Equipment

Cobra launches F-Max line, introduces One Length to SGI category

Published

9 years ago

Aug 1, 2017

With its new F-Max golf clubs, Cobra continues its commitment to slower-speed golfers who need golf clubs that make the game easier. According to the company, the best way to accomplish this is to make the golf clubs weigh less, and to pack them with technologies that help launch the ball higher, straighter and with more speed.

In attempts to further simplify the game for beginning and senior golfers, Cobra is bringing the company’s popular one-length-iron concept — all of the irons in the set measure the same length and have the same lie angle as a 7 iron — to the super game-improvement category with its F-Max One Length irons.

Throughout the F-Max line, Cobra has also made material changes and technological improvements to make the clubs more forgiving and longer than Cobra’s previous Max line. The F-Max line, which includes drivers, fairway woods, hybrids, irons and wedges, will hit stores on August 18th.

Read on for pricing and specs. We break down everything you need to know about the individual offerings below.

F-Max Driver

In order to create a lighter driver — “lighter means easier to hit,” according to Tom Olsavsky, VP of R&D for Cobra — the F-Max drivers are built with Cobra Superlite 50-gram shafts and have reduced swing weights compared to their Max predecessors.

The F-Max drivers also have a forged Ti-6-4 titanium face insert that’s said to create more distance on mishits. For more forgiveness and a higher launch, center of gravity has been shifted more toward the rear and heel of the club, which should help slicers turn the ball over a bit easier. Other changes include a new alignment feature on the crown, a new black PVD finish, and two different hosel options for golfers; an “offset” neck for those who need additional draw bias, and a straight neck for a relatively straighter flight.

“When it comes to the super game-improvement category, it can’t be overstated how important lightweight construction is to this category of player,” Olsavsky said in a press release. “With the creation of F-Max, we have focused on the concept that lighter means easier to hit and we have gone to great lengths to ensure that even our components deliver superiority when it comes to reduced weight.”

The F-Max Drivers are available in 9.5, 10.5 and 11.5–degree lofts and will sell for $299. They come stock with Lamkin Rel 360 midsize grips, which Cobra says will improve comfort and consistency (due to the larger grip size).

F-Max Fairway Woods

Cobra continues its focus on a lightweight construction with the F-Max fairway woods to help golfers hit the ball higher and straighter. With many of the same technologies as the driver — most namely back/heel CG weighting, the crown alignment feature and an offset hosel — the biggest differences include a forged 455 stainless face insert versus a titanium insert in the driver, and a Cobra Superlite 60 shaft, which is 10 grams heavier than the driver shaft.

The F-Max fairway woods will be available in 16-, 20- and 23-degree lofts and will sell for $199. Like the drivers, the woods will also come stock with Lamkin Rel 360 midsize grips.

F-Max Hybrids

Cobra’s F-Max hybrids, which also come with its Superlite 60-gram shaft, are designed to blend with the F-Max drivers and fairway woods due to the similarity in construction, according to Cobra. They will be available in 19-, 22-, 25- and 28-degree lofts and will sell for $179 each.

F-Max Irons

Lighter heads, lighter shafts, lighter swing weights. With its F-Max irons — which Cobra calls the lightest irons in company history — Cobra is sticking with the notion that lighter means easier to hit for golfers with slower swing speeds.

In addition to lighter constructions, the F-Max irons also have deeper undercut designs behind the faces for more flex at impact and greater ball speeds across the face, as well as lower-profile heads to help raise launch. The sets also have a progressive design, meaning the long irons (4-7 iron) are made with 17-4 stainless steel for more distance. The shorter irons (8-PW, GW, SW) are made with 431 stainless steel for more feel.

Like the drivers and woods, the irons also have back/heel weighting to encourage a higher launch and more forgiveness, and they’re built with hosel offset to help golfers reduce a slice.

The F-Max irons, which have nickel chrome plating, will be available for $599 (5-PW, GW) with a True Temper Superlite shaft, and $699 (4H, 5H and 6-PW) with a Cobra Superlite 60 graphite shaft.

F-Max One-Length Irons

Cobra first brought one-length irons to retail after signing Bryson DeChambeau, the face of the one-length movement, to its staff. Cobra currently offers one-length irons in a Tour version that DeChambeau uses, a cavity-back version, a junior version, and now, a super game-improvement version with the new F-Max set. Cobra’s argument is that learning just one swing throughout your iron/wedge set can help simplify the game for golfers.

“We are excited to be the first to bring one-length iron technology to the super game-improvement segment of the market,” Olsavsky says. “Allowing senior and women players the simplicity of having one swing and one set-up for their irons helps make golf a little easier and more fun. And for those players who aren’t quite ready to take the one-length iron plunge, we are confident our new F-Max variable length irons will provide an unmatched level of consistency and accuracy.”

Cobra’s F-Max One-Length irons have the same head constructions and pricing as the F-Max variable-length set, which sell for $599 in steel and $699 in graphite.

Related Topics:Cobra drivers hybrids irons

Up Next

Justin Thomas inspires Scotty Cameron’s new Futura 5.5M putter

Don't Miss

FootJoy is selling 2,106 pairs of all-black “Jimmy Walker HyperFlex II” shoes

GolfWRX Staff

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

10 Comments

acemandrake

Aug 2, 2017 at 6:48 pm

This actually makes sense:

“• Most rec golfers should only carry a 15-16º loft “thriver” and then something like a 7-wood, a hybrid and then start their iron single length set at the 6-7 iron into the wedges. For the mass of golfers who cannot break 90 a partial set is adequate to play and manage their inconsistent recreational game.”

Reply Report comment
Rich Douglas

Aug 1, 2017 at 11:38 pm

From the article: “Cobra’s F-Max One-Length irons have the same head constructions and pricing as the F-Max variable-length set….”

How can this be? How could they have the same head constructions in both the VL and SL sets? In order to have a single-length set that works, each head has to weigh the same, have the same lie angle, have the same off-set, have the same MOI, etc. In VL sets, it’s just the opposite, with clubheads changing weight to adjust to each shaft length (in order to maintain swingweight consistency throughout the set).

Either Cobra’s gone back to the Tommy Armour EQL–not likely–or the article is wrong. “Shank” you very much.

Reply Report comment
- Mike
  
  Aug 17, 2017 at 12:25 pm
  
  No, I think you just misinterpreted what they meany by “same head constructions”. It just means the same material composition and weight distribution. They can have different total weights and lofts/lies.
  
  Reply Report comment
Doh doh doh

Aug 1, 2017 at 8:31 pm

I’ve been waiting for these! Mega off-set drivers and irons to really gouge it from the back foot! yeah!

Reply Report comment
Anthony

Aug 1, 2017 at 5:10 pm

Must not have noticed the “One Length” part? Shank???

Reply Report comment
BusterG

Aug 1, 2017 at 2:25 pm

Those pretty looking Cobra F-Max irons and driver will find their way into my bag. they are outright wicked and will scare the bejesus outta my playing buddies — lololol

Reply Report comment
SilkyMitts

Aug 1, 2017 at 12:37 pm

Those irons with chrome plating and metalwoods with black PVD are straight fire.

Reply Report comment
acemandrake

Aug 1, 2017 at 8:01 am

Could be possible that single length clubs are ideal for casual/recreational golfers?

Cobra should offer a higher lofted driver than their 11.5.

Reply Report comment
- Rich Douglas
  
  Aug 1, 2017 at 11:54 pm
  
  “Could be possible that single length clubs are ideal for casual/recreational golfers?”
  
  No, not really. Swingspeed–which correlates strongly to performance–is the key here.
  
  In variable length sets, slower swingers have trouble maintaining distances in the long irons. This is a key reason we saw a transition from 1-3 irons towards hybrids. Hybrids are easier for slower swingers to get aloft and see decent distances. They have longer shafts, are lighter, and have bigger sweet spots. But….
  
  This problem oozes over to the single-length arena, only more so. Because each iron is built around a 7- or 8-iron length, the player cannot rely on a longer shaft to produce sufficient swing speed. These irons do account for this by (a) having a higher COR than traditional irons and (b) counting on the player hitting closer to the sweet spot more often (because of the shorter shaft and developed consistency because of the single-length approach).
  
  So here’s the dilemma: slower swingers can’t (much) benefit from SL irons. And better (faster) players tend not to want to switch from what works for them. I happen to be someone who falls between these concepts.
  
  I’m a fast swinger (driver at approximately 110mph), but I needed more consistency from my irons. Once I became a better sand player and putter, it remained the thing blocking my improvement. SL irons have done that for me. I’ve been playing them for 7 months (Wishon Sterling) and will never go back. I have a nice set of barely use 2016 Pings in the garage that I haven’t touched since I got the Sterlings back in January.
  
  I hope OEMs can find a good niche; I’d like to think SL irons have a future. But at age 58, I’m willing to ride these Sterlings out–possibly re-shafting them with graphite when it becomes time. Instead, I hope manufacturers find a way to make this work and continue to improve on the designs (likely in SL clubs with varying shafts). Until then, I’ll enjoy the sheer consistency the Sterlings have brought to my iron game. Awesome.
  
  Reply Report comment
- Steve S
  
  Aug 2, 2017 at 8:52 am
  
  As one of the “older” golfers I have seen the same thing from my friends. I play an adj. Rocketbalz set at 8.5 and hit the ball higher then all of them. I made the adjustment of teeing the ball VERY high(4 inch tees) and playing it off my front toe. This allows me to hit with an “upward” impact with launches the ball high with just enough spin to maximize carry. I’m slowly convincing my friends to do the same. They all tend to hit down or level and it kills their distance with a driver. In some ways my set up looks “goofy” (according to one friend) but I hit my drives 20-40 yards long than any of my buddies….and I’m older than most of them.
  
  Reply Report comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Why Rickie Fowler is switching to a shorter driver at the PGA Championship

Published

23 hours ago

May 13, 2026

Alistair Cameron

In a golf world where players are looking to eke out every yard possible, usually by lengthening their drivers to add clubhead speed, there’s one player at the PGA Championship who’s going in the opposite direction. In fact, for Rickie Fowler, his goal off the tee is not about gaining extra distance or yards north to south, but rather about shrinking the misses from east to west.

Ahead of the PGA Championship and the week prior at the Truist Championship. Fowler mentioned to Cobra Tour Rep Ben Schomin that the driver didn’t quite swing feel the same as everything in the bag. As a result, and with Schomin’s suggestion to try and sync everything up with the big stick, Fowler decided to test out a shorter length shaft.

“He’s been at 45 (inches), and he’d been at 45 for a few weeks, 44 1/8 (inches) is really is where he is been living really for the most part, for the last couple of years, and is where he is been comfortable,” Schomin told GolfWRX. “It just felt like it was a little long and loose on him.”

Interestingly, Fowler ranks 40th in Driving Accuracy this year on the PGA Tour. It’s his most accurate season with the driver since the start of the decade. But sometimes for players, feel is more important than statistics.

“It was really more of a trying to get the swing to feel the fluidness from club to club to club to try to get it to feel the same,” Schomin added. “And so we took it down to 43 and a quarter, and it was a touch of a ball speed loss, just based on that overall club head speed. But honestly, he squared it up probably a little better. The right miss wasn’t nearly as far. So really, overall down-range dispersion tightened up a fair amount, and he felt confident in swinging it.”

The change in length had Fowler’s caddie, Ricky Romano, beaming at how well he had driven during Tuesday’s practice round at Aronimink. So much so, he was asking Schomin not to suggest changes anymore.

Fowler’s shaft-shortening is one of a few driver adjustments he’s made this season, and to Schomin’s credit, it’s thanks to the fact that he and the rest of the Cobra team had Fowler fit very well into three of the four heads in the Cobra OPTM lineup.

“He had three distinct drivers and the biggest decision was trying to decide which worked best at that time,” Schomin told GolfWRX previously. “He’s played the majority of the season with OPTM X, but has also played a couple of tournaments with OPTM LS. His overall driving stats have been good.”

At the RBC Heritage earlier this spring, Fowler switched drivers, changing from his Cobra OPTM X and into the Tour, low-loft Max K model that Gary Woodland used to win just a few weeks prior.

Now for the PGA Championship, Fowler’s back in the X head, but still using the UST Mamiya LIN-Q PowerCore White 6TX shaft, just a little bit shorter.

“Will he stay there? I’m not sure,” Schomin added. “Could we end up say at like 43 and 7.5 (of an inch). If it’s giving him the same feel of consistency through the bag, then I think we might end up just a touch longer. But if he likes where he is at, he’s confident where he is at, that’s really all that matters.”

If there’s more testing, though, just don’t tell his caddie.

Equipment

GolfWRX Launch Report: 2026 Titleist GTS drivers

Published

23 hours ago

May 13, 2026

GolfWRX Staff

What you need to know: As is customary for the Fairhaven-based company, Titleist officially announced today that its GTS drivers are headed to retail, following a successful tour release. The GTS2, GTS3, and GTS4 drivers will be available in golf shops June 11.

Since debuting at the Texas Children’s Houston Open, the new GTS lineup has quickly gained traction on the PGA Tour, with more than 50 players already making the switch to a GTS2, GTS3, or GTS4 driver. Among them are Justin Thomas and Jordan Spieth.

Justin Thomas’ Titleist GTS2 driver (Greg Moore, GolfWRX)

According to Titleist, the GTS series builds upon the performance foundation established by the GT Series, while introducing several major technological advancements, including a new Split Mass Frame construction, refined aerodynamics, and an updated Speed Sync face design.

2026 Titleist GTS drivers: What’s new, key technology

Split Mass Frame and thermoform body

At the center of the new GTS lineup is a redesigned internal structure: the Split Mass Frame. This technology works with a full-thermoform body made from Titleist’s Proprietary Matrix Polymer (PMP), a lightweight composite that enables engineers to reposition mass more efficiently throughout the head. Compared to the previous GT generation, GTS drivers feature nearly double the PMP material, increasing from 13 grams to 26 grams, while maintaining the sound and feel preferred by better players.

The weight savings from the thermoform construction allowed Titleist engineers to strategically separate mass placement inside the head. Specifically, more weight is pushed rearward to improve stability and forgiveness, while additional mass is positioned low and forward to optimize speed, launch, and spin.

In short, golfers are able to maintain ball speed and consistency across both centered and off-center strikes.

Faster aerodynamics

Titleist also refined the aerodynamic shaping of the GTS heads to help players generate more clubhead speed.

The tails of the new GTS2 and GTS3 heads have been raised compared to previous models, helping airflow stay attached to the crown and sole longer during the swing. According to Titleist, the improved airflow reduces drag and increases speed without affecting launch conditions or center of gravity placement.

Typically, aerodynamic gains can compromise forgiveness or launch characteristics, but the weight savings from the Split Mass Frame allowed engineers to preserve preferred CG locations.

New Speed Sync face

The new Speed Sync Face design is engineered to improve ball speed retention across a larger portion of the face. A reinforced perimeter structure helps maximize face deflection and COR on centered strikes, while the upper portion of the support ring is opened up to increase speed on high-face impacts, a common strike location for many golfers. The face also features a variable thickness design to preserve speed and performance across a wider impact area.

Expanded adjustability

Each GTS model includes a dual-weighting system to fine-tune launch, spin, and shot shape more precisely than previous generations. GTS2 uses interchangeable forward and aft weights, while GTS3 and GTS4 combine a rear weight with an adjustable forward track weight system.

Tour-inspired face graphics

The new lineup features redesigned high-contrast face graphics to improve alignment and framing at address, according to Titleist. Sharp visual lines are designed to make it easier to center the golf ball and to perceive loft more easily at setup.

Additional model details

GTS2

The GTS2 is the most forgiving model, designed for golfers seeking maximum stability and consistent speed across the face.
It produces high launch with mid spin and features a larger, confidence-inspiring profile behind the ball.
Standard weighting includes an 11-gram forward weight and a 5-gram rear weight, with additional fitting configurations available.

GTS3

The GTS3 is aimed at players who want more control over launch, spin, and shot shaping.
Compared to GTS2, the GTS3 offers lower launch and spin while featuring a more compact profile and deeper face design preferred by many stronger players.
The head features an adjustable forward-track weight system to further fine-tune center of gravity placement.

GTS4

The lowest-spinning option in the lineup, GTS4 is built for golfers looking to reduce excessive spin and maximize total distance.
Unlike previous “4” models from Titleist, the new GTS4 features a full 460cc profile that improves forgiveness and stability while retaining its low-spin DNA.
Like GTS3, it includes a forward track weighting system for precise fitting adjustments.

What Titleist says

“When we talk about driver design, it’s never about the one feature or benefit — it’s about all of them,” said Stephanie Luttrell, Titleist’s Senior Director of Metalwood R&D. “Ball speed, forgiveness, spin stability, adjustability, exceptional sound and feel… these are all attributes that golfers care about. It’s our job to design a lineup that elevates performance across the board without sacrificing in key areas, and we feel we’ve done that with GTS.”

“We know that forward CGs drive speed with great launch and spin characteristics, but you need to be able to do that with an inertial stability that still preserves ball speed, launch and spin consistency on off-center hits,” Luttrell said. “We’ve never before been able to hit these CG positions and inertia properties at the same time, and we’re achieving that because of GTS’ construction.”

Club Junkie’s take

I feel like every time there is a new Titleist wood release, I figure they can’t outdo their previous driver. And every year, I am wrong and impressed with the performance. The GTS fits right into that narrative again, as I didn’t know where Titleist could go from GT, but they pushed the limits again, and my fitting proved the smart people there found ways to improve.

My past four Titleist drivers have been a 2 series as my swing typically requires a little height, spin, and forgiveness so I figured I would just get a new GTS2 and be on my way. During the fitting, I was impressed by the new GTS construction, its added PMP material, and the advanced adjustability on each model. My fitter, Joey, got to work putting together a GTS2 and we started there. The launch and spin were great, and the consistency on misses was very tight. My average ball speed with the GTS went up a little bit as the new Speed Sync face creates more speed away from the center.

Joey then built up a GTS3 in 11 degrees, but I figured this wouldn’t have the stability I needed for tight dispersion on my miss hits. That thought was quickly erased after a few shots, and I really liked the more center start line and reduced draw on the misses I was seeing. We tried a few different settings and shafts to dial in the details in order to get the best fit. Having a forward and rear weight in the head allowed Joey to set up the GTS3 with a heavier rear weight to keep the launch and spin up, while the Sure Fit hosel set flat created a more center start line for me. My misses were not nearly as far left, and I was really impressed with the consistency on the spin and launch when I didn’t hit it in the center.

Titleist again created a wood line in GTS that delivers improvements over previous drivers while keeping the traditional look and feel you expect. More adjustability, better off-center speed, and 3 drivers that are playable over a wider range of players should make these extremely successful in fittings.

Pricing, specs, availability

GTS2 lofts: 8, 9, 10, 11 degrees (RH/LH)

GTS3 lofts: 8, 9, 10, 11 degrees (RH/LH)

GTS4 lofts: 8, 9, 10 (RH/LH)

Featured shafts

Project X Titan Black
Mitsubishi Tensei 1K White
Mitsubishi Tensei 1K Blue
Mitsubishi Tensei 1K Red

Premium shafts

Graphite Design Tour AD DI
Graphite Design Tour AD VF
Graphite Design Tour AD FI

Available for fittings and pre-sale now.

In golf shops worldwide beginning June 11.

Price: $699 (standard), $899 (premium)

Equipment

Titleist launches new GTS2 and GTS3 fairways

Published

23 hours ago

May 13, 2026

Gianni Magliocco

Titleist has today introduced its new GTS2 and GTS3 fairways.

Lower and deeper center of gravity (CG) positions, new adjustable heel-toe weights and advanced clubface innovations drive total performance in the two tour-proven models.

New GTS fairway technology:

Wraparound composite crowns: Unlock lower CG positions for higher launch and lower spin as well as more CG depth for added forgiveness.

Refined shapes and profiles: With two distinct setups, with GTS2 featuring a shallower face height and larger address profile compared to GTS3’s deeper face and more compact profile. Both models feature flatter sole designs for better performance off the turf.

Dual-weighting systems: The dual-weighting systems allows for personalized performance, with interchangeable heel-toe flat weights helping to fine-tune CG location across the face.

A forged L-Cup face design: The new face design is optimized for GTS and works to preserve ball speed, maintain launch conditions and enhance sound and feel on low-face impacts.

Tour-inspired polished clubfaces: To help players see more of the clubface at address.

GTS2 Fairway

The new GTS2 fairway is designed with a shallower face and a larger profile than GTS3, ideal for players with more sweeping deliveries with their fairway metals.

GTS2’s new face height, inspired by tour feedback, was designed shallower than the prior generation GT2 model and more in line with the GT1 fairway. Each loft in GTS2 leverages a shallower profile except for the 13.5-degree, which maintains a slightly taller face.

With its new dual-weighting system, the ‘2’ model now has heel-toe CG adjustability.

Lofts: 13.5, 15.0, 16.5, 18.0, 21.0

Dual-weight system: 11-gram weight in heel, 5-gram weight in toe (standard)

GTS3 Fairway

The new GTS3 fairway is designed with a deeper face and a more compact profile, ideal for players who hit down on the golf ball more with their fairway metals.

New to the GTS3 family is a 21-degree offering, giving players two distinct profiles in Titleist’s 7-wood loft.

Instead of the track weight system featured in prior generation ‘3’ models, GTS3 now benefits from adjustable heel-toe flat weights.

Lofts: 15.0, 16.5, 18.0, 21.0

Dual-weight system: 11-gram weight in heel, 5-gram weight in toe (standard)

Price & Availability

The new GTS fairways are available for fittings and pre-sale now and will be in golf shops worldwide beginning June 11 priced at $399 (standard) and $599 (premium).