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Opinion & Analysis

Bag Chatter: An Interview with Raybon Putters

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. This interview is with Gary Hunter (pictured left below) and Ian Raybon of Raybon Putters.

If someone reading this has never heard of you, how would you describe your company and what you do? 

We are located on the Isle of Man, which is in between England and Ireland. Basically, how the whole thing started was Ian decided to make his own putter and Gary was so impressed he asked Ian to make him one. As Ian was making it, it dawned on us that we could personalize it however Gary wanted and we just thought, “Of course other people would want that!” With that being our driving force, we started an Instagram page in October 2016 to gauge interest and everything went really well. We opened our doors on Masters weekend just this year (2017). Gary is a former PGA Professional and Ian is an engineer for an American-based company called Swagelok. At the moment, it’s just the two of us here.

Why, in your opinion, would someone buy a Raybon putter over one of the other hundreds of putter manufacturers? What do you think sets your products apart? There’s a ton of putter makers out there. What makes you different?

The vast majority of the other putter manufacturers are just cranking out hundreds of putters of exactly the same type from a factory. It’s a one-size-fits-all thing that they’re putting into the marketplace, but not everyone needs a size-9 shoe, you know? So where we vary is that every putter we make is completely unique and customized for the specific golfer. The online design suite on our website really walks you through all of the steps to arrive at the perfect putter for you. Also, it’s just the two of us here, so when you place an order, you will have Gary handling the details of your order and Ian himself will make the putter. We don’t subcontract anything out, so the guy whose name is on the putter will be the one fabricating it. We also offer a 30-day money-back guarantee. A customer can buy a putter from us and use it for 30 days on their home course, in their own conditions, and decide whether or not it’s right for them. Lastly, a custom putter from us to the USA is $440 shipped with headcover and certificate of authenticity. It also includes a photo album of your SPECIFIC putter being made. It allows you to see YOUR putter taking shape. There’s no one out there doing what we do to this level of customization at this price point.

How do you recommend an amateur know everything they want as far as specifications go? For some people it’s easy, but for others it can be overwhelming.

For starters, Gary’s little head pops up in the corner of the website in case you need help. If you send a message, it goes straight to his phone. We also have something new that we’re looking to roll out at the moment. We recently had a demo day and we took about 15-16 putters with us. The weather was terrible, so the turnout wasn’t great, but the big thing we learned was that was nowhere near enough putters to take to a demo day. There’s just so many possible combinations out there and we weren’t doing our product justice. We’ve now developed a modular system that can combine different heads, hosels, shaft lengths, etc. that just screw together to help with the fitting process. The goal is to get those out to certified Raybon fitters around the world. If you’re interested in buying a Raybon putter and there’s not a fitter near you, send us an email and start a conversation. Tell us what you currently play and like because that would help a lot. It tells us a lot about your stroke path, loft, lie, etc. We want you to be happy and we are definitely here to help.

Raybon’s order board, raw materials, and putter components in various stages of the fabrication process

How did this all start for you? Is this something you already knew how to do? Did you take this up as a hobby?

Ian made his first putter in 2015 with no experience prior to that. The only reason he knew how to do that was looking through forums on GolfWRX. He made a thread on there, which actually still may be on the site if you dig deep enough. Ian learned a lot with that endeavor. The putter looked good, but the quality and playability wasn’t anywhere near what we’re able to achieve today. That putter was essentially the starting point. After that, the second putter he made was the one Gary noticed in 2016 that started this whole thing.

I’m sure there’s more to it than merely being a good looking putter. Is there any technology in your putters that set them apart in terms of performance? Materials? Milling process?

I would have to start with the consistency of our CNC machine. We are able to put a very high level of quality and consistency into our product. We can control the depth of the face milling per customer request. We can have just about any putter head matched up with every hosel as well, which helps tremendously with customization. Also, we think most putter manufacturers are making putter heads too light at 350-360 grams. Our putters will vary depending upon the model and material you select, but most will wind up in the neighborhood of 370-400 grams.

Tell me about when you first started playing golf. When and how did the game grab ahold of you?

Gary’s granddad gave him a set of mismatched bladed irons and persimmon woods when he was a kid and that started his love affair with the game at a very young age. Ian started playing as a junior, and at the time Gary was working in the local pro shop and wanting to be a PGA pro, so that’s where our friendship started as well.

Custom, bespoke Raybon Putter crafted per customer specifications

Do you have a favorite club you’ve ever owned? Anything stay in your bag for a ridiculously long time?

Of course! A Raybon Putter! Ian loves just about anything Cleveland/Srixon. Ian also had a Teryllium insert Scotty Cameron Newport long neck that stuck around for a very long time, partly because he took impeccably great care of it. Gary owned a Mizuno Anser-style putter for quite a few years as well.

What are some of your favorite golf courses on each side of the pond? Have you been able to play much golf over here?

Stoke by Nayland in Essex is one of our favorite courses. It has held a European senior tour event and is regularly used as one of the qualifying courses for The Open Championship. Just a great course. Unfortunately, we haven’t had the chance to play a great deal of golf in the States, but we’d love to.

Your online putter designer is pretty darn cool and hours of fun. How long did it take you to develop that? What was that process like? Is there anything you’re thinking of adding to it?

We secured an investment to start this business in January of 2017 and that’s when we spoke to a web designer about creating the design suite. It took a good three months, so it was ready just about the minute we opened the doors. The thing that took the longest, though, was getting our CNC machine in place and all the right fixturing and things of that nature to ensure we were going to make a quality product.

Ian Raybon in the design phase of a lucky customer’s perfect putter.

If you had access to a time machine, where would you go and what would you see? Doesn’t have to be golf related at all.

I’d start Raybon putters 100 years earlier and get ahead of the competition!

Your company is doing great things, but it’s still in its infancy. I’m assuming you’re getting some guidance along the way, but even if not, you guys are definitely doing some things right. What’s the best piece of advice you’ve gotten in golf, business, or just life in general?

Stop letting life happen to you. It wasn’t so much advice given to me, but advice I heard someone saying they once got. It really hit home with me and now I try not to “just float by.” I am not sure how it’s helping me in personal life or business life as yet. That thought process must be helping, but we are young men and it’s a new business. We are far from the finished article, but I am sure when we are I will be able to say how the thought processed helped. For now, it’s about being thoughtful on your decisions and never allowing something to just happen to you. You take control and steer life, business and relationships where you want them to go. You’re in control and what you get from life is a direct result of your actions. It’s about keeping that in mind at all times.

What do you guys have in the works? Any products you’d like to tease? Tell people how to find you on social media, etc.

As far as social media goes, we are definitely most active on Instagram. @raybonputters is our handle on there. Our website is raybonputters.com and we would definitely recommend people go there to check out our lineup and play with our online design suite. There’s a wide array of options out there for you to arrive at exactly the right putter for you. As we said, though, we’re here to help and we absolutely want you to be satisfied with your putter, so don’t hesitate to reach out to us and we’ll start a conversation about how to create your perfect putter.

Peter Schmitt is an avid golfer trying to get better every day, the definition of which changes relatively frequently. He believes that first and foremost, golf should be an enjoyable experience. Always. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids. "What other people may find in poetry or art museums, I find in the flight of a good drive." -Arnold Palmer

8 Comments

8 Comments

  1. Iuri

    Jan 7, 2018 at 2:19 am

    I have three of their putters and I am very happy with them. Their quality are great, they play fantastic and definitely worth the asked price. The service and product quality are so good that I have already planed my next putter from them. I really wish a lot of success to Gary and Ian and I hope they become the next SC because they definitely deserve and, in my opinion, right now their service and product quality in far superior to SC. I believe that if you are not a professional, golf is much more than low scores, it is a way of life. In my opinion if you drink wine and are not able to see or taste the difference between a 10 usd bottle and a 1000 usd bottle, do not blame the wine, keep drinking the 10 usd and be happy with your choice. So if you are not able to see or feel the pleasure of playing with a customized putter, keep playing with yours 10 usd putter and be happy with your choice.

  2. SK

    Nov 27, 2017 at 4:57 pm

    Good luck with your new putter company.
    Can you tell me what is so special about your putters to justify a $440 price tag?
    Thanks.

    • XG

      Nov 28, 2017 at 1:27 pm

      Just another boutique putter company making vanity putters from scratch for those who have more money than brains or talent. It’s simply another WITB toy for gearhead geeks and county club show-offs. They may last a couple of years and then vanish like most.
      Even the big OEMs are concentrating their sales on over-priced “Tour Only” clubs for the upper 1% who can still afford the most expensive clubs for their double-bogey game.

      • brucee

        Nov 28, 2017 at 11:15 pm

        I got a $30 putter from Walmart and I’m outputting all the duffers with their Scotty’s and Bettinnarrdi’s!!!

      • Peter Schmitt

        Nov 29, 2017 at 5:56 am

        Different strokes for different folks. Some people buy expensive clubs and some people happily play cheap ones. Neither is right or wrong IMO. Putters are my vice. I have too many expensive putters, but I love them all. I don’t own a Raybon specifically, but I’m sure they’re great. My golfing buddy still plays with an old Ping Pal. We both enjoy the game and get along great. No one shames the other. The way it should be.

        I would say to the OP that the level of customization for the price is what sets Raybon apart. If you’re happy with your “off the rack” putter, these guys likely aren’t for you. If you want everything made exactly the way you want it and your kids’ names stamped on it or something, they’re a good option. Like I said, different strokes for different folks.

  3. Matt-78

    Nov 27, 2017 at 1:02 pm

    Just FYI, the company is spelled Swagelok. No “c”. Great interview though! Thoroughly enjoyed it.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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