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The WOW Factor

The WOW Factor is the story of the successes and failures of Barney Adams in the golf industry.

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Barney Adams may not be one of the more well known names in the golf industry. My first impression was: Who is this guy? Quickly I realized that he is "that Adams guy". As in Adams Golf. Barney Adams has one of the most impressive stories of succeeding through passion and determination. The WOW Factor reads as a combination of both the story behind one of the most successful brands in the game and also a guide for all entrepreneurs to read before jumping into business.

Adams Golf wasn’t founded overnight, nor were they an overnight success. Barney Adams spent an entire career working as an engineer and management before he got his start in golf. In the late 1970’s, he became friends with Dave Pelz. Together, they tried to make Pelz Golf a success. Barney and Dave struggled through about five years of up and down sales before they were eventually forced to close for good.

Barney saw this as an opportunity to buy all of the assets left behind and to start his own company. Adam Golf was born. The best idea he ever had was to focus on one club rather than trying to make an entire line. Barney set to work trying to design the best club he could. He took a look at his own swing and the swings around him, and decided he needed to create an easy to hit fairway wood. The club that Barney designed was the Adams Tight Lies fairway wood. 

 

 This all sounds very good, but the biggest struggle Barney found was getting the capital to run a company. All of Adams Golf was being financed by one of the best games of credit card roulette I have ever heard. It was the Tight Lies and the WOW Factor that saved the day. We have all experienced the WOW Factor. Imagine hitting your favorite golf club for the first time. What is your reaction to that first shot you kill down the middle? WOW! This is the principle that Adams Golf was founded on.

The WOW Factor is a great book for more than equipment junkies. It is filled with insight for entrepreneurs and golfers alike. Barney doesn’t pull any punches in telling the story of Adams Golf. He tells of the failures and successes throughout his career. Adams Golf has over 30 years in the making, and they are always striving to create better and better products.  

Anyone that wants a behind the scenes look at the industry and what it takes to succeed should read The WOW Factor. The WOW Factor is available at www.skyhorsepublishing.com/details.php . It is definitely recommended reading.

1 Comment

1 Comment

  1. QWKDTSN

    Sep 22, 2008 at 10:53 pm

    This is very interesting, as I was always skeptical of Adams clubs – until I demo’d a #2 hybrid – I hit it off the deck and WOW! I stuck it on a tee and WOW! I hit again and again and every time my jaw dropped. I almost hit someone because I was hitting over the trees at the back of the range. I went out and bought an Adams #4 hybrid and 3 Hybrid-FW the next day. I have hit plenty of clubs that were fine but those Adams clubs still have WOW factor for me.

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WITB Time Machine: Phil Mickelson’s winning WITB, 2021 PGA Championship

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Phil Mickelson made history at the 2021 PGA Championship on Kiawah Island’s Ocean Course. At 50, he became the oldest player to win a major, breaking Julius Boros’s record. Starting the final round with a slim lead, Lefty faced tough competition from Brooks Koepka and Louis Oosthuizen. He pulled ahead with key birdies and a standout 366-yard drive on the 16th hole. Finishing 6 under par and two shots ahead, Mickelson claimed his sixth major and second PGA Championship. Many saw his win as an inspiring comeback, showing that experience and determination can still lead to victory in professional golf — and, sometimes, age is just a number.

Driver: Callaway Epic Speed Triple Diamond (6 degrees @5.5 , green dot cog)
Shaft: Fujikura Ventus Black 6 X (47.9 inches)

2-wood: TaylorMade “Original One” Mini Driver (11.5 degrees)
Shaft: Fujikura Ventus Black 7 X

4-wood (Sunday only): Callaway Mavrik Sub Zero (16.5 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway X Forged UT (16) (Thursday-Saturday), Callaway X21 UT Proto (19 degrees @20.5, 25), Callaway Apex MB ‘21 (small groove) (6-PW)
Shafts: (16) MCA MMT 105 TX, KBS Tour V 125 S+

Wedges: Callaway PM Grind ’19 “Raw” (52-12@50, 55-12, 60-10)
Shafts: KBS Tour V 125 S+

Putter: Odyssey Milled Blade “Phil Mickelson”
Grip: SuperStroke Pistol GT Tour

Ball: Callaway Chrome Soft X (Triple Track)

Grips: Golf Pride MCC

More photos of Phil Mickelson’s WITB here. 

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News

2026 PGA Championship betting odds

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Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

  • Jon Rahm +1300 
  • Cameron Young +1500
  • Bryson DeChambeau +1700
  • Xander Schauffele +1850
  • Matt Fitzpatrick +1950
  • Ludvig Aberg +2000
  • Tommy Fleetwood +2600
  • Collin Morikawa +3500
  • Brooks Koepka +3900
  • Justin Rose +4300
  • Russell Henley +4600
  • Si Woo Kim +4700
  • Justin Thomas +4800
  • Robert MacIntyre +5300
  • Patrick Cantlay +5300
  • Viktor Hovland +5400
  • Tyrrell Hatton +5500
  • Jordan Spieth +5900
  • Sam Burns +6000
  • Hideki Matsuyama +6200
  • Adam Scott +6400
  • Rickie Fowler +7000
  • Chris Gotterup +7400
  • Patrick Reed +7400
  • Min Woo Lee +7800
  • Ben Griffin +8000
  • Sepp Straka +8400
  • Shane Lowry +9000
  • Akshay Bhatia +9200
  • Maverick McNealy +9200
  • Joaquin Niemann +9200
  • Jake Knapp +9200
  • Jason Day +9600
  • Kurt Kitayama +10000
  • J.J. Spaun +10000
  • Harris English +10500
  • Nicolai Hojgaard +11000
  • Gary Woodland +11000
  • David Puig +11000
  • Michael Thorbjornsen +12000
  • Jacob Bridgeman +12000
  • Keegan Bradley +12500
  • Corey Conners +14000
  • Alex Fitzpatrick +15000
  • Sungjae Im +15500
  • Sahith Theegala +15500
  • Harry Hall +15500
  • Alex Noren +16000
  • Thomas Detry +16500
  • Marco Penge +16500
  • Kristoffer Reitan +17000
  • Alex Smalley +17000
  • Wyndham Clark +17500
  • Sam Stevens +17500
  • Keith Mitchell +17500
  • Daniel Berger +18500
  • Ryan Gerard +20000
  • Nick Taylor +20000
  • Rasmus Hojgaard +21000
  • Dustin Johnson +21000
  • Pierceson Coody +23000
  • Aaron Rai +24000
  • Jordan Smith +24000
  • Angel Ayora +24000
  • Bud Cauley +25000
  • Matt McCarty +26000
  • Jayden Schaper +26000
  • Brian Harman +27000
  • Taylor Pendrith +27000
  • Ryan Fox +27000
  • J.T. Poston +27000
  • Cameron Smith +29000
  • Ryo Hisatsune +29000
  • Michael Kim +29000
  • Max Homa +29000
  • Denny McCarthy +29000
  • Tom McKibbin +30000
  • Rico Hoey +32000
  • Matt Wallace +32500
  • Ricky Castillo +33000
  • Haotong Li +33000
  • Michael Brennan +34000
  • Max Greyserman +36000
  • Stephan Jaeger +37500
  • Christiaan Bezuidenhout +37500
  • Rasmus Neergaard-Petersen +39000
  • Aldrich Potgieter +40000
  • Andrew Novak +42000
  • Patrick Rodgers +42500
  • Daniel Hillier +42500
  • Max McGreevy +46000
  • Billy Horschel +48000
  • Chris Kirk +48000
  • Ian Holt +49000
  • Casey Jarvis +49000
  • William Mouw +50000
  • Steven Fisk +50000
  • John Parry +50000
  • Nico Echavarria +52500
  • Garrick Higgo +52500
  • John Keefer+55000
  • Matthias Schmid +57500
  • Austin Smotherman +57500
  • Sami Valimaki +60000
  • Andrew Putnam +60000
  • Lucas Glover +62500
  • Daniel Brown +62500
  • Jhonattan Vegas +75000
  • Emiliano Grillo +80000
  • Mikael Lindberg +85000
  • Adrien Saddier +100000
  • Bernd Wiesberger +100000
  • Elvis Smylie +110000
  • Stewart Cink +130000
  • Kota Kaneko +130000
  • David Lipsky +150000
  • Chandler Blanchet +150000
  • Andy Sullivan +150000
  • Joe Highsmith +180000
  • Adam Schenk +200000
  • Travis Smyth +200000
  • Davis Riley +225000
  • Martin Kaymer +400000
  • Brian Campbell +400000
  • Padraig Harrington +450000
  • Kazuki Higa +450000
  • Jordan Gumberg +450000
  • Ryan Vermeer +500000
  • Austin Hurt +500000
  • Tyler Collet +500000
  • Timothy Wiseman +500000
  • Shaun Micheel +500000
  • Y.E. Yang +500000
  • Michael Block+500000
  • Mark Geddes+500000
  • Luke Donald+500000
  • Bryce Fisher+500000
  • Jimmy Walker +500000
  • Jason Dufner +500000
  • Jesse Droemer +500000
  • Jared Jones +500000
  • Garrett Sapp +500000
  • Francisco Bide +500000
  • Zach Haynes +500000
  • Paul McClure+500000
  • Derek Berg +500000
  • Chris Gabriele +500000
  • Braden Shattuck +500000
  • Ben Polland +500000
  • Ben Kern +50000

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Tour Photo Galleries

Photos from the 2026 PGA Championship

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GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

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