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Opinion & Analysis

Bright or bleak? The future of the European Tour

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By Kees Jan Stel

GolfWRX European Tour Contributor

With Europeans Rory McIlroy, Luke Donald, Lee Westwood, Justin Rose, Ian Poulter, Sergio Garcia, Graham McDowell and Padraig Harrington already playing in America, the top European golfers spent more time on the other side of the Atlantic than on home soil.

The increasing desire to play in America has much to do with the sustained acceptance and success of the PGA Tour’s FedexCup. And who can blame the players? The total purse of around $260 million in prize money on the PGA Tour is almost twice the amount in Europe. Moneywise, it’s a no brainer to cross the Atlantic once equipped with the required exemptions.

The good news for Europe is that more stars in America will help the old continent as well. Playing on the PGA Tour will make them better players and thus increase their chances of landing a major championship, further improving Europe’s record in team events such as the Ryder Cup. But there is an obvious downside. Englishman David Lynn, who came second in this year’s PGA Championship, is one of the European Tour players that has the credentials to give the PGA Tour a shot, but he is not intent to do so yet.

“It’s not good for the Tour if guys all keep playing in America all the time,” Lynn said. “If guys just have that attitude, like ‘I’ve got the right to go and play over there, it seriously doesn’t do a lot of good for the European Tour in the future. It is a vicious circle where America keeps getting stronger and Europe keeps getting weaker.”

Complaining never solves problems. So instead of staring at the success of the PGA Tour, the leaders of the European Tour recognized the flaws and decided to up the specs on their own tour. And it seems they are heading in the right direction, since there will be a substantial revamp of the European Tour’s calendar in 2013.

With the economic climate in Europe still heavily under par (the European Tour lost six tournaments in one year due to lack of funding), it is clear that the growth of the European Tour will come from outside of Europe. There are 46 events on the European Tour, 24 of which are played outside the continent and eight of which that are played in Asia.

The recently played Turkish Airlines World Golf Final in Belek will become an official, 78-man stroke play event on the European Tour next year with a purse that will surely be one of the better ones in the season. The Turks are after a bid to stage the Olympics in 2020, and are eager to show the world they can pull off events large events like the World Golf Final.

There is also BMW Masters in Shanghai, China. In 2011, it was an exhibition tournament, but this year it was an official part of the European Tour with an 80-man field and a $7 million purse.

Last but not least there is the inaugural Tournament of Hope that will be held in South Africa in late November of next year. Co-sanctioned by the European Tour and the Sunshine Tour, it is a 10-year signed event with a $9 million purse, which places it even above the four majors and the World Golf Championships in terms of total prize money. With the $7 million WGC-HSBC Champions in China, the $6 million Singapore Open and the $7 million Dubai World Championship already scheduled, all of a sudden the end of the year on the European Tour looks completely different. Rory McIlroy was clear about it:

“I think that’s what the European Tour needs to do, give it some sort of buzz like the PGA Tour has,” he said. “It will mean a very busy end to the season for us, but an exciting one too.”

The 2013 FedExCup Playoffs will mark the official end of the PGA Tour’s 2013 official season. Competition for the 2013-2014 FedExCup will resume three weeks later with the PGA Tour’s Fall Series. Much of the refurbished European Tour season will be not be played during the ultra-rich FedExCup Playoffs, but during the Fall Series, which should give the European Tour’s more lucrative season-ending events a boost.

It will be interesting to see how players deal with the serious amounts of dollars and ranking points that all of a sudden are available. Not only it will give the top players interesting options, it also leaves a mouthwatering prospect for golf fans who have gotten used to a fading end to the season once the Wannamaker Trophy was presented.

Currently, European Tour rules state that its members must play at least 13 events in a calendar year (up from 11 last year). But it significantly helped make itself more attractive to top international talent by doing what the PGA Tour has done for years, making participation in the Ryder Cup and Presidents Cup counts towards membership (the Seve Trophy, a biennial golf tournament between teams of professional male golfers representing Great Britain & Ireland and Continental Europe, will also count toward membership). Since the four major championships and all the WGCs already count toward membership on both tours, the strain of joining the European Tour will be much less for players.

Rory McIlroy said in Turkey that playing both Tours was clearly on his mind, in particular since he has never won the Harry Vardon Trophy*, which is given to the Order of Merit winner (leading money winner) on the European Tour. Not that playing on both the European and the PGA Tour is easy — it requires serious travelling and intelligent planning. On the other hand, Luke Donald successfully showed last year it can be done and Rory McIlroy is close to pulling it off this year. Tiger Woods also said in Turkey that he is contemplating membership of the European Tour. This year, including the Ryder Cup, Woods fell only four events short of the 13-tournament minimum (4 majors, 3 WGCs, and the European Tour’s Abu Dhabi Championship).

Will the exile of Europe’s best players hurt the European Tour? Not necessarily, as long as they decide to play on the European Tour as well. That would indicate that they will not play on European soil as often, since the restructuring of the European Tour’s end of the season will mainly take place in Asia and Africa. That may lead to Rory McIlroy not playing in his own Irish Open and Lee Westwood and Luke Donald not playing the BMW PGA Championship (Wentworth). But if it means that in the bargain players such as Tiger Woods become members of the European Tour and Europe remains as dominant as it is in Ryder Cup, no European will complain.

*The Harry Vardon Trophy should not be confused with the Vardon Trophy, which is awarded by the PGA of America to the player with the lowest scoring average on the PGA Tour.

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2 Comments

2 Comments

  1. Pingback: GolfWRX.com – Bright or bleak? The future of the European Tour | Golf Products Reviews

  2. Dave Sefton

    Nov 2, 2012 at 12:51 pm

    Another issue is the movement of tournaments away from the heartlands of golf support. Too many tournaments are being played in oil rich, fan -less desert wastelands. Only one PGA tournament is played in England each year (with The Open every other year). Fans and future players are being lost in this country, club memberships are down. George O’Grady is causing the demise of European golf. Only 3 players got on the ‘plane back to Europe after the Ryder Cup, this is a pattern which will continue and soon the Ryder Cup will also be staying on the US side of the Atlantic.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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