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Opinion & Analysis

Bobby Clampett: Why Tiger and I Could Never Find a Golf Coach

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News of Tiger’s departure from his most recent coach, Chris Como, should come as no surprise to anyone. Tiger’s growing list now includes the so-called world’s best instructors: Butch Harmon, Hank Haney, Sean Foley and now Chris Como. It’s also worth mentioning that Tiger has spoken to so many more and gotten their feedback over the years. After the “interview” process, he chose not to hire many of them.

I’ve gotten to know many coaches that Tiger has hired and interviewed over the years. They all share a common passion for teaching and genuinely wanted to help Tiger. But why would Tiger end up firing all of them? Why were they not able to provide him what he needed? What is it that he needs?

Watching Tiger go through this process brought back memories for me, and not good ones. After winning back-to-back Northern California Junior Points Annual totals, winning back-to-back Fred Haskins Trophies (the Heisman Trophy of College Golf), being the No. 1 ranked Amateur in the world and having back-to-back years on the PGA Tour where I finished in the top-20 money winners, I got talked into trying some new coaches. I was told it was the only way to become the No. 1 player in the world.

Ben Doyle had been my coach for 10 years and I felt my game had plateaued with him. Never wanting to look back and regret that I didn’t at least try a new coach, I went for it. Like Tiger, I would talk to my Tour friends whom I trusted and get their opinions on who the best coaches were. Of course, they all advocated their coach at the time. That’s part of the ethics of being on Tour and having a coach. As a player, you want their success, too, just like they wants yours. Like Tiger, I dabbled with them for a while before I committed. Some I committed to longer than others, just like Tiger. 

Like Tiger, I got differing opinions from different coaches. The one thing they all had in common is that they wanted me to make some pretty significant style changes, some that I just wasn’t capable of making. The changes were all different and some even conflicted with one another. One coach wanted my swing plane steeper in the backswing; the other wanted it flatter. One coach wanted a slight cupping of the left wrist at the top of the backswing; the other wanted the wrist to be flat. One coach wanted my hands low at address; the other wanted my hands to be higher. One coach wanted me to have a shorter backswing with a smaller hip turn; the other just wanted to change my setup posture. Tiger has been experiencing the very same things. 

Not once did I ask the one question I should have asked. It’s probably the biggest regret I have in my 15+ years on the PGA Tour, and it could have changed the outcome of my career. I sincerely doubt any of the coaches could have given me a satisfactory answer, but I would have really enjoyed hearing the answer. The question is, “How is this style change you want me to make going to affect my impact?”

Impact is the only thing that really matters in golf. It is 100 percent responsible for sending the ball where it goes. Where the ball goes is 100 percent due to the conditions created at impact. Like I used to joke with my caddie Cliff Robinson on the Champions Tour, “The ball goes where I hit it every time!” Sure, things you alter in your swing can affect your impact, but the real key to understanding golf lies in answering the question, “How?”

I didn’t mention my other coaches, because I don’t believe in throwing them under the bus. They genuinely wanted to help me and were gracious with their time, but they were all looking in the wrong direction. I believe Tiger is experiencing the very same thing. Tiger was the No. 1 ranked player in the world with each of his three coaches, and he was also No. 1 without a coach. One of his coaches, who had been one of my coaches for a while, confided in me that he actually taught Tiger differently that he did me and others. He let Tiger determine the direction the coaching would go. I found that very interesting and certainly a departure from how he coached me. I think that was wise on his part and kept Tiger playing well. But did it improve his game? Tiger wouldn’t have left if he had kept improving. Tiger likes playing his best.

What I think Tiger is beginning to discover is what I discovered many years ago that led to my current impact-based instruction. What else explains why Jim Furyk, Bubba Watson, Eamonn Darcy, Corey Pavin, Bernhard Langer, Jim Thorpe, Fuzzy Zoeller, Arnold Palmer, Lee Trevino and countless others have had such great careers with such unorthodox and even in some cases, ugly swings. It certainly isn’t their swing style. The common ingredient of all these great champions is impact. 

Tiger has proven this. He’s been No. 1 in the world with countless different styles of swings. In my opinion, Tiger doesn’t need a coach. He knows more than they do anyway. At least he doesn’t need a coach that’s going to try to improve his style of swing. To improve his golf, Tiger needs to stick with a style that’s comfortable. He needs to feel he can repeat his swing in competition. Then, he then needs to fine tune his impact, consistency and cause/affect understanding.

If Tiger can keep it simple, it will allow for the brilliant artist that exists to come out and paint the pallet of great shots. The world waits with anticipation.

For students wanting to experience how improving their impact will improve their games, Bobby suggests coming to his next Signature Golf School, creating your own private school for your own group, and/or signing up for a private lesson. Simply go to: www.impactzonegolf.com or call 239-236-5536. For those instructors who want to learn "Impact-Based®" instruction, Bobby Clampett now has a fully developed Advanced Level One online training fully supported by the PGA and LPGA with continuing education credits. For those who complete, Bobby and Impact Zone Golf are developing a Certification Program and ultimately a masters Program. Impact Zone Golf is ready to build an army of good golf instructors and rid the epidemic of frustrated golfers victimized by "style-based" instruction methods. Bobby Clampett is a well-known PGA Tour Winner and Longtime CBS Golf Broadcaster, but perhaps he will be best known for his discovery of Impact-Based® Instruction. His two golf academies are in Naples, Florida: Indoor Performance Studio (1040 Collier Center Way, Unit 14, Naples, FL 34110) and at the Tiburon Golf Club at the Ritz-Carlton Golf Resort. Bobby is the first golf instructor in history to be a PGA Tour winner and earn PGA Master Professional in Teaching and Coaching. He and his team of Impact-Based® Academy Trained instructors offer year-round Golf Schools, Private Lessons, Women’s Programs, Annual and Seasonal Coaching Programs, Competitive Junior Training and much more. He now offers Instructor Training and Certification approved by the PGA and LPGA. Visit: https://impactzonegolf.com or call: 239-236-5536.

25 Comments

25 Comments

  1. Steve Wozeniak

    Jan 6, 2018 at 1:46 pm

    Load of GARBAGE…….Clampett could not sustain a high level of play because of one thing…..The Golfing Machine, your not alone bud, this took EVERYONE out that got into it……

    Nice excuse though.

    Steve Wozeniak PGA

    • Stephen Finley

      Jan 18, 2018 at 9:45 pm

      Not saying TGM is for everybody, or that it’s not possible it eventually led to too much complication for Clampett, but the guy was one of the best players in the world for several years, and he says it was a big factor in how he got there. Who else on this comment list has been on that level? You?

    • Tyler

      Jan 29, 2018 at 12:15 pm

      100% agree.

  2. Mikele

    Jan 6, 2018 at 7:38 am

    Bobby has a nice gig over at TIburon. He gets all their tourists golfers and lots of kids and teens during the off season down here. But he is right all that matters is what happens at the moment of impact. Who really cares what is going on before that if you can train yourself to get impact right? That’s Clampett’s entire theory and it’s not wrong.

    Every time we play Tiburon gold and we look over at his area from the first tee we do wonder how much he is able to soak out of those people. They pay a pretty penny, especially the in season resort people.

  3. DS Sportsgolf

    Jan 4, 2018 at 5:03 pm

    Impact is largely predetermined by certain body, lever positions and angles which put the club path and club face into the best possible areas, as CG, weight shift and pressure is moved into the lead side. This occurs before impact when the golf club draws maximum CG force of around 3G’s – gravity is the most powerful force in the universe – roughly just out of transition, when the golf club first points into the ground on the downswing, and between 18 and 22 inches before impact. You can’t physically manipulate the golf club against those forces…… top players try to correct in that area, that’s where the “saved it” action comes in. It’s not just about impact…..impact is the result or action determined by previous actions with variables …… just my basic opinion.

  4. Brennan Woods

    Jan 4, 2018 at 3:08 pm

    He needs The Golfing Machine, Bobby!

  5. Jim

    Jan 4, 2018 at 1:29 pm

    Tiger just needs his confidence, bravado and unapologetic self back. Guy has more mojo than anyone on tour, ever.

  6. pelzy

    Jan 4, 2018 at 1:07 pm

    This is right on the money but too many read who wrote it before they read what was written. This is the only way to explain how so many great champions had unorthodox swing motions yet were very successful. The intention to improve a player’s swing must start with impact deficiencies and expand from there.

    I am also a guy who thinks he should have never left Butch and I firmly believe Butch would agree with Clampett’s impact first approach.

  7. John Krug

    Jan 4, 2018 at 12:58 pm

    The most important thing about a swing is that it be mechanically sound and not harm the body. This requires the classic golf swing, namely, a flared left foot, a lifting of the left ankle and a hip turn. Any attempt to twist the spine is a recipe for physical injury, e.g. Tiger and numerous other pros. Tiger’s body has been destroyed by his instructors.

  8. Doug

    Jan 4, 2018 at 10:26 am

    Great attempt at promoting more of your nonsense instruction!

    • Dana Booth

      Jan 4, 2018 at 4:39 pm

      How is Bobby’s instruction nonsense, Doug?

  9. Tyler

    Jan 4, 2018 at 9:19 am

    I truly hate to be negative but this article is just like Clampett’s books; 90% bragging about his personal accomplishments and 10% self-promotion. Bobby, you have one PGA tour win so don’t ever compare yourself to any Hall of Famer again. Hell, I’ve won a few scrambles in my day. I remember when I bought the Impact Zone after it came out. I waited patiently for slow shipping and was extremely excited to see the book arrive at my doorstep. Upon reading the book I had a bigger let down than three putting for par. I thought how is knowing all about Bobby Clampett’s acheivements going to help my game??? It didn’t! Nice Golfwrx profile, by the way. I am sure all PGA Touring professionals list every single amateur event they won.

  10. steve2

    Jan 4, 2018 at 1:10 am

    Unfortunately, Tiger seems to have lost his swing mojo some time ago by losing confidence in his golf swing knowledge. Perhaps he’s gone too cerebral and can’t get the answers from current teachers. So where should he look?
    I believe he must look within himself to find what he is searching for… a consistent swing that delivers the clubhead to the ball at impact.
    How can Tiger use the K.I.S.S. approach to reawaken his inner artistry? Perhaps he’s lost even that artistry. Perhaps he’s concentrated too much on athleticism, i.e. building up his body in the gym.
    Yes, athleticism is the foundation for artistry…. just like technique is the foundation for musical, dancing, painting artistry. But, excessive dependence on athletic technique can destroy artistry. It’s a tricky balance.

  11. Bryan

    Jan 3, 2018 at 7:53 pm

    It’s the coaches fault that I plateaued and didn’t win more. Maybe there is a correlation between changing coaches like underwear and being really really into yourself.

  12. SK

    Jan 3, 2018 at 3:14 pm

    “To improve his golf, Tiger needs to stick with a style that’s comfortable. He needs to feel he can repeat his swing in competition. Then, he then needs to fine tune his impact, consistency and cause/effect understanding.

    If Tiger can keep it simple, it will allow for the brilliant artist that exists to come out and paint the pallet of great shots.”
    ———————————

    Those last sentences of this fine article just about says it all!!
    Unfortunately, Tiger seems to have lost his swing mojo some time ago by losing confidence in his golf swing knowledge. Perhaps he’s gone too cerebral and can’t get the answers from current teachers.
    So where should he look? Now he must look within himself to find what he is searching for… a consistent swing that delivers the clubhead to the ball at impact.
    How can Tiger use the K.I.S.S. approach to reawaken his inner artistry? Perhaps he’s lost even that artistry. Perhaps he’s concentrated too much on athleticism, i.e. building up his body in the gym.
    Yes, athleticism is the foundation for artistry…. just like technique is the foundation for musical, dancing, painting artistry. But, excessive dependence on athletic technique can destroy artistry. It’s a tricky balance.
    What Tiger needs is a mentor to guide him in his search for his lost artistry. Only I can do it and tell him where he’s gone wrong in his compulsive athleticism. Tiger, if you’re reading …??!!! 😎

  13. Skip

    Jan 3, 2018 at 2:31 pm

    Shameless plug for your “current impact-based instruction.” lol, geez took you long enough to discover that impact is all that matters.

    And I’m gonna disagree, I’m pretty sure Tiger Woods, already knows what you’re referring to. He doesn’t need to discover anything.

  14. David

    Jan 3, 2018 at 2:23 pm

    I agree with your assessment regarding style vs. impact. Bradley Hughes at Golfaus teaches the 4:30 path and he uses many of the all time greats as examples. Many ways to swing the club in the backswing. As long as the golfer gets to that 4:30 path.

  15. Mike

    Jan 3, 2018 at 1:41 pm

    First off, Tiger didn’t fire Hank Haney. Haney quit after the scandal. Also I feel there is so much more scrutiny on Tiger that he gets criticized for things other don’t. For example, he’s had 4 coaches over a 20 year career. Is that even equal to the PGA Tour average? He’s had 3 caddies which I’m certain is way less than the average. 2 agents. Also probably less than average over 20 years. yet he gets hammered in the press for firing so many people. He also got to #1 with all 3 coaches that had a healthy Tiger to work with and had his best winning percentage with Hank (for all those never should have fired Butch people). Bottom line, Tiger knows what he needs. Everyone should stop armchair quarterbacking.

  16. Philip

    Jan 3, 2018 at 12:46 pm

    Tiger didn’t fire all his coaches … and yet you write like you know everything about him intimately, but nice article about you and how Tiger may be lucky enough to follow your advice

  17. farmer

    Jan 3, 2018 at 12:42 pm

    It’s all so simple: great impact makes for great golf. This little infomercial completely ignores the factors that lead to a great impact position. That is a different and considerably more complicated process. BC was a great college player, never a particularly good pro, and never got away from the TGM nonsense. Total bust of an article.

  18. RG

    Jan 3, 2018 at 12:41 pm

    Great article Bobby, and right on point. Tiger was longoff the tee and with the irons, but his greatness came because he could get up and down out of a garbage can and in his prime he was the best putter ever, period. When I watched Tiger deteriorate I watched a man who was trying to do things that just aren’t necessary. There is no reason to hit all nine shots with perfect mastery, you just need a couple that are really good. Tiger used to have beautiful rhythm and tempo to his swing, then it disappeared. His confidence was supreme in his prime. I stood next to him at the Tavistock and watched him hit a pitch shot (that he chunked) and he looked more nervous than I get. If he stays within himself and finds the back of the ball with the smoothness he used to have, it’s game on.

  19. juststeve

    Jan 3, 2018 at 12:36 pm

    Another Clampett article that’s really all about Clampett.

  20. mwf0001

    Jan 3, 2018 at 11:51 am

    What Tiger needs to do is find consistency, especially off the tee. Why was he so good for so many years in the early 2000s? It’s because he had consistency off the tee. He used to have a go to shot with the stinger, whether with the 2 iron or the 3 wood. He almost never missed a fairway with those two clubs. That instilled confidence in the rest of his game and took the pressure off of the rest of his game, especially the driver. Why he ever got away from hitting those shots is beyond me. He was already the best iron player in the game, and he was already the best putter in the game. The only thing missing was consistency off the tee. In my opinion, in order for Tiger to get back to being a force on the PGA Tour, he needs to rekindle his flame with the stinger. Find fairways and let the rest of your game speak for itself.

    Sincerely,
    A Guy That Thinks He Never Should Have Left Butch

  21. Dino

    Jan 3, 2018 at 11:28 am

    I respect Bobby’s opinion in this matter (ie: of going through a variety of swing coaches and the propensity that they have to make significant swing changes).

    Yet, when I read the article, and knowing Bobby’s relationship in advocating for “Impact Zone Golf”, I cannot help but come to the conclusion that this was really an “infomercial” of sorts. It seems to be continuing in the same vein of seeking out another coach to help you get to number one or in every amateur golfer – to be the best that you can.

    The only thing different is that he is advocating for “Impact golf” rather than “swing golf”. I do agree though that there are more ways to swing a club … after all, no two people swing the club exactly alike.

  22. Brian

    Jan 3, 2018 at 11:23 am

    If only someone would come out with a book concerned with impact.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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