trying to look at the present as the past, then we have to ask that question, what if our prediction is the reason they didn’t succeed to the degree we expected or predicted them to?

What if, after Spieth hit that ball in the water on No. 12 at last year’s Masters, nobody had said a word? What if it was just ignored like every shot Ian Woosnam has hit at Augusta for the past decade? Or what’s more, what if we hadn’t mentioned it at all after that Green Jacket Ceremony in Butler Cabin. Every time Jordan Spieth had to answer the question, “Do you feel like you’ve moved past the water ball on the 12th at Augusta?,” he was forced to relive the moment he lost his chance at winning back-to-back Green Jackets. All the frustration and angst, the panic he must have had to stifle as he walked off the 12th green.

What if it wasn’t a topic of discussion for a year? Would Spieth have hit it in the water again on Sunday this year? I don’t know. But it’s interesting to think about. It’s interesting to think about the futures we plan out for these players, if even in a vague sense, and the surmounting pressure that shadows those plans.

That’s a lot of pressure for a 23-year-old kid. I’d have buckled like a baby deer learning to walk.

What if we’d never dubbed Anthony Kim as the next great thing to take down El Tigre? Would he have made a stronger comeback after his thumb injury? This is the guy that, in his first Ryder Cup, in the first match on Friday, pummeled Sergio Garcia 5&4. I mean, he had a heavy burden on his shoulders when he was scheduled to come back. He was the it guy. That’s a lot of pressure for a 23-year-old kid. I’d have buckled like a baby deer learning to walk.

This concept of media creating what I’m going to dub as a reverse-self-fulfilling-prophecy is not unique to golf; it’s just that golf has proven to be the more fragile of the games. We see it each year with the NFL Draft. Quarterback “Y” is going to be the next Peyton Manning or Wide Receiver “X” is going to be the next Jerry Rice. And then someone like Tom Brady rides in on the white stallion of obscurity to become the greatest of all time. The major example that shoots this theory in the foot is Tiger Woods. But when we examine Tiger, we have to throw him out because he was raised in the spotlight. Hell, he was on The Mike Douglas Show in the same segment with Bob Hope at the age of two. Everything about him is an anomaly. Except that he, too, fell short of our expectations.

During television interviews, almost every professional golfer claims they don’t read about themselves or watch all that much golf at all. I buy it from the seasoned veterans, but not from the young guys. I’m not saying they’re lying, I’m just saying that I, as a writer, read every single comment on every article I write, and I think about each one. It affects me. And we’re talking small scale, like less than 1,000 comments on over 100 articles I’ve written. Imagine if, at the age of 23, you’re being dubbed as the player of a generation. It has to affect you. It’s just human nature.

John Rahm is a recent example. As of today, he’s exceeding expectations. But success in golf can enter stage right and exit stage left without so much as a passing nod. With a handful of top-10s, a win at Torrey Pines, a runner-up at the Match Play, and an excellent showing in his first Masters, we’ve built him up as the next great Spaniard. I hope he is, but what if we’re wrong?

There’s no way to curtail analysts making predictions, even bold predictions. And what fun would that be anyway? However, I think it’s fair to assess what the second- and third-order effects are of making predictions about players. It’s fair to wonder if the constant media feed claiming this player will be a star and that player will achieve “X” can have a negative impact. What if we’re constantly creating false positives?

I don’t know, maybe I’m wrong.

Adam Crawford is a writer of many topics but golf has always been at the forefront. An avid player and student of the game, Adam seeks to understand both the analytical side of the game as well as the human aspect - which he finds the most important. You can find his books at his website, chandlercrawford.com, or on Amazon.

23 Comments

23 Comments

  1. Marnix

    May 9, 2017 at 12:41 pm

    No, the Heisenberg uncertainty principle does not apply to golf: observing (or writing about) the sport does NOT influence it.

    • 8thehardway

      May 10, 2017 at 7:29 pm

      The Heisenberg principle asserts a limit to the precision with which certain pairs of physical properties of a particle can be measured (like speed and momentum) so no, it doesn’t apply here.

      The OBSERVER EFFECT, on the other hand measures systems, one derivation of which is the Hawthorne Effect, in which people modified their behavior in response their awareness of being observed and analogous to that, Reflexivity can be seen any time acts, things, or people are held up and commented upon or otherwise set apart for consideration.

  2. 8thehardway

    May 9, 2017 at 5:50 am

    I really liked your article – tantalizing examples best pondered over a few pints in a warm pub on a cold night, your own round perhaps the best of the lot for illustrative purposes providing you were there to evaluate alternate lines of reasoning. I’d enjoy a follow-up article that examined your state(s) of mind pre- and post praise, as a friend and I experience a similar ‘pedestal effect’. With me it’s just my putting but my friend is a scratch recreational golfer who will play the first hole from the middle tees if there’s an audience.

    Regarding your thesis statement, I’ll hazard it seems you are positing the literary equivalent of the Observer Effect in physics – changes that the act of observation will make on the phenomenon being observed. While the players mentioned aren’t available to comment, let me adopt the Null hypothesis and suggest that if it’s reasonable to assume that growing up Spieth and Kim experienced tons of praise and expectation from multiple sources, either they liked it, learned to handle it or weren’t bothered by it since it didn’t keep them from turning pro; the real question then becomes ‘What differentiates the effects of positive media speculation pre- and post-tour?’

    Thanks for a great article.

    • Adam Crawford

      May 9, 2017 at 8:13 pm

      Man, I wish I could have had this conversation with you before I wrote the article. You put it better than I did. The Observer Effect is a perfect explanation of what I was trying to get at, I just didn’t have the foresight to explore it. Maybe there is a follow up to be written. Thanks!

      • 8thehardway

        May 10, 2017 at 7:11 pm

        Definitely, and I’m looking forward to it.

  3. Dave R

    May 6, 2017 at 9:35 pm

    What ?

  4. John

    May 4, 2017 at 12:15 pm

    i wish people would stop the personal attacks. It happens in just about every article. Ok, so you don’t agree with an opinion piece, fine, stick to the topic instead of name calling and denigrating the author, someone you don’t even know. It’s really tiresome.
    Nice article, Adam, thoughtful and well written.

    • Adam Crawford

      May 4, 2017 at 1:25 pm

      Thanks, I don’t understand it either. But hey, it’s the age we live in.

    • H

      May 5, 2017 at 2:10 am

      Actually. It’s the other way around. If you don’t want the flak, don’t invite it. Don’t post your own opinion on a public forum like this that allows for other opinions. If you can’t handle other people’s opinions of your own opinions, then you should just not do it in the first place, be quiet and keep it to yourself, and don’t be so full of it.

      • Adam Crawford

        May 5, 2017 at 9:29 am

        It’s not about “flak”. I love debating with someone of a different opinion, but debates aren’t supposed to be personal. They are supposed to be a presentation of opinions on a topic, not the person who holds that opinion on said topic. I welcone the opinions of those who disagree with whatever stance I take in my writing, that’s the point. I wouldn’t have written this piece had I expected everyone to agree with it, that defeats the entire purpose of me asking the question I did. But when the debate gets away from the topic and into the personal, it stops being a debate over a topic and also stops being productive. And it’s especially unproductive when the comments get personal while we’re discussing Golf. It’s getting into a personal argument with someone over their favorite color. What good does that do anyone? But, to each their own, I guess.

        • H

          May 5, 2017 at 12:10 pm

          Do you not understand the concept of conceit? That’s what you represent. You are conceited. Full of it. If you have to explain the fact “I wouldn’t have written this piece had I expected everyone to agree with it, that defeats the entire purpose of me asking the question I did” is a stereotypical phrase from somebody who doesn’t understand how pompous, conceited and full of it that comes across. Obviously. Take a look in the mirror. You honestly want to take credit for the demise of the players because of what you said? Seriously? Rather than give credit to the fact that there are other, perhaps personal, and perhaps not so personal mitigating factors in the players’ drop off in performances?

          • Adam Crawford

            May 5, 2017 at 12:28 pm

            Okay, so I guess there is the lack of clarification in the original article. I didn’t feel as though I assumed it was anything I wrote in particular that has caused the demise of anyone. Obviously I’m not writing features for SI or ESPN so I don’t expect that it’s “my fault” in particular. Simply that what if the media pressure causes more harm than people realize. But maybe you’re right, my ego is too big for any points I make to be deserving of consideration.

            • H

              May 5, 2017 at 10:34 pm

              You’re so disingenuous, you are the epitome of it. Grow up

  5. Adam Crawford

    May 3, 2017 at 4:12 pm

    I think I understand where you’re going with that. Are you saying that fizzling is a symptom of a culture that has produced less mentally tough players? Or are you saying that as a culture the political correctness (I’m assuming that’s what PC is used as here) has produced, or cultivated, a culture that’s can’t handle pressure? Just seeking clarification.

  6. alfriday

    May 3, 2017 at 1:03 pm

    There is a fundamental difference between 1) This is how gravity works (Newton vs. Einstein) and 2) I think X will be the next great golfer. In
    #2, you are speculating about the future. We cannot “know” the future. It is hard to make predictions, especially about the future.

    Writers are almost always going to be wrong if they continue to speculate. In my opinion they should not be trying to do that. There is a big difference between “Kim has the potential to be the next great player” and “Kim will be the next great player.”

  7. H

    May 3, 2017 at 11:50 am

    Adam, you give yourself way too much credit and pat yourself on the back too much for writing such drivel.
    Back in the day, the media was just as noisy and much more in the face of the players as they would all go hang out and drink together in the same restaurant and bar after the rounds, and prod each other with comments and snide remarks and make deals about what gets printed and what doesn’t. The players would stick knives in each other day in and day out with the same type or running commentary and derogatory remarks to knock each other off. Now they’re all wrapped up in a cocoon to be allowed to retreat to their hotel rooms and drive away in sponsor’s cars so they don’t even have to see competitors at the hotel lounge to deal with all the hoopla and ribbing.
    So, Adam, you’re way too naive and immature, and think way too highly of yourself.

    • Adam Crawford

      May 3, 2017 at 12:22 pm

      While I don’t disagree that writers (myself included) often give themselves too much credit, I do feel like you took quite the cynical viewpoint of this particular piece. I’m simply asking the question of whether or not our constant “predictions” are necessary.

      • H

        May 4, 2017 at 12:45 pm

        Well, if that is how you feel Adam, whether your constant megaphone-like commentary is necessary or not –
        You could just shut up and stop writing, can’t you. As simple as that. You can just go away and be quiet. How about that. Might actually work. Yeah.

        • Tal

          May 4, 2017 at 6:18 pm

          What happened to you, H? Someone hurt you. Who hurt you?

    • gvogelsang

      May 3, 2017 at 7:19 pm

      This comment is spot on.

  8. Jack

    May 3, 2017 at 9:42 am

    Pressure is part of sports and life. People find all kinds of ways to pressurize themselves whether you help them or not.

    • Adam Crawford

      May 3, 2017 at 12:35 pm

      I would agree with that 100%. But where do those pressures come from? They don’t happen in a vacuum.

      • TCJ

        May 4, 2017 at 11:11 am

        They certainly don’t come from anyone writing for GolfWRX!

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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