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Opinion & Analysis

Navigating the Brave New World of Online Golf Instruction

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Online golf lessons are cheap and fast. And if you do a search on Google, the choices are extensive.  Getting started can be summed up in three steps — shoot a video with your mobile phone, upload it to the one of many different websites that offer the service and await feedback from a PGA professional of your choosing.  By contrast, working with a local pro requires finding one nearby, booking their time in advance and driving however long to the course for the sake of making a couple of dozen supervised swings in less than the time it takes to bake a cake — usually, for a premium fee.

If you believe the old axiom, “you get what you pay for”, then traditional instruction should easily trump any lesson you take online.  The individualized attention you receive from working side-by-side with an instructor has undeniable merit.  The question then is how much is that benefit worth?  In 2011, I took lessons from a PGA professional twice a month, surrendering over $1400 in a single year.  And that’s just a tiny fraction of the cost some recreational golfers pay to learn from a top-tier instructor.  I could have justified the continued expense had I not felt that my golf (particularly the long game) had stagnated.

So after a some soul searching, not too mention being a little poorer in the pocket, I started tinkering with online golf lessons.  With all the different choices that are available, finding the right program and instructor is a lot like auditioning a promising starlet.  A lot can be determined when she starts reading her lines.  One instructor I began working with barely had anything to say about my swing and immediately jumped to recommending that I practice the 9 to 3 drill to improve my sequencing.  His response felt canned, and it probably was since the program consistently pushed its vast library of instructional videos as the primary means for self-improvement.  After a little more research, I dived into using a different, and frankly, more popular online service that let me scrutinize different instructors by viewing actual sample lessons they gave.  I ended up choosing a Golf Digest Top-50 Female Instructor.  The cost of an individual lesson was $30, which could be further reduced by buying a pack of four lessons in advance.  Considering my instructor’s pedigree, $30 was a bargain, and there’s no way I would’ve been able to afford her lesson fee under different circumstances.

Getting started was simple enough.  I took two videos of my golf swing with my iPhone (down-the-line and face-on) and uploaded them to the website.  I also took the time to describe my swing faults at great length.  Communication is critical between between a student and teacher, probably more so since there’s no face-to-face component involved.  I received a response from my instructor 24 hours later.

The first thing she wanted to address was my hunched over posture.  To illustrate her point, she positioned my swing adjacent with that of Rory McIlroy’s.  There was something humbling about seeing my swing in contrast to Rory’s and even my instructor sheepishly noted that it wasn’t her intention to “compare” my swing with the world’s No. 1 golfer.  Rory, of course, has model posture at setup.  He also has a neutral takeaway; mine is to the inside.  My instructor filmed a nine-minute segment picking apart my swing, explaining how posture and takeaway influence the chain of events that follow.  Her analysis concluded with a pair of additional videos that described corrections that I could incorporate into my swing.

To keep me from being overwhelmed, she advised me to fix my swing in chunks, starting with posture.  To help me improve, she recommended that I increase my hamstring flexibility.  So as part of my daily fitness routine, I began using an elastic stretch band to pull my legs straight back towards my chest while lying on my back.  As for my takeaway, my instructor suggested an often-prescribed drill of placing a golf ball six inches behind my club and brushing it straight back when initiating my backswing.

I setup a homemade hitting station in my living room and worked on getting into textbook posture and making a proper takeaway.  When learning new movement patterns, the going can be excruciatingly slow.  On average it took me 20 minutes to execute 20 solid reps (the goal being 100 a week).  It also took a degree of patience and blind faith to keep from going immediately to the driving range to scrape balls (or what most people confuse with practice).

After three weeks I finally took a trip to the range.  Getting into my new posture required very little conscious effort and I made some half decent swings.  I took a few new videos of myself and uploaded them for review.  My instructor acknowledged the hard work I put in, noted that my takeaway was still going back a fraction inside and began to diagram the next phase of my swing reconstruction – improving my backswing.  Although I am in reasonably good athletic shape, I tend to cheat a little bit taking the club up to the top.  The current goal is to get my back to target so that I can finally feel what it means to be loaded onto my right side (as a right-handed golfer).  I’ll need to ingrain this new movement before my instructor and I can tackle sequencing in my downswing.

So its back to working on my posture, takeaway and backswing in my living room.  If it seems like I’m learning how to swing a golf club again, it’s probably because I’ve never been properly taught how to in the first place, in spite of all that time I clocked in beating balls with a golf pro hovering nearby.  In retrospect, the only thing I managed to get good get at was launching scuffed up balls into a far-off net.

What I’m learning now, in addition to swinging a club correctly, is to hold myself more accountable for my golf game.  Taking online golf lessons is akin to walking a tightrope without a safety net.  There’s nobody around to observe your every swing and make corrections.  In truth, this is more indicative of how golf is actually played – on your own, with nothing but the space between your ears to guide you.  In an interview with pgatour.com, Sean Foley was asked if he envisioned a time when Tiger Woods wouldn’t need a coach.

“I think you would hope for everybody that that would be the case,” Foley said.

The ability for golfers to self-diagnose and to fix their swings when shots start flying into neighboring fairways is the end game we all continually strive for.  Golf instruction, whether it takes the form of a one-on-one lesson or is given online with the help of video, is at the end of the day, just a tool to help us teach ourselves.  Learning how to do something well takes time, dedication and focused practice, concepts that are as old as dirt and are the hallmarks of all great golfers, as well as those of us who are aspiring to be great.  With all that being said, it’s time that I got back to digging.

Click here for more discussion in the “Instruction & Academy” forum. 

Rusty Cage is a contributing writer for GolfWRX, one of the leading publications online for news, information and resources for the connected golfer. His articles have covered a broad spectrum of topics - equipment and apparel reviews, interviews with industry leaders, analysis of the pro game, and everything in between. Rusty's path into golf has been an unusual one. He took up the game in his late thirties, as suggested by his wife, who thought it might be a good way for her husband to grow closer to her father. The plan worked out a little too well. As his attraction to the game grew, so did his desire to take up writing again after what amounted to 15-year hiatus from sports journalism dating back to college. In spite of spending over a dozen years working in the technology sector as a backend programmer in New York City, Rusty saw an opportunity with GolfWRX and ran with it. A graduate from Boston University with a Bachelor's in journalism, Rusty's long term aspirations are to become one of the game's leading writers, rising to the standard set by modern-day legends like George Peper, Mark Frost and Dan Jenkins. GolfWRX Writer of the Month: August 2014 Fairway Executive Podcast Interview http://golfindustrytrainingassociation.com/17-rusty-cage-golf-writer (During this interview I discuss how golf industry professionals can leverage emerging technologies to connect with their audience.)

3 Comments

3 Comments

  1. Pingback: Golf Lessons Online - Can They Work? | Golf Tips and Instruction for Beginners

  2. GolfFanG

    Dec 8, 2012 at 1:33 pm

    Nice article. However I must ask how can a golf coach possibly tell you what you are doing wrong without seeing your ball flight? I presume you notified the online golf coach of your bad shot and with that information the coach could link your ball flight with the adequate faults in your swing.

    E.G. If the online coach looks at your grip and you have a “weak grip” yet unknown to the coach your bad shot is a hook last thing they should do is strengthen your grip…… ?!?!?!?!

  3. Frank Dolan

    Dec 5, 2012 at 2:40 pm

    A very informative and well written article. I never thought that I would ever take golf lessons on the Internet but it is a definite possibility considering my game is down the tubes temporarily.

    Frank

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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