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Opinion & Analysis

The Evolution of the Hogan Grip

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If you were to vote on who would truly be “the most interesting man in golf,” I believe Ben Hogan should win hands down. There may be a few better players in history (not many), but none had the career trajectory of Hogan, and certainly none cultivated the mystery that Hogan did regarding his technique.

Hogan’s ball striking skills were so superior (in 1940 he won three tournaments in two weeks, shooting 34-under par for 216 holes, missing just two greens in regulation) that his fellow competitors would stop their own practice to watch him on the range. When writing or speaking of the role of technique in his rise from struggling touring pro in most of the 1930’s to the game’s greatest practitioner of his time, Hogan regularly referred to the evolution of the way he gripped the club and how that affected his swing as possibly the single most important factor. His accounts, however, are often contradictory and confusing. As some have suggested, this may have been on purpose, as Hogan was loath to offer information for free that he had worked so tirelessly for on his own.

There are quite a number of sources of information regarding Hogan’s life and career, including three full-length biographies (Hogan: The Man Who Played for Glory by Gene Gregston, 1978, Hogan by Curt Sampson, 1997, and Ben Hogan, an American Life by James Dodson, 2004), two full-length books published by Hogan himself (Power Golf and Ben Hogan’s Five Lessons: The Modern Fundamentals of Golf), and various interviews and articles including “This is My Secret” from Life Magazine in 1955, and one-on-one interviews with Nick Seitz of Golf Digest in 1985, with George Peper of Golf Magazine in 1987, and a television interview with Ken Venturi. In each of these sources, the subject of Hogan’s grip arises, and the information given about how he arrived at his beliefs as to the details of assuming a proper grip and how he changed his grip over time are sometimes conflicting, and certainly confusing at best. For the purposes of this review, we will start with Hogan’s own words and writings.

One thing we need to do right away is to dispel the myth that Hogan was actually left-handed. In a 1987 Golf Magazine article, editor George Peper interviewed Hogan and asked this question: “You were a natural left-hander who took up the game right-handed, weren’t you?” To which Hogan responded: “No, that’s one of those things that’s always been written, but it’s an absolute myth. The truth is, the first golf club I owned was an old left-handed, wooden-shafted, rib-faced mashie that a fellow gave me, and that’s the club I was weaned on. During the mornings, we caddies would bang the ball up and down the practice field until the members arrived and it was time to go to work. So, I did all that formative practice left-handed, but I’m a natural right-hander.”

This should quiet all the people who insist Hogan was a lefty who played righty and that was a big advantage (which is not true at all, but that’s another story), and affected the way he held the club. Of course, those who claim Hogan was a natural lefty do so for a good reason. Here is what Hogan wrote in Ben Hogan’s Five Lessons: The Modern Fundamentals of Golf, which was published in 1957: “I was born left-handed — that was the normal way for me to do things. I was switched over to doing things right-handed when I was a boy, but I started golf as a left-hander because the first club I ever came into possession of, an old five-iron, was a left-handed stick”. If you ever wondered why Hogan is considered to be such a mystery, and why there is so much debate about what he did and why he did it, you can start right here.

Hogan first wrote about his grip in his first book, Power Golf, published in 1948. He had won 13 tournaments, including the PGA Championship (his first major), and was the leading money winner on the Tour. He was the dominant figure in the game, but in 1947 he slumped a bit and was outshined by Jimmy Demaret. He came back strong in 1948 with 11 wins and two majors, leading the money list and winning the Player of the Year award. The swings and posed photos in Power Golf are taken at Augusta National, most likely in 1947. The first chapter in Power Golf is titled, “Evolution of the Hogan Grip” (I stole that for this article) and starts by explaining that he started playing left-handed (see above), but he switched to righty because “the only clubs I could get were right-handed clubs.” As you can see, this is already getting confusing, as he never mentions whether he was right-handed or left-handed to begin with, but only that his first club was left-handed. You will see Hogan’s grip change in photos, but Hogan’s explanations as well as the opinions and observations of his biographers as to what the changes were and how they came about are often contradictory. Nevertheless, I will try to follow the information as best I can and make as much sense of this important topic in Hogan’s career as possible. Here is an excerpt from that first chapter:

“…let me say that I have tried all of the grips known to golfers at some time or another in my career. The grip I now use (in 1947) was arrived at by a series of trial-and-error experiments which began when I first took up the game. As recently as the fall of 1945, when I got out of the service, I made a radical change in my grip which I had been experimenting with whenever I got a chance to play golf while in the Army. I had been aware for some time that if I wanted to make a comeback as a successful golfer that I would have to make a change in my grip to correct a tendency I always had to over swing on the backswing. By the time I resumed tournament play, I had made the change and had everything in good working order. Formerly I used a grip in which I had what might be best described as a long thumb when speaking of the position of the thumb of the left hand on the shaft. During the course of the backswing that thumb used to slide down on the shaft, and as a result, I was always guilty of a certain looseness at the top of my swing which prevented me from getting the maximum of control. In correcting this, I pushed the left thumb back up on the shaft. The entire change couldn’t have amounted to more than half an inch in the movement of the thumb, but it was enough to restrict my backswing so that it no longer is loose.”

Hogan writes of his grip in more detail in Five Lessons: “When I changed over to the right side, possibly as a hangover from my left-handed start, I first used a cross-hand grip. I experimented next with the interlocking grip, and at length — I must have been about 15 at the time (around 1927) — I finally arrived at the overlapping grip. I was working then in the golf shop at the Glen Garden Club, and I copied the grip of Ted Longworth, the pro … Over the years since first adopting the overlapping grip, I have made two minor alterations. Right after I came out of the service, I changed from what is called the “long thumb” to a modified “short thumb.” I made my second alteration in 1946, moving my left hand a good half inch to the left. I was working then to find some way to of retaining my power while curbing my occasional tendency to hook. Moving my left hand over so that that thumb was directly down the middle of the shaft was the first step in licking that problem.” I find it quite interesting that Hogan left that bit of information out of “Power Golf,” and that he only revealed it after his semi-retirement in 1955 in the Life Magazine article “Hogan’s Secret” and the 1956 publication of “Five Lessons.” My guess is that he omitted it on purpose, not wanting to give away any competitive advantage.

Curt Sampson, in his biography of Hogan simply titled “Hogan,” provides some color to the story of Hogan’s beginnings as a caddy and his interaction with Longworth: “Long driving had been a macho thing in the Glen Garden caddie yard. Whatever caddies were still around at the end of the day would hit one ball each from the first tee: the shortest hitter had to run out onto the deserted course and pick up the balls, then they would do it again.” As Longworth recalled it for a story in the PGA Championship program in 1946, a few members always emerged from the 19th hole to watch. “Yah, Bennie, get ready to chase ‘em again,” the other boys would say, according to Longworth. (Byron) Nelson never lost; Hogan never won. Bennie tried hitting it cross-handed.”

“Bennie, if you don’t change that hog-killer’s grip, you might as well take up cattle rustling,” Longworth told Hogan. The tall, stoop shouldered pro bent down and untangled the boy’s hands. Since distance was the name of this game, he gave Bennie a distance grip, turning his left hand to the right and his right hand underneath the club, thus helping him close the clubface during the swing and producing a left-curving shot, a hook. Hooks roll.”

We can imagine what that grip looked like when we see the photo of what Hogan described as a “hook grip” in Power Golf. Looking at the photos of what Hogan thought was the ideal grip, and the one he used at the time, you can readily see how he weakened his grip as he explained.

Hogan_Grip_1

Hogan_Grip_2Hogan_Grip_3

This is obviously the grip that won Hogan the 1946 PGA Championship and nine tournaments between August of 1945 and April of 1946, but did Hogan make further changes after three-putting the 18th hole to lose the Masters in 1946? The history (no thanks to Hogan himself) is confusing, but let’s see if we can sort it out.

In the 1955 Life Magazine article “This is My Secret” (written after Hogan had essentially retired from competition and for which Hogan was paid $10,000), Hogan explains: “…in 1946, I was having trouble getting the ball in the air. I had a low, ducking, agonizing hook, the kind you can hang your coat on. I was finishing in the money and occasionally winning a tournament, even with a terrible game. But the handwriting was on the wall. If I was going to stay and make a living, something had to be done. I left the Tour and went home to Fort Worth about as desperate as a man can be. I sat and thought for three or four days. One night while laying awake in bed, I began thinking about a technique for hitting a golf ball that was so old it was almost new.” Hogan goes on to talk about the idea of “pronation,” whereby the clubface is rolled open by the hands right from the start of the backswing, and continues to open all the way to the top of the swing. “…before the night was over I had added two adjustments, which on paper made pronation hook-proof without any loss of distance.” Hogan then recounts how well the ideas worked in practice, and then in tournament play when he went to Chicago for the Tam O’ Shanter and won two events in a row. (An interesting side note: as it turns out, Hogan did not recollect this correctly. He finished 4th in the Tam O’ Shanter and it wasn’t until the Colonial later in the summer that he began to dominate the Tour). “The two adjustments had transformed pronation into a bonanza for me. They were so delicate that no one would ever think of looking for them, and I certainly was not going to tell anybody where to look. The first was in the grip. I moved my left hand one-eighth to one-quarter inch to the left so that the thumb was almost directly on top of the shaft. The second adjustment, which is the real meat of the “secret,” was nothing more than a twist or cocking of the left wrist. I cupped the wrist gradually backward and inward so that the wrist formed a slight V at the top of the swing…which had the effect of opening the face of the club to the widest practical extreme at the top of the swing.” Here is a picture from the article of Hogan demonstrating this change in the grip:

Hogan_Grip_4

Compare this to his depiction of a “slice grip” in Power Golf, just 8 years earlier:

Hogan_Grip_5

And here is Hogan demonstrating the grip in detail in his instructional masterpiece, “The Five Lessons: The Modern Fundamentals of Golf.”

Hogan_Grip_6

Note that in the drawing the “V” formed by the left thumb and forefinger definitely points to the left of the chin, which would indicate a two-knuckle grip (Hogan says it should point to the right eye), while in the photo from the Life Magazine article above shows more of a one-knuckle grip where the “V” points more straight up. This makes a huge difference, and studying the pictures in the book it is unclear whether Hogan consistently used either. We can find a major difference between the Power Golf grip and the Five Lessons grip when we look at these two pictures of Hogan placing his left hand on the club:

Hogan_Grip_7

Hogan_Grip_8

At first glance, it would appear that Hogan is placing the club in his hand in a similar fashion, but take note of the angle of the shaft to the left forearm and the angle the fingers form in relation to the ground. The Power Golf version promotes more dorsiflexion (inward bending) of the wrist, while the Five Lessons grip is more palm oriented and would be what we would describe now as “weaker.” It is my opinion that Hogan played his best golf from 1946-1953 with his left hand closer to the Power Golf grip than the grip he demonstrates in Five Lessons and in the Life Magazine article. However, it is also evident to me that he steadily weakened his right hand, and that the obvious difference between the right-hand placement demonstrated in Power Golf and that of Five Lessons is more apparent in the videos of his swing after the accident. Let’s look at how he changed his ideas on right hand placement:

Hogan_Grip_9

Hogan_Grip_10

The key here in the eventual difference in the right-hand grip can be found in the phrasing. In Power Golf, Hogan says: “The club lies diagonally across the fingers of my right hand.” In Five Lessons, Hogan says: “The club lies across the top joint of the fingers of the right hand.” Here are examples of the finished right-hand grip:

Hogan_Grip_11

Hogan_Grip_12

With the club placed more horizontally across the fingers of the right hand at the bottom of the first joint with the palm facing the target, there is already much more of the hand to fold over the club, thus positioning the “V” more straight up at the chin in a weaker position. By positioning the club more diagonally across the fingers Hogan sets the right hand more under the club in a stronger position.

Hogan speaks of his game prior to his epiphany of 1946 as though he was a terrible golfer with a pronounced hook that threatened to end his career at any time. The record shows, however, that he won four events and was the Tour’s leading money winner in 1940. He won five events in 1941, and won both the Vardon Trophy (lowest average scoring average) and led the money list, and in 1942 he won six events and was leading money winner before being called up for service in World War II. Upon his return from the war, he won 5 times after August in 1945, then four more times in 1946 before his first win utilizing his “secret.’ It is apparent, however, that what Hogan found that night lying in bed propelled him to even greater heights from his win at Colonial in 1946 to his accident in early 1949. During that span, he won 29 times, a number that includes three major championships. It is interesting that Cary Middlecoff “remembered a pre-accident Hogan who occasionally missed fairways and greens just like everybody else”, but that “it was in 1950 that he began showing the kind of precision golf that set him apart,” Middlecoff wrote in his book, The Golf Swing.

“In 1950, (Hogan) began to take on the miracle-man aura. Small crowds would gather around him and try to watch his every move anytime he started hitting practice balls.” Hogan himself would disagree with Middlecoff, but said in his interview with Ken Venturi that while he never hit the ball as well after the accident as he had before, he “played” better, noting that it was his belief that course management played a greater role in his success than anyone could imagine. That’s certainly truer when you can hit almost every shot right where you are aiming.

Wayne has been playing tournament golf for more than 40 years and teaching golf for over 27 years. He is the Director of Instruction at Lakewood CC in Rockville, Maryland and is founder of the Wayne Defrancesco Golf Learning Center (WDGLC). Wayne has spent countless hours analyzing some of the greatest golf legends both past and present in order to teach his Pivot Compression Golf Swing technique. Visit www.waynedefrancesco.com and you will spend hours watching FREE videos and reading articles created with the sole purpose to help people become the best golfers they can be. Become a better ball striker with Wayne's Pivot Compression Golf Swing DVD: www.compressiongolf.com

28 Comments

28 Comments

  1. Big GG

    Apr 2, 2021 at 1:57 pm

    There is always no mention of the fact that Hogan did not write 5 lessons.

  2. Art Gula

    Aug 29, 2018 at 7:52 pm

    Hi Wayne , I’ve been playing golf for 50 years and my beliefs and swing are comprised of nothing but Mr Hogan. From the stance, grip, rotation , body and finish. I maintain a 0 & 1 handicap in 3 leagues. Thanks
    ART GULA

  3. Dan Forant

    Aug 6, 2017 at 6:25 am

    Wow after playing 40 years shooting high 70’s/low 80’s, the long thumb deal has worked wonders for my game gaining control and distance since being in the 70’s age bracket. The short thumb actually shortened my clubhead arc length.

  4. Steve Wozeniak

    Aug 1, 2017 at 4:40 pm

    Long article for an easy subject……his set up changed his grip. Once he learned how to set up correctly he started to feel the forces in the swing. As far as the long and “short” thumb, hello, put your left hand on the club and now push your thumb down and long……TENSION. He learned to just simply hold the club in the fingers like an athlete tension free. After setting up correctly he started to feel the inner and outer forces working, half a left arm and wishing he had three right hands when he wanted to hit it hard. He NEVER felt this before in his old set up and swing. And he DID NOT dig it out of the dirt he learned this from my Coach. Who also taught this to Claude Harmon, Jackie Burke, Jack Grout and many others that wanted to listen.

    Steve Wozeniak PGA

  5. Bob Pegram

    Aug 1, 2017 at 2:55 pm

    I recently read a reference to Ken Venturi’s comments on Hogan’s swing. He mentioned that Hogan was a “knuckle-dragger,.” In other words, he had extremely long arms in relation to his body size. Venturi said there are some recommended positions in The Five Fundamentals that are impossible for a person with shorter arms to get into.
    Other item: I wonder if, after Hogan’s accident, he had pains that told him when he was swing the right way versus the wrong way. That would sure tell him immediately when his swing was wandering from the ideal swing he wanted.

  6. Howard Clark

    Jul 31, 2017 at 2:49 pm

    Wouldn’t be nearly as interesting today, with the ProV1x which you can’t hook no matter how poor your swing or grip.

    • TeeBone

      Jul 31, 2017 at 6:33 pm

      Funny, I still see plenty of “banana” slices out there.

  7. Lou

    Jul 31, 2017 at 11:05 am

    The one thing that Ben failed to adequately give up in his writings and interviews was the real “secret” to his stroke and that is he actually had a golf swing. When compared to another with a real swing, Bobby Jones, it is obvious to the practiced eye the left shoulder was the center of the swing and the hands did little other than guide the club face. The grip adjustments he made were necessary to move the direction from the left side of the fairway to the right, just as so often claimed. Wayne did a fine job of showing the evolution of Ben’s grip and that is all he claimed with the headline. Thanks Wayne! Ike

  8. Wayne DeFrancesco

    Jul 31, 2017 at 9:13 am

    I would say that Hogan had two main problems he addressed over time. One was the length of his swing, especially with the driver, and the other was the tendency to hook the ball at inopportune times. His early swings with the longer clubs were extremely long, looking almost John Daly -like in the 30’s. I believe that he felt that the shortened left thumb helped him gain control of the top of his swing, although if you watch his swings through all his major wins his driver swing was consistently past parallel. In the drawings you reference in The Five Lessons Hogan’s actual swing resembles the “If his grip is faulty” picture much more than the “if his grip is correct” picture. Hogan’s actual driver swing never was short of parallel as depicted in the book. Part of the reason that he continued to swing the club past parallel has to do with his solution to his hooking problem, which was to roll the face open and cup his wrist from the start of the swing all the way to the top. This left forearm pronation combined with left wrist dorsiflexion creates additional wrist cock and procuces an increased angle between the left arm and the shaft. Hogan’s backswing had a “flinging” aspect to it where he started with a slight handle drag then “threw” the clubhead against his hands in mid-backswing before “catching” the clubhead and interrupting the backswing with the reversal of the right pelvic clockwise rotation to counter-clockwise. With the left wrist cupped and the face fanned open the change of direction produced a large amount of clubhead lag. Hogan was very strong but of slight build at less than 140 pounds and found that the speed he could create with this action kept him hitting the ball long enough to compete while gaining overall control. As Hogan got older and his trunk thickened he lost some of his trunk mobility and ability to move his pelvis, so when you look at swings from the Hogan vs. Snead match and the 1967 Masters you see a much shorter version but the same general characteristics.

  9. Jeff Martin

    Jul 30, 2017 at 12:17 pm

    Game effort by Wayne, but, like many others, he has fallen prey to the timeline error contained in the August 8, 1955 Life magazine article that incorrectly placed the discovery of the “secret” in early 1946. That timing makes no sense given his playing record in 1945 and 1946, which was exemplary; his play throughout 1947, which was erratic; and the fact that Hogan didn’t win either, let alone both, of George May’s 1946 events, as he recalled he did after finding the “secret”, but did win the 1947 World Championship in September, after a break of a couple weeks (the other George May event was played earlier in the year). More importantly, contemporaneous accounts, for example, the January 10, 1949 Time Magazine cover story, which places the discovery in 1947, and published comments by Henry Cotton (who visited the US in the fall of 1947 for the Ryder Cup and spent time with Hogan discussing Ben’s plan to adopt a “power fade” that winter), make clear that the changes that comprised the “secret” were not implemented until the 1947-48 off-season. Video of swings from 1948 confirm this, revealing a weaker left hand grip than found in the “Power Golf” illustrations and companion film footage.

  10. Dave Mason

    Jul 30, 2017 at 9:59 am

    Very interesting read. When I started playing I read Power Golf and Five Lessons and this is a great refresher, reminding me of the time I’d study the grip portions of those books.

  11. D'oh

    Jul 30, 2017 at 3:00 am

    You obviously do not or have not understood the cupping of the left wrist part in regards to the top of the swing because you’re a dunce

    • Lloyd

      Jul 30, 2017 at 5:16 pm

      Wayne D should step in and respond to Obs good questions otherwise the dumb trolls win.

    • Ude

      Jul 30, 2017 at 8:01 pm

      Forget about asking questions. This is a show-and-tell forum for sycophants and gearheads.

    • D'oh!

      Jul 31, 2017 at 10:15 am

      It’s a Secret. That’s the point. D’oh!

  12. Sid Trench

    Jul 30, 2017 at 2:51 am

    Very informative article which reminded me of much that I had forgotten much. Thank you

  13. The Hammer of Truth

    Jul 29, 2017 at 4:17 pm

    He wasn’t that good, he didn’t have to beat anyone
    Nelson was better but left the game and Snead didn’t do much till later in his career.
    All the real men were fighting wars.

    • Jeff Martin

      Jul 30, 2017 at 11:41 am

      During WWII, Hogan left the tour in August 1942 and did not rejoin full-time until August 1945. He beat everyone in 1940, 1941, 1942, 1946 and 1948, when he was leading money winner and had lowest stroke average each year. Nelson’s three big years were 1939, 1944 and 1945 (the latter two when all the real men were fighting wars); Snead’s big years were 1938, 1949, 1950 (1949 and 1950 being the year of Hogan’s accident and his first year back) and 1955.

  14. Maslie

    Jul 29, 2017 at 11:47 am

    It would be even better if we can see bit deeper on Hogan clubs evolution, particularly his club length and lie too. Great read!

    • johnnied

      Jul 31, 2017 at 12:58 pm

      Watched an interesting video blurb on the golf channel about hogan’s clubs. it seems that he used a steel wire down the grip as a reminder for his weakend grip. The wire was about the size of a coat hanger which would produce a fairly sizable rib. The way it was positioned there was no way you could hook it. was that his “secret”?

      • Jeff Martin

        Aug 1, 2017 at 8:06 am

        I think it was at least part of his “secret” because, according to Byron Nelson, Hogan had a tendency to re-grip the club stronger during a round. The “reminder” rib would let him know if he was re-gripping. I have gripped a couple of Hogan’s drivers at the USGA museum that had the reminder, and the rib places the left hand into a weak, one-knuckle position.

        • Darrin

          Aug 4, 2017 at 10:01 am

          Hogan was 5’8″ tall and 140 lbs in his prime. Sure he was very strong for his size, kind of like a gymnast I suppose, but ‘big thick meaty hands?” Maybe relative to his size but compare to someone who is 6’0 190 lbs probably not.
          But go ahead and keep spinning your narrative, it’s quite fun to witness how your brain works. And please, remember to take your meds.

        • Jeff Martin

          Aug 5, 2017 at 9:55 am

          The grips weren’t “thin”, felt like they were maybe built up a wrap or two. The grip rib was to help prevent him from unconsciously re-gripping it stronger. I’m sure he knew where to put them without the reminder…

  15. Mums

    Jul 29, 2017 at 11:43 am

    Very well done. Thanks!

  16. ROY

    Jul 29, 2017 at 11:07 am

    Great read!!!!

  17. Tom F. Stickney II

    Jul 29, 2017 at 8:32 am

    Fantastic analysis Wayne…great read as well. Why you’re one of the best in our industry!

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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