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Opinion & Analysis

Does the Golf Ball Go Too Far?

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Recently we have heard everyone discussing whether or not PGA Tour players hit the golf ball too far. Everyone from Tiger Woods to Brad Faxon, Brandel Chamblee, Mike Davis, and Wally Uihlein have weighed in with their thoughts. I myself have struggled with what side of the fence I should be on, so I wanted to learn more about it before I made a judgement.

Because I am a golf nerd, I decided to do a little digging.

My first question in all of this is, what is too far? How do we judge that the golf ball or distance has reached a point where it is diminishing the product for our viewing pleasure? How do we know if technology and distance have effected the integrity of the game? Too far is a statement of relativity. One-hundred years ago, it could have taken you 12 hours to travel 200 miles. Now you can fly Los Angeles to Sydney in that same amount of time.

When Harry Vardon was winning championships early in his career, he and every other competitor exclusively used the gutta percha golf ball with his name on it, “The Vardon Flyer.” The gutta percha was invented in 1848 and used until a new ball came into play in the early 1900’s. This new ball was the Haskell Rubber ball invented by Coburn Haskell and Betrum Work. It was the first rubber ball that was a complete game changer. Despite is obvious performance enhancements and distance gained, however, many of the top players were slow to begin to play the new ball. In fact, it took Harry Vardon almost 10 years to make the switch. I can imagine they were having the same conversations back then that we are having today.

There are tons of examples of this throughout golf history, and although there have been limitations on technology there has never been a roll back in the golf ball. The ball has always won out. So I ask myself and you why now are we claiming that the ball is going too far? I decided to compare scoring average on the PGA Tour to driving distance and golf course length. Below in the graphs you will see what I found.

First, I must say it is very difficult to find accurate data on driving distance and scoring average before 1980. From 1980 to present time, this information has been tracked by the PGA Tour, so I decided to only look at the past 37 years for an example. Since 1980, the PGA Tour median scoring average has gone from 72.3 to 70.995 in 2016. That is a difference of 1.305 shots or a change of 1.8 percent over 37 years. The lowest scoring average on the PGA Tour has gone from 69.73 to 69.17. That is a difference of o.56 strokes or an 0.8 percent of change. So yes, scoring average has gotten better. Is this because the golf ball is going farther?

Let’s now look at driving distance on the PGA Tour since 1980 in the chart below.

In 1980, the median driving distance on the PGA Tour was 256.7 yards. In 2016, it was 290.1 yards. That is a gain of 33.4 yards over 37 years, or about 1 yard per year. This is a percentage change of 13 percent. The longest hitter in 1980 averaged 274.3 yards. In 2016, the longest hitter averaged 314.5 yards, an improvement of 40.2 yards. That’s a percentage change of 14.6 percent. PGA Tour players in 2016 hit it a lot farther than they did in 1980, yet scoring averages haven’t changed much. Is this because golf course length has kept up with distance gained?

Finding course length information since 1980 was difficult. I decided to only look at the majors championships as examples, where data is more plentiful. From here, I made the decision to only use the U.S. Open and PGA Championship. Unlike the Masters, they are played on a different course every year. As for The Open Championship, it’s generally a different kind of golf where distance and strategy can hinge on the elements. I felt as though this was the best representation for all courses on the PGA Tour. In the chart below, you will find the average course length of the U.S. Open and PGA Championship from 1980-2016.

As you can see, golf courses have absolutely gotten longer. For this chart, I will compare the shortest average length (1981) to the longest average course length (2015). I am doing this because of the smaller data sample size and I believe this would more correctly illustrate the average of all PGA Tour courses. From 1981 to 2015 the golf course length increased by 791 yards (6807 yards to 7598 yards). That’s an increase of 11.6 percent.

For review, we have seen scoring average decrease by 1.8 percent, driving distance increase by 13 percent and course length increase by 11.6 percent. The difficult part about looking at this much data is always trying to interpret it. How is the data helpful, and what story does it tell?

Let’s revisit the driving distance chart one more time with some timeline reference points to paint the picture in a clearer way. These are some of the biggest technological advances in golf since 1980, and they tell a fantastic story of why we saw certain leaps in distance over a short amount of time.

  • From 1991 to 2000, the decade of the introduction of bigger metal woods from the 190-cubic-centimeter Big Bertha to the 300-cubic-centimeter Titleist 975D, there was median distance increase of 4.7 percent (12.3 yards).
  • Just in the year from 2000–2001, which saw the solid-core Titleist Pro V1 introduced in October of 2000, there was a median distance increase in 2.3 percent (6.3 yards).
  • From 2002–2003 (TaylorMade introduced the adjustable-weight R7 driver on Tour in 2004), there was a median distance increase of 2.4 percent (6.6 yards).

In just 4 short years (2000–2003), the median distance on the PGA Tour increased by a whopping 4.9 percent (13.4 yards). Of course, there was a necessary and actionable reaction to this by the USGA when it limited the driver to 460 cubic centimeters following the 2003 season and finalized the COR limit. Since 2003, we have only seen a change in median distance of 1.2 percent, or 3.5 yards. I believe this gain in distance can be explained by better fitting and the presence of launch monitors like TrackMan on tour. There has also been more adjustability added to drivers and several upgrades in shaft technology.

What I don’t understand when looking at this data is why are we just now saying the golf ball is going too far. It seems to me we are 15 years too late in noticing.

PGA Member and Golf Professional at Biltmore Forest Country Club in Asheville, NC. Former PGA Tour and Regional Representative for TrackMan Golf. Graduate of Campbell University's PGM Program with 12 years of experience in the golf industry. My passion for knowledge and application of instruction in golf is what drives me everyday.

25 Comments

25 Comments

  1. GolfCodeWeekly.com

    Dec 8, 2017 at 1:25 pm

    Yup the increases in the last 10 to 15 years are almost nil, i really do not get the problem, golf is fine, the ball is fine

  2. HDTVMAN

    Dec 8, 2017 at 11:49 am

    When I play, the ball doesn’t go both far enough & straight enough! I’d also like to see a chip which incorporates my watch to find the ball when it goes anywhere but the fairway, which it tends to do!

  3. Rich

    Dec 8, 2017 at 11:04 am

    Let the Ball fly.. I like distance and to see it fly far is exciting.. The course design should be made narrower deeper ruff more trees and sandtraps and more water . Make it more of a gambler course.I don’t like these -21 under scores .What ever happened to these under -10 course score total for the event? That’s why most people love the OPEN (US,British) because they are low scoring and a test of the skill of a player to play the course where does the risk worth the reward ! The tougher the better with some RISK/REWARD when ever available . I like to see the distance but also I want to see accuracy with the yardage.

  4. Mark

    Dec 8, 2017 at 8:59 am

    The most interesting part of this to me is the distance gains prior to the introduction of the Pro V1. Looking at the chart it appears there is about a 20 yard gain from 93-00. There is another increase after the introduction of the Pro V1. To me this speaks to the complexity of the distance discussion. It can’t be reduced to only the ball. There are a lot of other factors involved.

    Think about how much more advanced we are in all the different areas like driver tech, shafts, athletics and power generation, biomechanics, launch conditions, etc. Sure rolling the ball back could reduce median distance, but it’s far from the only factor.

  5. RJM

    Dec 7, 2017 at 9:23 pm

    They have also talked about lowering the speeds in auto racing (granted, for primarily safety reasons) but how many fans would the sport lose, say, for the Indy 500, if the top speeds were limited to 180 or 200. People go to golf tournaments to watch PGA players hit the snot out of a golf ball. Knowing that DJ, Jason, or Rickie is somehow going to be “limited” off the tee or from the fairway takes a boatload of interest out of the game.

  6. jeff

    Dec 7, 2017 at 8:30 pm

    #Whocares?

    The longest hitters aren’t the only ones winning…

    Sounds like a bunch of old codgers irritated their old antiquated records could one day be broken, and the golf channel stirring up something to talk about during the off months. Get over it. The game SHOULD be made easier, not harder, want the game to stick around a while longer and grow? Although data shows its hardly been made easier…. The game needs to progress, I understand keeping the integrity of the game, but there is a fine line of overdoing that to the point of people just saying “forget it, golf is too hard, too expensive, and way to much trouble to deal with, i just want to have fun with my buddies”

    The tour players are better athletes now, the equipment is better, the ball is better, the courses are longer, firmer, and harder faster greens. Swings technique is better, availability to data and what ACTUALLY makes the ball go further or roll longer is easier to get and more readily available. It all adds up to hitting the ball further. Again, why is this a bad thing? To say they used to be hitting 3-4 irons and now wedges? Thats not a diff of 33 yards, its a diff of 100 yards. 33 yards is a 1-2 clubs max. Not to mention todays “5” iron is actually a 3 or 4 iron loft of old… its like the 30 handicapper saying he hit is 8iron 180 yards, well maybe? But more then likely its actually a juiced up 5-6 iron… but who cares? Ain’t no tour pro hitting a wedge in from 215 yards when he used to have to use a 3 wood from 250 because of a ball.

    I sure hope the people complaining about the ball going to far and the game becoming too easy, are the same people still riding a horse to work, and going to the haberdashery to get a new button for their will jacket they made themselves… They better not be using Amazon, or Nordstrom.com to buy their suits…. You all better not be using any form of technology to make things easier and better.

    Get over it, it doesn’t matter, the game is hard enough. Every sport progresses, the athletes become stronger, faster, smarter. Its called evolution, and with out it, the game dies.

  7. Carl

    Dec 7, 2017 at 8:03 pm

    It seems like many people are opposed to the ball going too far because it benefits the longer hitters. But restricting the ball isn’t going to take that advantage away. If anything, they will still be hitting mid-long irons where shorter players will be hitting hybrids or woods.

    To me, the underlying problem for many people calling for ball rollbacks is that they don’t see length as equivalent skill-wise to a great short game or solid putting. I’m not sure why though because the tolerances for mis-hits and clubface to club-path are smaller when you are swinging at higher speeds. There is inherently skill involved to hit it long AND straight, just as there is skill involved in bunker shots or putting.

    • henry

      Dec 9, 2017 at 11:55 pm

      this is spot on. should Rickie or Jordan be penalized bc they putt too well? Distance is a skill. Let the ones who can hit it far keep it that way. And the funny thing is, DJs skill would be even more celebrated bc hed be hitting 7 irons while other guys are hitting 5 woods.

  8. Terry Medlar

    Dec 7, 2017 at 7:40 pm

    I’m not really concerned about the distance the pros are hitting, but if you want to make a change, instead of changing/restricting the ball, why not just tell the pros they can’t use their drivers?

  9. Jon

    Dec 7, 2017 at 3:29 pm

    Much ado about nothing.

  10. Prime21

    Dec 7, 2017 at 3:28 pm

    Cigarettes & Alcohol have killed people for a long time, but they still exist. $ is the answer you are looking for, plain & simple.

  11. Antoine Steeghs

    Dec 7, 2017 at 2:56 pm

    I think youcanlook at the masters. What clubs are used to the green? Are the using 4 irons 40 years ago and now 8 irons?

  12. chinchbugs

    Dec 7, 2017 at 2:40 pm

    Can you make a shoe stink?

    Genuine question…

  13. Uhit

    Dec 7, 2017 at 2:34 pm

    …and you have to remember, that driving distance is in this case carry and roll.

    Latter is strongly correlated to the course conditions and setup – fast and firm fairways.

    The recorded carry distances show no increase in distance since more than a decade.

  14. CB

    Dec 7, 2017 at 1:14 pm

    It’s not that the ball goes too far – it goes too straight. Because they have been designed so well aerodynamically, they tend to not bend as much as the old Balata and wound type balls – which is what Johnny Miller has been saying, as opposed to just calling out the problem of the ball flying too far. With forgiving heads and forgiving balls – the modern players are getting away with a lot of mis-hits that the old ball would not do as well, that you had to be a much better ball striker back then. But this current ball technology is part and parcel of all this tech of heads, shafts and balls, and to talk about rolling it back now, after Eldrick made all his money and success during his career from 2000 on – with the very balls that he wants repealed – is a joke.

    • Hunter Brown

      Dec 7, 2017 at 1:38 pm

      Great point here and I agree with you to a point however if it were a problem I think we would see scoring average dramatically drop. If you look at swimming when the “shark suit” was introduced 49 world records were broken in 18 months. This is a dramatic drop and why they are now banned. We have not yet seen that kind of drop in scoring avg or records to suggest a ban is needed in my opinion

    • Andrew Cooper

      Dec 7, 2017 at 2:15 pm

      I agree 100%, how much straighter the new equipment goes is every bit as important. This is rarely spoken about. Courses have been lengthened proportionately with the new equipment, but have they been tightened up proportionately? I would imagine with measuring technology we could get a fairly good number on how much straighter the ball flies now. And let’s say we find it’s around 10% straighter (to pick a number) then bring in tour fairways by a similar amount.

  15. Barry Martin

    Dec 7, 2017 at 12:52 pm

    Yes, we are about 15 years too late, but there were guys – like Nicklaus, Geoff Shackelford, etc. – who were calling it out back then. But there were a chorus of people, led by Uncle Wally at Titleist who said “Nothing to see here kids, everything’s fine, stop whining.”

    https://en.wikipedia.org/wiki/Boiling_frog

    • Hunter Brown

      Dec 7, 2017 at 1:41 pm

      You are definitely right I remember Nicklaus talking about this a long time ago and that was kind of my point that it has always been a topic of conversation and why the USGA puts limits on how much it can improve. If we really do want to take away distance on the PGA Tour I think there is a lot easier and more simple way to do it. Just take away the tee. It would force players to use higher lofted “drivers” and would take away the advantage of hitting up on it. Now the unfortunate part about most of these solutions is that it will actually give the longer hitters even more of an advantage

  16. Greg V

    Dec 7, 2017 at 12:09 pm

    Hunter, you stated that there has never been a ball roll-back, but you are mistaken.

    For 1931, the USGA reduced the maximum weight of the ball from 1.62 ounces to 1.55 ounces. The players didn’t like it, as the ball didn’t go as far, and it was more affected by wind. They called it the ‘floater.”

    It might be time to look at a reduction in the weight of the ball again, as today’s ball and club technology afford much more control in the wind. If the USGA could roll back the ball in 1931, they can certainly do it again soon to keep course lengths for elite golfers from approaching 8,000 yards.

    • Hunter Brown

      Dec 7, 2017 at 1:35 pm

      Thanks Greg I was unaware of this for sure so I appreciate you pointing it out. However it seems as though it only lasted a year so I would still contend the ball won out. Also what are your hindrances to 8,000 yard courses for pros? Also I have seen plenty of “shorter” courses hold the test of the pros. See Oakmont, Merion, Riviera, Shinnecock, etc. All of those cut lines in US Opens were significantly over par.

  17. Andrew Cooper

    Dec 7, 2017 at 11:55 am

    Good work Hunter. The stats show that the limits on balls and clubs have worked since the early 2000s, so it’s strange to be having this debate now. An unspectacular 3.5 paces forward over the last 15 years-not what the industry would want the golfing public to know maybe, but there it is. So if the rules are working why change?

  18. dat

    Dec 7, 2017 at 11:44 am

    I think it goes too far, and nothing can be done to stop it. If in 15 years the ball goes 15 yards further, that will continue to make the game less exciting to watch. Driver, wedge into every hole is just boring.

  19. Drew Boggs

    Dec 7, 2017 at 11:26 am

    You can make great short par 4s like everyone wants to see and just make them absolutely brutal. Risk/Reward holes get the most attention out of any course or PGA Tour venue. Example, #10 at Riviera. Arguably the greatest short par 4 on tour, and everyone watches it. If you roll back the ball, you are hurting the game of golf. Juniors will not be as involved, and everyone wants and chases the 300+ yard drives. It’s our game today and what it will continue to be.

  20. Bob Jacobs

    Dec 7, 2017 at 11:05 am

    I think we need 10 more articles on ball go too far!!

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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