Equipment
Titleist is releasing new “AVX” premium golf balls, made for more distance
GolfWRX has learned that Titleist is testing new “AVX” golf balls — made with premium performance urethane covers and designed for more distance and a softer feel — in three different markets. The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.
Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here
The golf balls will be available in both white and high optic yellow based on the photos of the packaging and golf balls.
According to language written on Titleist’s AVX packaging, the golf balls will have a new, “high speed,” low-compression core that’s designed for a softer feel and more distance. There is also a “high flex casing layer” to enhance speed and control spin. The “GRN41 urethane cover” is said to deliver scoring control, a soft feel and durability.
It’s clear from the photos we’ve obtained that the AVX golf balls feature a new dimple pattern, at least compared to the Pro V1 and Pro V1x golf balls. According to the packaging, it’s a “352 tetrahedral catenary dimple design” to make it more aerodynamic for flight consistency.
Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here
Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!
Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX
3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X
Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)
Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7
Putter: Scotty Cameron Phantom 9.5 Tour Prototype
Grips: Golf Pride Tour Velvet Cord
Ball: Titleist Pro V1x Prototype
- Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here.
Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX
3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100
Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x Yellow
We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.
Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.
Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.
Best driver of 2025: The top 5
5. Callaway Elyte Triple Diamond: 6.02%
Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.
4. Ping G440 Max: 6.86%
Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.
3. Ping G440 LST: 9.53%
Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”
@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.
2. Titleist GT3: 16.55%
Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”
@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.
1. Titleist GT2: 22.91%
Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”
@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.
Other drivers receiving >2% of the vote
| Driver | Vote percentage (%) |
|---|---|
| Cobra DS Adapt Max K | 4.85% |
| Ping G430 Max 10K | 3.85% |
| Callaway Elyte Triple Diamond | 3.68% |
| TaylorMade Qi35 | 3.51% |
| Callaway Elyte | 3.18% |
| Cobra DS Adapt X | 2.34% |
| Cobra DS Adapt LS | 2.17% |
| TaylorMade Qi35 LS | 2.17% |
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Peter Malnati WITB 2025 (August)
Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here. Driver: Titleist...
Cameron Young’s winning WITB: 2025 Wyndham Championship
Driver: Titleist GT2 (9 degrees, A1 SureFit setting) Buy here. Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX 3-wood: Titleist...
Camilo Villegas WITB 2025 (July)
Camilo Villegas WITB accurate as of the Wyndham Championship. Villegas was undecided on a 3-wood when we shot his bag. ...
WITB Time Machine: Brandt Snedeker’s winning WITB, 2018 Wyndham Championship
Brandt Snedeker fired a final-round 65 at the 2018 Wyndham Championship to outlast Webb Simpson and C.T. Pan. His 5-under...
Tyler Brooke
Oct 23, 2017 at 12:00 pm
For Dummies Version: A ball that will go father then their prov and prov1X but is supposed to perform better around the greens and on the green.
They also flight iron shots lower and come hot off the face.
Bert
Oct 20, 2017 at 8:09 pm
Played the ball today for the first time. Felt good off club face and checked well on full shots into the greens. Distance was OK, not sure I picked up any with my 85 MPH swing speed. What I didn’t like about the ball was how it played for short pitch shots. I usually play a gap wedge, if possible, within 60-30 yards and it will bounce once, twice and then bite hard. This ball felt good but would bounce once, twice and then let go and roll. It tried to get it to bite off tight lie, but usually let go and rolled out more than I like. I switched to the B-330 RXS and got the check I wanted. I hit a few side by side and noticed the difference in bite characteristics. I could get used to it, but not sure. I did like the reaction off my driver, like I mentioned, not sure it was any longer, but flight was good for me. I’ll play them for a few more rounds and get a better feel.
Jerry
Oct 19, 2017 at 6:01 pm
What is GRN41 Urethane??
Not as spinny as their Elastomer Urethane in the ProV1?
AVX – Amateur VX (ProV1X)
Mat
Oct 13, 2017 at 11:22 pm
NXT + Urethane…
Mad-Mex
Sep 24, 2017 at 4:06 am
Heard next year they will have a rubber wound balata covered premium golf ball,,,,,,
Bobo
Sep 23, 2017 at 3:46 pm
The upgrade to the AVX is now in the minds and mill of the folks at Titleist.
AVX now….. BWY coming soon!!! (CXZ next year).
Mike Tomasi
Sep 23, 2017 at 2:15 pm
They should have just come out with a 70 compression pro v1 and called it the pro v1s. Just my marketing idea.
SK
Sep 23, 2017 at 6:02 pm
AVX now…. BWY soon…. CXZ coming next year…. otherwise no change
retired04
Sep 23, 2017 at 6:28 am
Slower swing speed? Try the Srixon Q Star Tour and do your own comparison. I’m 70. 75-77 swing speed-took the time to hit dozens of full and short game shots actually comparing the Pro Vs to the Srixon ball and the Srixon ball was as good or better at $30 or less per dz.. Had to convince myself and I did.
BO
Sep 22, 2017 at 9:24 pm
urethane…. non-urethane…..uranusthane?
2putttom
Sep 22, 2017 at 4:12 pm
lol .. these comments and responses remind me of public comment time at a city council meeting
abxgolf
Sep 22, 2017 at 4:58 pm
golf clubs and balls are gearhead heaven and let no man put that asunder
James Strachan
Sep 22, 2017 at 3:57 pm
VICE are made in yellow.
abxgolf
Sep 22, 2017 at 4:59 pm
try finding one of those in autumn leaves lol
Jack Nash
Sep 22, 2017 at 3:48 pm
Re-Branding
Re-Engineering
Re-Thinking
Re-Imagining (the latest BS acronym)
Re-Jigging
Re-Treading
All great ideas run thru the Constant Mill of failed actual new ideas.
3 piece balls go far Correct.
3 piece balls can have a soft cover.
3 piece balls will never have enuff spin greenside.
abxgolf
Sep 22, 2017 at 4:57 pm
rush down to yer nearest big box golf mecca store and buy a dozen or two is you loose lotsa balls.
DrB
Sep 22, 2017 at 1:33 pm
It is their way of catching up to Bridgestone, Callaway, Wilson (!), and perhaps others without having to eat crow and change their narrative of the last few years. Titleist has always maintained that either ProV1 or ProV1x is the best ball for your game regardless of your swing speed. (Their other balls exist for those players for whom price is a consideration.) Other companies have brought out tour-quality balls optimized for sub-100mph swings and have found great success with customers. So, Titleist had a problem: they could ignore the success of the likes of the Chrome Soft, B330RX, et al, and continue to lose market share, or come up with a new ball optimized for the sub-100mph swing that has a urethane cover, great distance, tour-quality short game performance, but not contradicting their previous proclamations that ProV1(x) is still best for everyone. Enter the AVX
asugrad1988
Sep 22, 2017 at 12:36 pm
It sounds like the Bridgestone E5 golf ball. 3 piece ball with a urethane cover. About $20 a dozen.
Jack Nash
Sep 22, 2017 at 3:49 pm
Add the name Titleist and double the cost. Re-Branding.
Mat
Oct 13, 2017 at 11:20 pm
And probably not as good as the e5.
MamasBoy
Sep 21, 2017 at 10:55 pm
Mo’ distance….. Lo spin…… Hi shot….. Hit da pin
Speedy
Sep 21, 2017 at 8:51 pm
No thanks, another of their overpriced balls.
MamasBoy
Sep 21, 2017 at 5:00 pm
“made for more distance”??
I need more distance so I’m gonna switch to AVX and they will match my PXG’s
AVX + PXG = APXXVG ….. woooh
Si Si
Sep 21, 2017 at 10:57 pm
Only clowns buy PXG
Si Si isanoob
Sep 22, 2017 at 10:13 am
Jealous much. If your not playing PXG’s you not playing your best.
abxgolf
Sep 22, 2017 at 4:55 pm
sounds like yer noob has been cut off
2putttom
Sep 22, 2017 at 4:09 pm
LOL
abxgolf
Sep 22, 2017 at 5:00 pm
LOL 2
Rich
Sep 21, 2017 at 10:55 am
Flat dimples , looks like the Wilson Staff C golf ball of a few years ago. It seems Wilson Duo had it right after all, Callaway has copied it in the soft, TaylorMade has tried to copy the idea of softer and now another attempt by Titleist to copy the DUO ball. Titleist has again put a ball out that is in the upper ranks in price thinking they will buy it just because of the name…. Titleist over priced and under delivered on most of their goods. They are like the car companies of the mid seventy era.
Brian
Sep 22, 2017 at 7:43 pm
Golf is a game of ‘status’ and the boys with the newest toys play together. You will never find a foursome of buddies with one playing 5 y.o. clubs. If you wanna play, you gotta pay.
Acew7iron
Sep 21, 2017 at 8:44 am
Their answer to the Kirkland ball?
Brian
Sep 21, 2017 at 4:28 pm
Except it’s still over 3x the price of a Kirkland…
Bert
Oct 4, 2017 at 5:30 pm
Whatever happened to the Kirkland ball? Is it finally on the shelves again; and if yes, is it really the same specifications as the one that stirred everyone up?
Tanner
Sep 21, 2017 at 7:47 am
Perhaps their answer for calls for a yellow pro v ?
carl spackler
Sep 21, 2017 at 8:25 am
but, but they said they couldn’t make a ball with a urethane cover yellow due to the nature of urethane
Irma
Sep 21, 2017 at 12:18 pm
They lied, again.
stevemac
Sep 20, 2017 at 10:09 pm
Yeah we do play golf in Texas year round!!!!!!!! Sure hope I am going to get my test balls here. How do you leave out Texas?
Si Si
Sep 21, 2017 at 10:59 pm
Me too
Rich Douglas
Sep 20, 2017 at 9:32 pm
Too little information. Are these some cool, new breakthrough? Or are they just re-packaged Titleist Velocity balls? Something in between? Something else?
Irma
Sep 21, 2017 at 12:18 pm
It’s a copy of the Q-Star Tour
TigerArmy
Sep 20, 2017 at 5:16 pm
Where the hell do these fit in between the ProV1s and the NXTs???
Looks a lot like the Bridgestone strategy where they try to sell sub par tour balls RX / RXS as premium balls to hackers.
AllanA
Sep 20, 2017 at 5:01 pm
AVX … AVX … AVX??? ….. Oh, I get it ….. A (Pro)V(1)X …. LOLOL
Guia
Sep 20, 2017 at 4:30 pm
I will give it a try. Personally though, I use any number of brand balls and have seen very little difference.
AllanA
Sep 20, 2017 at 4:58 pm
Oh, no… there must be a difference… look at all the claims and promises… it must be better because it’s the newest.
larrybud
Sep 21, 2017 at 10:01 am
There is certainly a difference between urethane and non-urethane balls as far as spin goes, especially on approach shots.
Distance? Eh, all within your margin of error.
Davey Dave
Sep 20, 2017 at 4:17 pm
Looks like a good target for an after-hours water hazard diving expedition. Seriously, I’d like to try them to see if they change my second shot.
golfraven
Sep 20, 2017 at 4:10 pm
Looks loke a NXT to me. Same packaging but different name?
larrybud
Sep 21, 2017 at 10:01 am
NXTs are not urethane.
Brian
Sep 20, 2017 at 4:08 pm
Until their balls are reasonably priced, the only Titleist’s I’ll play are those I find on the course.
C
Sep 21, 2017 at 7:52 am
lostgolfballs.com
Judge Smeills
Sep 20, 2017 at 3:52 pm
Still waiting for the release of new DT Solo and the Tour Prestige
Irma
Sep 20, 2017 at 3:47 pm
Titleist, starting to lose their ball market badly to Srixon, Bridgestone, TM, so they decide to copy and say why fight them, join them. Typical of a Korean-owned company looking to cash in, like always, with copies.
Thomas A
Sep 20, 2017 at 4:24 pm
Fila Korea sold Titleist. They are American, publicly owned now. If you read GolfWRX you’d know this.
CCGolfTx
Sep 20, 2017 at 9:44 pm
Acushnet owns Titleist but Fila Korea still owns Acushnet and owns the controlling percentage of the company.
Irma
Sep 21, 2017 at 2:16 am
No, it didn’t. You would know that if you lived in the outside world
https://en.wikipedia.org/wiki/Acushnet_Company
surewin73
Sep 21, 2017 at 11:00 am
From your Wikipedia page….
The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing.
Acushnet is still owned by Fila Korea!
ibo
Sep 22, 2017 at 10:43 am
Irma it literally says The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing. in the first line of the article. LOL
Irma
Sep 23, 2017 at 6:35 pm
Yeah. I was answering Thomas A’s retort that Fila Korea sold Titleist. It didn’t.
You would know that if you understood how the reply listings worked here. Duh
Double Mocha Man
Sep 20, 2017 at 3:35 pm
Did they stop making the “Velocity”… it was their long ball?
Golf64
Sep 20, 2017 at 3:13 pm
So 4 balls in the same price category?! Only thing I like about this is it comes in yellow. No customer here at ProV1 prices!
Scott
Sep 20, 2017 at 3:12 pm
Hey why not right? Give it the old Billy Baron!
cgasucks
Sep 20, 2017 at 3:12 pm
A 3 piece Urethane covered ball at the same price as the Pro V1? There’s no incentive for the golfer to buy the AVX (maybe a dozen or two for curiosity’s sake) long term and might as well buy the tried and true Pro V1 for the same price.
Teaj
Sep 20, 2017 at 3:08 pm
im confused, someone needs to do a review with these, PROV1 and PROV1X
Golfinnut
Sep 20, 2017 at 3:08 pm
with their quarterly golf sales down the toilet … why come out with a premium distance ball priced just like the V1? No one buys the ProV1 for just that reason. It’s just too damn expensive. No wonder it’s only in 3 states.
Golfandpuff
Sep 20, 2017 at 3:59 pm
Stats? Proof sales are down? Why don’t you get me the mfg cost per ball while you are at it? Thanks!
Brian
Sep 20, 2017 at 4:12 pm
A simple google search will tell you what is common knowledge on Titleist’s recent sales decline.
AllanA
Sep 20, 2017 at 4:55 pm
Golf equipment sales to the recreational golf market is down because the average golfer is aging and giving up the game. The demographics backs this up.
So the golf OEMs are shifting their sales to the upscale market because that’s where the money is. It’s happening to drivers, irons, wedges, balls, everything.
Most on these forums are not so rich that they don’t have to ask for the price of the equipment; they are mostly gearhead wannabes who fall in love with the newest and fanciest toys.
Cdub
Sep 20, 2017 at 6:51 pm
They are a public company. Read their last Q earnings release.
AllanA
Sep 20, 2017 at 2:25 pm
Titlesist Promises:
– More distance
– Softer feeel
– Enhanced speed
– Control spin
– Scoring control
– Durability
– More aerodynamic
– Flight consistency
– Optic color
– Fancy dimples
Premium performance at a premium price on par with ProV1-x.
Sooo, if you want to be a good golfer you must spend more $$$$ on your equipment, shoes, accessories and clothes too. It only makes sense.
new stuff!!
Sep 20, 2017 at 2:25 pm
what I don’t understand is why they don’t make the v1 or v1x in yellow.
waiting for tp5 to come in yellow as well.
until then… chrome soft it is
AllanA
Sep 20, 2017 at 5:05 pm
No ‘yaller’ ball for me…. maybe a pink Volvic…. maybe not …..