Opinion & Analysis
See what GolfWRX members are saying about Titleist’s new AVX golf balls
On October 6, Titleist released new “AVX” white and yellow golf balls in three states: Arizona, California and Florida. Our sources told us that the new golf ball was a premium offering with a urethane cover, and that it was made to have a softer feel than Titleist’s Pro V1 golf balls, and create more distance, too. The company was said to be merely testing the product, which is selling for the same price as Pro V1 golf balls, at retail in those locations.
It’s been several weeks now since the release, and as we await Titleist’s assessment of feedback from the public, let’s dive into what GolfWRX members are saying so far about the golf ball.
Click here to view the entire AVX forum thread.
Editor’s Note: Comments below were taken from posts on October 6th or after, since those are when the balls actually hit retail. Posts have been minimally edited for brevity and grammar.
What’s the word on AVX?
tbowles411: Alternative to the V and X. Straight from the Titleist rep.
Homerun2Birdie: Am I the only one who thought these were NOT soft? Thought the ball performed admirably: spun enough around the greens, seemed a bit hard coming in on full iron shots, flight was noticeably lower as advertised. That being said, I did not feel like this ball was soft at all.
Fiddy3: I can tell you one non-debatable fact. Golf stores are paying $36+ cost for the AVX.
QuigleyDU: It is right up there with every other premium ball out there. It has mid-high flight in my opinion. Full shots it is fine, wedges and green side are just… OK. Feels decent off the putter. In my opinion, it is slightly longer than the chrome soft x I currently play but does not spin near as well.
Break81: Took the AVX for a test today alternating holes with my Chrome Soft Truvis, and while the AVX was not bad, it’s didn’t really shine in any one area. Felt very similar to the Srixon Q-Star Tour and for the price difference I cannot see why someone would pay $18 more for the name or because they offer yellow.
crazygolfnut: If it was priced in the $30 to $35 range I would try it. But the way it is, I will continue to play other brands.
mixedguy: Played 2 rounds with it today soft and spins. I hit it further than both the v1 and X. It’s right between the two, imo. Great ball but it is pricey.
MysteryV: Played my first round with the AVX yesterday. Good ball. Soft off the putter, long off the driver, spins off wedges and irons. Not sure it’s worth the price premium over NXT Tour S as the two seem pretty similar. I did notice it was flying significantly further than I expected on every shot, however I was striking the ball better than usual yesterday, so tough to tell if it was new or the ball.
zeke66:
- Driver: Very long
- Irons: Good through air and breeze, long.
- Putter: Felt and sounded great.
- Around the green: Didn’t hit enough shots to really know. Hit a few very good flop type shots after putting myself in bad positions. Felt and sounded pretty good off wedges.
speeder757: The AVX reminds me of the Original Pro V1. Its softer than either of the current ProV1’s. Just picking the ball up it feels lighter than the Pro V1 or Pro V1x. I’m not sure if that would quantify on a scale or if its just the compression. The dimples are shallower similar to a Bridgestone ball. I have played this ball at my home course for 5 rounds now directly against the Pro V1 and Pro V1x and think it might be my new gamer.
It’s slightly longer than either current Pro V1 off the tee. Flight seems to be more stable however and for whatever reason it seemed more consistent. The AVX was 3-5 yards longer than both Pro V1’s off the irons. AVX spins just a little less on green side short chip shots than the Pro V1x. I would say roughly the same as the Pro V1 with maybe a slight edge still to the Pro V1. I would say the AVX has enough greenside spin to be comparable to other premium balls though. I have heard some say the AVX feels heavy on chip shots. That wasn’t my experience at all. It feels light and springy if anything. Lastly the AVX is softer off the Putter than either Pro V1. All in all its a great ball. If it spun just a little bit more on short chip shots like the Pro V1x does it would be the best ball ever made. AVX does seem more durable than either Pro V1 and the cover doesn’t get chewed up on chips shots as easily as the Pro V1’s do. Price wise its overpriced like all current golf balls on the market are. But it does perform.
johnw29: I live in Arkansas and I ordered 2 dozen from Edwin Watts in Destin, Florida. They shipped them on a Monday and I got them on Wednesday.
jrshelby: Played my first round with them. Let me say that they are just weird and confusing. Don’t know how else to put it. They have a slight advantage in having a little less spin but I definitely get very different flights at times. Sometimes higher then anything else I’ve hit and sometimes way lower as well. I’ll put another round in on them this Sunday before I start making any assessments I guess.
After playing a round with the AVX and at least 30+ rounds with the Chrome soft this year and can honestly say the AVX is not in ANY way similar, and I mean no where close, and I mean to be redundant, but could not be further away design wise. The chrome soft is just that, soft. These are not. The chrome soft is moderate distance with moderate to high spin. AVX is very high launch with extremely low spin on most clubs I’d say down to 6 iron. Then spins slightly more then you’d expect from 7-PW. Then does not spin enough with wedges. 2 out of 3 is usually not bad, but in the case of the AVX it just may be.
drew_harvie: This is a pretty good ball imo. Lower, spins less off the driver. I think it’s a pretty good ball if you hit it really really high with a lot of spin (like myself). It’s crazy how popular these are in Arizona though. Wigwam is selling them for $64 for a dozen and have sold out twice. Not sure if I’d switch from the ProV1X but it’s much better than I was expecting.
See all of the comments about Titleist’s AVX golf ball here.
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being
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Thomas A
Dec 14, 2017 at 11:19 am
Whatever. I’ll still by all of your once-hit-then-lost ProV1’s on lostgolfballs website for $16 a dozen.
Mike
Dec 4, 2017 at 12:23 pm
Man,
Every review seems to contradict the one above it. Wow
d
Nov 27, 2017 at 3:14 pm
Generally plays like a Pro-V1. I have been playing them for a couple weeks, and they seem to fly higher and farther than the Pro-V1. They don’t seem to spin as much around the greens as the Pro-V1—maybe more like a Pro-V1X. However, it seems like they spin A LOT on full shots. I have spun back a full PW 25 feet on more than one occasion.
Robin Weckesser
Nov 2, 2017 at 7:08 pm
I’ve tried the AVX. Was looking forward to them. Not impressed. They feel a bit harsh which Im not a fan of.
I’ll stick with the VICE balls….better value, better feel, better distance, better consistancy….
Mat
Nov 2, 2017 at 5:33 am
Synthesising all of these… basically, there’s nothing unique about it. It’s a Srixon at double the price, and a little harshness thrown in gratis… not good. I’ll stick with Bridgestone.
Jack
Nov 2, 2017 at 5:15 am
I’d buy it for the logo.
C.B.
Nov 2, 2017 at 1:58 am
No, no, no, you all have it wrong.
The name is “it’s a Srixon XV copy by Acushnet.” That’s what it stands for. Therefore, AVX, backwards.
Someone
Nov 1, 2017 at 11:13 pm
making an amateur VXball? isn’t that incongruent with their marketing? prov prov1 is supposed to be the best ball for any player…why now would you introduce an amateur ball priced like a pro ball? what are you now saying about your pro series? that it’s no longer the best ball for all players? they really need to handle that marketing strategy…
Tom54
Nov 1, 2017 at 4:52 pm
My comment is to read Jeff’s opinion. I’m a decent 3 hdcp and truthfully I can’t tell one premium ball from another. To me if I hit it squarely all will probably do the same. I don’t claim to know all the spin rates, etc and all that jazz that some of these people claim.
chopper
Nov 1, 2017 at 10:16 pm
I am a 2 that hits it like a 0 (I can’t chip or putt). no way can I tell a difference between premium balls. the garbage nike balls from early 2000’s of course withstanding.
Table
Nov 2, 2017 at 6:10 am
Haha…so true….there are soo many posers on this site that can’t play a lick…and somehow “they know”..
cody
Nov 1, 2017 at 3:58 pm
having been a member of GOLFWRX for a long time. i can tell you there are some very very good players that are making these comments. yes, feel is 100% subjective and the reviews are nonscientific but they are real and unbiased. i have played this ball and it is good but, so is every premium ball, so slight difference can be hard to see and explain, even though you know they are there.
Dave
Nov 1, 2017 at 3:35 pm
Most amateurs; especially, double digit players are not consistent enough to quantify performance of golf balls! Yes, many can tell the difference between a pinnacle and a pro v1 but that is about as close as it gets!
kennyboy
Nov 1, 2017 at 3:22 pm
I am more confused now than before i started reading these reviews.
Stephenie
Nov 1, 2017 at 3:11 pm
I’ve played the AVX over several rounds this year and I’m unimpressed. I found it to sound and feel very similar to the Velocity. Mid summer, I switched from the ProV1x to Taylormade TP5x and noticed a big difference in distance, feel was the same. I also played the Volvik Vivid and loved that too. I paired the AVX against the Volvik and was 5 to 10 less yards off the tee and about 5 yards shorter on irons. The AVX also felt very clunky, with a lower launch. I gifted my two sleeves.
Jeff
Nov 1, 2017 at 2:08 pm
I find it hilarious when people say “X ball seemed to fly higher” or “X ball spun more on a full 6-iron.” There is absolutely no way an amateur golfer can say that with conviction. We hit the ball off the center of the face most of the time and may hit a few clubs only 1 or 2 times a round. Just play what you like and don’t try to sound like a tour pro!
Matt-78
Nov 1, 2017 at 1:22 pm
I don’t think there is anything complex about this ball, but I could be wrong. I just think it’s Titleist’s entry into the same area that the Chrome Soft, Q-Star Tour, etc. exists. A hybrid between a high-handicap ball and a tour ball. A core that is less expensive to manufacture, softer core than tour ball, the high lift dimple pattern of a “distance” ball (shallower dimples), but with a cast urethane cover (not a thermoset urethane cover like the Pro V). Compared to a tour ball it will be softer, higher lift dimples, and less spin. Compared to a traditional “distance” ball it will be softer, similar dimple lift, but with more spin. At least that’s what I think. YMMV.
George
Nov 1, 2017 at 1:01 pm
Another ball from Titleist that underperforms, and is far overpriced. Stick to Snell, Vice, or now….Cut Golf! Premium urethane tour balls that truly PERFORM at huge huge savings!
Chopper
Nov 1, 2017 at 12:28 pm
The range of comments seem to me to back up my theory that unless you are a supreme striker of the ball (think +4), paint all the premium balls white and the novice to scratch player will never be able to tell a difference.
Steve S
Nov 1, 2017 at 11:52 am
As usual non-scientific evaluations are almost meaningless. Maybe “someone” will do a test of them vs. the proV’s like they did with the Costco ball.
GMatt
Nov 1, 2017 at 11:35 am
I agree, after reading these reviews I’m not sure exactly where this ball stacks up and exactly how it might perform, just goes to show how it performs with one person doesn’t mean it performs the same way to another. I too would like to see head to head data on a simulator
Aaron
Nov 1, 2017 at 11:17 am
These wildly different reviews simply prove “feel” means something different to all of us. I’m more confused now than before reading those reviews. Put the AVX on a Trackman and hit shots against the ProV1 & ProV1x.