Connect with us

News

LPGA Speak Sparks Language Debate

For someone who came from a marketing background, LPGA Commissioner Carolyn Bivens certainly knows how to muck up a message. Her latest gaffe is a real beauty. LPGA members are, effective immediately if not sooner, required to be proficient in English. I don’t know if she means the King’s English? New England English? Southern English? or maybe just street english which is comprehensible to those under the age of 20

Published

on

 

For someone who came from a marketing background, LPGA Commissioner Carolyn Bivens certainly knows how to muck up a message.  Her latest gaffe is a real beauty.  LPGA members are, effective immediately if not sooner, required to be proficient in English.  I don’t know if she means the King’s English? New England English? Southern English? or maybe just street english which is comprehensible to those under the age of 20.  No one knows, since no written explanation of the policy has been made available.  I’ m certain at least one of the LPGA muckity mucks has the ability to put fingers on a keyboard and produce a written copy of the policy and the consequences of non compliance for the public record.  Although maybe not, since news reports indicate that no such document was available to the Korean players after their mandatory meeting August 20th informing them of the policy.

It does the LPGA a great disservice when the public is made aware of this policy through an article such as that which appears on ESPN.com. ( a site which more and more resembles the National Enquirer in its sensationalistic writing).  There is nothing on LPGA.com at this time about this new policy.  Some of the quotes make me believe that actual thought was put into the policy development yet none was devoted to the release.  It makes an idea which makes sense as a business decision into a racist, elitist affront to foreign players.  Why would this not have been crafted by a professional advertiser or PR agency.  Heck go cheap and get a politician, they know how to make most people feel good about getting mugged by the government, this would have been easy to present with soft edges and a sweet taste.  No not the Commish,  she’s gotta throw it out like a giant rock through a plate glass window, much screaming and a whole lot of blood. 

 

I could rant all day about the failings of the glorious Commish, but the policy is the thing..  First, this is a good idea.  Skewer me if you must, but it will go quite far in furthering the LPGA as a professional tour and a business.  I’ve wanted to know more about the ladies who play golf so well but am limited by lack of information.   I have to believe that most of them have actual personalities which remain hidden from public view behind the barrier of language.  I know I become quite uncomfortable when I’m in a situation where I can’t really communicate with anyone so I appear shy, reserved, and quiet.  Those are not the first three adjectives folks who know me would reach for when asked to describe me to others.  I have to believe the same applies to foreign players in this country.  These ladies must have some interesting stories to tell and inspiration to share but because of the language barrier what do we get but silence or single word answers. 

If I were paying money to play an LPGA pro am event, I’d want to be able to communicate with my pro, without a translator.  (Translators serve a purpose, however I never really trust them entirely, the result of listening to a 45 second conversation I can’t understand which translates into 5 words of english.  Something gets lost there, the nuance perhaps)  Simple language skills will relieve a lot of the uncomfortable silences that have to take place during a round.  Silences which can translate into aloofness will be passed on to friends and aquaintances as a bad experience.  Surely would sour me on a product if one of it’s promoters impressed in that way. 

Players will not be left high and dry to learn on their own.  The LPGA has said, hidden somewhere in the muddied waters of this giant fiasco, it will provide tutors and learning aides as assistance.  It’s not in anyone’s interest to send players packing because they can play but not talk.  Playing skills are more important than language skills yes, but the language skills are not something anyone can do without in a market where sponsor’s are getting harder to find.  It makes sense to improve the tour’s marketability, language skills are a means to that end.  I can’t see the tour allowing vast numbers of foreign players to be suspended over their inability to speak english,  that would be  publicity  as bad as this amateurish release of policy. 

We’ll have to see after the firestorm how this will affect both the tour and the players.  I hope it means we get to meet some great golfers as people.  For those of you who think it should be all about the golf, I’m sorry but that vanished when the game became international.  It’s all about the benjamins.  Especially now, when entertainment dollars are at a premium.  A product, and professional golf is a product, needs international ambassadors who can communicate in the language of money.  That would be the english language, and every player on the tour needs to be an ambassador for the game.  This language policy is one way to expand the product line. 

7 Comments

7 Comments

  1. bobsuruncle

    Sep 5, 2008 at 1:05 pm

    I say “let the clubs do the talking”. That is the one true measure in this game.

    Do you think that Michael Phelps and Usain Bolt should have learnt conversational chinese and given their victory speaches in mandarin at the Beijing Olympics? After all, they had a good 4 years to prepare! Or should Lance Armstrong be fluent in French before he rode in the Tour de France? Or the africans in english before they run the NY or Boston marathon?

    The most successful soccer league in the world is the English Premier League (EPL). Look at the top 4 teams – they are all made up of foreign coaches and players. There’s hardly an englishman amongst them. Would the EPL be as successful without the best players in the world? Notice that it’s not the best “english-speaking” players in the world.

    The large money in sports is via television rights. Sponsors are attracted to the TV viewing stats. TV viewers don’t hear a single word being spoken by any of the players in 4-5 hours of telecast. Yes, it’s nice for sponsors to have some clients out for the pro-am but that’s not where the real money is.

  2. TD

    Sep 2, 2008 at 1:21 pm

    OK folks….what does the LPGA stand for? Especially the A. What is the official language of the “A”. If these folks want to play on a tour in AMERICA, they should at least learn to communicate to some degree. AS for the comment about it not making any difference if they can communicate with their pro am partners……..with out pro ams and the public there would be no LPGA…it is very important.

    All that said, however, the message was delivered in a most unprofessional way and I don’t blame those that were and are offended. It is unfortunate that the message was obliterated by the delivery.

    Just another blunder by the new commish………..any bets how long she lasts like this?

  3. 8thehardway

    Sep 2, 2008 at 3:25 am

    Tempest in a teapot.

    If you’re any good you have handlers to make sure nothing interesting is revealed to the press so I wouldn’t expect you’ll ‘get to know” much about foreign players. And acceptance speeches are beyond vapid, so no loss there. It would be nice however, if all players could yell out a comprehensible “FORE LEFT” should the occassion arise. Come to think of it, why stop with English? Basic math skills could come in handy for telling a pro-am partner he carded an 8 and not the six he wrote down.

    They should also become familiar with our customs. It doesn’t seem fair that foreigners take our money and can’t speak out language. Would it kill them to learn the words to “God Bless America” and sing it on the first tee before being allowed to play?

  4. Tim Schoch

    Aug 30, 2008 at 3:28 pm

    As I say in my article down at the bottom of the home page, I don’t understand why so many companies try to change people instead of their own system or vision or thinking.

    It is a challenge like this that could lead to real innovations in broadcasting and international assimilation in a sport. Instead of pressuring themselves to rise to the challenge, the LPGA is putting the pressure on the athletes who will be expected to putt for dough and speak English for show.

  5. Don

    Aug 30, 2008 at 10:49 am

    Crazy Gaijins and their rules.

    How did some of the foreign players get into us universities without speaking english. Seems like the exploitation of others is fine as long as it suits them.

    As for marketing, white america are not the only golfers; why not sell the spots with foreign players to corporate sponsors with an interest in that player. or how aboout a category like “low gross by and english speaking player”. That would be something the media and all stats crazy people could grab onto.

  6. Jebb

    Aug 29, 2008 at 9:43 am

    Mr Schuster,

    With respect you are quite wrong in your thinking about this. It isnt a good rule and can you name me one other sport in the world that requires proficiency in a foreign language?

    To be honest who cares what happens in the Pro Ams before the tournament. It just isnt important and anyone can say “good shot” or give a thumbs up.

    Plus your line about wanting to know more about these players is absurd. We recently had the British Open and the foreign players got along fine. They were a credit to their countries.

    Not only that but can you honestly tell me we know a lot about the likes of Annika or worse still Karrie Webb. They seem to play without emotion and the interviews could never be described as revealing.

    Its an overblown and overbearing idea from folks who think they are the centre of the universe.

  7. bobsuruncle

    Aug 29, 2008 at 3:17 am

    I think this rule is absolute nonsense. Yes, I agree with the need to market the product (both the game and the players of the game) and that the medium of marketing is English. However, the LPGA should have “encouraged” the use of the English language and not make it a mandatory rule with the penalty of suspension. After all, an article claimed they are already providing assistance in the form of language lessons, etc.

    God-given (sports) talent is not simply the exclusive purview of the Americans or the English. The fastest man on earth is Jamaican, the best female pole vaulter is Russian, …and the list goes on. What if Tiger Woods happened to be born a Korean? Does the PGA dismiss his 14 Majors, suspend him and make us fans watch (with all due respect) Bob May play Fred Funk instead? Get real.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

News

product test post

Published

on

By

testing for staging.proshop.golfwrx.com

Continue Reading

Tour Photo Galleries

Photos from the 2026 CJ Cup Byron Nelson

Published

on

With the second major of 2026 now behind us, the PGA Tour arrives in Texas for the CJ Cup Byron Nelson.

GolfWRX Tour Photographer, Greg Moore, is on site at TPC Craig Ranch in McKinney, Texas, and he’s already captured several WITBs and a look at some new colorways of just-spotted L.A.B. Golf VZN.1i putters.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

Continue Reading

News

How much each player won at the 2026 PGA Championship

Published

on

Aaron Rai upset the odds to win his first major championship on Sunday at Aronimink, firing a final round of 5-under par to see off his competitors and claim the winner’s check for $3,690,000.

Jon Rahm and Alex Smalley were the best of the chasing pack, with both men sharing runner-up spot which was good enough for each to receive a check for $1,804,000.

With a total prize purse of $20.5 million up for grabs, here’s a look at how much each player won at the 2026 PGA Championship.

Players who missed the PGA Championship cut each received $4,300 each.

1: Aaron Rai, $3,690,000

T2 : Jon Rahm, $1,804,000

T2 : Alex Smalley, $1,804,000

T4: Justin Thomas, $843,866

T4: Ludvig Aberg, $843,866

T4: Matti Schmid, $843,866

T7: Cameron Smith, $637,050

T7: Rory McIlroy, $637,050

T7: Xander Schauffele, $637,050

T10: Kurt Kitayama, $496,707

T10: Chris Gotterup, $496,707

T10: Justin Rose, $496,707

T10: Patrick Reed, $496,707

T14: Matt Fitzpatrick, $364,762

T14: Scottie Scheffler, $364,762

T14: Max Greyserman, $364,762

T14: Ben Griffin, $364,762

T18: Maverick McNealy, $229,128

T18: Jordan Spieth, $229,128

T18: Stephan Jaeger, $229,128

T18: Padraigh Harrington, $229,128

T18: David Puig, $229,128

T18: Harris English, $229,128

T18: Min Woo Lee, $229,128

T18: Joaquin Niemann, $229,128

T26: Nick Taylor, $125,523

T26: Alex Noren, $125,523

T26: Cameron Young, $125,523

T26: Andrew Novak, $125,523

T-26: Daniel Hiller, $125,523

T26: Tom Hoge, $125,523

T26: Sam Burns, $125,523

T26: Hideki Matsuyama, $125,523

T26: Bud Cauley, $125,523

T35: Christiaan Bezuidenhout, $78,805

T35: Patrick Cantlay, $78,805

T35: Ryo Hisatsune, $78,805

T35: Daniel Berger, $78,805

T35: Ryan Fox, $78,805

T35: Haotong Li, $78,805

T35: Aldrich Potgieter, $78,805

T35: Si Woo Kim, $78,805

T35: Martin Kaymer, $78,805

T44: Chris Kirk, $53,743

T44: Matt Wallace, $53,743

T44: Shane Lowry, $53,743

T44: Jhonattan Vegas, $53,743

T44: Denny McCarthy, $53,743

T44: Chandler Blachet, $53,743

T44: Taylor Pendrith, $53,743

T44: Dustin Johnson, $53,743

T44: Nicolai Hojgaard, $53,743

T44: Michael Kim, $53,743

T44: Kristoffer Reitan, $53,743

T55: Collin Morikawa, $34,186

T55: Corey Conners, $34,186

T55: Andrew Putnam, $34,186

T55: Brooks Koepka, $34,186

T55: Mikael Lindberg, $34,186

T60: Sami Valimaki, $29,218

T60: Sahith Theegala, $29,218

T60: Rico Hoey, $29,218

T60: Rickie Fowler, $29,218

T60: Brian Harman, $29,218

T65: Casey Jarvis, $26,900

T65: Jason Day, $26,900

T65: Rasmus Hojgaard, $26,900

T65: Keith Mitchell, $26,900

T65: Sam Stevens, $26,900

T70: Luke Donald, $25,070

T70: Ryan Gerard, $25,070

T70: John Parry, $25,070

T70: William Mouw, $25,070

T70: Kazuki Higa, $25,070

T75: Elvis Smylie, $24,158

T75: Rasmus Neergaard-Petersen, $24,158

T75: Alex Fitzpatrick, $24,158

T75: Daniel Brown, $24,158

79: John Keefer, $23,970

80: Ben Kern, $23,930

81: Michael Brennan, $23,910

82: Brian Campebll, $23,900

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending