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Shaft flex is one of those topics that can be quite confusing for many golfers. It seems that there are as many opinions on the topic as there are different shafts. Does shaft flex really matter? We wanted to approach the question a little bit differently.

In this video, we explain how the shaft in your driver can either be helping or hurting one key element of your drives.

Athletic Motion Golf is a collaboration of four of golf's brightest and most talented instructors who came together with the sole purpose of supplying golfers the very best information and strategies to lower their scores. At AMG, we're bringing fact-based instruction that's backed by research and proven at the highest levels on the PGA Tour straight to golfers through our website. Our resources will help you "clear the fog" in your game and understand the essentials of playing great golf.

36 Comments

36 Comments

  1. Dr. Golf

    Feb 13, 2018 at 7:00 pm

    Seven Dreams $1200 autoclave cured driver shafts are superior to the oven cured shafts because they suck out the excessive epoxy plastic that causes graphite shafts to be floppy and soggy in tip dynamic action and recovery.
    Steel shafts are still the gold standard for shaft consistency. Soon the debates about current graphite shafts will be moot as they are made obsolete by Seven Dreams graphite shafts.

  2. Adam

    Feb 12, 2018 at 1:17 pm

    A little defined problem has to do with the radial consistency of a shaft. I would never use one that varies more than 1% hard to soft plane. Yet, I have wondered, even if I position the head so that it moves exactly along the soft plane at impact, it moved through other planes on its way to impact. So, the head is twisting and turning in odd ways before impact. That can’t be good.

    • AMG

      Feb 12, 2018 at 8:08 pm

      You’re right on the money, it’s not bending in a consistent plane. Not comforting, lol

    • Dr. Golf

      Feb 13, 2018 at 6:53 pm

      The radial consistency of steel shafts is uniform, whereas it’s all over the place for floppy soggy graphite shafts…. all because of the excessive epoxy plastic and arbitrary layering that compromises radial action.
      $1200 Seven Dreams autoclave cured graphite shafts has superior radial consistency when compare to all the oven-cured shafts on the market now.

  3. Josh

    Feb 12, 2018 at 12:50 pm

    The video achieved what it was meant to. It showed us that the shaft is not straight at impact, and flex has an effect on speed. We learned that having the right flex matters. The question posed, “Does shaft flex make a difference?” was answered. Thank you AMG.

  4. Joro

    Feb 12, 2018 at 12:46 pm

    Having been in this business for over 60 yrs as a player, club maker and repairman, plus teaching I have found out no, not as much as the ego thinks.. Weight, flex, and length are not that much, of course the difference tween xx and R or reg.. is there, but between X and S, not much and of course the heavier the stiffer also. Knowing shafts, what the do and why is complicated, but not that difficult.

    Now Graphite is a different matter because there are not standards, one makers reg flex is another makers s and it has to be tried to be sure you get what you want. Weight is also a bug factor that too light can be too fast and hard to control. So with Graphite you have to careful and get fitted, although the shaft you hit well may not be the same they put in your clubs. Like I said, it varies and not as consistent as steel, and that is just part of it.

    • AMG

      Feb 12, 2018 at 7:14 pm

      Great points, Joro. Always good to leave the fitting with what you just hit the best.

  5. joe virdone

    Feb 12, 2018 at 11:59 am

    What were the clubhead speeds for the reg, stuff and X stiff demos…thanks.

  6. Reeves

    Feb 12, 2018 at 1:03 am

    I find at my level (15) that shaft flex can make a lot of difference..went from stiff metal iron shafts to regular iron shaft (same brand on Ping irons) can now get 4 and 5 irons up in the air…also with the driver I went from a regular graphite shaft to a tour stiff (Wilson Triton driver) and picked up 20 yards and a small draw where the regular shaft was a constant baby fade….

  7. TeeBone

    Feb 10, 2018 at 11:24 am

    I would like to have seen the final clubhead speed at impact numbers. There is other research that found that shaft flex had no significant impact on clubhead speed. Isn’t it possible to have different kick speeds with the same total speed?

    • AMG

      Feb 10, 2018 at 4:10 pm

      We posted the final head speeds in the comments section of the video. I don’t recall exactly what they were, but they’re in the comments if you’d like to see them.

      Do you have a link you could share for that research? Would like to see how they did their tests.

      I don’t think it would be possible to only vary kick speed while keeping total head speed the same. It would be possible to do if the other variables changed. BUT… we haven’t tested it, just a hunch.

      • TeeBone

        Feb 11, 2018 at 11:37 am

        Sasho MacKenzie has several papers on this. See also Milne and Davis. And David Williams’ book. And probably others as well.

  8. CB

    Feb 10, 2018 at 9:13 am

    Really informative stuff! Very clearly explained and simplified for anybody to understand. Thank you very much!

  9. JE

    Feb 10, 2018 at 6:00 am

    Damn interesting stuff. Thank you!

  10. Chris

    Feb 9, 2018 at 10:28 pm

    If I knew nothing about golf and was trying to learn, this video would tell me that if I wanted to not lose Club Head speed with my 86mph driver swing, I need an x flex shaft.

  11. OB

    Feb 9, 2018 at 3:44 pm

    True Temper scientist-engineers determined three distinct shaft loading profiles. Double peak, single peak and ramp-up swing-shaft loading. TT designed 5-iron and driver devices that monitored the stresses in the shaft, called ShaftLab. It worked well until one of the many internal load sensors failed and it malfunctioned. It was discontinued.
    Nevertheless, ShaftLab defined swing loading profiles and shaft recommendations. What is shown in the video is slightly visually misleading because what we see as “deflection” is actually shaft tip droop and tip torque.
    Face-on “dead straight” does not show full shaft droop and torque twist. What we see is the dynamic alignment of the shaft axis to the clubhead eccentric sweet spot location.
    Shaft stiffness and droop is a function of swing speed. The clubhead “whipsnaps” through final release and into impact. If your swing speed is too low and your shaft is too stiff, it won’t droop and the reaction forces into your hands and arms are excessive.
    95% of golfers worldwide should be playing a woman’s A-flex shaft to get adequate droop and whipsnap… something most golfers never feel because their swing isn’t synchronized to the dynamic action of the shaft tip section and clubhead.
    It’s also why Tour and LD players have problems with inconsistent soggy floppy epoxy plastic graphite shafts. Steel shafts have the most consistent flex dynamics.

    • AMG

      Feb 9, 2018 at 4:39 pm

      GEARS captures both shaft deflection and droop separately. We show both sets of numbers for each shaft looked at in the video. These are not tip numbers, but overall numbers from the length of the shaft. But because the tip is the softest section of the shaft, more movement happens the closer down the shaft you look.

      The purpose of this video was not to show anything other than shafts do not all produce the same results, and that shafts are not straight at impact.

      If you really want to take a deep dive into all things deflection, drooping, and torque you would love the info from Fujikura’s Enso system. There is nothing else out there like it.

    • george

      Feb 10, 2018 at 1:50 pm

      When then there is a golf shaft for irons and woods that eliminates droop, twist
      and kick at impact; why would we ask golfers to synchronize their golf swings to each shaft in their bag?

      More droop, more twist and more kick make it impossible to time a solid impact on sweet spot, consistently.
      When there isn’t a solid impact and ball flight is erratic, should the golfer change his swing or change his shaft or clubhead?
      Its no wonder so many golfers quit this game.

      Moe Norman and Ben Hogan would not play with ‘licorice’ sticks. No one should.

  12. farmer

    Feb 9, 2018 at 2:39 pm

    There is no baseline information, other than the LD swing. Would be more informative if it was done on an Iron Byron, and captioned by various SS’s. Does not take into account the different flex patterns in shafts. So, nicely produced, but worthless.

    • AMG

      Feb 9, 2018 at 4:47 pm

      The problem for us using Iron Byron type robotics is that we work with real golfers and are much more interested in the human variances/influences on equipment. The OEM’s do a great job going down the robot testing road, we’re more interested in how the equipment works in the hands of a wide skill range of actual golfers.

      We didn’t include the baseline info because it really wasn’t necessary to answer the questions of does shaft flex make a difference and are shafts straight at impact.

  13. Steg0726

    Feb 9, 2018 at 12:13 pm

    Knowing the swing speeds and the other variables that involve the shaft loading and unloading needs to be present. Maybe adding info from a GC quad or even mizuno shaft optimizer would give some outlook on swing tendencies. Adding shaft specs as well.

    • AMG

      Feb 9, 2018 at 4:52 pm

      That information would absolutely be necessary to match a golfer to an optimally fit shaft. The questions we wanted to answer with this short video were way less ambitious.

      Is there anything specifically regarding shafts that you’d like to see looked at?

      • george

        Feb 10, 2018 at 11:43 am

        I would like to see how much each type of shaft decelerates at impact (Newtons Third Law)

  14. Jeff

    Feb 9, 2018 at 11:03 am

    How much does the golfer/ swing speed etc affect the results. Is the golfer that is swinging the x flex shaft more efficient??
    Just curious how the golfer affected the results

    • Jack

      Feb 9, 2018 at 11:20 am

      different golfers, good/bad techniques, hard to come away with anything from this video

      • Skip

        Feb 9, 2018 at 11:53 am

        agreed. there’s too many variables to really come away with anything definitive. Is there an ideal reaction of the shaft? Watching this, this long drive guy should be playing the X-Flex instead of the XX?

        • george

          Feb 9, 2018 at 3:32 pm

          to eliminate some variables such as droop, kick, twist and gear effect
          at the same time, try /test Nunchuk shafts

          video at, nventix.com

        • AMG

          Feb 9, 2018 at 5:10 pm

          I doubt he’d be happy playing the X flex.

          We weren’t attempting for optimally match shafts to swings – you’re right, the number of variables for that would be staggering. Instead, we wanted to show how shafts can and do perform differently (many believe they don’t) and that shafts are not straight rigid rods at impact.

          Most highly informed golfers are not aware of how much a shaft can or does add/reduces speed to the overall motion. We thought that would be interesting to show as well.

      • Dan

        Feb 9, 2018 at 4:59 pm

        Are we to assume it was the same person with each shaft? If so then the video makes sense, if not complete nonsense.

    • AMG

      Feb 9, 2018 at 5:02 pm

      Very difficult to define efficient, but all 4 golfers are excellent players in their own class of skill level.

      The golfer has a huge affect on any non-robot shaft testing. We have seen swing speeds from high 80’s all the way up produce both positive and negative kick speeds.

      It’s interesting watching golfers respond to different shafts with strong feelings of love/hate, but with next to no fluctuations in the actual data. A “good feeling” shaft often trumps everything.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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